Bupyeong Underground Market
A vast underground shopping complex in Incheon, offering an incredible array of affordable fashion, K-beauty, and accessories.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, better deals
Bupyeong Underground Market
Best Time
Fewer crowds, better deals

Highlights
Must-see attractions
A vast underground shopping complex in Incheon, offering an incredible array of affordable fashion, K-beauty, and accessories.
"Shopping paradise for those budget travellers like me. Recommended!"
🛍️ Bargain Hunter's Paradise
This market is known for its incredibly low prices. Don't hesitate to haggle for better deals, especially on clothing and accessories!
👟 Wear Comfy Shoes
You'll be doing a lot of walking! Comfortable footwear is a must to explore the vast underground complex thoroughly.
Highlights
Discover the most iconic attractions and experiences

Affordable Fashion Finds
Score trendy clothes, shoes, and accessories at unbelievably low prices. Perfect for updating your wardrobe on a budget.
K-Beauty Bargains
Stock up on popular Korean skincare and makeup products without breaking the bank. Many stalls offer great deals.

Vibrant Market Atmosphere
Experience the lively buzz of a bustling underground shopping center, a true local hub for shoppers.
Plans like a pro.
Thinks like you
Planning Your Visit
Budget Shopping Haven
Navigating the Maze
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🛍️ Bargain Hunter's Paradise
This market is known for its incredibly low prices. Don't hesitate to haggle for better deals, especially on clothing and accessories!
👟 Wear Comfy Shoes
You'll be doing a lot of walking! Comfortable footwear is a must to explore the vast underground complex thoroughly.
⏰ Allow Plenty of Time
With hundreds of shops, it's easy to get lost. Allocate at least 2-3 hours to truly explore and find hidden gems.
📱 Cash is King (Sometimes)
While many vendors accept cards, having some cash on hand can be useful for smaller purchases or for better negotiation.
Areas to go shopping?
Tips
from all over the internet
🛍️ Bargain Hunter's Paradise
This market is known for its incredibly low prices. Don't hesitate to haggle for better deals, especially on clothing and accessories!
👟 Wear Comfy Shoes
You'll be doing a lot of walking! Comfortable footwear is a must to explore the vast underground complex thoroughly.
⏰ Allow Plenty of Time
With hundreds of shops, it's easy to get lost. Allocate at least 2-3 hours to truly explore and find hidden gems.
📱 Cash is King (Sometimes)
While many vendors accept cards, having some cash on hand can be useful for smaller purchases or for better negotiation.
What Travellers Say
Reviews Summary
Visitors rave about Bupyeong Underground Market as a shopping paradise, especially for budget travelers seeking incredibly low prices on fashion and K-beauty products. While some note the sheer size can be overwhelming, the affordability and variety make it a highly recommended destination for a fulfilling shopping spree.
"Shopping paradise for those budget travellers like me. Recommended"
joey thien
"Unbelievable good shopping mall with very low priced items"
Simon M
"Good place to check out if you have loads of time and like shopping. Best for young adults."
Ariel Lee
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The easiest way to reach Bupyeong Underground Market is by taking the Seoul Subway Line 1 to Bupyeong Station. The market is directly connected to the station, making it incredibly convenient.
While often associated with Seoul trips, Bupyeong Underground Market is actually located in Incheon, a city adjacent to Seoul. It's easily accessible via the Seoul subway system.
Seoul Subway Line 1 is your best bet. Alight at Bupyeong Station, and you'll find yourself right at the entrance of the market.
Yes, there are parking facilities available near Bupyeong Station, but using public transport is generally recommended due to potential traffic and parking costs.
It takes approximately 30-40 minutes by subway from central Seoul to reach Bupyeong Station, making it a feasible day trip or shopping excursion.
🎫 🎫 Tickets & Entry
No, entry to Bupyeong Underground Market is completely free! You only pay for the items you decide to purchase.
The market generally operates from around 10 AM to 10 PM, but individual shop hours can vary. It's best to visit during the day for the widest selection.
There is no admission fee to enter the Bupyeong Underground Market. It's a public shopping area.
While not always advertised, keep an eye out for seasonal sales or promotions. Haggling is also a common practice here, which can feel like a special deal!
While some food stalls might operate later, the main shopping sections of the underground market typically close around 10 PM.
🎫 🛍️ Shopping & Products
You can find a huge variety of items, including trendy clothing, shoes, bags, accessories, cosmetics, skincare, phone accessories, and even some K-pop merchandise.
Yes, Bupyeong Underground Market is renowned for its budget-friendly prices, making it a popular spot for young shoppers and those looking for great deals.
Absolutely! Many stalls offer a wide selection of Korean skincare and makeup at competitive prices, often cheaper than department stores.
Haggling is common and often expected, especially for clothing and accessories. Don't be shy to try and get a better price!
Bupyeong Underground Market is a large, permanent underground shopping complex. Bupyeong Kkangtong Night Market is an outdoor street food market that sets up in the evenings nearby, offering a different experience.
🍽️ 🍽️ Food & Dining
While the underground market focuses on shopping, the adjacent Bupyeong Kkangtong Night Market is famous for its street food. You can find a vast array of delicious Korean snacks and meals there.
Expect to find everything from tteokbokki (spicy rice cakes), odeng (fish cakes), hotteok (sweet pancakes), various skewers, and more. It's a foodie paradise!
The underground market primarily consists of small retail stalls. For a sit-down meal, you'd typically head to the surrounding areas or the nearby night market.
Many visitors rave about the blow-torched skewers and various seafood options available at the Kkangtong Night Market.
The Bupyeong Kkangtong Night Market typically operates daily in the evenings, transforming the area into a vibrant food hub.
📸 📸 Photography
Yes, the bustling atmosphere, colorful stalls, and diverse products offer plenty of opportunities for interesting street photography.
Generally, photography is allowed, but it's always polite to ask vendors before taking close-up shots of their merchandise or their faces.
Capture the vibrant displays of clothing, the variety of K-beauty products, and the lively street food scenes at the adjacent night market.
Daytime offers good lighting for the underground market's products, while evenings at the Kkangtong Night Market provide a more atmospheric, neon-lit experience.
It's best practice to be respectful and ask for permission before taking close-up photos of individuals, especially vendors.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Tips for families:
* Comfortable shoes are a must for everyone.
* Consider visiting during off-peak hours on weekdays to avoid the biggest crowds.
* Set a budget for the kids to manage their spending.
* Explore the night market for a more exciting food experience.
💰 Budget Travelers
Key strategies for budget travelers:
* Haggle! Don't be afraid to negotiate prices to get the best deals.
* Compare prices across different stalls before making a purchase.
* Focus on items you truly need or love to avoid impulse buys.
* Enjoy the street food at the nearby Kkangtong Night Market for affordable and delicious meals.
🛍️ Fashion Enthusiasts
Many shoppers find unique pieces here that aren't readily available in other retail environments. It's a great place to experiment with new styles or stock up on basics. The K-beauty section also offers a fantastic opportunity to try out popular Korean skincare and makeup brands at a lower cost.
Deep Dives
In-depth insights and expert knowledge
The Shopping Experience
Navigating the market is an experience in itself. The interconnected tunnels create a maze-like environment, so comfortable shoes are essential. Many visitors recommend dedicating several hours to explore thoroughly, as hidden gems can be found in the less crowded sections. Haggling is a common practice here, so don't be afraid to negotiate prices, especially for clothing and accessories, to secure the best deals.
While the underground market is primarily for shopping, it's located adjacent to the famous Bupyeong Kkangtong Night Market. This outdoor market comes alive in the evenings, offering a dazzling array of Korean street food. It's the perfect place to refuel after a shopping spree, with vendors serving up everything from spicy tteokbokki and savory jeon to grilled skewers and sweet treats.
Budget-Friendly Finds
This market is particularly popular with younger shoppers and students who are looking for fashionable items without the high price tag. The sheer volume of vendors means there's constant competition, which drives prices down. It’s a place where you can easily fill a suitcase with new clothes and beauty products without spending a fortune.
When shopping here, remember that quality can vary. While many items are well-made and stylish, it's wise to inspect your purchases before buying. Haggling is not just recommended; it's part of the culture, so practice your negotiation skills to get the best possible prices.
Beyond Shopping: The Food Scene
The variety of food available is astounding. From classic favorites like tteokbokki (spicy rice cakes) and odeng (fish cakes) to more adventurous options like grilled seafood, various skewers (including blow-torched ones!), and sweet treats like hotteok, there's something to satisfy every palate. Many TikTok creators highlight the blow-torched skewers as a must-try experience.
Exploring the night market is an immersive experience. You can wander through the stalls, sample different dishes, and soak in the lively atmosphere. It’s a fantastic way to experience local flavors and enjoy a casual, affordable meal while surrounded by the energy of the city.
Social
from TikTok, Instagram & Reddit