Williamsburg Premium Outlets - a lit up gas station at night time
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Williamsburg Premium Outlets

4.4
·12k reviews·Williamsburg, United States

A sprawling outdoor outlet mall featuring a wide array of popular brands and unique local vendors, offering deals year-round.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, relaxed shopping

CrowdLow
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Williamsburg Premium Outlets - a lit up gas station at night time

Williamsburg Premium Outlets

Best Time

Weekday mornings

Fewer crowds, relaxed shopping

CrowdLow
Highlights

Highlights

Must-see attractions

A sprawling outdoor outlet mall featuring a wide array of popular brands and unique local vendors, offering deals year-round.

4.4
(12k reviews)

"This outlet is huge. We walked about 3 miles and spent an entire afternoon just exploring."

Vertical photo
TIP

👟 Wear Comfortable Shoes

This is a large outdoor mall, so comfortable footwear is a must for exploring all the shops!

🛍️ Check for Sales First

Many TikTok creators highlight specific deals and sales events, so check before you go!

Third hero image

Highlights

Discover the most iconic attractions and experiences

Brand Name Bargains

Brand Name Bargains

Throughout the outlets

Score deals on popular brands like Coach, Pandora, Nike, and more. Perfect for holiday shopping or stocking up on essentials.

Williamsburg Bazaar & Bazaar Too

Williamsburg Bazaar & Bazaar Too

Inside the outlets

Discover unique handmade, vintage, and repurposed items from multiple vendors in these specialty shops.

Seasonal Sales Events

Seasonal Sales Events

Throughout the outlets

Look out for special events like National Outlet Shopping Day and holiday sales offering significant savings.

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Planning Your Visit

Plan Your Shopping Spree

Williamsburg Premium Outlets is a sprawling outdoor mall. Wear comfortable shoes and prepare for a lot of walking. Consider visiting on weekdays to avoid larger crowds, especially if you're looking for a more relaxed shopping experience. Check the official website for current sales and events before you go.

Navigating Deals and Destinations

This outlet mall offers a wide array of popular brands, making it a go-to for many shoppers. While some reviews mention a decline in appeal and empty storefronts, others highlight great deals and a peaceful shopping atmosphere. Plan your route to hit your favorite stores efficiently.

Best Times

When
Weekday mornings
Why
Fewer crowds, relaxed shopping
Crowd
Low
When
Weekends during sales
Why
Great deals, lively atmosphere
Crowd
High
When
Evenings before holidays
Why
Last-minute deals, festive vibe
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Let’s celebrate National Outlet Shopping Day™ at the Williamsburg premium outlets 😝 Simon mall outlets has everything and more plus deals and savings on June 8-9 only #Simon #ShopSimon #NationalOutletShoppingDay #MallHaul #Shoppinghaul #Haultok #vansoutlet #sunglasseshut #vineyardvines #americaneagle #heydude
@lavashiaa
1.3K likes • 193.7K views

👟 Wear Comfortable Shoes

This is a large outdoor mall, so comfortable footwear is a must for exploring all the shops! Reddit

🛍️ Check for Sales First

Many TikTok creators highlight specific deals and sales events, so check before you go! TikTok+1

We had the best time at the Williamsburg Premium Outlets shopping for the new school year! 📚✏️ I was excited to share with my kids a throwback pic from when I was their age!! Feels surreal knowing I will have a second grader this year 🥹 Now is the time to take advantage of all the major deals happening at the Williamsburg Premium Outlets! Get to shopping today to save up to 65% off 🛍️ #sponsored ...
@emmabeemma
2.1K likes • 759.5K views
Shopping bags are the best accessories. 💖🛍️ Spoil yourself at Williamsburg Premium Outlets.
williamsburg_po
12 likes • 336 views

📍 Plan Your Route

With many stores, it's wise to map out your must-visit shops to maximize your time. Reddit

🚗 Free Parking Available

Enjoy the convenience of free parking throughout the outlet center. Reddit

You can now find Crunch On! Snacks at Williamsburg Premium Outlets! We are located inside Williamsburg Bazaar Too along with our friends from Nuland Hot Stuff Company. We are so stoked to be there! Made a sale as I was stocking the shelves today! Thank you for the love Williamsburg 🫶🏼 #freezedriedcandy #freezedriedsnacks #williamsburgva #williamsburgoutlets #shopwilliamsburgoutlets #letsgos...
crunchonsnacks
90 likes • 1.8K views

Tips

from all over the internet

👟 Wear Comfortable Shoes

This is a large outdoor mall, so comfortable footwear is a must for exploring all the shops! Reddit

🛍️ Check for Sales First

Many TikTok creators highlight specific deals and sales events, so check before you go! TikTok+1

📍 Plan Your Route

With many stores, it's wise to map out your must-visit shops to maximize your time. Reddit

🚗 Free Parking Available

Enjoy the convenience of free parking throughout the outlet center. Reddit

🥤 Food Trucks & Options

While a food court might be elusive, food trucks offer diverse options for a quick bite. Reddit

📅 Weekday Shopping

For a more peaceful experience, consider visiting on a weekday to avoid weekend crowds. Reddit

💡 Discover Local Vendors

Explore the Williamsburg Bazaar and Bazaar Too for unique handmade and vintage finds. TikTokInstagram

What Travellers Say

4.4
(12k reviews)

Reviews Summary

Visitors find Williamsburg Premium Outlets to be a large and convenient shopping destination with many popular stores and good deals. However, some recent reviews note a decrease in the appeal of certain stores and an increase in empty storefronts, suggesting a potential shift in the retail landscape. Despite this, many still enjoy the shopping experience, especially on weekdays, and appreciate the free parking and scattered food options.

"We found the Williamsburg Premium Outlets to be a fairly large and very convenient place to shop. The stores are laid out around the parking, so you don’t have to walk too far. They have most of the popular stores here and there is ample seating for those that get tired."

Louis and Elaine

"This outlet is huge. We walked about 3 miles and spent an entire afternoon just exploring. It's also all outdoors with not much shade. Some really good deals found here. The options are also not bad. Wasn't able to find the food court, but there's various food trucks scattered around and we stopped by one of those. Restroom areas are also scattered about pretty well. Free parking lot."

Mary

"One of my favorite places to shop peacefully! Always stop here when I'm in Williamsburg!"

LeAngela Robinson

What People Like

Wide selection of popular brands
Good deals and savings
Convenient layout and free parking

What People Dislike

Some empty storefronts
Lack of shade in outdoor areas
Perceived decline in store appeal

Frequently Asked Questions

🚇 🗺️ Getting There

The Williamsburg Premium Outlets are conveniently located off I-64 East, Exit 234 (Lightfoot). It's a well-known destination in the area, often compared to other outlet malls in Virginia. Reddit

Information on direct public transportation routes to the outlets can be limited. Driving is the most common method, with ample free parking available. Reddit

The outlets are an outdoor, open-air mall. It's best to wear comfortable shoes and plan your route to hit your desired stores efficiently. Reddit

While there are other outlet malls in Virginia, the Williamsburg Premium Outlets is a primary destination for shoppers in the region. Reddit

From Richmond, take I-64 East towards Williamsburg. The outlets are accessible via Exit 234. Reddit

🎫 🎫 Tickets & Entry

No tickets are required to enter the Williamsburg Premium Outlets. It's a public shopping center, and entry is free. TikTok

Operating hours can vary, especially around holidays. It's recommended to check the official Williamsburg Premium Outlets website for the most up-to-date hours before your visit. TikTok

There are no admission fees to enter the Williamsburg Premium Outlets. Parking is also free. Reddit

Generally, pets are not allowed in the common areas of outdoor malls unless they are service animals. Check the mall's specific policy for details. Instagram

Yes, the outlets frequently host special sales events, such as National Outlet Shopping Day and holiday promotions. Following their social media can keep you updated. TikTok+1

🎫 🛍️ Shopping & Stores

Popular stores include Coach, Pandora, Nike, J.Crew Factory, Aerie, and many more. You can find a wide range of apparel, accessories, and home goods. TikTokInstagram+1

Yes, the Williamsburg Bazaar and Williamsburg Bazaar Too feature multiple vendors selling handmade, vintage, and repurposed items, offering a unique shopping experience. TikTokInstagram

Yes, brands like Pandora and Michael Kors often have dedicated outlet stores at Williamsburg Premium Outlets, offering their products at discounted prices. TikTokInstagram+1

Absolutely! Many shoppers find great deals on back-to-school and seasonal essentials for men, women, and children from brands like Carter's, Nike, and Gap. TikTok+2

The Williamsburg Bazaar and Bazaar Too house various small businesses and vendors offering a diverse selection of goods, from freeze-dried snacks to handmade crafts. TikTokInstagram+1

🍽️ 🍽️ Food & Dining

While a traditional central food court might not be present, various food trucks and individual eateries are scattered throughout the outlet complex. Reddit

You can find options like Auntie Anne's pretzels, and various food trucks offering different cuisines. Some TikToks show quick lunch spots. TikTok+1

Options can vary, but look out for vendors offering fresh juices or lighter fare. Some specialized food vendors might be present. Instagram

While the outlets focus on shopping, there are typically restaurants and dining options in the surrounding Williamsburg area if you're looking for a more extensive meal. TikTok

Auntie Anne's pretzels are a popular choice, and exploring the food trucks can lead to discovering various quick and tasty snacks. TikTok

📸 📸 Photography

While primarily a shopping destination, you can find photo ops with store displays, seasonal decorations, and the general ambiance of the outdoor mall. Instagram

Generally, taking photos inside retail stores is permitted for personal use, but it's always best to check with store management if you're unsure. Instagram

The Williamsburg Premium Outlets features a mural by Visit Gloucester, offering a unique backdrop for photos. Instagram

Early mornings or late afternoons can offer softer lighting. Weekdays will also provide fewer people in the background of your shots. TikTok

Drone usage is typically prohibited in most shopping centers and public areas due to safety and privacy regulations. Always check local ordinances. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Williamsburg Premium Outlets can be a fun outing for families, offering a wide variety of stores that cater to different age groups. Stores like Carter's, Nike, Reebok, Vans, Claire's, and Build-A-Bear Workshop are popular choices for children's clothing and toys. TikTok The open-air layout means kids have space to move, but it's important to keep a close eye on them, especially during busy periods. Consider packing snacks or planning a stop at one of the food trucks to keep energy levels up. Reddit

While there isn't a dedicated play area, the sheer variety of shops can keep older children engaged. For parents looking for deals on back-to-school essentials or seasonal clothing, the outlets are a prime destination. TikTok+2 Remember to wear comfortable shoes, as you'll likely be doing a lot of walking. Weekday visits are recommended for a less crowded and more manageable experience with young children.

💰 Budget-Conscious Shoppers

For those seeking value, Williamsburg Premium Outlets is a prime destination. The core appeal lies in the discounted prices on brand-name merchandise. TikTokInstagram Keep an eye out for specific sales events like National Outlet Shopping Day or holiday promotions, as these can offer even deeper discounts. TikTok+1 Many shoppers report finding 'really good deals' and 'major savings' across various categories. Reddit

To maximize your budget, prioritize visiting stores known for significant markdowns, such as Coach, J.Crew Factory, and Nike. Instagram Also, explore the Williamsburg Bazaar and Bazaar Too for potentially unique and affordable finds from local vendors. TikTokInstagram Remember that the 'outlet' pricing means items are already reduced, so compare prices if possible, but generally, you're set for good value. Free parking is another cost-saving benefit. Reddit

🛍️ Avid Shoppers & Deal Hunters

If you love the thrill of the hunt for bargains, Williamsburg Premium Outlets is your playground. Plan to spend a good portion of your day here, as it's a large outdoor mall with numerous stores. Reddit Following social media accounts of influencers who frequent the outlets can provide real-time updates on flash sales and specific deals. TikTokInstagram+2

Prioritize visiting anchor stores and brands known for their extensive outlet selections. Don't overlook the smaller, independent vendors in the Williamsburg Bazaar and Bazaar Too, as they can offer unique items not found elsewhere. TikTokInstagram Consider visiting during major sale events like Black Friday (though expect crowds) or specific holiday sales for the best possible discounts. TikTok Remember to wear comfortable shoes and stay hydrated, as you'll be covering a lot of ground.

Deep Dives

In-depth insights and expert knowledge

Navigating the Shopping Experience

Williamsburg Premium Outlets is an expansive outdoor shopping destination. Visitors often remark on its size, with some walking miles to explore its offerings. The layout is designed around parking areas, aiming for convenience, though some reviews note a lack of shade, making it less ideal on hot days. Reddit The variety of stores is a major draw, featuring popular brands that attract shoppers looking for deals. However, some recent feedback suggests a decline in the number of high-profile stores and an increase in less-known brands, alongside some vacant storefronts, possibly reflecting broader retail trends towards online shopping. Reddit

Despite these observations, many visitors still find significant value and a pleasant shopping atmosphere, especially on weekdays. The presence of food trucks offers a casual dining alternative to a traditional food court. Reddit The outlets also host special events throughout the year, such as National Outlet Shopping Day and holiday sales, which can significantly enhance the shopping experience with extra savings and a festive mood. TikTok+1 Planning your visit around these events can lead to even better deals.

For those seeking unique finds, the Williamsburg Bazaar and Williamsburg Bazaar Too are noteworthy additions. These areas house multiple vendors offering handmade, vintage, and repurposed items, providing a distinct shopping experience beyond the typical brand-name outlets. TikTokInstagram This blend of mainstream brands and local artisan shops contributes to the overall appeal of the Williamsburg Premium Outlets.

Deals, Discounts, and Special Finds

The primary allure of Williamsburg Premium Outlets is the potential for significant savings on a wide range of products. Shoppers frequently highlight finding 'great deals' and 'major savings' on everything from clothing to accessories. TikTokInstagram+1 Brands like Coach, Pandora, Nike, and J.Crew Factory are consistently mentioned as offering attractive discounts, making it a popular spot for holiday shopping and back-to-school hauls. TikTokInstagram+4

Beyond the standard outlet pricing, the mall hosts special promotional events. National Outlet Shopping Day, for instance, is a key event that brings even more deals and excitement. TikTok During the holiday season, expect promotions like 'Candle Day' and other seasonal savings that encourage festive shopping. TikTokInstagram+2 It's advisable to check the outlet's website or social media for announcements regarding these events to maximize your savings potential.

For those looking for something beyond mainstream brands, the Williamsburg Bazaar and Williamsburg Bazaar Too offer a curated selection of goods from local vendors. This includes handmade crafts, vintage items, and repurposed goods, providing a unique opportunity to discover one-of-a-kind treasures. TikTokInstagram These specialized areas add another layer to the shopping experience, catering to diverse tastes and preferences.

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