COEX Mall Seoul
Asia's largest underground shopping mall, featuring the iconic Starfield Library, a vibrant aquarium, and endless retail therapy.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, better photos
COEX Mall Seoul
Best Time
Fewer crowds, better photos
Highlights
Must-see attractions
Asia's largest underground shopping mall, featuring the iconic Starfield Library, a vibrant aquarium, and endless retail therapy.
"This mall has everything you need!! Every brand you name it they have it."
🎯 Beat the AC Chill
Pack a light jacket! Subways and shops blast AC, so a sweater is a lifesaver. :cloud:
📸 Starfield Library Tips
Visit early or on weekdays for fewer crowds and better photos. It's mainly a photo op! :camera:
Highlights
Discover the most iconic attractions and experiences
Starfield Library
Central Atrium
An iconic, multi-story library with towering bookshelves, a must-visit for stunning photos.
COEX Aquarium
B2 Level
Explore diverse marine life, from playful penguins to exotic fish, in this expansive aquarium.
Underground Shopping Paradise
Entire Mall
Discover endless shops, from high-end brands to trendy K-fashion, catering to every style.
Bongeunsa Temple
Across the street
A serene Buddhist temple offering a peaceful escape and beautiful traditional architecture.
Planning Your Visit
Beat the Crowds at COEX Mall
Plan Your Visit to Starfield Library
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Beat the AC Chill
Pack a light jacket! Subways and shops blast AC, so a sweater is a lifesaver. :cloud:
📸 Starfield Library Tips
Visit early or on weekdays for fewer crowds and better photos. It's mainly a photo op! :camera:
🛍️ Shop 'til You Drop
Explore B2 for exclusive pop-ups and latest fashion. Every floor has unique categories! :shopping_bags:
📍 Direct Subway Access
Take Samseong Station (Line 2) for direct underground access. Super easy! :train2:
Tips
from all over the internet
🎯 Beat the AC Chill
Pack a light jacket! Subways and shops blast AC, so a sweater is a lifesaver. :cloud:
📸 Starfield Library Tips
Visit early or on weekdays for fewer crowds and better photos. It's mainly a photo op! :camera:
🛍️ Shop 'til You Drop
Explore B2 for exclusive pop-ups and latest fashion. Every floor has unique categories! :shopping_bags:
📍 Direct Subway Access
Take Samseong Station (Line 2) for direct underground access. Super easy! :train2:
☕ Coffee & 3D Illusions
Grab coffee outside and watch the giant LED screen's 3D illusions. :coffee:
🐧 Penguin Feather Souvenir
Get a lucky penguin feather at the aquarium! A unique keepsake. :feather:
What Travellers Say
Reviews Summary
COEX Mall is a vast, impressive underground complex praised for its extensive shopping, dining, and entertainment options, particularly the iconic Starfield Library and COEX Aquarium. Visitors appreciate the convenience of direct subway access and the mall's ability to offer a cool escape from the weather. However, its sheer size can be overwhelming, and it's frequently crowded, especially on weekends.
"Many international brands but not much of local brands. Since the mall is huge, there are sufficient directory indicator if you are lost inside. Cafes, restaurants and food lane with Korean, Japanese and Chinese food are there.
There is 2-storey Starfield library with 13-meter tall bookshelves."
T T Hlaing
"The mall is nice but nothing special other than the bookstore. It has all the stores you would expect for a mid range price shopping mall. There is a little track between the malls. Some ok to good eating spots. But for great food try the Intercontinental hotel which is in the same general location. The bookstore is really fun and a must do."
michael
"The mall is good. The library view another hyped up place from social media which looks better on your phone than in person. Speaking of which it suffers from over tourism because of said social media."
Mohammad Mohsin
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Take Subway Line 1 from Seoul Station to City Hall Station, then transfer to Line 2 towards Seongsu/Gangnam. Alight at Samseong Station, which has direct underground access to COEX Mall. The journey takes approximately 40-50 minutes. 
Yes, COEX Mall is very accessible by public transport. Samseong Station (Seoul Subway Line 2) offers direct underground access, making it incredibly convenient.
The best subway line to use is Line 2. Alight at Samseong Station, and you'll find direct underground access to the mall.
Yes, from Gangnam Station, take Line 2 towards Seongsu/Gangnam and alight at Samseong Station. It's just a few stops away and offers direct access.
Yes, COEX Mall has extensive parking facilities. However, given its popularity and the convenience of public transport, driving might not be the most efficient option, especially during peak hours.
🎫 🎫 Tickets & Entry
No, entry to COEX Mall itself is free. However, specific attractions within the mall, such as the COEX Aquarium, require separate tickets.
COEX Mall generally operates from 10:30 AM to 10:00 PM daily. However, individual store hours may vary. The Starfield Library typically follows similar hours.
No, the Starfield Library is free to enter and explore. It's a popular spot for photos and reading, but it can get quite busy.
Tickets for the COEX Aquarium can be purchased at the aquarium's ticket counter located within the mall, or often online in advance for potential discounts or to skip lines.
COEX Mall frequently hosts various events, exhibitions, and pop-up stores. It's advisable to check their official website or social media channels for the latest event schedules.
🍽️ 🛍️ Shopping & Dining
COEX Mall offers a vast array of shops, from international luxury brands and popular Korean fashion labels to unique boutiques, electronics stores, and lifestyle shops. You can find everything from clothing and accessories to home decor and K-pop merchandise. +1
Absolutely! COEX Mall boasts a wide variety of dining options, including Korean cuisine, international fast food, cafes, and upscale restaurants. You'll find food courts as well as individual eateries.
For exclusive pop-up stores and the latest fashion brands like Martin Kim, head directly to B2. Other floors also feature a wide selection of trendy clothing and accessories.
Yes, COEX Mall provides a directory of its stores, often available online or at information desks within the mall. This can help you navigate the vast complex and find specific shops.
Beyond standard retail, COEX Mall often features unique pop-up stores, themed shops, and seasonal markets, offering a dynamic shopping experience.
📸 📸 Photography & Attractions
The Starfield Library is undoubtedly the most iconic photo spot with its towering bookshelves. The mall's modern architecture and various art installations also offer great photo opportunities.
Besides shopping, you can visit the COEX Aquarium, explore the Starfield Library, catch a movie at the Megabox cinema, or enjoy various dining and entertainment options.
Many visitors find the COEX Aquarium to be a worthwhile attraction, featuring a diverse range of marine life and unique exhibits, including a penguin zone. +1
The 'Gangnam Style' horse dance stage is a popular photo zone located outside COEX Mall, celebrating the global hit song by PSY. It's a fun spot for a quick photo op.
Yes, you can often see impressive 3D illusions displayed on the large LED screen outside the mall. It's a unique visual spectacle.
🎫 💡 Other Tips
Yes, COEX Mall is an excellent place to visit on a hot day as it's a massive underground complex with strong air conditioning. It offers a cool escape from the summer heat.
Given its size, it's best to have a plan. You can use the mall directory to find specific stores or attractions. Consider focusing on one section at a time to avoid feeling overwhelmed.
Yes, there are several hotels located near COEX Mall, offering convenient accommodation for visitors. Searching for 'hotel near COEX Mall Seoul' will provide numerous options.
Starfield COEX Mall is the shopping and entertainment complex within the larger COEX (Convention and Exhibition Center) complex. The Starfield Library is a key feature of Starfield COEX Mall.
COEX Mall can be very crowded, especially on weekends and during major events at the convention center. Weekdays, particularly mornings, tend to be less busy.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Beyond the aquarium, look for character stores and other entertainment options within the mall. Consider visiting during weekdays to avoid the largest crowds, which can make navigating with strollers easier. The direct subway access also simplifies travel for families.
📸 Photography Enthusiasts
The mall's modern architecture and the large LED screen outside, which displays captivating 3D illusions, also provide unique photographic opportunities. Don't forget to explore the various art installations and unique shop designs throughout the mall. The contrast between the modern mall and the nearby traditional Bongeunsa Temple also offers diverse photographic subjects.
🛍️ Shoppers on a Budget
Consider visiting during weekdays when the atmosphere might be slightly less frenetic, allowing for more relaxed browsing. While the Starfield Library is free, it's a great way to experience a key attraction without spending money.
Deep Dives
In-depth insights and expert knowledge
Navigating the Starfield Library
To make the most of your visit, consider going during off-peak hours. Weekday mornings are generally less crowded, allowing you to capture the library's grandeur without the hustle and bustle. Be mindful of other visitors and respect the quiet atmosphere. While it's a place to read, its primary draw for many is its aesthetic appeal.
Remember that the library is part of a larger mall. While it's a highlight, don't plan your entire visit around it. Combine it with other attractions within COEX Mall for a well-rounded experience. The sheer scale and design make it a memorable stop on any Seoul itinerary.
A Shopper's Paradise: COEX Mall's Retail Experience
+1The mall is meticulously organized, with different floors often dedicated to specific categories. For instance, B2 is known for exclusive pop-up stores and cutting-edge fashion brands, making it a must-visit for trendsetters. The sheer variety ensures that shoppers of all tastes and budgets can find something to their liking.
Beyond typical retail, COEX Mall often features temporary exhibitions and themed pop-up events, adding an element of surprise and discovery to your shopping trip. It's a dynamic environment that constantly evolves, offering new experiences with each visit.
Beyond the Mall: Exploring COEX's Surroundings
For those looking for more entertainment, Lotte World and Lotte Tower are just a few subway stops away on Line 2. This offers options for theme park fun or breathtaking city views from the observation deck. It's a convenient extension for a day of exploration in the Gangnam area.
Additionally, the area around COEX is known for its vibrant atmosphere, with many offices and businesses. This means you can experience the local energy, especially during lunch hours. The large LED screen outside the mall also provides impressive 3D illusion shows, adding an artistic flair to the urban landscape.
Social
from TikTok, Instagram & Reddit