Apgujeong Rodeo Street, Seoul - a woman walking down a street next to tall buildings
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Apgujeong Rodeo Street Seoul

4.3
·238 reviews·, South Korea

Seoul's ultimate destination for luxury fashion, cutting-edge trends, and K-beauty experiences. Apgujeong Rodeo Street is where style meets sophistica...

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekends

Vibrant atmosphere, street style

CrowdHigh
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Apgujeong Rodeo Street, Seoul - a woman walking down a street next to tall buildings

Apgujeong Rodeo Street Seoul

Best Time

Weekends

Vibrant atmosphere, street style

CrowdHigh
Highlights

Highlights

Must-see attractions

Seoul's ultimate destination for luxury fashion, cutting-edge trends, and K-beauty experiences. Apgujeong Rodeo Street is where style meets sophistication.

4.3
(238 reviews)

"Apgujeong Rodeo Street is the place to be for fashion lovers and beauty enthusiasts in Seoul."

Vertical photo
TIP

🚶‍♀️ Stroll and Explore

Wander the street to discover hidden gems and soak in the upscale ambiance. :camerawithflash:

💉 Beauty Treatments

Consider booking cosmetic procedures or skin treatments at the many clinics. :medical_symbol:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Designer Boutiques & Flagship Stores

Designer Boutiques & Flagship Stores

Along Apgujeong Rodeo Street

Explore the latest fashion trends at high-end designer stores and flagship boutiques. A true shopper's paradise.

K-Star Road

K-Star Road

Near Apgujeong Rodeo Station

Spot adorable 'Gangnamdoll' sculptures representing K-pop groups. A fun photo op for music fans.

Gentle Monster House Dosan

Gentle Monster House Dosan

Near Apgujeong Rodeo Station

Experience avant-garde eyewear designs in a stunning, art-installation-like store.

Planning Your Visit

Embrace the Trendsetting Vibe

Apgujeong Rodeo Street is Seoul's epicenter of fashion and beauty. Expect high-end boutiques, cosmetic clinics, and a vibrant, upscale atmosphere. Plan for window shopping and people-watching.

Cosmetic Procedures & Shopping

Known for its cosmetic surgery clinics and trendy shops, Apgujeong Rodeo Street offers a unique experience. Many visitors explore beauty treatments and designer fashion. Bookings are recommended for clinics.

Best Times

When
Weekends
Why
Vibrant atmosphere, street style
Crowd
High
When
Weekday afternoons
Why
Less crowded, relaxed browsing
Crowd
Medium
When
Evenings
Why
Lively nightlife and dining
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

#koreaclub #seoultravel #seoulnightlife #hongdae #apgujeongrodeo
@dianayurilee
418K likes • 2.9M views

🚶‍♀️ Stroll and Explore

Wander the street to discover hidden gems and soak in the upscale ambiance. :camerawithflash:

💉 Beauty Treatments

Consider booking cosmetic procedures or skin treatments at the many clinics. :medical_symbol:

Getting jaw botox & quick slim injections are literally a lunch break procedure! This is my first ever time doing such a procedure and it was fuss-free & the staff were super helpful. 📍Min Clinic 민의원...
@zxnnie
92.8K likes • 4.5M views
Apgujeong Rodeo Street, named after Beverly Hills Rodeo Street, used to be a place where wealthier korean came to shop luxury brands, get their hair done , or even do procedures at one of cosmetic sur...
cadolly
0 likes • 1.1K views

🛍️ High-End Shopping

Window shop or splurge on the latest fashion from international and Korean designers. :moneybag:

☕ Cafe Hopping

Discover chic cafes perfect for a break and people-watching. :coffee:

K-Star Road 📌The street extending from Exit 2 of Apgujeong Rodeo Station to Cheongdam Intersection is referred to. This place is adorned with teddy bear sculptures called 'Gangnamdoll', a compound wo...
korehalal_trip
783 likes • 29.5K views

Tips

from all over the internet

🚶‍♀️ Stroll and Explore

Wander the street to discover hidden gems and soak in the upscale ambiance. :camerawithflash:

💉 Beauty Treatments

Consider booking cosmetic procedures or skin treatments at the many clinics. :medical_symbol:

🛍️ High-End Shopping

Window shop or splurge on the latest fashion from international and Korean designers. :moneybag:

☕ Cafe Hopping

Discover chic cafes perfect for a break and people-watching. :coffee:

🎶 K-Star Road Fun

Take photos with the cute Gangnamdolls representing your favorite K-pop groups. :microphone:

What Travellers Say

4.3
(238 reviews)

Reviews Summary

Visitors rave about Apgujeong Rodeo Street's status as a premier destination for luxury shopping, cutting-edge fashion, and K-beauty experiences. The street's vibrant atmosphere and upscale boutiques are major draws, though some find it can be quite crowded and expensive.

"Trendy area with lots of cafés and restaurants—much more lively in the evening or on weekends. During the week, it can feel a bit quiet. It’s clearly a place to see and be seen, with luxury shops, fancy cars, and well-dressed crowds. Expect higher prices than in other parts of the city!"

M.

"Always a delight as I stay around the corner when I visit."

Greg Hughes

"Totally different vibe from day to night. In the day there are lots of clothing and accessory shops and offices bustling. There are cute cafes and delicious coffee.

In the afternoon and night the restaurants, bar, clubs come alive.

Always a fun place with lots of people."

Li Y

What People Like

Luxury shopping
Trendy fashion
K-beauty hub

What People Dislike

Can be crowded
High prices

Frequently Asked Questions

🚇 🗺️ Getting There

The easiest way to reach Apgujeong Rodeo Street is by taking the Seoul Subway. Use the Suin-Bundang Line and alight at Apgujeong Rodeo Station (Exit 2, 4, or 5). From there, it's a short walk to the main street. :subway:

Yes, several bus routes serve the Apgujeong Rodeo Street area. You can check local bus schedules for routes that stop near Apgujeong Rodeo Station or along the main road. :bus:

Exits 2, 4, and 5 of Apgujeong Rodeo Station will lead you directly to or very close to the street. Exit 2 is often recommended for K-Star Road. :subway:

Taxis are readily available in the Apgujeong Rodeo area, especially during peak hours. You can hail one on the street or use a ride-sharing app. :taxi:

While it's a significant walk, Apgujeong Rodeo Street is connected to other upscale areas like Cheongdam-dong and Sinsa-dong (Garosu-gil) via main avenues. It's part of a larger, walkable district. :walking:

🎫 🎫 Tickets & Entry

No, Apgujeong Rodeo Street itself is a public area and does not require tickets for entry. You can freely explore the shops and street. :ticket:

Individual shops and boutiques do not have entrance fees. You only pay for any items you choose to purchase. :shopping_bags:

It is highly recommended to book appointments in advance for cosmetic procedures or consultations at clinics on Apgujeong Rodeo Street, as they are very popular. :calendar:

Most boutiques and shops on Apgujeong Rodeo Street are open from around 10:00 AM to 10:00 PM, though hours can vary. Cafes and restaurants may have extended hours. :clock:

Weekends and evenings tend to be the busiest. For a more relaxed experience, consider visiting on weekday afternoons. :peopleholdinghands:

🎫 🛍️ Shopping & Style

Expect a mix of high-end luxury brands, trendy Korean designer boutiques, and flagship stores. It's a hub for the latest fashion and beauty trends. :dress:

Yes, Apgujeong Rodeo Street is famous for its cosmetic surgery clinics offering various treatments, as well as unique concept stores like Gentle Monster. :sparkles:

K-Star Road is a street near Apgujeong Rodeo Station adorned with 'Gangnamdoll' sculptures representing K-pop groups. It's a fun spot for K-pop fans to take photos. :star2:

Absolutely! It's a prime location to discover cutting-edge Korean fashion from emerging designers and established brands. :tshirt:

Gangnam districts like Apgujeong Rodeo are known for their upscale, trendsetting fashion and beauty focus, contrasting with the more mass-market appeal of Myeongdong or the youthful vibe of Hongdae. :gem:

🎫 ✨ Beauty & Wellness

Apgujeong Rodeo is renowned for its cosmetic surgery clinics offering procedures like Botox, fillers, and skin treatments. Many visitors seek these services for a K-beauty experience. :syringe:

Research clinics online, read reviews, and check for consultations. Many clinics cater to international visitors and have English-speaking staff. :magnifyingglasstilted_left:

Yes, some clinics offer quick treatments like skin boosters or injectables that can be done within a few hours, making them accessible for tourists. :womanhealthworker:

While known for clinics, you can also find high-end spas and beauty salons offering massages, facials, and other wellness services. :massage:

Costs vary widely depending on the procedure. It's best to get a personalized quote after a consultation. Prices can be competitive for certain treatments. :krw:

🍽️ 🍽️ Food & Dining

You'll find a wide range of dining options, from upscale Korean barbecue and fine dining restaurants to trendy cafes and international cuisine. :forkandknife:

Yes, some Korean barbecue restaurants like Moodeungsan are open late, offering high-quality meat. You can also find cafes and eateries with extended hours. :moon:

Absolutely. Look for restaurants specializing in Korean barbecue (KBBQ) or other traditional Korean dishes. Moodeungsan is a highly-rated KBBQ spot. :kimchi:

Apgujeong Rodeo is dotted with stylish and unique cafes, perfect for enjoying coffee, desserts, and people-watching. :croissant:

Dining can range from moderately priced cafes to very expensive fine dining. It's an upscale area, so expect prices to reflect that, especially at high-end restaurants. :moneywithwings:

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

While Apgujeong Rodeo Street is primarily known for its upscale shopping and beauty clinics, families can still find enjoyable aspects. K-Star Road with its charming Gangnamdolls offers a fun, lighthearted activity for children and K-pop fans.Instagram The area also has stylish cafes where families can relax and enjoy treats. Consider visiting during the day to avoid the late-night crowds.

For a more engaging experience, look for pop-up events or exhibitions that might be happening along the street. While not a traditional family destination, the vibrant atmosphere and unique sights can still be an interesting experience for older children interested in fashion and Korean culture. Keep in mind that many shops are high-end boutiques, so supervision is key.

💸 Budget Travelers

Apgujeong Rodeo Street is an upscale area, so it might seem daunting for budget travelers. However, you can still enjoy the experience without breaking the bank. Window shopping and people-watching are free and offer a great glimpse into Seoul's fashion scene.Instagram+1 Visiting K-Star Road for photos with the Gangnamdolls is also a free activity.Instagram

Look for more affordable cafes for a coffee or a light snack instead of fine dining. While the designer boutiques are expensive, you might find some mid-range or outlet stores in the vicinity or explore nearby areas for more budget-friendly shopping options. The key is to focus on the experience and atmosphere rather than making major purchases.

💖 Couples

Apgujeong Rodeo Street offers a sophisticated and romantic setting for couples. Enjoy a leisurely stroll hand-in-hand, exploring the designer boutiques and soaking in the chic ambiance.Instagram You can indulge in a couples' spa treatment or a relaxing facial at one of the many beauty clinics for a pampering experience.TikTok

Cap off your day with a fine dining experience at one of the area's upscale restaurants or enjoy a cozy evening at a stylish cafe. The vibrant nightlife also offers options for couples looking for a more energetic evening, with trendy lounges and bars that provide a sophisticated atmosphere.Reddit

Deep Dives

In-depth insights and expert knowledge

The Fashion Forward Scene

Apgujeong Rodeo Street is synonymous with cutting-edge fashion and luxury shopping. It's often compared to Rodeo Drive in Beverly Hills, showcasing a curated selection of international designer brands and high-end Korean labels. Visitors can expect to find the latest trends, exclusive collections, and flagship stores that serve as fashion destinations in themselves. The street is a vibrant runway where locals and tourists alike showcase their personal style, making it a prime spot for people-watching and soaking in the upscale atmosphere.Instagram+1

Beyond the major brands, Apgujeong Rodeo Street also features numerous independent boutiques and concept stores that offer unique pieces. This area is a key part of Seoul's reputation as a global fashion capital, attracting fashion enthusiasts looking for inspiration and unique finds. The street style here is impeccable, reflecting the dynamic and ever-evolving nature of Korean fashion.Instagram+1

For those interested in the K-beauty aspect, Apgujeong Rodeo is a major hub for cosmetic surgery clinics and high-end beauty salons. Many visitors come to Seoul specifically for these treatments, which range from injectables to more involved procedures. The clinics often offer a luxurious and private experience, catering to both locals and international clients.TikTok+1

Navigating the Area and Beyond

Getting to Apgujeong Rodeo Street is straightforward thanks to Seoul's efficient public transportation system. The Apgujeong Rodeo Station on the Suin-Bundang Line is the primary access point, with several exits leading directly to the street or nearby attractions like K-Star Road.Instagram For those who prefer buses, numerous routes stop in the vicinity, making it accessible from various parts of the city.

The area itself is quite walkable, and it's part of a larger district that includes other notable shopping and cultural spots. Many visitors enjoy walking between Apgujeong Rodeo, Cheongdam-dong, and Sinsa-dong (Garosu-gil), experiencing the distinct vibes of each neighborhood.Instagram This makes it ideal for a day of exploration, combining shopping, dining, and sightseeing.

For those looking to explore further, Apgujeong Rodeo serves as a good starting point for discovering more of the Gangnam district. The Hyundai Department Store and Galleria Department Store are nearby, offering more high-end shopping and dining experiences that can easily fill several hours.Reddit The area is also known for its nightlife, with trendy lounges and clubs that attract a sophisticated crowd.Reddit

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