Sapporo Morning Market, Sapporo - Korean traditional markets are very interesting. Is it the charm of the East when it sells a wide range of items through narrow alleys? I wonder if it’s the charm of Korea! The whole way I walked, I was in joy.
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Sapporo Morning Market Sapporo

4
·1k reviews·Sapporo, Japan

A lively market offering the freshest Hokkaido seafood, produce, and local delicacies, perfect for an early morning culinary adventure.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Early morning (5-8 AM)

Beat the crowds, catch breakfast

CrowdLow
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Sapporo Morning Market, Sapporo - Korean traditional markets are very interesting. Is it the charm of the East when it sells a wide range of items through narrow alleys? I wonder if it’s the charm of Korea! The whole way I walked, I was in joy.

Sapporo Morning Market Sapporo

Best Time

Early morning (5-8 AM)

Beat the crowds, catch breakfast

CrowdLow
Highlights

Highlights

Must-see attractions

A lively market offering the freshest Hokkaido seafood, produce, and local delicacies, perfect for an early morning culinary adventure.

4
(1k reviews)

"Fresh seafood at a bargain! The market starts closing around 10-11am so you should be here as early as possible."

Vertical photo
TIP

🎯 Arrive Before 10 AM

Many shops close around 10-11 AM, so visit early for the best selection and experience.

💰 Bargain Hunter's Paradise

Fresh seafood can be found at bargain prices, especially if you're looking to buy in bulk.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Fresh Seafood Feast

Fresh Seafood Feast

Various stalls

Indulge in the freshest crab, sea urchin, and salmon roe. A true taste of Hokkaido's bounty.

TikTokInstagram
Local Eateries

Local Eateries

Adjacent Seafood Street

Enjoy delicious and affordable meals, from sushi to ramen, in a lively market atmosphere.

Reddit
Produce and Local Goods

Produce and Local Goods

Market stalls

Discover a vibrant selection of local produce, meats, and flowers, offering a glimpse into Hokkaido's agricultural richness.

TikTok
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Planning Your Visit

Timing is Everything

Arrive early! Many shops in the Sapporo Morning Market open around 5-10 AM, with some restaurants serving breakfast. While it's a seafood wholesale market, some vendors display prices by the bundle. Not all businesses are open early, so check their website for specific opening days and times to avoid disappointment. Reddit

Beyond Seafood

While famous for fresh seafood like crab, sea urchin, and salmon roe, the market also offers produce, meat, and flowers. Explore the adjacent Seafood Street for a variety of culinary delights. Instagram+1

Best Times

When
Early morning (5-8 AM)
Why
Beat the crowds, catch breakfast
Crowd
Low
When
Mid-morning (8-10 AM)
Why
More shops open, lively vibe
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

📍 nijo market sapporo #japanfood #japantravel #explorejapan
@rifkiantariksa
17.5K likes • 199.9K views

🎯 Arrive Before 10 AM

Many shops close around 10-11 AM, so visit early for the best selection and experience. Reddit+1

💰 Bargain Hunter's Paradise

Fresh seafood can be found at bargain prices, especially if you're looking to buy in bulk. Reddit

Visited all the famous foods of Sapporo 🇯🇵😋 must try especially Kani Shogun & Toriton!!! 🦀🍣 #sapporo #japantravel #traveldiary #whattoeatinjapan #traveltiktok #japanesefood #hokkaidodiary #hokkaidojapan #hokkaidotrip
@mingyangg_
4.5K likes • 201.3K views
Tag your ramen loving foodieees🍜 @tokuichi.nouilles_japonaise ✨Tokuichi Nouilles Japonaise ✨ 🍜I tried the Special Liquid Miso Ramen 1500yen ( about $10) 🍜They also have limited time menus- this month is black truffle and egg Opening times: 9am -3pm or until soup runs out ( However I came at 2:30pm and it had been sold out for an hour) * The 4-hour waiting time is only when they do 3-day li...
visit.sapporo
683 likes • 50.4K views

🚶‍♀️ Easy Access

Walkable from the city center (approx. 30 mins) or easily accessible by public transport. Reddit

🦀 Seafood Variety

Don't miss out on crab, sea urchin, and salmon roe – Hokkaido specialties! Instagram+1

ตลาดปลาที่ใหญ่ที่สุดในซัปโปโร ที่นี่คือตลาดโจไก (Jyogai Market 札幌市場外市場商店街) เป็นตลาดปลาที่มีขนาดใหญ่ที่สุดในเมืองซัปโปโร ซึ่งรวมเอาร้านอาหารหน้าทะเลสดๆ มีทั้งแบบซื้อกลับไปทำทานเองและทานที่นี่ได้เลย ร้านผลไม้ ร้านขายของฝาก ร้านราเม็ง และร้านกาแฟ คือมันหลากหลายมากๆ ค่ะ . เดินทางก็ง่ายแสนง่าย จะไปเองก็ได้ จะให้รถมารับก็ดี แถมยังอยู่ในโปรแกรมทัวร์ 1 Day หลายๆ ทัวร์ด้วย แอดมินไปมาเมื่อ 1 เมษายน(อยู่ใน...
hokkaido_diary
52 likes • 0 views

Tips

from all over the internet

🎯 Arrive Before 10 AM

Many shops close around 10-11 AM, so visit early for the best selection and experience. Reddit+1

💰 Bargain Hunter's Paradise

Fresh seafood can be found at bargain prices, especially if you're looking to buy in bulk. Reddit

🚶‍♀️ Easy Access

Walkable from the city center (approx. 30 mins) or easily accessible by public transport. Reddit

🦀 Seafood Variety

Don't miss out on crab, sea urchin, and salmon roe – Hokkaido specialties! Instagram+1

🍜 Try Local Ramen

Some stalls offer delicious ramen, a perfect hearty breakfast option. Instagram

What Travellers Say

4
(1k reviews)

Reviews Summary

Visitors praise the Sapporo Morning Market for its fresh, delicious, and affordable seafood, offering a genuine local experience. While some note that not all shops are open early and the market is relatively small, the quality of the food and the vibrant atmosphere make it a worthwhile early morning visit. Reddit+1

"I visited the Sapporo Morning Market around 8 AM, but many shops were still closed. Despite that, I found a restaurant that was open and decided to eat there. The food was delicious and not expensive, which was a pleasant surprise.

The market itself isn’t too big, but it has a good variety of stalls selling fresh seafood like crab, sea urchin, and salmon roe, along with fruits and other local specialties. The atmosphere was quiet when I arrived, making it easy to walk around and explore.

If you’re in Sapporo and want to try fresh seafood, it’s a great spot for breakfast or an early lunch. Just keep in mind that not all businesses may be open early in the morning."

Valeria Miranda-López

"From my brief visit, it appears that this market may primarily serve as a seafood wholesale market, with many vendors displaying prices by the bundle. While I cannot confirm the pricing, it may be worth checking out if you are looking to buy seafood in bulk. There are only a few small restaurants available to eat in, but the market is still a fun place to explore and get a sense of the local seafood culture. Overall, it may be worth a visit if you are in the area and looking for a unique market experience."

Leh Ping

"Can't get any more local than this seafood market. Opens from 5-10 in the mornings. You can't use the carpark till 9am unless you have a permit. Opening days are different depending on the season so be sure to check their own website to avoid disappointment!"

LEE Scott

What People Like

Fresh, affordable seafood
Local market atmosphere
Delicious breakfast options

What People Dislike

Some shops closed early
Market size

Frequently Asked Questions

🚇 🗺️ Getting There

The Sapporo Morning Market is easily accessible by public transport. You can also enjoy a pleasant 30-minute walk from the city center. Reddit

Yes, there is parking available, but you generally cannot use the carpark until 9 AM unless you have a permit. Reddit

Yes, it's about a 30-minute walk from Sapporo Station, offering a scenic route through the city. Reddit

If you're near Sapporo Factory, you can easily reach the market by walking or taking a short public transport ride. Reddit

While specific routes can vary, the market is well-served by local Sapporo bus lines. Checking a local transit app upon arrival is recommended.

🎫 🎫 Tickets & Entry

No, there are no admission tickets required to enter the Sapporo Morning Market. You can freely explore the stalls. Reddit

The market typically opens from 5 AM to 10 AM, with some restaurants serving breakfast. However, opening days and times can vary by season, so it's best to check their official website. Reddit

Not all shops are open early. Many start opening around 8 AM, and some restaurants are open for breakfast. It's advisable to arrive by 10 AM as many vendors begin to close. Reddit

There is no entrance fee to wander through the Sapporo Morning Market. You only pay for what you purchase. Reddit

The market generally starts closing around 10-11 AM, so aim to visit as early as possible for the full experience. Reddit

🍽️ 🍽️ Food & Dining

You can enjoy a wide variety of fresh seafood, including crab, sea urchin, and salmon roe. There are also casual eateries serving sushi, ramen, and other local dishes. TikTokInstagram+1

Yes, many restaurants open early to serve breakfast, with fresh seafood and ramen being popular choices. InstagramReddit

The food is generally considered delicious and not expensive, offering good value, especially for fresh seafood. Reddit

Yes, many vendors sell fresh seafood, and some display prices by the bundle, suggesting options for bulk purchases. Reddit

There are a few small restaurants and sushi counters available for dining in, but the market is primarily focused on fresh produce and seafood sales. Reddit

📸 📸 Photography

Capture vibrant shots of fresh seafood displays, bustling market activity, and local vendors. The colorful produce and lively atmosphere offer great photo potential. TikTokInstagram

It's generally acceptable to take photos, but it's always polite to ask for permission before photographing individuals or their stalls up close. Instagram

Early morning offers softer light and fewer crowds, making it ideal for capturing the market's essence. Mid-morning provides more activity for dynamic shots. Reddit

The market itself, with its array of seafood and produce, is the main attraction. Look for visually appealing displays of crab, scallops, and colorful fruits. Instagram

A versatile lens like a 24-70mm is great for capturing both wide market scenes and close-ups of food. A fast prime lens can be useful in lower light conditions. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Sapporo Morning Market can be an engaging experience for families, offering a chance to see a wide variety of fresh seafood and local produce. While it's primarily a food market, the vibrant displays can be visually stimulating for children. TikTok Consider visiting a bit later in the morning, around 8-9 AM, when more food stalls are open and the atmosphere is livelier, which might be more interesting for younger visitors. Reddit Pack some snacks or plan for an early lunch at one of the casual eateries, as the market's main focus is on fresh ingredients. Reddit

💰 Budget Travelers

The Sapporo Morning Market is an excellent destination for budget travelers seeking delicious and affordable food. You can find fresh seafood like crab, sea urchin, and salmon roe at bargain prices, especially if you're looking to buy by the bundle. Reddit Many of the small restaurants offer hearty meals like sushi and ramen at very reasonable costs, making it a great spot for breakfast or an early lunch without breaking the bank. Reddit Arriving early can sometimes lead to better deals as vendors prepare for the day. Reddit

🍣 Food Enthusiasts

For true food enthusiasts, the Sapporo Morning Market is a must-visit. It's a prime location to sample the freshest Hokkaido seafood, from succulent crab legs to delicate sea urchin and briny salmon roe. TikTokInstagram+1 Explore the various stalls, compare prices, and perhaps even try a chirashi don or a sushi platter at one of the market's eateries. Instagram Don't shy away from trying local specialties and engaging with the vendors to learn more about their products. Reddit

Deep Dives

In-depth insights and expert knowledge

Navigating the Sapporo Morning Market

The Sapporo Morning Market, also known as Nijo Market, is a vibrant hub for fresh seafood and local produce. While it's a popular tourist spot, it retains a local feel, especially compared to larger markets in Tokyo or Hakodate. Reddit+1 The market typically opens very early, with many vendors starting their day between 5 AM and 8 AM. This makes it an ideal destination for a hearty breakfast or an early lunch. Reddit It's important to note that not all shops open at the same time, and some may close by late morning, so arriving early is key to experiencing the full market buzz. Reddit

Beyond the fresh seafood like crab, sea urchin, and salmon roe, you'll find a variety of other local specialties. Explore stalls selling fresh produce, meats, and even flowers. TikTok For those looking to dine in, there are a few small restaurants and sushi counters offering delicious meals at reasonable prices. Reddit Some visitors suggest that the market may also function as a seafood wholesale market, with vendors displaying prices by the bundle, which could be interesting for those looking to buy in larger quantities. Reddit

Getting to the market is straightforward. It's within walking distance of the city center, approximately a 30-minute stroll, or easily accessible via public transport. Reddit While there is parking available, it's restricted until 9 AM for non-permit holders. Reddit The market's compact size makes it easy to explore, and its local charm offers a delightful glimpse into Sapporo's culinary culture. Reddit

Culinary Delights at the Market

The Sapporo Morning Market is a paradise for seafood lovers. The star attractions are undoubtedly the incredibly fresh crab, glistening sea urchin, and vibrant salmon roe. TikTokInstagram+1 Many visitors rave about the quality and taste, often finding it to be a delicious and affordable experience. Reddit Beyond these iconic Hokkaido delicacies, you can also find a variety of other seafood, such as scallops and various types of fish, perfect for a chirashi don or a sushi meal. Instagram

For those seeking a warm meal, the market offers several casual eateries. Ramen is a popular choice, providing a hearty and satisfying option, especially for an early morning meal. Instagram Sushi is, of course, readily available, allowing you to savor the freshest catches. Reddit While there aren't a vast number of sit-down restaurants, the few available offer an authentic taste of local Sapporo cuisine. Reddit The prices are generally considered reasonable, making it a great spot for budget-conscious travelers looking for high-quality food. Reddit

If you're looking to take a piece of Hokkaido home, many vendors sell their seafood products directly. Some display prices by the bundle, which might be an option for those planning to cook or share their bounty. Reddit Even if you're not buying in bulk, simply browsing the stalls and admiring the array of fresh produce, meats, and seafood is an experience in itself. TikTok

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