Heineken Experience
Immerse yourself in the history and brewing process of a global beer icon at the original Heineken brewery. Fun, interactive, and ends with a tasting!
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed vibe
Heineken Experience
Best Time
Fewer crowds, more relaxed vibe
Highlights
Must-see attractions
Immerse yourself in the history and brewing process of a global beer icon at the original Heineken brewery. Fun, interactive, and ends with a tasting!
"The Heineken Experience was really top notch. A short museum walkthrough of the history... 
Book Tickets Online :ticket:
Secure your spot and skip the line by booking your Heineken Experience tickets in advance.
Wear Comfy Shoes :athletic_shoe:
You'll be on your feet exploring the historic brewery and interactive exhibits.
Highlights
Discover the most iconic attractions and experiences
The Brewing Process Walkthrough
Original Brewery
Step back in time and see where it all began. Learn about the authentic brewing process in the historic brewery.
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Interactive Exhibits & Challenges
Throughout the Experience
Engage with fun, hands-on displays, including a 'serve your own beer' station and green screen photo ops.
Beer Tasting Finale
Tasting Room / Rooftop Bar
Savor the taste of freshly brewed Heineken. The beer tastes different here – fresher and perfectly chilled!
Personalized Bottle Design
Gift Shop Area
Create a unique souvenir by designing your own custom Heineken bottle to take home.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Tickets in Advance
Embrace the Interactive Fun
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Book Tickets Online :ticket:
Secure your spot and skip the line by booking your Heineken Experience tickets in advance.
Wear Comfy Shoes :athletic_shoe:
You'll be on your feet exploring the historic brewery and interactive exhibits.
Don't Miss the VIP Tour :star:
For an enhanced experience, consider the VIP tour for insider access and exclusive perks.
Enjoy the Rooftop Bar :cocktail:
Relax with a cold beer and good music at the rooftop bar after your tour.
Tips
from all over the internet
Book Tickets Online :ticket:
Secure your spot and skip the line by booking your Heineken Experience tickets in advance.
Wear Comfy Shoes :athletic_shoe:
You'll be on your feet exploring the historic brewery and interactive exhibits.
Don't Miss the VIP Tour :star:
For an enhanced experience, consider the VIP tour for insider access and exclusive perks.
Enjoy the Rooftop Bar :cocktail:
Relax with a cold beer and good music at the rooftop bar after your tour.
Great for Non-Beer Drinkers :thumbsup:
Even if you're not a huge beer fan, the interactive elements and history make it enjoyable.
What Travellers Say
Reviews Summary
Visitors consistently praise the Heineken Experience for its engaging and interactive nature, making it enjoyable even for non-beer drinkers. The historical insights, fun exhibits, and the surprisingly delicious taste of beer at the source are frequently highlighted as major positives. While some find it a bit touristy, the overall consensus is that it's a well-organized and entertaining attraction worth the visit.
"Fun thing to do if visiting Amsterdam for the weekend.
I don’t really tend to drink beer but still found the tour really enjoyable and the bar at the end was great - music was so good.
Found the interactive features great and tbh would have expected to pay for the photos/video on the green screen so was a nice surprise to see this was included.
The three tour guides who lead our group were really funny and informative.
Very enjoyable few hours."
David Finney
"Heineken Experience – a great attraction in the heart of Amsterdam!
This place is definitely worth a visit – the whole tour is well-organized, interesting, and full of interactive exhibits and stories about the Heineken brand. You get to learn a lot about the brewing process, all presented in a modern and engaging way, so there's no chance of getting bored.
At the end of the tour, you get to enjoy a beer tasting – and I have to say, the beer tastes completely different there. It’s fresher, better chilled, and just feels like it's of higher quality – simply perfect. The whole experience is well worth the price, especially if you're a beer fan or just looking for a cool attraction in Amsterdam.
Highly recommended! 🍻"
Irina1983
"Definitely a place you want to go to if you’re in Amsterdam. We went in the early afternoon and it was great for an afternoon activity and I’m sure it would also be good in the evening. The entire experience from walking into the brewery to exiting all the way at the end of the gift shop the staff are very friendly and informative. If you’re on a tour which is highly recommend it’s very easy to follow. The tour itself is very informal and fun staff are friendly and keep you engaged. The experience is well thought out and creative. At the end of the experience you’re in a basement bar with your drink tickets and the entire thing was fun. For the tour you do need tickets but it’s a lot of fun. The Heineken definitely tastes different here :)"
Michael Persaud
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Heineken Experience is centrally located at Stadhouderskade 78, 1072 AE Amsterdam. You can easily reach it by tram from Amsterdam Centraal Station (lines 16 or 24, get off at the Stadhouderskade stop). Many visitors also find it a pleasant walk from the city center.
While there isn't dedicated parking for the Heineken Experience, there are several public parking garages nearby, such as Q-Park Byzantium or APCOA PARKING. However, public transport is generally the most convenient way to get there.
Yes, many visitors combine their visit to the Heineken Experience with a canal cruise, as they are popular Amsterdam activities. Some packages might even offer a discount for both.
Trams are a very efficient way to navigate Amsterdam. The Heineken Experience is well-served by several tram lines, making it easy to access from various parts of the city.
Absolutely! The Heineken Experience is very accessible by public transport, with multiple tram lines stopping nearby, making it a convenient destination for all visitors.
🎫 🎫 Tickets & Entry
Ticket prices can vary, but the 'Normal Tour' is often around €25. Booking online in advance is recommended for the best price and to guarantee entry. Check their official website for the most up-to-date pricing.
While some visitors have reported being able to buy tickets at the door, booking your Heineken Experience tickets online in advance is highly recommended to secure your preferred time slot and avoid potential disappointment.
A standard ticket typically includes access to the interactive tour, learning about Heineken's history and brewing process, and usually includes two complimentary beers at the end, plus access to the bar and souvenir shop.
Yes, besides the standard tour, there's often a VIP Tour option that offers a more in-depth experience, potentially with exclusive access or tastings.
Opening hours can vary seasonally, but the Heineken Experience is generally open daily. It's best to check their official website for the most current opening and closing times for your planned visit.
🎫 🍺 Beer & Tasting
Typically, your ticket includes two complimentary beers at the end of the tour. You can also purchase additional drinks at the bar.
Many visitors report that the beer tastes noticeably different – fresher, better chilled, and of higher quality – when enjoyed at the source.
Yes, a popular feature is the ability to design your own personalized Heineken bottle as a unique souvenir to take home.
Absolutely! While it's a brewery tour, the interactive exhibits, historical insights, and fun atmosphere make it enjoyable even for those who don't drink beer.
While the focus is on beer, it's worth inquiring at the bar about non-alcoholic beverage options if needed.
📸 📸 Photography & Souvenirs
Yes, photography is generally allowed throughout the Heineken Experience, allowing you to capture your memories. Some interactive exhibits even offer included photo opportunities.
Many visitors are pleasantly surprised that included photos and videos from interactive exhibits, like green screen moments, are part of the ticket price.
The gift shop offers a wide range of Heineken-branded merchandise, including clothing, glassware, and the option to create your own personalized bottle.
While the entire experience is visually engaging, the interactive stations and the rooftop bar offer great spots for memorable photos.
You can purchase various Heineken products and merchandise at the shop, though the freshest beer experience is during the tasting at the end of the tour.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While the beer tasting is for adults, the overall atmosphere is lively and entertaining. Consider it a unique cultural experience that offers a glimpse into a famous Dutch brand. Just be mindful that the tasting areas are primarily for adults.
🍻 Beer Enthusiasts
Pay attention to the details of the brewing process and the historical context. The chance to design your own bottle also adds a personalized touch to your appreciation of the brand.
📸 Photography Lovers
+1Don't miss the included photo opportunities within the interactive exhibits; these can be fun and memorable souvenirs. The personalized bottle design station also makes for a great photo op.
Deep Dives
In-depth insights and expert knowledge
The History of Heineken
+1The tour highlights key milestones, including innovations in brewing technology and the brand's expansion across the globe. You'll see original brewing equipment, learn about the ingredients that go into Heineken beer, and understand the craftsmanship involved. It's a journey through over a century of brewing heritage, presented in an engaging and modern way.
+1Insights from visitors often mention appreciating the blend of historical context with interactive elements, making the learning process enjoyable and memorable. The story of Heineken is not just about beer; it's about entrepreneurship, innovation, and global reach.
Interactive Elements and Fun
+1Key interactive features include a 'serve your own beer' station, where you can practice your bartending skills, and a 'beer-tasting' experience that highlights the unique flavor profile of Heineken. There are also fun photo opportunities, including green screen moments where you can place yourself in iconic Heineken settings, with these photos often included in your ticket price.
Traveler feedback consistently praises these interactive elements for adding a layer of entertainment and making the experience memorable. The guides are often noted for their humor and ability to keep the energy high, ensuring a lively atmosphere throughout the visit.
The Beer Tasting Experience
Your ticket typically includes two complimentary beers, allowing you to savor the flavors. The tasting area is often set up as a lively bar, sometimes with music, providing a relaxed environment to enjoy your drinks and reflect on the tour. It's a chance to truly appreciate the product you've learned so much about.
+1Reddit users frequently mention how much better the beer tastes at the brewery compared to elsewhere, making this a highlight for many. It's a perfect way to conclude the immersive journey through the Heineken brand.
Social
from TikTok, Instagram & Reddit