Times Square Building at Broad St.
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Times Square Building Wings of Progress

4.5
·62 reviews·Rochester, United States

A majestic 1929 Art Deco skyscraper, crowned by the iconic 'Wings of Progress,' defining Rochester's historic skyline.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Daytime

Best light for architecture

CrowdLow
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Times Square Building at Broad St.

Times Square Building Wings of Progress

Best Time

Daytime

Best light for architecture

CrowdLow
Highlights

Highlights

Must-see attractions

A majestic 1929 Art Deco skyscraper, crowned by the iconic 'Wings of Progress,' defining Rochester's historic skyline.

4.5
(62 reviews)

"Feels like you're walking into a Jimmy Stewart movie... Beautiful art deco building."

Vertical photo
TIP

Talk to the Concierge

The concierge is super friendly and knowledgeable about the building's history! :speech_balloon:

Appreciate the Details

Focus on the stunning Art Deco design; it feels like stepping back in time. :sparkles:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Wings of Progress

Wings of Progress

Rooftop

Four majestic aluminum wings crowning the Art Deco skyscraper, a defining feature of Rochester's skyline.

Art Deco Architecture

Art Deco Architecture

Exterior and Lobby

Experience the grandeur of this 1929 skyscraper, a testament to classic Art Deco design.

Historic Landmark

Historic Landmark

Exterior

An iconic part of Rochester's architectural history, offering a glimpse into the city's past.

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Admire the Art Deco Gem

The Times Square Building is a stunning Art Deco skyscraper, a true landmark of Rochester. Its distinctive design and historic significance make it a must-see for architecture enthusiasts. Don't miss the iconic 'Wings of Progress' atop the building.

Discover Rochester's History

Built in 1929, this building is steeped in Rochester's architectural and commercial past. While public tours are limited, the friendly concierge can share fascinating historical details, offering a glimpse into a bygone era.

Best Times

When
Daytime
Why
Best light for architecture
Crowd
Low
When
Evening
Why
Building lights up beautifully
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

#NY #Timesquare #city #fypシ #part1
@ronnyegy1
339.7K likes • 5.3M views

Talk to the Concierge

The concierge is super friendly and knowledgeable about the building's history! :speech_balloon: Reddit

Appreciate the Details

Focus on the stunning Art Deco design; it feels like stepping back in time. :sparkles: Reddit

Did you know this is in Times Square? 👀🙏 @risenyofficial cannot be missed when visiting the Big Apple 🍎👌 #riseny #newyork #nyc #attraction #flyingtheatre #fly #sky #experience #usa #reizen #vibes
@themepark_explorers
26.9K likes • 675.7K views
The last one was our favourite 😍 Three unexpected reasons to pay Rochester a visit!: 📌 Times Square Building - At the top of this art deco building sits four aluminum wings known as the “Wings of Progress” making it the most distinctive feature of the Rochester skyline 📌 Douglas Anthony Memorial Bridge - Surrounded by water, Rochester is home to nearly 280 bridges, the most iconic being Anthony...
onairplanemode.to
0 likes • 683 views

Capture the Skyline

The 'Wings of Progress' are a unique photo op against the Rochester sky. :camera: Instagram

“Secret” Tunnel Between Times Square (Area) & Rockefeller Center — A lot of coworkers here at 30 Rock don’t even know about the underground tunnel that can get you from 30 Rock to the Times Square Area (49th & 7th). It’s especially helpful for busy tourist seasons or rainy/snowy days to avoid being above ground. You just exit Rockefeller Center from the underground concourse (near the subway entr...
@jessehamilton
26.7K likes • 178.6K views

Tips

from all over the internet

Talk to the Concierge

The concierge is super friendly and knowledgeable about the building's history! :speech_balloon: Reddit

Appreciate the Details

Focus on the stunning Art Deco design; it feels like stepping back in time. :sparkles: Reddit

Capture the Skyline

The 'Wings of Progress' are a unique photo op against the Rochester sky. :camera: Instagram

What Travellers Say

4.5
(62 reviews)

Reviews Summary

Visitors consistently praise the Times Square Building for its stunning Art Deco architecture and iconic 'Wings of Progress,' calling it a historic landmark and a gem of Rochester's skyline. The friendly and knowledgeable concierge enhances the experience, offering valuable historical insights. While public tours are limited, the building's exterior and lobby provide a captivating glimpse into its past.

"The most significant and iconic building of Rochester is The Times Square Building, which is a historic landmark that stands as an iconic part of the city's skyline. Originally constructed in 1929, this art deco skyscraper is known for its distinctive design and has played a significant role in Rochester's architectural and commercial history."

Cirrus Sanofi

"Art deco lovers take heed....this place is absolutely stunning. The property manager Rich Calabrese is absolutely on point with dates and facts and his love for this gorgeous place is contagious!!"

joelle simmons

"Feels like you're walking into a Jimmy Stewart movie..."

Kathleen Walker

What People Like

Stunning Art Deco design
Iconic 'Wings of Progress'
Friendly and informative concierge

What People Dislike

Limited public tours

Frequently Asked Questions

🚇 🗺️ Getting There

The Times Square Building is located in downtown Rochester. It's accessible by car, with several parking garages nearby. Public transportation options are also available, with bus routes serving the downtown area. TikTok

Yes, there are multiple parking garages and street parking options available in the vicinity of the Times Square Building. It's advisable to check parking rates and availability beforehand. TikTok

Depending on your starting point, walking to the Times Square Building can be feasible. It's centrally located downtown, making it accessible from many other city points of interest. TikTok

🎫 🎫 Tickets & Entry

No, you do not need tickets to view the exterior of the Times Square Building. Access to the lobby is generally free, but specific areas might require access through a tenant or for events. Reddit

The exterior of the building can be viewed at any time. The lobby hours may vary, but it's typically accessible during business hours. It's best to check with building management for specific lobby access times. Reddit

Public tours are not regularly offered for the Times Square Building. However, the concierge in the lobby is often happy to share historical information. Reddit

You can typically enter the lobby area of the Times Square Building. For access to other floors or offices, you would need to be visiting a tenant or attending a scheduled event. Reddit

📸 📸 Photography

The 'Wings of Progress' on the rooftop offer a unique perspective. The Genesee River Trail and Ford Street Bridge provide good skyline views that include the building. Corn Hill Landing is also a good, though closer, vantage point. InstagramReddit

Photography is generally permitted in the lobby for personal use, but it's always a good idea to be respectful of tenants and any posted signage. Reddit

Daytime offers the best natural light to appreciate the Art Deco details. Evenings are also great as the building is often illuminated, creating a dramatic effect. TikTok

🎫 🏛️ History & Architecture

The Times Square Building was constructed in 1929, making it a historic Art Deco skyscraper. Reddit

It's a prime example of Art Deco architecture, known for its distinctive design and the iconic 'Wings of Progress' on its rooftop. Instagram

Originally built in 1929, it has been a significant part of Rochester's architectural and commercial history, embodying the style of its era. Reddit

For Different Travelers

Tailored advice for your travel style

Art Deco Enthusiasts

For lovers of Art Deco, the Times Square Building is a pilgrimage site. Its 1929 construction and distinctive design, including the iconic 'Wings of Progress,' offer a rich visual experience. Take time to admire the exterior details and, if possible, the lobby's historical elements. Chatting with the concierge can provide fascinating historical context and architectural insights. Reddit+1

Photographers

Rochester's skyline offers several excellent vantage points for capturing the Times Square Building. The Genesee River Trail and Ford Street Bridge provide general skyline views that include the building, while Corn Hill Landing offers a closer perspective. The 'Wings of Progress' are a particularly photogenic element, especially during the golden hours of sunrise and sunset. InstagramReddit

Deep Dives

In-depth insights and expert knowledge

The Iconic 'Wings of Progress'

Crowning the Times Square Building are the striking 'Wings of Progress,' four aluminum sculptures that have become an unmistakable symbol of Rochester's skyline. These majestic wings, installed atop the Art Deco skyscraper, were designed to represent advancement and forward momentum, reflecting the spirit of the era in which the building was constructed. They are a key element that distinguishes this historic landmark from other buildings in the city.

These wings are not just decorative; they are an integral part of the building's identity and a popular subject for photographers and visitors alike. Their unique design and prominent placement make them a must-see feature for anyone interested in Rochester's architectural heritage. The visual impact of the 'Wings of Progress' is particularly strong against a clear sky or during sunset, offering a memorable sight for all who visit. Instagram

Exploring the Art Deco Grandeur

The Times Square Building is a magnificent example of Art Deco architecture, a style that flourished in the late 1920s and 1930s. Built in 1929, its design embodies the elegance, symmetry, and geometric patterns characteristic of this era. Visitors can appreciate the building's exterior details, which showcase the craftsmanship and aesthetic sensibilities of the time.

While public tours are limited, the building's lobby often provides a glimpse into its historical grandeur. The concierge, frequently praised by visitors, can offer insights into the building's past and architectural significance. This personal touch adds a layer of depth to the experience, making it feel more like a journey through time. The building's enduring presence makes it a beloved landmark and a point of pride for Rochester. Reddit+1

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