Harley-Davidson Juneau Ave HQ - Image 1
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Harley-Davidson Juneau Ave HQ

3.8
·198 reviews·Milwaukee, United States

The heart of Harley-Davidson, offering the latest bikes, iconic apparel, and a glimpse into the brand's legacy.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more relaxed browsing

CrowdLow
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Harley-Davidson Juneau Ave HQ - Image 1

Harley-Davidson Juneau Ave HQ

Best Time

Weekday mornings

Fewer crowds, more relaxed browsing

CrowdLow
Highlights

Highlights

Must-see attractions

The heart of Harley-Davidson, offering the latest bikes, iconic apparel, and a glimpse into the brand's legacy.

3.8
(198 reviews)

"A must-visit for Harley fans to experience the brand's spirit and latest offerings."

Vertical photo
TIP

Check for Events

Look for special events or promotions happening at the HQ. :calendar: You might catch a unique experience!

Explore the Third Ward

Combine your visit with nearby attractions in the Third Ward for a fuller Milwaukee experience. :city_sunrise:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Signature Apparel & Merchandise

Signature Apparel & Merchandise

Explore a wide range of Harley-Davidson branded clothing, accessories, and collectibles. Find the perfect souvenir to showcase your passion.

Motorcycle Showroom

Motorcycle Showroom

See the latest Harley-Davidson models on display. Get a feel for the iconic bikes and their powerful presence.

Brand Heritage Displays

Brand Heritage Displays

Discover curated exhibits showcasing the rich history and evolution of the Harley-Davidson brand.

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Planning Your Visit

Understand the Experience

While the Harley-Davidson Juneau Ave HQ is a hub for the brand, it's primarily a corporate and retail space, not a traditional museum. Manage expectations for a hands-on historical experience.

Service & Parts Insights

Some reviews highlight significant issues with motorcycle reliability and dealership service. If you're considering a purchase or service, research local dealerships thoroughly.

Best Times

When
Weekday mornings
Why
Fewer crowds, more relaxed browsing
Crowd
Low
When
Weekends
Why
More lively atmosphere
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

What it’s like to be sent for technician training through Harley-Davidson. #harleydavison #harley #harleymechanic #motorcycle #motorcycles #vtwin #fyp #harleymuseum #harleydavidsonmuseum #harleydavidsonmotorcycles #motorcyclemechanic #motorcycletechnician #harleydavidsonunivercity #hdu #milwuakee #wisconsin #harleydavidsontechnician #mmi
@schiddycycles
2.2K likes • 42.4K views

Check for Events

Look for special events or promotions happening at the HQ. :calendar: You might catch a unique experience!

Explore the Third Ward

Combine your visit with nearby attractions in the Third Ward for a fuller Milwaukee experience. :city_sunrise:

reddit.com

1939 — William S. Harley and Arthur Davidson built their first motorcycles in this shed. Later transplanted to the new Juneau Avenue factory built in 1906, and still the site of the corporate headquarters, as a symbolic reminder of the company’s humble beginnings. Source is the H-D archives.

reddit.com

Harley Davidson Museum First Time

Manage Service Expectations

If buying a bike, research dealership service departments carefully. :wrench: Some reviews note issues.

Apparel Shopping

The retail store offers a vast selection of Harley gear. :tshirt: Great for finding unique items.

Tips

from all over the internet

Check for Events

Look for special events or promotions happening at the HQ. :calendar: You might catch a unique experience!

Explore the Third Ward

Combine your visit with nearby attractions in the Third Ward for a fuller Milwaukee experience. :city_sunrise:

Manage Service Expectations

If buying a bike, research dealership service departments carefully. :wrench: Some reviews note issues.

Apparel Shopping

The retail store offers a vast selection of Harley gear. :tshirt: Great for finding unique items.

What Travellers Say

3.8
(198 reviews)

Reviews Summary

The Harley-Davidson Juneau Ave HQ offers a retail experience with the latest bikes and merchandise, embodying the brand's spirit. However, some visitors have expressed disappointment with the lack of extensive historical exhibits compared to a traditional museum, and a few reviews highlight significant concerns regarding motorcycle reliability and dealership service quality. Despite these points, it remains a key destination for brand enthusiasts.

"I bought a Sportster Iron 883, as my first motorcycle. I out grew that in a week. Next summer I lost a ton of money trading up to a Fat Bob 114. This was a gorgeous machine, tons of power and I was so comfortable racking up miles on this bike.
Buuuuuuuuut, the bike was a mechanical disaster. It spent the 183 days of its first summer in the shop as they tinkered trying to fix (rather than just replace the parts and get me on the road) a bike that wouldn't downshift. I had been stuck at quite a few traffic lights stomping on the shifter hoping it will go down from 4th gear, as I give up and push it to the side. They didn't give me a loaner, I was just without a bike that whole first summer.
Then I got an inner primary seal leak.
Then the bike decided it would just shut off on me randomly. On the Highway at 120km/h, at stop lights, while accelerating, just any time. It gave me a fuel pump overload code, I took it into 2 shops over 5 separate times explaining to them that I think there is a fuel pump issue. They never listen, they always assume you're stupid and how could you possibly know. They always told me it was fine. I had them check it before a long ride, they gave it a clean bill... It died and refused to start at all 900km from home. It was pouring rain, as I sat beside my dead bike. Called the dealer, he said it "sounds like a fuel pump running too lean and overheating the engine". So the local dealer picked it up, they kept it for a week, told me the ECM just needed an update, and gave it back to me, after I protested all week to replace the fuel pump. It died 8km later, I waited 2 more hours in the pouring rain for them then to tow it back, guess what they found? Needed a new fuel pump, 1 week to order. I had to rent a car and drive 900km to get back home for work leaving my bike behind.

After retrieving the bike, it developed an "electrical gremlin".... I couldn't take it any more. I had to rid myself of this bike that when it ran, I loved it. Mostly because I couldn't deal with the service department at any of the 6 dealerships I had tried. They don't listen and they don't care.

Harley's biggest problem is they don't care. They don't see a problem with me spending $30k on a bike and letting it sit in their shop all summer. I wrote a penned letter after trading in my Fat Bob for a BMW R1300GS and I got an emailed response saying "We'll try harder in the future", I don't think they even read my letter, they just don't care. Has my BMW R1300GS been perfect? Nope, but the bike hasn't left me stranded and BMW takes care of you, they listen and they replace parts that might possibly even start to cause an issue. That is where Harley is lacking."

Erik

"Harley Davidson produsess the worst bike in America! Never owned another bike that requires so many repairs, before every ride. Harley Davidson engineering should be prosecuted! Do better Harley. You used to be something to talk about. I have two Harley Davidson's, less than 10 years old always down. I have a Honda, and Kawasaki both 20 years old, and never one issue. Come on Harley, show us America's best motorcycle. Right now it's not you."

John Luper

"SCAM!!
I was told by staff at my local HD dealership (Freedom Valley HD in Sellersville, PA who are excellent by the way) that the “Screamin’ Eagle Street Tuner” was a do-it-yourself through an app tuner. Turns out, Harley took down the app from the AppStore because IT WAS JUNK AND RUINING BIKES. I called my dealership back to try to return it, but since I opened it, I was unable to return. They advised that Harley Davidson NEVER advised them of the app’s removal and that they had A BUNCH of customers come back to them with the same problem. Now, I’m stuck HAVING TO PAY A SHOP RATE for the dealer to do the install of the tune. Love my HD, but the company DROPPED THE BALL. STAY AWAY FROM THE SE STREET TUNER UNLESS YOU LIKE TO BE SCAMMED!"

KH

What People Like

Iconic brand immersion
Latest motorcycle models
Extensive apparel selection

What People Dislike

Limited historical exhibits
Service department issues
Motorcycle reliability concerns

Frequently Asked Questions

🚇 🗺️ Getting There

The Harley-Davidson Juneau Ave HQ is located in Milwaukee, Wisconsin. It's accessible by car, with parking available. Public transportation options may also be available; check local Milwaukee transit schedules for routes serving the area. :bus:

Yes, parking is typically available for visitors at the Harley-Davidson Juneau Ave HQ. It's advisable to check their official website or call ahead for specific parking details and any associated fees. :car:

Absolutely! The Juneau Ave HQ is a destination for Harley-Davidson enthusiasts worldwide. Many visitors travel to Milwaukee specifically to experience the brand's home base. :airplane:

🎫 🎫 Tickets & Entry

Entry to the retail store and showroom areas is generally free. However, if there are specific tours or events, separate tickets might be required. It's best to check the official Harley-Davidson website for the most current information on admission and any potential tour costs. :ticket:

Opening hours can vary, especially for the retail store versus any specific tour areas. It's recommended to check the official Harley-Davidson website for the most up-to-date hours of operation before your visit. :clock:

While the Juneau Ave HQ is primarily a corporate and retail location, there have been historical tours. Some visitors have reported less-than-ideal tour experiences, so it's wise to check recent reviews and the official site for current tour availability and content. :camerawithflash:

The Juneau Ave HQ features a showroom where you can see the latest models. For actual purchases and test rides, you'll typically be directed to authorized Harley-Davidson dealerships. :motorcycle:

🎫 🏍️ Onsite Experience

You can explore the retail store for apparel and merchandise, view the latest motorcycle models in the showroom, and learn about the brand's history through displays. It's a great place to immerse yourself in the Harley-Davidson culture. :sunglasses:

Absolutely! It's the heart of the Harley-Davidson brand. You'll find a strong sense of community and a deep dive into the legacy of these iconic motorcycles. :metal:

The store offers a wide variety of Harley-Davidson branded items, including clothing (t-shirts, jackets, hats), accessories, collectibles, and memorabilia. It's a prime spot for finding unique Harley gear. :shopping_bags:

The Juneau Ave HQ is not a service center. For maintenance and repairs, you will need to visit an authorized Harley-Davidson dealership. :wrench:

📸 📸 Photography

Generally, photography for personal use is allowed in public areas like the showroom and retail store. However, always be mindful of any posted restrictions, especially in areas with sensitive displays or private offices. :camera:

The motorcycle showroom with the latest models, the exterior of the iconic building, and any historical displays offer great photo opportunities. Capture the essence of the brand's heritage and modern appeal. :iphone:

For Different Travelers

Tailored advice for your travel style

Motorcycle Enthusiasts

For true Harley-Davidson aficionados, the Juneau Ave HQ is a pilgrimage site. You'll find the latest models on display and a retail store packed with exclusive merchandise. It's a chance to connect with the brand's core identity and see where the magic happens. Don't miss the opportunity to soak in the atmosphere of the brand's birthplace. :motorcycle_helmet:

While the HQ itself isn't a museum, it complements a visit to the Harley-Davidson Museum perfectly. Consider planning your trip to include both for a comprehensive Harley experience in Milwaukee. :map:

Apparel & Souvenir Shoppers

If you're looking for authentic Harley-Davidson apparel and unique souvenirs, the Juneau Ave HQ is your go-to spot. The retail store boasts an extensive collection of clothing, accessories, and collectibles that you won't find everywhere. It's the perfect place to pick up a t-shirt, jacket, or a special memento to remember your visit. :shopping_bags:

Be prepared for a wide selection, from classic designs to limited-edition items. It's a great place to find gifts for fellow Harley fans or to treat yourself to something special that represents the iconic brand. :gift:

Deep Dives

In-depth insights and expert knowledge

The Harley-Davidson Experience: Beyond the Museum

The Harley-Davidson Juneau Ave HQ in Milwaukee is more than just a retail store; it's the spiritual home of the iconic motorcycle brand. While it doesn't offer the extensive historical exhibits of the nearby Harley-Davidson Museum, it provides a direct connection to the company's operations and its latest offerings. Visitors can explore a well-stocked retail store filled with signature apparel, accessories, and collectibles, perfect for finding a piece of Harley-Davidson history to take home. The showroom often features the newest motorcycle models, allowing enthusiasts to get up close with the machines that define American motorcycling culture. TikTok

It's important to note that the Juneau Ave HQ is a corporate headquarters and a retail outlet, not a dedicated museum. This means the focus is on the brand's present and future, alongside its retail presence, rather than a deep dive into its entire historical timeline. Some visitors have noted that tours, when available, might not meet expectations for a comprehensive historical experience, with one review describing it as an 'empty building with pictures.' [^Review] Therefore, managing expectations is key; come prepared to engage with the brand's retail side and see the latest bikes, rather than expecting a museum-like journey through every decade. Reddit

For those looking for a more in-depth historical perspective, the Harley-Davidson Museum is a separate, highly recommended destination in Milwaukee. However, the Juneau Ave HQ offers a unique glimpse into the brand's ongoing legacy and its connection to the city where it all began. It's a place for fans to feel the pulse of Harley-Davidson today. :heart:

Navigating Harley-Davidson Service and Reliability

When considering a Harley-Davidson motorcycle, particularly from the Juneau Ave HQ's showroom or any dealership, it's crucial to be aware of the feedback regarding reliability and service. Several reviews highlight significant mechanical issues and a perceived lack of responsiveness from dealership service departments. Common complaints include persistent problems with downshifting, fuel pump failures, electrical gremlins, and extended periods where bikes were in the shop rather than on the road. [^Review]

One reviewer detailed a frustrating experience with a Fat Bob 114 that spent 183 days in the shop during its first summer due to unresolved downshifting issues, followed by a primary seal leak and random engine shut-offs. Despite repeated attempts to explain the suspected fuel pump problem, dealerships allegedly did not listen, leading to the bike breaking down far from home. This experience underscores a recurring theme: a disconnect between customer concerns and dealership diagnosis. [^Review]

While the allure of Harley-Davidson is undeniable, potential buyers are advised to thoroughly research local dealerships' service departments. The brand's engineering and customer service are areas that have drawn criticism, with some reviews suggesting a need for improvement in how issues are addressed and resolved. For those passionate about Harley-Davidson, understanding these potential challenges and choosing a dealership known for excellent customer care can significantly enhance the ownership experience. :warning:

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