Nijo Market, Sapporo - a store front with a lot of signs on it
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Nijo Market Sapporo

3.8
·12k reviews·Sapporo, Japan

Sapporo's vibrant 'Kitchen,' Nijo Market offers a dazzling array of fresh seafood, from king crab to uni, with delicious dining stalls.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Early mornings

Freshest catch, fewer crowds

CrowdLow
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Nijo Market, Sapporo - a store front with a lot of signs on it

Nijo Market Sapporo

Best Time

Early mornings

Freshest catch, fewer crowds

CrowdLow
Highlights

Highlights

Must-see attractions

Sapporo's vibrant 'Kitchen,' Nijo Market offers a dazzling array of fresh seafood, from king crab to uni, with delicious dining stalls.

3.8
(12k reviews)

"It's a feast for the senses even before tasting anything."

Vertical photo
TIP

🎯 Bargain with a Smile

Many vendors enjoy a bit of friendly bargaining for fun. Don't be afraid to try!

🚶‍♀️ No Eating While Walking

Enjoy your food at a stall or designated area; eating on the go is frowned upon.

Third hero image

Highlights

Discover the most iconic attractions and experiences

King Crab Feast

King Crab Feast

Various stalls

Marvel at and taste the impressive king crabs, a Hokkaido specialty. Many stalls offer them grilled or steamed.

TikTok
Kaisendon Delights

Kaisendon Delights

Eateries within the market

Indulge in a 'kaisendon' (seafood rice bowl) overflowing with the freshest local catches.

Reddit
Uni & Scallop Sampling

Uni & Scallop Sampling

Seafood stalls

Experience the creamy richness of fresh sea urchin (uni) and sweet, succulent scallops.

Reddit
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Planning Your Visit

Beat the Crowds & Prices

Nijo Market can get busy, especially mid-morning. Arrive early for the freshest seafood and to snag a table at popular eateries. Some Redditors suggest prices can be high, so exploring smaller, edge stalls might offer better value than the main thoroughfares. Reddit

Market Etiquette Matters

While tempting, avoid eating while walking through the market; locals consider it rude. Find a designated eating area or stand at a stall to enjoy your fresh catch. TikTok

Best Times

When
Early mornings
Why
Freshest catch, fewer crowds
Crowd
Low
When
Mid-morning
Why
Lively atmosphere
Crowd
Medium
When
Wednesdays
Why
Some stalls closed
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

Replying to @frzlagibatuk WHAT TO BUY IN NIJO MARKET .. pastinya cobain Alaskan Crab #nanakoot #nanakootjapan #nijomarket #sapporo #hokkaido #japan
@nanakoot
98.6K likes • 1.4M views

🎯 Bargain with a Smile

Many vendors enjoy a bit of friendly bargaining for fun. Don't be afraid to try! Reddit

🚶‍♀️ No Eating While Walking

Enjoy your food at a stall or designated area; eating on the go is frowned upon. TikTok

A few tips when you go here: some stalls are closed on Wednesdays so be sure to chekc the schedule, and don’tvealk while you eat! Locals consider it rude. Find a place to eat or stand as you finish your food. I wish I stayed here longer, food here is definitely amazing. It’s a bit on the crowded side but super worth it. #japan #kyoto #japantravel #travelguide #japanfoodguide #traveltok #japantrave...
@selletravels
21.3K likes • 563.2K views
📍 nijo market sapporo #japanfood #japantravel #explorejapan
@rifkiantariksa
17.5K likes • 199.9K views

🦀 Sample Before You Buy

Some stalls offer small samples of crab, allowing you to taste before committing. TikTok

📍 Explore the Edges

Lesser-known stalls on the market's periphery might offer better prices. Reddit

reddit.com

nijo market

Tips

from all over the internet

🎯 Bargain with a Smile

Many vendors enjoy a bit of friendly bargaining for fun. Don't be afraid to try! Reddit

🚶‍♀️ No Eating While Walking

Enjoy your food at a stall or designated area; eating on the go is frowned upon. TikTok

🦀 Sample Before You Buy

Some stalls offer small samples of crab, allowing you to taste before committing. TikTok

📍 Explore the Edges

Lesser-known stalls on the market's periphery might offer better prices. Reddit

🍣 Fresh Kaisendon

Donburi shops offer delicious seafood bowls; look for places like Ohiso or Daiichi Kaisenmaru. Reddit

What Travellers Say

3.8
(12k reviews)

Reviews Summary

Nijo Market is a lively and sensory-rich destination, celebrated for its incredibly fresh seafood, particularly king crab and kaisendon. Visitors appreciate the authentic atmosphere and the opportunity to experience Hokkaido's culinary culture firsthand. While some find prices high, the quality and variety generally impress, making it a worthwhile stop for many.

"We visited Nijo Market during our time in Sapporo and loved every bit of it. The atmosphere was lively and filled with the scent of fresh seafood. Stalls were lined with beautiful displays of crabs, scallops, sea urchins, and more—it was a feast for the senses even before tasting anything.

After browsing around, we decided to sit down for lunch at one of the small stalls inside the market. We ordered fresh kaisendon and grilled seafood—everything was incredibly fresh and flavorful. The seafood bowl was overflowing with tuna, salmon roe, sweet shrimp, and uni, and it was easily one of the best meals we had during our Hokkaido trip. The staff at the stall were warm and welcoming, even helping us with recommendations.

The kids also enjoyed walking around afterward, checking out other stalls and watching the seafood being cleaned and grilled on the spot. There’s a very local, down-to-earth feel about the whole place, which made the experience even more enjoyable.

Nijo Market is more than just a place to buy seafood—it’s a window into Hokkaido’s food culture and a great spot for a satisfying, authentic lunch in Sapporo."

Crumpled Nomad

"It was a very lively market!
It's very convenient because you can walk from downtown Susukino.
There are a lot of fresh seafood and many shops, so it's hard to choose where to go.
You can sample king crab here and there, so I thought it was great that I could choose a shop I liked and buy it myself.
It's cheaper than in Kanto, after all!
I also had a seafood bowl at Oguma Shoten after wondering where to eat it!
It was very delicious!
Thank you for all the food.

It took about 5 minutes to get there from downtown Susukino.
Most of the shops were seafood shops.
It took about 10 minutes even if you went quickly to the end of the street. The restaurant was small and cozy.
There were quite a lot of customers when I went there at 7.30am.
There were several seafood bowl shops and restaurants, and prices were moderate. The prices were moderate.
Asparagus and potatoes were also available at
.
The market is close to the downtown area
so it was good to be able to use the market easily."

ぼくサノス

"🐟 Nijo Market – Sapporo’s Seafood Playground (Just Don’t Come Hangry) 🍣

If you’re in Sapporo and craving a deep dive into Hokkaido’s seafood scene, Nijo Market is where it all begins. It’s not the biggest market in Japan—but it punches way above its weight when it comes to fresh catches and full-on flavor.

You’ve got crabs the size of small dogs, scallops so fresh they still have ocean attitude, trays of sea urchin, sashimi bowls piled high like edible art, and enough dried fish and seafood snacks to make your backpack smell very interesting for the rest of the day.

There’s a charm to how local and low-key it feels—no massive tourist spectacle here, just real-deal vendors, tiny family-run stalls, and breakfast spots that serve donburi so fresh it practically swims onto your rice. That said, some stalls do cater to tourists, so prices can vary depending on how far you wander.

💡 Pro tip: Come early for the freshest options and to beat the brunch crowd. Look for the smaller shops around the edges—they often have better deals and fewer cameras. And if you’ve never had uni before, this is the place to give it a go."

The Country Collectors

What People Like

Incredibly fresh seafood
Vibrant market atmosphere
Delicious kaisendon

What People Dislike

Can be touristy
Prices can be high

Frequently Asked Questions

🚇 🗺️ Getting There

Nijo Market is easily accessible. You can take a subway on the Toho Line from Sapporo Station to Odori Station, then transfer to the Tozai Line and get off at Bus Center Mae Station. Alternatively, it's a pleasant walk of about 20-25 minutes from Sapporo Station. TikTok

Yes, Nijo Market is very conveniently located and is just a short 5-10 minute walk from the Susukino area, making it easy to visit before or after exploring the entertainment district. Reddit

The most convenient public transport option is the subway. Take the Tozai Line to Bus Center Mae Station, which is just a few minutes' walk from the market. TikTok

While there are parking lots nearby, it's generally recommended to use public transport due to potential traffic and parking costs in the downtown area. TikTok

Yes, several city buses stop near Nijo Market. Check local bus routes from your starting point for the most direct options. TikTok

🎫 🎫 Tickets & Entry

No, Nijo Market is a public market and does not require an entrance ticket. You can freely wander through the stalls. TikTok

Most stalls in Nijo Market are open from around 8:00 AM to 5:00 PM. However, some restaurants may have slightly different hours, and it's advisable to check specific stall times if you have a particular place in mind. TikTok

Yes, some stalls at Nijo Market are closed on Wednesdays. It's a good idea to check the schedule beforehand if you plan to visit on a Wednesday. TikTok

There is no admission fee to enter Nijo Market. You only pay for the food and goods you purchase. TikTok

Most of the market stalls close by late afternoon (around 5:00 PM). While some restaurants might stay open later, the main market experience is best enjoyed during daytime hours. TikTok

🍽️ 🍽️ Food & Dining

You absolutely must try the king crab, scallops, and sea urchin (uni). Kaisendon (seafood rice bowls) are also a highlight, featuring a generous mix of fresh fish. TikTokReddit

There are numerous small eateries and restaurants within the market. Look for stalls offering kaisendon or grilled seafood. Some popular spots mentioned include Ohiso and Daiichi Kaisenmaru. Reddit

Prices can vary. While some Redditors find them higher than expected, others note they are cheaper than in the Kanto region. Exploring smaller stalls and bargaining can sometimes lead to better deals. Reddit+1

Yes, many stalls sell fresh seafood that you can take away. Some vendors might even offer to prepare it for you on the spot, like grilling. Reddit

While seafood is the star, you can also find fresh produce like strawberries, as well as dried seafood snacks and other local delicacies. TikTok

📸 📸 Photography

Yes, Nijo Market offers great photographic opportunities with its vibrant displays of fresh seafood, bustling atmosphere, and colorful stalls. TikTok

Early morning offers softer light and fewer crowds, making it ideal for capturing the market's essence. Later in the day, the vibrant colors and activity can also make for dynamic shots. TikTok

Focus on the close-ups of the seafood displays, the vendors at work, and the lively interactions between shoppers and sellers. The colorful signs and the market's architecture also provide interesting backdrops. TikTok

It's generally polite to ask for permission before taking close-up photos of individuals, especially vendors. However, wider shots capturing the general atmosphere are usually fine. TikTok

A versatile lens like a 24-70mm is great for capturing both wide scenes and details. A fast prime lens can be useful for low-light conditions or creating bokeh. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Nijo Market can be an exciting outing for families. Kids will be fascinated by the sheer variety of seafood on display, from giant crabs to colorful fish. Many stalls offer grilled seafood which can be a hit with younger palates. The lively atmosphere is engaging, and the opportunity to see fresh produce being prepared can be educational. TikTok

Remember to keep an eye on little ones as the market can get crowded. Designate a meeting spot in case anyone gets separated. While the market is primarily about seafood, you can also find fresh fruits like strawberries, which are usually a safe bet for picky eaters. TikTok

💰 Budget Travelers

While Nijo Market can be pricey, budget-conscious travelers can still enjoy it. Look for smaller stalls on the market's edges, as they sometimes offer better deals than those in the main thoroughfares. Reddit Bargaining, if done respectfully, can also help. Reddit

Consider purchasing a smaller portion of a high-value item like scallops or uni to sample, rather than a large crab. Alternatively, focus on enjoying the vibrant atmosphere and perhaps a single, well-chosen kaisendon from a reputable shop rather than multiple expensive purchases. Visiting earlier in the day might also yield better prices. Reddit

Deep Dives

In-depth insights and expert knowledge

Navigating Nijo Market: A Culinary Adventure

Nijo Market, often called 'Sapporo's Kitchen,' is a vibrant hub for fresh seafood and local produce. Spanning a few blocks, it's packed with over 100 shops offering everything from glistening scallops and plump sea urchins to enormous king crabs. The air is filled with the briny scent of the ocean and the lively calls of vendors. It's a place where you can truly immerse yourself in Hokkaido's rich culinary heritage. TikTokReddit

When exploring, don't be afraid to engage with the vendors. Many are happy to explain their products and some even offer samples. For a truly authentic experience, try a kaisendon, a rice bowl generously topped with a variety of the freshest sashimi. This is a must-try for any seafood lover visiting Sapporo. Reddit

While the market is a feast for the eyes and stomach, remember to be mindful of local customs. Avoid eating while walking, and instead, find a designated spot to savor your purchases. This respect for local etiquette enhances the overall experience for everyone. TikTok

Beyond the Tourist Trail: Local Insights

While Nijo Market is a popular destination, some travelers and locals suggest exploring alternatives or approaching Nijo with a discerning eye. For a potentially less tourist-centric experience with comparable seafood, the Jyogai Market is often recommended. It's said to be less crowded and might offer a more local feel. Reddit

For those looking for a truly local supermarket experience, one Reddit user suggested visiting the Tōkōdō Supermarket at Sapporo Factory. This allows you to purchase sashimi and other food items in a setting frequented by residents, potentially offering different price points and selections. Reddit

Ultimately, whether you choose Nijo or an alternative, the key is to be an informed visitor. Redditors often advise that while Nijo Market can be skippable for some due to perceived high prices, a walk-through can still be rewarding for photography and experiencing the general atmosphere. Reddit

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