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Rochester Contemporary Art Center (RoCo)

4.8
·174 reviews·Rochester, United States

A non-profit hub for diverse contemporary art, RoCo showcases established & emerging artists with unique events like the 6x6 fundraiser.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

First Fridays

Lively atmosphere & openings

CrowdMedium
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Photo by Allie Hansen

Rochester Contemporary Art Center (RoCo)

Best Time

First Fridays

Lively atmosphere & openings

CrowdMedium
Highlights

Highlights

Must-see attractions

A non-profit hub for diverse contemporary art, RoCo showcases established & emerging artists with unique events like the 6x6 fundraiser.

4.8
(174 reviews)

"RoCo is a great space to share the art of the community and our neighbors; art, the great unifier."

Vertical photo
TIP

Check Event Schedule

RoCo hosts frequent events! Plan your visit around openings or special exhibits for the full experience.

Embrace the 6x6

Don't miss the 6x6 fundraiser – thousands of affordable artworks! Shop in person or online.

Third hero image

Highlights

Discover the most iconic attractions and experiences

6x6 Fundraiser

6x6 Fundraiser

Throughout the center

Thousands of 6x6 inch artworks for sale, supporting artists and the center. A must-see event!

Members' Exhibit

Members' Exhibit

Main galleries

Showcases a vast collection of diverse mediums from local artists. A true community art celebration.

Performance Art

Performance Art

Various spaces

Experience dynamic live art, from paint performances to unique artistic expressions.

Themed Exhibitions

Themed Exhibitions

Upstairs and Downstairs Galleries

Explore thought-provoking exhibits like 'Queering Democracy' or 'State of the City'.

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Planning Your Visit

Timing Your Visit for the Best Experience

RoCo hosts various events like the popular 6x6 fundraiser and First Friday. Check their schedule for special exhibitions and openings to catch the most vibrant atmosphere. Arriving early for events can help avoid lines and ensure you see everything.

Understanding RoCo's Unique Exhibitions

Rochester Contemporary Art Center (RoCo) is known for its diverse and often interactive exhibits, including the famous 6x6 fundraiser. Be prepared for a non-traditional gallery experience that showcases both established and emerging artists.

Best Times

When
First Fridays
Why
Lively atmosphere & openings
Crowd
Medium
When
During 6x6 events
Why
Unique art shopping experience
Crowd
High
When
Weekday afternoons
Why
Quieter, more contemplative
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

‘Complimentary’ (2024) A 6 minute performance using red and blue paint by Anabelle Lee Dehm, Wally Waliszewski @ anabelleleedehm @ wallyworldweb (IG) #art #contemporaryart #modernart #fyp #explorepage #perfomanceart #artist #painting #paint #red #blue
@contemporary100
397.9K likes • 16.5M views

Check Event Schedule

RoCo hosts frequent events! Plan your visit around openings or special exhibits for the full experience. Instagram+2

Embrace the 6x6

Don't miss the 6x6 fundraiser – thousands of affordable artworks! Shop in person or online. Instagram+1

Adventures at the Memorial Art Gallery in Rochester: Spoon Quest
@theonlysoupman
1.9K likes • 7.6K views
Piece I submitted for the Roco 6x6 fundraiser for the Rochester contemporary art center. Got an email the other day that it was sold. My mind is blown with this. #artistsoninstagram #spraypaint #rochesterny #roco6x6
upstate_arts
8 likes • 79 views

Explore Both Levels

The center has galleries both upstairs and downstairs. Don't miss any of the art! Reddit

Consider Event Entry Fees

Some events, like 6x6, may have a small entry fee. Worth it for the art and atmosphere! Reddit

Exhibition Peace & Love Rochester Contemporary Art Center Upstairs Gallery 137 East Avenue Opening Reception June 2nd, 2023 | 6pm-8pm . . . . #firstfridayroc #artists #artgallery #artgalleries #peaceandlove #peace&love #peace #love #roco #rochesterny #exhibition #explorerochester #thisisroc #rochesterartist #rochesterart
rocstreetphoto
16 likes • 649 views

Tips

from all over the internet

Check Event Schedule

RoCo hosts frequent events! Plan your visit around openings or special exhibits for the full experience. Instagram+2

Embrace the 6x6

Don't miss the 6x6 fundraiser – thousands of affordable artworks! Shop in person or online. Instagram+1

Explore Both Levels

The center has galleries both upstairs and downstairs. Don't miss any of the art! Reddit

Consider Event Entry Fees

Some events, like 6x6, may have a small entry fee. Worth it for the art and atmosphere! Reddit

Engage with Staff

The staff is helpful and can provide insights into the current exhibitions. Reddit

What Travellers Say

4.8
(174 reviews)

Reviews Summary

Visitors consistently praise Rochester Contemporary Art Center (RoCo) for its vibrant community focus, especially during the popular 6x6 fundraiser, and its role in showcasing diverse contemporary art. While the space is described as small with interconnected rooms, the art and the staff's helpfulness are highlighted as major positives. Some note minor facility issues and the need for awareness in the surrounding area at night.

"Participated in this year's 6x6 exhibit. Well done. Really great space to share the art of the community and we'll as our neighbors. Art, the great unifier"

Kenneth Scott Burke

"Came to 6x6 fundraiser and it was a great time! I stayed downstairs and got to see all the amazing art featured in this exhibition! They told me there were studios upstairs but I was with a group of friends and family, didn’t want to get too far. So much to see! I didn’t know it was $5 to enter but good to know for next time, there was a line to get in we were standing out the door. Small gallery with small rooms attached for the tons of people cycling in and around but I liked the bathroom they were clean besides one of the two toilets in woman’s bathroom was broken but they were attending to it. Great time I recommend but be aware of surroundings in this area when leaving at night, lots of bars."

Aa’liyah Roams

"It’s summer and that means 6x6 at RoCo!
There’s so many artworks to see- it’s joyful and dazzling. (And funny and stunning and quirky….)

I always love being in this art space- the light and arrangements are calm and comfortable, the staff is clear and helpful. They bring important stories to the table."

Emily Gammon

What People Like

Vibrant 6x6 fundraiser
Diverse contemporary art
Helpful and clear staff

What People Dislike

Small gallery rooms
Occasional facility issues
Area awareness at night

Frequently Asked Questions

🚇 🗺️ Getting There

RoCo is located at 137 East Avenue in Rochester, NY. It's accessible by car, and public transportation options are available in the downtown area. Parking can be found nearby, though it may be limited during popular events. Instagram+2

Street parking is available, and there are several parking garages in the vicinity of East Avenue. Be aware that parking can be challenging during major events like First Fridays or the 6x6 fundraiser. Reddit

Yes, RoCo is located in downtown Rochester, which is served by local bus routes. Check the RTS (Rochester Genesee Regional Transportation Authority) schedule for specific routes and stops near East Avenue.

Using a GPS app on your phone is recommended. If you're coming from out of town, consider checking local traffic conditions before you leave. Reddit

RoCo is part of Rochester's vibrant arts district. You can easily combine a visit with exploring other galleries, theaters, and restaurants in the downtown area, especially during First Friday events. Reddit

🎫 🎫 Tickets & Entry

General admission is often free, but some special events, like the 6x6 fundraiser or exhibition openings, may have a small entry fee, typically around $2-$5 for non-members. Reddit

For regular gallery visits, tickets are usually not required. However, for popular events like the 6x6 fundraiser, it's advisable to check the RoCo website for any ticketing information or to purchase tickets in advance if available. Instagram

RoCo's hours can vary depending on exhibitions and events. It's best to check their official website or social media pages for the most up-to-date information on opening hours before your visit. Instagram

Yes, RoCo is well-known for its 6x6 fundraiser where you can purchase affordable 6x6 inch artworks. They also often feature works for sale from other exhibitions. Instagram+2

RoCo is an artist-founded center that relies on community support. They likely offer membership options that provide benefits and support their programming. Check their website for details. Instagram

🎫 🎨 Onsite Experience

RoCo focuses on contemporary art from both established and emerging artists. You'll find a diverse range of mediums, including painting, sculpture, photography, video, and performance art. TikTokInstagram+1

Yes, RoCo often features interactive and performance art pieces that encourage audience engagement. The 6x6 exhibit also offers a unique interactive way to discover and purchase art. TikTokReddit

While RoCo is a contemporary art space, many exhibits can be appreciated by families. The 6x6 event, with its wide variety of art, is particularly family-friendly. Always check exhibit content if you have concerns. Reddit

The 6x6 is an annual fundraiser where artists submit 6x6 inch artworks, sold for a set price. It's a major event that supports the center and offers affordable art for collectors. InstagramReddit+2

Yes, restrooms are available for visitors. One reviewer noted that while generally clean, one toilet in the women's restroom was being attended to. Reddit

🍽️ 🍽️ Food & Dining

RoCo does not typically have an in-house cafe. However, its downtown location means there are numerous restaurants, cafes, and bars nearby for dining before or after your visit. Reddit

Generally, outside food and drinks are not permitted inside art galleries to protect the artwork. It's best to consume them outside or at a nearby establishment. Reddit

Absolutely! The East Avenue area and downtown Rochester offer a wide array of dining choices, from casual eateries to more upscale restaurants. Reddit

During special events, RoCo may offer beverages for purchase, such as wine or other drinks. For example, one event featured $3 Chardonnay. InstagramReddit

Given its downtown location, you'll find everything from pizza and pubs to international cuisine. Exploring the streets around East Avenue will reveal many options. Reddit

📸 📸 Photography

Photography policies can vary by exhibition. Generally, personal photography without flash is often permitted for non-commercial use, but it's always best to check for specific signage or ask staff. Instagram

Flash photography is almost always prohibited in art galleries to protect the artwork from damage. Tripods or professional equipment may also require special permission. Instagram

The art itself provides the best photo opportunities! Look for visually striking pieces, unique installations, or the vibrant atmosphere during events like 6x6 or First Fridays. Instagram+1

Yes, you can typically photograph the 6x6 artworks, but remember to be respectful of other visitors and the art. Flash is usually not allowed. Instagram

Exhibits featuring vibrant colors, interesting textures, or large-scale installations tend to be very photogenic. Performance art can also offer dynamic photo moments. TikTokInstagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

RoCo can be a great outing for families, especially during the 6x6 fundraiser, which features a vast array of colorful and often whimsical artworks that appeal to all ages. The sheer volume of small pieces makes it engaging for children to explore and find their favorites. While some contemporary art might be abstract, the interactive nature of certain exhibits and the sheer visual stimulation of the 6x6 can keep younger visitors entertained. InstagramReddit

It's always a good idea to check the specific exhibition themes beforehand if you have very young children, as some contemporary art can be mature. However, the general atmosphere at RoCo is welcoming, and the staff is helpful. Consider visiting during less crowded times if you prefer a calmer experience, or embrace the lively energy during events like First Fridays. Reddit

💰 Budget Travelers

Rochester Contemporary Art Center (RoCo) is an excellent destination for budget-conscious travelers. While some special events might have a small entry fee (often around $2-$5 for non-members), many regular gallery visits are free or very low cost. The 6x6 fundraiser is particularly appealing as it allows you to purchase unique, original artworks at affordable prices, making it a great souvenir that supports the arts. InstagramReddit

Furthermore, RoCo's participation in First Friday events means you can experience the vibrant art scene without spending a dime on admission during those evenings. The downtown location also means you can easily walk or use public transport to get there, saving on transportation costs. Exploring the surrounding area for affordable eats will round out a budget-friendly cultural day. Reddit

🎨 Art Enthusiasts & Collectors

For serious art enthusiasts and collectors, RoCo offers a dynamic and exciting experience. The 6x6 fundraiser is a prime opportunity to acquire affordable works from a global pool of artists, often discovering emerging talent before they become widely known. The sheer volume and variety ensure a treasure hunt for unique pieces. Instagram+2

Beyond the 6x6, RoCo consistently curates compelling exhibitions that showcase cutting-edge contemporary art. The center's commitment to diverse mediums, from painting and sculpture to performance and video art, provides a rich and varied viewing experience. Engaging with the staff and attending artist talks can offer deeper insights into the works and the artists' intentions, enriching the collector's appreciation. InstagramReddit+1

Deep Dives

In-depth insights and expert knowledge

The Iconic 6x6 Fundraiser

The Rochester Contemporary Art Center (RoCo) is perhaps most famous for its annual 6x6 fundraiser. This event is a cornerstone of their programming, drawing artists from around the globe to submit works that are exactly 6 inches by 6 inches. The sheer volume of art—often numbering in the thousands—creates a dazzling and accessible exhibition. Visitors can purchase these unique pieces for a set price, making it an excellent opportunity to own original art and support the center's mission. The event is highly anticipated and often sells out, with both in-person and online purchasing options available. InstagramReddit+2

The 6x6 process is meticulously managed, ensuring a fair and exciting experience for both artists and buyers. It's not just about the art; it's a community celebration that brings people together. The funds raised are crucial for RoCo to continue offering exhibitions, public art projects, and educational programs throughout the year. The diversity of styles, themes, and mediums ensures there's something for every taste and budget, making it a truly inclusive art event. InstagramReddit

Attending the 6x6 event offers a unique glimpse into the contemporary art world, showcasing a wide spectrum of talent. It’s a chance to discover new artists, connect with the local art scene, and contribute to a vital cultural institution. The joy and excitement surrounding the event are palpable, making it a highlight for many visitors to Rochester. InstagramReddit

RoCo's Role in the Rochester Art Scene

Rochester Contemporary Art Center (RoCo) plays a pivotal role in fostering and showcasing the local and regional art scene. As an artist-founded, non-profit organization, it provides a crucial platform for both established and emerging artists to exhibit their work. RoCo is known for its commitment to contemporary art, often featuring thought-provoking and experimental pieces that push creative boundaries. Their programming extends beyond gallery walls, encompassing public art initiatives and community engagement projects. Instagram+2

The center actively participates in community events like First Friday, a popular art walk that transforms downtown Rochester into a vibrant hub of creativity. During First Fridays, RoCo often hosts exhibition openings, artist talks, and performances, drawing significant crowds and fostering a lively atmosphere. This involvement helps to integrate the art center into the fabric of the city and makes contemporary art more accessible to the public. InstagramReddit+1

Beyond specific events, RoCo is recognized for its clear and helpful staff who contribute to a welcoming environment. They are dedicated to bringing important stories to the table through their exhibitions, making the center a space for dialogue and cultural exchange. This dedication solidifies RoCo's reputation as a dynamic and essential contributor to Rochester's cultural landscape. Reddit

Experiencing Performance and Multimedia Art

Rochester Contemporary Art Center (RoCo) isn't just about static displays; it frequently hosts dynamic performance art and multimedia installations. These live events offer a unique and often immersive experience for visitors, showcasing artists who use their bodies, sound, and video to convey powerful messages. Performances can range from paint-based expressions to more conceptual pieces, providing a visceral connection to the art. TikTokReddit

Video art is also a significant component of RoCo's exhibitions. Visitors might find themselves captivated by projected videos on walls, creating an entrancing atmosphere that draws them into the narrative or visual exploration. These multimedia elements add another layer of depth and engagement to the gallery experience, appealing to a wide range of artistic sensibilities. Reddit

Engaging with performance and multimedia art at RoCo offers a chance to witness art in action and to experience contemporary artistic practices in their most immediate forms. It’s a testament to the center’s commitment to showcasing diverse and cutting-edge artistic expressions. TikTok

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