Williamsburg Premium Outlets
A sprawling outdoor outlet mall featuring a wide array of popular brands and unique local vendors, offering deals year-round.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed shopping
Williamsburg Premium Outlets
Best Time
Fewer crowds, relaxed shopping

Highlights
Must-see attractions
A sprawling outdoor outlet mall featuring a wide array of popular brands and unique local vendors, offering deals year-round.
"This outlet is huge. We walked about 3 miles and spent an entire afternoon just exploring."
👟 Wear Comfortable Shoes
This is a large outdoor mall, so comfortable footwear is a must for exploring all the shops!
🛍️ Check for Sales First
Many TikTok creators highlight specific deals and sales events, so check before you go!
Highlights
Discover the most iconic attractions and experiences

Brand Name Bargains
Throughout the outlets
Score deals on popular brands like Coach, Pandora, Nike, and more. Perfect for holiday shopping or stocking up on essentials.
Williamsburg Bazaar & Bazaar Too
Inside the outlets
Discover unique handmade, vintage, and repurposed items from multiple vendors in these specialty shops.
Seasonal Sales Events
Throughout the outlets
Look out for special events like National Outlet Shopping Day and holiday sales offering significant savings.
Plans like a pro.
Thinks like you
Planning Your Visit
Plan Your Shopping Spree
Navigating Deals and Destinations
Best Times
Insider Tips
from TikTok, Instagram & Reddit
👟 Wear Comfortable Shoes
This is a large outdoor mall, so comfortable footwear is a must for exploring all the shops!
🛍️ Check for Sales First
Many TikTok creators highlight specific deals and sales events, so check before you go!
📍 Plan Your Route
With many stores, it's wise to map out your must-visit shops to maximize your time.
🚗 Free Parking Available
Enjoy the convenience of free parking throughout the outlet center.
Tips
from all over the internet
👟 Wear Comfortable Shoes
This is a large outdoor mall, so comfortable footwear is a must for exploring all the shops!
🛍️ Check for Sales First
Many TikTok creators highlight specific deals and sales events, so check before you go!
📍 Plan Your Route
With many stores, it's wise to map out your must-visit shops to maximize your time.
🚗 Free Parking Available
Enjoy the convenience of free parking throughout the outlet center.
🥤 Food Trucks & Options
While a food court might be elusive, food trucks offer diverse options for a quick bite.
📅 Weekday Shopping
For a more peaceful experience, consider visiting on a weekday to avoid weekend crowds.
💡 Discover Local Vendors
Explore the Williamsburg Bazaar and Bazaar Too for unique handmade and vintage finds.
What Travellers Say
Reviews Summary
Visitors find Williamsburg Premium Outlets to be a large and convenient shopping destination with many popular stores and good deals. However, some recent reviews note a decrease in the appeal of certain stores and an increase in empty storefronts, suggesting a potential shift in the retail landscape. Despite this, many still enjoy the shopping experience, especially on weekdays, and appreciate the free parking and scattered food options.
"We found the Williamsburg Premium Outlets to be a fairly large and very convenient place to shop. The stores are laid out around the parking, so you don’t have to walk too far. They have most of the popular stores here and there is ample seating for those that get tired."
Louis and Elaine
"This outlet is huge. We walked about 3 miles and spent an entire afternoon just exploring. It's also all outdoors with not much shade. Some really good deals found here. The options are also not bad. Wasn't able to find the food court, but there's various food trucks scattered around and we stopped by one of those. Restroom areas are also scattered about pretty well. Free parking lot."
Mary
"One of my favorite places to shop peacefully! Always stop here when I'm in Williamsburg!"
LeAngela Robinson
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Williamsburg Premium Outlets are conveniently located off I-64 East, Exit 234 (Lightfoot). It's a well-known destination in the area, often compared to other outlet malls in Virginia.
Information on direct public transportation routes to the outlets can be limited. Driving is the most common method, with ample free parking available.
The outlets are an outdoor, open-air mall. It's best to wear comfortable shoes and plan your route to hit your desired stores efficiently.
While there are other outlet malls in Virginia, the Williamsburg Premium Outlets is a primary destination for shoppers in the region.
From Richmond, take I-64 East towards Williamsburg. The outlets are accessible via Exit 234.
🎫 🎫 Tickets & Entry
No tickets are required to enter the Williamsburg Premium Outlets. It's a public shopping center, and entry is free.
Operating hours can vary, especially around holidays. It's recommended to check the official Williamsburg Premium Outlets website for the most up-to-date hours before your visit.
There are no admission fees to enter the Williamsburg Premium Outlets. Parking is also free.
Generally, pets are not allowed in the common areas of outdoor malls unless they are service animals. Check the mall's specific policy for details.
Yes, the outlets frequently host special sales events, such as National Outlet Shopping Day and holiday promotions. Following their social media can keep you updated.
🎫 🛍️ Shopping & Stores
Popular stores include Coach, Pandora, Nike, J.Crew Factory, Aerie, and many more. You can find a wide range of apparel, accessories, and home goods.
Yes, the Williamsburg Bazaar and Williamsburg Bazaar Too feature multiple vendors selling handmade, vintage, and repurposed items, offering a unique shopping experience.
Yes, brands like Pandora and Michael Kors often have dedicated outlet stores at Williamsburg Premium Outlets, offering their products at discounted prices.
Absolutely! Many shoppers find great deals on back-to-school and seasonal essentials for men, women, and children from brands like Carter's, Nike, and Gap.
The Williamsburg Bazaar and Bazaar Too house various small businesses and vendors offering a diverse selection of goods, from freeze-dried snacks to handmade crafts.
🍽️ 🍽️ Food & Dining
While a traditional central food court might not be present, various food trucks and individual eateries are scattered throughout the outlet complex.
You can find options like Auntie Anne's pretzels, and various food trucks offering different cuisines. Some TikToks show quick lunch spots.
Options can vary, but look out for vendors offering fresh juices or lighter fare. Some specialized food vendors might be present.
While the outlets focus on shopping, there are typically restaurants and dining options in the surrounding Williamsburg area if you're looking for a more extensive meal.
Auntie Anne's pretzels are a popular choice, and exploring the food trucks can lead to discovering various quick and tasty snacks.
📸 📸 Photography
While primarily a shopping destination, you can find photo ops with store displays, seasonal decorations, and the general ambiance of the outdoor mall.
Generally, taking photos inside retail stores is permitted for personal use, but it's always best to check with store management if you're unsure.
The Williamsburg Premium Outlets features a mural by Visit Gloucester, offering a unique backdrop for photos.
Early mornings or late afternoons can offer softer lighting. Weekdays will also provide fewer people in the background of your shots.
Drone usage is typically prohibited in most shopping centers and public areas due to safety and privacy regulations. Always check local ordinances.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While there isn't a dedicated play area, the sheer variety of shops can keep older children engaged. For parents looking for deals on back-to-school essentials or seasonal clothing, the outlets are a prime destination. Remember to wear comfortable shoes, as you'll likely be doing a lot of walking. Weekday visits are recommended for a less crowded and more manageable experience with young children.
💰 Budget-Conscious Shoppers
To maximize your budget, prioritize visiting stores known for significant markdowns, such as Coach, J.Crew Factory, and Nike. Also, explore the Williamsburg Bazaar and Bazaar Too for potentially unique and affordable finds from local vendors. Remember that the 'outlet' pricing means items are already reduced, so compare prices if possible, but generally, you're set for good value. Free parking is another cost-saving benefit.
🛍️ Avid Shoppers & Deal Hunters
Prioritize visiting anchor stores and brands known for their extensive outlet selections. Don't overlook the smaller, independent vendors in the Williamsburg Bazaar and Bazaar Too, as they can offer unique items not found elsewhere. Consider visiting during major sale events like Black Friday (though expect crowds) or specific holiday sales for the best possible discounts. Remember to wear comfortable shoes and stay hydrated, as you'll be covering a lot of ground.
Deep Dives
In-depth insights and expert knowledge
Navigating the Shopping Experience
Despite these observations, many visitors still find significant value and a pleasant shopping atmosphere, especially on weekdays. The presence of food trucks offers a casual dining alternative to a traditional food court. The outlets also host special events throughout the year, such as National Outlet Shopping Day and holiday sales, which can significantly enhance the shopping experience with extra savings and a festive mood. Planning your visit around these events can lead to even better deals.
For those seeking unique finds, the Williamsburg Bazaar and Williamsburg Bazaar Too are noteworthy additions. These areas house multiple vendors offering handmade, vintage, and repurposed items, providing a distinct shopping experience beyond the typical brand-name outlets. This blend of mainstream brands and local artisan shops contributes to the overall appeal of the Williamsburg Premium Outlets.
Deals, Discounts, and Special Finds
Beyond the standard outlet pricing, the mall hosts special promotional events. National Outlet Shopping Day, for instance, is a key event that brings even more deals and excitement. During the holiday season, expect promotions like 'Candle Day' and other seasonal savings that encourage festive shopping. It's advisable to check the outlet's website or social media for announcements regarding these events to maximize your savings potential.
For those looking for something beyond mainstream brands, the Williamsburg Bazaar and Williamsburg Bazaar Too offer a curated selection of goods from local vendors. This includes handmade crafts, vintage items, and repurposed goods, providing a unique opportunity to discover one-of-a-kind treasures. These specialized areas add another layer to the shopping experience, catering to diverse tastes and preferences.
Social
from TikTok, Instagram & Reddit