
Pioneer Tower
Historic tower and versatile event center hosting everything from art projections to rodeos and concerts.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Experience unique light shows

Pioneer Tower
Best Time
Experience unique light shows

Highlights
Must-see attractions
Historic tower and versatile event center hosting everything from art projections to rodeos and concerts.
"A historic venue that hosts a wide range of events, though parking can be a significant challenge."

🚗 Parking Hassles
Parking can be difficult and expensive ($12+). Disabled access is a concern; plan accordingly. :car:
📅 Check Event Schedules
The center hosts diverse events. Always check the schedule and book tickets in advance. :calendar:

Highlights
Discover the most iconic attractions and experiences

Pioneer Tower Architecture
Main Tower Structure
Admire the historic architecture of this iconic 204-foot tower, a landmark since 1926.

AI Data Sculpture Projections
Exterior of Pioneer Tower
Experience large-scale public art projections, transforming the tower into a canvas for AI-generated visuals.

Will Rogers Memorial Center Events
Various Halls and Arenas
Explore a diverse range of events, from lively rodeos and equestrian competitions to concerts and expos.
Plans like a pro.
Thinks like you
Planning Your Visit
Navigating Parking & Accessibility
Event Schedules & Booking
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚗 Parking Hassles
Parking can be difficult and expensive ($12+). Disabled access is a concern; plan accordingly.
:car:📅 Check Event Schedules
The center hosts diverse events. Always check the schedule and book tickets in advance.
:calendar:🛍️ Discover Local Vendors
Look out for 'Funky Town Finds' and artisan markets for unique gifts and local support.
:shopping_bags:🐴 Equestrian Spectacles
Don't miss the thrilling horse shows and rodeo events held at the Watt Arena.
:horse:Tips
from all over the internet
🚗 Parking Hassles
Parking can be difficult and expensive ($12+). Disabled access is a concern; plan accordingly.
:car:📅 Check Event Schedules
The center hosts diverse events. Always check the schedule and book tickets in advance.
:calendar:🛍️ Discover Local Vendors
Look out for 'Funky Town Finds' and artisan markets for unique gifts and local support.
:shopping_bags:🐴 Equestrian Spectacles
Don't miss the thrilling horse shows and rodeo events held at the Watt Arena.
:horse:🎶 Concert Venue Acoustics
Enjoy great sound quality at concerts held in the historic auditoriums. [^review]
What Travellers Say
Reviews Summary
Visitors praise the historic charm and versatility of the Will Rogers Memorial Center, noting its ability to host diverse events from concerts to rodeos. The sound quality in auditoriums is often highlighted as excellent. However, parking is a significant drawback, frequently described as atrocious, expensive, and lacking adequate accessibility for disabled patrons.
"I was at the amon Carter exhibit hall. Part of the campus. The zest fest fiery foods convention was held there. The staff i talked to was real nice and the facility was setup nicely. Clean bathroom,s and area. Easy access to the highway for travel."
Michael Levine
"It was a very nice place, very nostalgic. The sound/acoustics were great. Everyone was kind"
Dana Brown
"Parking is ATROCIOUS and NOT disability friendly! Went to an event on 3/15/25 and was told the parking lot outside the Cattle Barns where the event was held was full. I am disabled, so I asked if it was closed even for handicapped parking and was told yes. Was then redirected across the street to that lot. Again asked about handicapped parking, and was told if there were any open, we'd see them. That lot didn't have ANY handicapped parking that I saw, and it was an extremely far walk from that lot to the Cattle Barns.
Worse, we passed MULTIPLE open handicapped parking spaces in amongst the scattered horse trailers and such parked every which way. And yes, they were parked over other handicapped spaces, which is illegal if they do not have handicapped plates and/or placards. Why do horse/cattle trailers need this upfront parking, when it should be open for disabled patrons? And why can these trailers park across multiple spots seemingly in any direction they want, including in the aisles? (see photo)
Events held at the center have no control over the parking situation. This is Will Rogers Center itself. I've included pictures of the open spots denied to me, and in the one with the arrow, I'm standing at the back of my vehicle in the lot we were made to park in, and that arrow is pointing to the building the event was in.
To make disabled patrons walk/wheelchair this far, especially when they have handicapped permits and handicapped spots are clearly marked in that lot is appalling. It made me want to turn around and go home, but I'd driven an hour to get to the event. I can only imagine how many other disabled people had to weigh that option themselves, and that's customers these events are possibly missing out on. AND we're paying $12 for parking, it's not like it's free.
So if you're disabled and going to Will Rogers for an event, be aware you may have to walk way farther than you planned, all while passing handicapped spots you could have and SHOULD have been able to utilize."
Holly Runyon
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Pioneer Tower is located within the Will Rogers Memorial Center at 3400 Burnett Tandy Drive, Fort Worth, TX 76107. It's easily accessible by car, with major highways nearby.
Public transportation options may also be available; check local transit schedules.Parking is available on-site, but can be challenging and costly, especially during large events. Expect to pay around $12 or more.
Disabled parking can be limited and may not always be conveniently located near the event venues.Accessibility can be an issue, particularly with parking. While the venue hosts events, disabled patrons have reported difficulties accessing parking close to venues and navigating long distances.
While specific routes vary, Fort Worth public transport may offer services to the Will Rogers Memorial Center area. It's advisable to check the Trinity Metro website for current routes and schedules.
Yes, Pioneer Tower is located near downtown Fort Worth, making it relatively accessible for visitors staying in the city center.
🎫 🎫 Tickets & Entry
Pioneer Tower itself may be accessible for viewing its exterior and for specific events. Entry to events held within the Will Rogers Memorial Center requires a ticket, which should be purchased in advance for popular shows.
The center hosts a wide array of events, including concerts, rodeos, equestrian shows, livestock exhibitions, conventions, and vendor expos.
The best way to stay updated on events is to check the official Will Rogers Memorial Center website or their social media channels.
Yes, Pioneer Tower has been a site for public art projects, including large-scale AI data sculpture projections.
While some events may offer on-site ticket sales, it's highly recommended to purchase tickets in advance, especially for popular concerts or shows, to avoid disappointment.
🎫 📍 Onsite Experience
You can admire the historic architecture of the tower, experience unique AI art projections, and explore the diverse events hosted at the Will Rogers Memorial Center, from rodeos to expos.
Absolutely! The Fort Worth Stock Show & Rodeo, held here, offers attractions like the Children's Barnyard and exhibits on agriculture, making it great for families.
The facilities within the Will Rogers Memorial Center are generally well-maintained, with clean bathrooms and areas suitable for various events. [^review]
Yes, photography is generally permitted, especially of the exterior architecture. For specific events, check their photography policies.
These projections typically occur at night. Check the event schedule for 'New Stories: New Futures' or similar art projects for specific dates and times.
🍽️ 🍽️ Food & Dining
Food options are typically available during events held at the Will Rogers Memorial Center, ranging from concessions to vendor offerings.
Outside food and drink policies vary by event. It's best to check the specific event's guidelines before your visit.
Expect typical event fare like snacks, drinks, and sometimes local food truck options or vendor specialties, especially during expos and festivals.
Yes, the Will Rogers Memorial Center is located near downtown Fort Worth, offering a variety of dining options from casual to upscale.
Availability of specific dietary options depends on the vendors present at the time of your visit. It's a good idea to inquire with vendors directly.
📸 📸 Photography
The tower itself offers a striking subject. Capture it from different angles, especially during the evening for art projections.
Photography policies can vary by event. For concerts or performances, professional photography might be restricted, but general event photos are usually fine.
As with most public venues, drone usage is likely restricted. Always check local regulations and venue policies before flying a drone.
Sunrise and sunset can offer beautiful lighting. For the AI art projections, nighttime is essential.
The equestrian arenas, especially during shows, and the grand architecture of the memorial center itself provide great photo opportunities.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
💰 Budget Travelers
🎨 Art & Culture Enthusiasts
Deep Dives
In-depth insights and expert knowledge
The History and Significance of Pioneer Tower
Nestled beside the Grand River and surrounded by scenic trails at Kuntz Park, the tower offers not only historical insight but also picturesque views. It serves as a focal point for community events and a reminder of the foundational stories of the region. Its presence connects the past with the present, offering visitors a tangible link to the area's origins.
Beyond its historical context, Pioneer Tower has also become a canvas for modern artistic expression. It has been featured in public art projects, where large-scale AI data sculptures have been projected onto its 204-foot structure, transforming it into a dynamic visual spectacle. This blend of historical monument and contemporary art installation makes Pioneer Tower a unique destination.
Events and Activities at Will Rogers Memorial Center
Beyond the major spectacles, the center also serves as a venue for smaller, specialized events. This includes artisan markets like 'Funky Town Finds,' where local vendors showcase unique gifts and crafts, and conferences such as the Pinners Conference, which brings together creators and shoppers. The diverse programming ensures that the Will Rogers Memorial Center appeals to a wide range of interests, from families looking for entertainment to enthusiasts of specific hobbies or industries.
When planning a visit, it's crucial to check the event calendar. Popular events, like concerts by artists such as Ben Rector or performances at the Will Rogers Auditorium, can attract large audiences, impacting parking and crowd levels. [^review] The venue's adaptability allows it to host everything from large-scale sporting events to intimate gatherings, making it a versatile hub for community and entertainment in Fort Worth.
Navigating Parking and Accessibility Challenges
Reports indicate that even with disabled permits, patrons have been directed to distant lots, requiring significant walking distances to reach event venues. Furthermore, there have been instances where disabled parking spots were occupied by horse trailers or other vehicles, exacerbating the issue. While the events themselves are not responsible for parking management, the venue's overall parking system has been a point of contention for those with mobility challenges.
For those planning a visit, it is advisable to research parking arrangements in advance. Consider ride-sharing services or public transportation as alternatives if accessibility is a primary concern. Being aware of these potential difficulties can help manage expectations and ensure a smoother experience when attending events at the Will Rogers Memorial Center.
Social
from TikTok, Instagram & Reddit