Matsukawa Promenade - Image 1
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Matsukawa Promenade

4.2
·43 reviews·Itō, Japan

A charming riverside promenade in Ito City, known for its weeping willows, traditional inns, and enchanting evening illuminations.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Evenings

Magical ambiance with lights

CrowdMedium
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Matsukawa Promenade - Image 1

Matsukawa Promenade

Best Time

Evenings

Magical ambiance with lights

CrowdMedium
Highlights

Highlights

Must-see attractions

A charming riverside promenade in Ito City, known for its weeping willows, traditional inns, and enchanting evening illuminations.

4.2
(43 reviews)

"Very nice walk side with lights up, perfect for a leisurely stroll with an old-fashioned feel."

Vertical photo
TIP

✨ Evening Lights Magic

Visit after sunset for a truly enchanting experience with the illuminated willows and streetlights.

🚶‍♀️ Perfect for a Leisurely Walk

Enjoy a relaxed stroll along the river, taking in the old-fashioned charm.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Illuminated Riverside Stroll

Illuminated Riverside Stroll

Matsukawa River

Weeping willows and stylish streetlights create a magical atmosphere along the riverbanks.

Tokaikan Building

Tokaikan Building

Along the promenade

An iconic, traditional wooden building offering a glimpse into the area's past.

Koi Pond

Koi Pond

Within the promenade

Observe large, graceful koi swimming in the river, adding a serene element to your walk.

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Planning Your Visit

Evening Ambiance is Key

While a pleasant daytime stroll, the Matsukawa Promenade truly shines after dark. The charming streetlights and weeping willows create a magical atmosphere, perfect for a romantic evening walk. Consider visiting after sunset to experience its full allure.

Beyond the River Walk

The promenade is more than just a riverside path; it's a gateway to Ito's rich history. Explore the traditional inns and learn about notable figures like Kinoshita Mokutaro and Kitasato Shibasaburo who were drawn to this area.

Best Times

When
Evenings
Why
Magical ambiance with lights
Crowd
Medium
When
Daytime
Why
Leisurely stroll, see Tokaikan
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

overwhelmed 🥺💫 #カメイアリーナ仙台 #仙台 #sendai #japan #日本 #ハイキュー #haikyuupilgrimage #anime #haikyuu #haikyuufandom #manga
@maymast2
69.8K likes • 234.4K views

✨ Evening Lights Magic

Visit after sunset for a truly enchanting experience with the illuminated willows and streetlights. Reddit

🚶‍♀️ Perfect for a Leisurely Walk

Enjoy a relaxed stroll along the river, taking in the old-fashioned charm. Reddit

Relax Your Mind and Body at the Charming Ito Onsen! Stretching for about 1 km along the Matsukawa River in Ito City, the Ito Onsen promenade is full of charm! Long-established traditional wooden inns stand side by side on the street, lined with weeping willows and stylish streetlights. One of the most popular sights along the Matsukawa River is Tokaikan, a former hot spring inn which operated fr...
exploreshizuoka
858 likes • 6.1K views

🏛️ Admire Tokaikan

Don't miss the chance to see the historic Tokaikan building from the promenade. Reddit

🐟 Watch the Koi

Keep an eye out for the large, beautiful koi swimming in the Matsukawa River. Reddit

Tips

from all over the internet

✨ Evening Lights Magic

Visit after sunset for a truly enchanting experience with the illuminated willows and streetlights. Reddit

🚶‍♀️ Perfect for a Leisurely Walk

Enjoy a relaxed stroll along the river, taking in the old-fashioned charm. Reddit

🏛️ Admire Tokaikan

Don't miss the chance to see the historic Tokaikan building from the promenade. Reddit

🐟 Watch the Koi

Keep an eye out for the large, beautiful koi swimming in the Matsukawa River. Reddit

What Travellers Say

4.2
(43 reviews)

Reviews Summary

Visitors find the Matsukawa Promenade to be a charming and pleasant place for a leisurely walk, especially appreciating its magical ambiance when illuminated at night. While some find it a simple river walk, others highlight its old-fashioned feel and the beauty of the Tokaikan building. It's also a notable spot for Haikyuu!! anime fans.

"Nothing special. Just a river. There are some large carps in it. Maybe it'll look slightly better at night."

Deacon Ho

"Very nice walk side with lights up🌙"

Mega R Performance

"From the theme for sightseeing from abroad or internal trip from Kanto or Keihanshin area,
Our city has a lot of instresting spots"

Anchan

What People Like

Magical evening lights
Leisurely riverside walk
Old-fashioned charm

What People Dislike

Can be just a river

Frequently Asked Questions

🚇 🗺️ Getting There

The Matsukawa Promenade is easily accessible by foot from Ito Station. It's a short walk, making it convenient for travelers arriving by train. Reddit

While specific parking details aren't widely shared, it's generally recommended to utilize public transport or nearby paid parking lots if driving to Ito City. Reddit

The promenade is generally flat and paved, making it suitable for strollers and wheelchairs. Enjoy a smooth and accessible walk along the river. Reddit

🎫 🎫 Tickets & Entry

No, the Matsukawa Promenade is a public area and is free to enter and enjoy at any time. Reddit

The promenade is open 24/7, allowing you to visit whenever you please. However, the illuminated ambiance is best experienced in the evening. Reddit

📸 📸 Photography

The promenade offers beautiful shots, especially at night with the streetlights and weeping willows. The Tokaikan building also makes for a picturesque backdrop. InstagramReddit

Yes, the Matsukawa Promenade is a known spot for Haikyuu!! anime pilgrimage, with fans recreating scenes from the series. TikTok

🍽️ 🍽️ Food & Dining

While the promenade itself is more about the scenic walk, you'll find numerous traditional inns and restaurants in the surrounding Ito Onsen area offering local cuisine. Instagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Matsukawa Promenade offers a pleasant and safe environment for families. The paved, flat path is ideal for strollers, and children often enjoy watching the large koi fish swimming in the river. It's a relaxed setting for a family outing, allowing everyone to enjoy a gentle walk and some fresh air. Reddit

While there aren't specific playgrounds, the promenade's charm lies in its simplicity and natural beauty. Consider visiting during the day for a more relaxed experience, or in the early evening to witness the transition to its illuminated state, which can be quite captivating for younger visitors. Instagram

couples

The Matsukawa Promenade is a perfect spot for couples seeking a romantic evening stroll. The illuminated weeping willows and stylish streetlights create an undeniably enchanting atmosphere after dark. Holding hands while walking along the serene riverbanks, with the soft glow of the lights, makes for a memorable and intimate experience. Reddit

For a truly special outing, consider visiting during the evening hours. The tranquil setting, combined with the picturesque views, provides an ideal backdrop for conversation and connection. It's a simple yet beautiful way to spend time together in Ito.

budget travelers

The Matsukawa Promenade is an excellent choice for budget-conscious travelers as it's completely free to access. You can enjoy a beautiful and atmospheric walk without spending a yen. Reddit

Combine your visit with affordable local eateries in the Ito Onsen area for a cost-effective day. The promenade offers a high return on experience for zero cost, making it a highlight for those looking to maximize their travel budget while still enjoying scenic beauty and local charm. Instagram

Deep Dives

In-depth insights and expert knowledge

The Enchanting Evening Ambiance

The Matsukawa Promenade is particularly renowned for its evening charm. As dusk settles, stylish streetlights illuminate the path, casting a warm glow on the weeping willows that line the river. This creates a magical and romantic atmosphere, making it a favorite spot for evening strolls. Visitors often describe the scene as enchanting and picturesque, a stark contrast to its daytime appearance. Reddit

This transformation is a key reason why many recommend visiting Ito Onsen in the evening. The gentle lighting enhances the natural beauty of the river and the traditional architecture of the surrounding inns, offering a truly memorable experience. It's the perfect setting for a quiet, reflective walk after a day of exploring. Instagram

A Glimpse into Ito's History and Culture

Beyond its scenic beauty, the Matsukawa Promenade serves as a historical corridor, showcasing Ito City's rich cultural heritage. The area is dotted with long-established traditional wooden inns, many of which have stood for generations, offering a glimpse into Japan's past. The Tokaikan building, a prominent landmark along the promenade, is a must-see for its architectural significance and historical context. Reddit

The promenade is also associated with notable historical figures who were drawn to Ito. Kinoshita Mokutaro, a renowned physician, painter, poet, and writer, hailed from a merchant family in Ito. Similarly, Kitasato Shibasaburo, a pioneer in modern medicine who discovered tetanus serum therapy, favored Ito and maintained a villa here. Walking along the promenade offers a chance to connect with the legacy of these influential individuals. Reddit

Anime Pilgrimage Hotspot: Haikyuu!!

For fans of the popular anime series Haikyuu!!, the Matsukawa Promenade holds special significance. It is recognized as a filming location for the anime, attracting many fans on anime pilgrimages. Visitors often recreate iconic scenes from the series, standing in front of the 'high high wall' and capturing photos that mirror the anime's visuals. TikTok

This connection to Haikyuu!! adds another layer of appeal to the promenade, drawing a dedicated fanbase eager to experience the real-life settings of their favorite characters. It transforms a simple riverside walk into a journey for fans, allowing them to immerse themselves in the world of the anime. TikTok

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