Apgujeong Rodeo Street Seoul
Seoul's ultimate destination for luxury fashion, cutting-edge trends, and K-beauty experiences. Apgujeong Rodeo Street is where style meets sophistica...

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Vibrant atmosphere, street style
Apgujeong Rodeo Street Seoul
Best Time
Vibrant atmosphere, street style

Highlights
Must-see attractions
Seoul's ultimate destination for luxury fashion, cutting-edge trends, and K-beauty experiences. Apgujeong Rodeo Street is where style meets sophistication.
"Apgujeong Rodeo Street is the place to be for fashion lovers and beauty enthusiasts in Seoul."
🚶♀️ Stroll and Explore
Wander the street to discover hidden gems and soak in the upscale ambiance. :camerawithflash:
💉 Beauty Treatments
Consider booking cosmetic procedures or skin treatments at the many clinics. :medical_symbol:
Highlights
Discover the most iconic attractions and experiences

Designer Boutiques & Flagship Stores
Along Apgujeong Rodeo Street
Explore the latest fashion trends at high-end designer stores and flagship boutiques. A true shopper's paradise.

K-Star Road
Near Apgujeong Rodeo Station
Spot adorable 'Gangnamdoll' sculptures representing K-pop groups. A fun photo op for music fans.

Gentle Monster House Dosan
Near Apgujeong Rodeo Station
Experience avant-garde eyewear designs in a stunning, art-installation-like store.
Planning Your Visit
Embrace the Trendsetting Vibe
Cosmetic Procedures & Shopping
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚶♀️ Stroll and Explore
Wander the street to discover hidden gems and soak in the upscale ambiance. :camerawithflash:
💉 Beauty Treatments
Consider booking cosmetic procedures or skin treatments at the many clinics. :medical_symbol:
🛍️ High-End Shopping
Window shop or splurge on the latest fashion from international and Korean designers. :moneybag:
☕ Cafe Hopping
Discover chic cafes perfect for a break and people-watching. :coffee:
Tips
from all over the internet
🚶♀️ Stroll and Explore
Wander the street to discover hidden gems and soak in the upscale ambiance. :camerawithflash:
💉 Beauty Treatments
Consider booking cosmetic procedures or skin treatments at the many clinics. :medical_symbol:
🛍️ High-End Shopping
Window shop or splurge on the latest fashion from international and Korean designers. :moneybag:
☕ Cafe Hopping
Discover chic cafes perfect for a break and people-watching. :coffee:
🎶 K-Star Road Fun
Take photos with the cute Gangnamdolls representing your favorite K-pop groups. :microphone:
What Travellers Say
Reviews Summary
Visitors rave about Apgujeong Rodeo Street's status as a premier destination for luxury shopping, cutting-edge fashion, and K-beauty experiences. The street's vibrant atmosphere and upscale boutiques are major draws, though some find it can be quite crowded and expensive.
"Trendy area with lots of cafés and restaurants—much more lively in the evening or on weekends. During the week, it can feel a bit quiet. It’s clearly a place to see and be seen, with luxury shops, fancy cars, and well-dressed crowds. Expect higher prices than in other parts of the city!"
M.
"Always a delight as I stay around the corner when I visit."
Greg Hughes
"Totally different vibe from day to night. In the day there are lots of clothing and accessory shops and offices bustling. There are cute cafes and delicious coffee.
In the afternoon and night the restaurants, bar, clubs come alive.
Always a fun place with lots of people."
Li Y
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The easiest way to reach Apgujeong Rodeo Street is by taking the Seoul Subway. Use the Suin-Bundang Line and alight at Apgujeong Rodeo Station (Exit 2, 4, or 5). From there, it's a short walk to the main street. :subway:
Yes, several bus routes serve the Apgujeong Rodeo Street area. You can check local bus schedules for routes that stop near Apgujeong Rodeo Station or along the main road. :bus:
Exits 2, 4, and 5 of Apgujeong Rodeo Station will lead you directly to or very close to the street. Exit 2 is often recommended for K-Star Road. :subway:
Taxis are readily available in the Apgujeong Rodeo area, especially during peak hours. You can hail one on the street or use a ride-sharing app. :taxi:
While it's a significant walk, Apgujeong Rodeo Street is connected to other upscale areas like Cheongdam-dong and Sinsa-dong (Garosu-gil) via main avenues. It's part of a larger, walkable district. :walking:
🎫 🎫 Tickets & Entry
No, Apgujeong Rodeo Street itself is a public area and does not require tickets for entry. You can freely explore the shops and street. :ticket:
Individual shops and boutiques do not have entrance fees. You only pay for any items you choose to purchase. :shopping_bags:
It is highly recommended to book appointments in advance for cosmetic procedures or consultations at clinics on Apgujeong Rodeo Street, as they are very popular. :calendar:
Most boutiques and shops on Apgujeong Rodeo Street are open from around 10:00 AM to 10:00 PM, though hours can vary. Cafes and restaurants may have extended hours. :clock:
Weekends and evenings tend to be the busiest. For a more relaxed experience, consider visiting on weekday afternoons. :peopleholdinghands:
🎫 🛍️ Shopping & Style
Expect a mix of high-end luxury brands, trendy Korean designer boutiques, and flagship stores. It's a hub for the latest fashion and beauty trends. :dress:
Yes, Apgujeong Rodeo Street is famous for its cosmetic surgery clinics offering various treatments, as well as unique concept stores like Gentle Monster. :sparkles:
K-Star Road is a street near Apgujeong Rodeo Station adorned with 'Gangnamdoll' sculptures representing K-pop groups. It's a fun spot for K-pop fans to take photos. :star2:
Absolutely! It's a prime location to discover cutting-edge Korean fashion from emerging designers and established brands. :tshirt:
Gangnam districts like Apgujeong Rodeo are known for their upscale, trendsetting fashion and beauty focus, contrasting with the more mass-market appeal of Myeongdong or the youthful vibe of Hongdae. :gem:
🎫 ✨ Beauty & Wellness
Apgujeong Rodeo is renowned for its cosmetic surgery clinics offering procedures like Botox, fillers, and skin treatments. Many visitors seek these services for a K-beauty experience. :syringe:
Research clinics online, read reviews, and check for consultations. Many clinics cater to international visitors and have English-speaking staff. :magnifyingglasstilted_left:
Yes, some clinics offer quick treatments like skin boosters or injectables that can be done within a few hours, making them accessible for tourists. :womanhealthworker:
While known for clinics, you can also find high-end spas and beauty salons offering massages, facials, and other wellness services. :massage:
Costs vary widely depending on the procedure. It's best to get a personalized quote after a consultation. Prices can be competitive for certain treatments. :krw:
🍽️ 🍽️ Food & Dining
You'll find a wide range of dining options, from upscale Korean barbecue and fine dining restaurants to trendy cafes and international cuisine. :forkandknife:
Yes, some Korean barbecue restaurants like Moodeungsan are open late, offering high-quality meat. You can also find cafes and eateries with extended hours. :moon:
Absolutely. Look for restaurants specializing in Korean barbecue (KBBQ) or other traditional Korean dishes. Moodeungsan is a highly-rated KBBQ spot. :kimchi:
Apgujeong Rodeo is dotted with stylish and unique cafes, perfect for enjoying coffee, desserts, and people-watching. :croissant:
Dining can range from moderately priced cafes to very expensive fine dining. It's an upscale area, so expect prices to reflect that, especially at high-end restaurants. :moneywithwings:
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
For a more engaging experience, look for pop-up events or exhibitions that might be happening along the street. While not a traditional family destination, the vibrant atmosphere and unique sights can still be an interesting experience for older children interested in fashion and Korean culture. Keep in mind that many shops are high-end boutiques, so supervision is key.
💸 Budget Travelers
Look for more affordable cafes for a coffee or a light snack instead of fine dining. While the designer boutiques are expensive, you might find some mid-range or outlet stores in the vicinity or explore nearby areas for more budget-friendly shopping options. The key is to focus on the experience and atmosphere rather than making major purchases.
💖 Couples
Cap off your day with a fine dining experience at one of the area's upscale restaurants or enjoy a cozy evening at a stylish cafe. The vibrant nightlife also offers options for couples looking for a more energetic evening, with trendy lounges and bars that provide a sophisticated atmosphere.
Deep Dives
In-depth insights and expert knowledge
The Fashion Forward Scene
Beyond the major brands, Apgujeong Rodeo Street also features numerous independent boutiques and concept stores that offer unique pieces. This area is a key part of Seoul's reputation as a global fashion capital, attracting fashion enthusiasts looking for inspiration and unique finds. The street style here is impeccable, reflecting the dynamic and ever-evolving nature of Korean fashion.
For those interested in the K-beauty aspect, Apgujeong Rodeo is a major hub for cosmetic surgery clinics and high-end beauty salons. Many visitors come to Seoul specifically for these treatments, which range from injectables to more involved procedures. The clinics often offer a luxurious and private experience, catering to both locals and international clients.
Navigating the Area and Beyond
The area itself is quite walkable, and it's part of a larger district that includes other notable shopping and cultural spots. Many visitors enjoy walking between Apgujeong Rodeo, Cheongdam-dong, and Sinsa-dong (Garosu-gil), experiencing the distinct vibes of each neighborhood. This makes it ideal for a day of exploration, combining shopping, dining, and sightseeing.
For those looking to explore further, Apgujeong Rodeo serves as a good starting point for discovering more of the Gangnam district. The Hyundai Department Store and Galleria Department Store are nearby, offering more high-end shopping and dining experiences that can easily fill several hours. The area is also known for its nightlife, with trendy lounges and clubs that attract a sophisticated crowd.
Social
from TikTok, Instagram & Reddit