Stunning Sunset
1 / 10

Rick's Cafe Negril

4.4
·10k reviews·Negril, Jamaica

Iconic cliffside bar in Negril, Jamaica, famous for daring cliff dives, stunning sunsets, and vibrant Caribbean vibes.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Late afternoon

Catch the sunset & cliff diving

CrowdHigh
Loading map...
Stunning Sunset

Rick's Cafe Negril

Best Time

Late afternoon

Catch the sunset & cliff diving

CrowdHigh
Highlights

Highlights

Must-see attractions

Iconic cliffside bar in Negril, Jamaica, famous for daring cliff dives, stunning sunsets, and vibrant Caribbean vibes.

4.4
(10k reviews)

"Breathtaking views and thrilling cliff diving make Rick's Cafe a must-visit Jamaican icon."

Vertical photo
TIP

Dare to Jump! :wave:

Take the leap from the cliffs for an unforgettable thrill! Lifeguards are present.

Sunset is a Must-See :sunrise_over_mountains:

Arrive before sunset for the best views; it's truly spectacular.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Cliff Diving Spectacle

Cliff Diving Spectacle

West End Cliffs

Watch brave souls leap from 35-foot cliffs into the turquoise sea, or take the plunge yourself!

World-Famous Sunset Views

World-Famous Sunset Views

Cliffside seating

Witness breathtaking, uninterrupted sunsets over the Caribbean Sea – a truly magical experience.

Lively Caribbean Atmosphere

Lively Caribbean Atmosphere

Main bar and pool area

Enjoy music, dancing, and vibrant energy with cocktails and Caribbean fare.

Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Embrace the Vibe, Manage Expectations

Rick's Cafe is a quintessential Negril experience, famous for cliff diving and sunsets. While it offers incredible views and a lively atmosphere, be prepared for crowds and potentially higher prices. Many visitors find it a must-do for the iconic cliff jumps and sunset vistas, even if the food isn't the main draw. Reddit

Timing is Key for Sunsets & Thrills

To catch the legendary sunset and witness or participate in cliff diving, plan your visit for the late afternoon. Arriving earlier can help you secure a good spot and enjoy the atmosphere before the peak crowds. Consider booking tours that include transportation to streamline your visit. TikTokInstagram

Best Times

When
Late afternoon
Why
Catch the sunset & cliff diving
Crowd
High
When
Weekday evenings
Why
Slightly fewer crowds
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

##rickscafejamaica🤘 #negriljamaica #djfive #cliffdiving
@djfive50
325.4K likes • 2.1M views

Dare to Jump! :wave:

Take the leap from the cliffs for an unforgettable thrill! Lifeguards are present. TikTokInstagram

Sunset is a Must-See :sunrise_over_mountains:

Arrive before sunset for the best views; it's truly spectacular. TikTokInstagram

Had to pass by Ricks Cafe whilst in Negril. Didn’t expect to be dancing though 🤣 . . . . 🎥 @World In Motion 📸 #jamaica #dancehall #fyp #dreamweekend #dance
@jacobworth01
167.5K likes • 1.9M views
Are y’all doing this jump at Ricks Cafe in Negril, Jamaica ? 🇯🇲 #thefoodiestnt #daredevil #onove #jamaicatour @rickscafeonline
thefoodiestnt
188 likes • 9.2K views

Expect Crowds :busts_in_silhouette:

It's a popular spot, so be prepared for a lively, sometimes crowded, atmosphere. Reddit

Food is Secondary :fork_and_knife_with_plate:

Enjoy the views and vibe; food is decent but not the main attraction. Reddit+1

Wah gwaaaan 🇯🇲🇯🇲🇯🇲 📍Ricks Cafe, Negril, Jamaica ➡️ 𝘚𝘩𝘢𝘳𝘦/𝘍𝘖𝘓𝘓𝘖𝘞/𝘓𝘪𝘬𝘦 @thingstodoinjamaica 📌𝐓𝐔𝐑𝐍 𝐎𝐍 𝐏𝐎𝐒𝐓 𝐍𝐎𝐓𝐈𝐅𝐈𝐂𝐀𝐓𝐈𝐎𝐍 FOR MORE📍Things to Do 🇯🇲 ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ Via @osocity #negril #rickscafe #rickscafejamaica #travel #travelgram #travelguide #jamaicans #islandlifestyle #jamaican #cliffjumping #vacationgoals #wanderluster #vacaymode #negriljamaica #rickscafenegril #travelgram
thingstodoinjamaica
6.8K likes • 134.7K views

Tips

from all over the internet

Dare to Jump! :wave:

Take the leap from the cliffs for an unforgettable thrill! Lifeguards are present. TikTokInstagram

Sunset is a Must-See :sunrise_over_mountains:

Arrive before sunset for the best views; it's truly spectacular. TikTokInstagram

Expect Crowds :busts_in_silhouette:

It's a popular spot, so be prepared for a lively, sometimes crowded, atmosphere. Reddit

Food is Secondary :fork_and_knife_with_plate:

Enjoy the views and vibe; food is decent but not the main attraction. Reddit+1

Book Tours for Ease :bus:

Consider tours for convenient transport and a hassle-free experience. TikTokInstagram

No Cover Charge :money_with_wings:

Entry is free, so you can enjoy the views without obligation to buy. Reddit

What Travellers Say

4.4
(10k reviews)

Reviews Summary

Rick's Cafe is celebrated for its breathtaking sunset views and the thrilling cliff diving spectacle, offering a vibrant atmosphere with music and dancing. While many find it a must-visit Jamaican icon, some reviewers note that the food can be overpriced and the service slow, with the experience leaning towards being quite touristy.

"Dare I say overpriced and overhyped? 🤔I wasn’t impressed to say the least and the “journey” to get here was turbulent. I’d recommend driving vs. the catamaran but it also depends on the vibe you want. Service here tho was lackluster and slow. The food was not worth the price albeit good. I think if you’re going for the music and party vibes and not so much the food and service, you’d have a great time. I was really looking forward to the food more than anything else so I was incredibly disappointed. It is a cultural asset of sorts so it’s worth a visit just know you may be disappointed. The views however are a different story. Very nicely situated with amazing views of the water.. that I really enjoyed."

Christabella

"It was my first time at Rick's Cafe. The scenic view is breathtaking and relaxing. Watching the sunset is a beautiful sight to behold. They had music going and entertaining the crowd. People were dancing and having a good time.
However, this place is not for kids and / or Christians.
The food was ok, service wasn't too bad either. Because it is so crowded, it took a little while to be served. We just had to wait a while to be served. This place draws a huge crowd from 12 -10pm. They have plenty of seating area, along with multiple eating areas.
They have the famous cliff to jump off into the sea.
Unfortunately, I wasn't built for that one. No cliff jumping for me.
Of course, my husband loves that type of scene and would love to go back.
Overall, it's a little vibes within itself. Watching the sunset and drinking a nice cold beer is not bad at all."

Taneisha Tomlinson

"Visited Rick's with our catamaran cruise wish we could have stayed longer!! Atmosphere is perfect with high cliffs for jumping & crystal blue water!! We swam from the catamaran to the side of the cliff & used the stairs to get to the bar. Too fun!! ThIs is a must when in Jamaica 🇯🇲 ONE LOVE"

GINa MCCABe

What People Like

Spectacular sunset views
Exciting cliff diving
Lively atmosphere & music

What People Dislike

Overpriced food
Slow service
Very touristy

Frequently Asked Questions

🚇 🗺️ Getting There

Rick's Cafe is located on the West End cliffs of Negril. You can reach it by taxi, private car, or as part of an organized tour. Many tours from Montego Bay or other Negril resorts include transportation. TikTokInstagram+1

There is no entry fee for Rick's Cafe, so transportation is typically separate unless you book an all-inclusive tour package. InstagramReddit

Taxis are readily available from Seven Mile Beach to Rick's Cafe. The ride offers scenic coastal views. TikTok

Yes, some catamaran tours stop at Rick's Cafe, allowing you to swim to the cliffs and access the bar. Reddit

The drive from Montego Bay to Negril, and then to Rick's Cafe, typically takes about 1.5 to 2 hours, depending on traffic. TikTok

🎫 🎫 Tickets & Entry

No, there is no cover charge or entry fee to visit Rick's Cafe. You can enjoy the atmosphere and views without purchasing anything, though buying food or drinks is encouraged. InstagramReddit

Rick's Cafe is generally open from 10:00 AM to 10:00 PM daily, with extended hours during peak season or special events. It's best to check their official channels for the most up-to-date information. TikTok

Advance booking is not required for general entry. However, if you are part of a large group or a specific tour, arrangements might be made in advance. TikTok

Yes, there is a pool available for guests to use, offering stunning ocean views. You can also swim in the sea from designated areas. Reddit

While children can visit, the cliff diving and lively atmosphere might be more suited for adults. Some reviews suggest it's not ideal for very young children or those sensitive to crowds. Reddit

🎫 🧭 Onsite Experience

The main attractions are watching or participating in cliff diving, enjoying the sunset, swimming in the pool, listening to live music, and savoring Caribbean food and drinks. TikTokInstagram+2

The main cliff jumping spots are approximately 35 feet (11 meters) high. TikTokInstagram+1

Yes, there are typically individuals present to ensure safety during cliff diving activities. TikTok

The atmosphere is vibrant and energetic, especially in the late afternoon and evening, with music, dancing, and a lively crowd enjoying the sunset. TikTokReddit+1

Yes, you can swim in the ocean from the base of the cliffs, often accessed via stairs or by swimming from boats. Reddit+1

🍽️ 🍽️ Food & Dining

Rick's Cafe serves Caribbean cuisine, including seafood, jerk chicken, and other local specialties, along with a variety of cocktails. TikTokReddit

Some visitors find the food to be a bit overpriced for the quality, while others find it acceptable given the location and experience. Reddit+1

Service can be slow, especially during peak hours, due to the large crowds. Patience is recommended. Reddit+1

Classic Caribbean cocktails like rum punch and Red Stripe beer are popular choices. Instagram

While the menu focuses on traditional Caribbean dishes, it's advisable to inquire about vegetarian options upon arrival. Reddit

📸 📸 Photography

The cliff diving action, the stunning sunset, the ocean views, and the lively atmosphere all make for great photo opportunities. TikTokInstagram

It can be challenging to get unobstructed shots during peak times. Consider arriving earlier or finding vantage points away from the main gathering areas. TikTok

Late afternoon leading up to sunset offers the most dramatic lighting. Early morning can also provide beautiful light with fewer people. TikTok

Yes, but be mindful of personal space and ask for permission if you plan to focus on individuals. TikTok

Drone usage policies can vary and may be restricted. It's best to check with management on-site before flying a drone. Instagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Rick's Cafe offers a unique experience, but it might be more suited for families with older children or teenagers. The cliff diving, while exciting to watch, can be intense for younger kids. The lively music and party atmosphere might also be a consideration. Reddit However, the pool offers a safe place for children to splash around with a view, and the stunning sunset is a universal delight. Reddit Consider visiting earlier in the day to avoid the peak evening crowds and enjoy a more relaxed experience. TikTok

If you do bring children, focus on the scenic views, the pool, and the spectacle of the cliff divers. The food is generally accessible, though some reviews suggest it's not the main draw. Bringing snacks or planning a meal elsewhere might be an option if your children are picky eaters. Overall, it's a place to experience a slice of Negril's iconic culture, best enjoyed with an awareness of the environment. Reddit

💰 Budget Travelers

Rick's Cafe has no entry fee, making it an accessible attraction for budget travelers. InstagramReddit While you can enjoy the views and atmosphere without spending money, purchasing food and drinks can add up. Cocktails and meals are generally priced higher than local eateries due to the prime location and tourist focus. Reddit Consider visiting for the sunset and atmosphere, perhaps sharing a drink or appetizer, rather than planning a full, expensive meal. Reddit

To save money on transportation, look for shared taxi services or consider visiting as part of a group tour that might offer better rates. TikTokInstagram Many visitors suggest that the experience of the cliff diving and the sunset is the main value, so focus on those aspects to get the most out of your visit without overspending. Reddit

couples

Rick's Cafe offers a romantic setting, especially during sunset. The breathtaking views of the Caribbean Sea and the vibrant sky create a magical ambiance perfect for couples. TikTokReddit Enjoy a cocktail together by the pool or on the cliffside, and witness the spectacular sunset as the day winds down. The lively music and energetic atmosphere can also add a fun, celebratory element to your visit. TikTokReddit

While it can get crowded, finding a cozy spot to share the experience can still be very enjoyable. Consider arriving a bit earlier to secure a prime location for sunset viewing. The shared thrill of watching the cliff divers or even taking a dip in the pool together can create memorable moments. Instagram

Deep Dives

In-depth insights and expert knowledge

The Thrill of Cliff Diving

Rick's Cafe is world-renowned for its exhilarating cliff diving. Brave visitors can leap from platforms ranging up to 35 feet (11 meters) into the clear, turquoise waters below. TikTokInstagram+1 The experience is a major draw, attracting both participants and spectators eager to witness the daring feats. Lifeguards are typically on duty to ensure safety, and there are various levels to choose from, catering to different comfort levels. Even if you don't jump, watching the divers is a captivating spectacle that adds to the vibrant energy of the cafe. TikTokInstagram

Many visitors describe the jump as a 'must-do' and a way to conquer fears, highlighting the adrenaline rush and the sense of accomplishment. TikTokInstagram While some may find it intimidating, the supportive atmosphere and the cheers from the crowd often encourage people to take the plunge. It's an iconic part of the Rick's Cafe experience that many travelers seek out for bragging rights and unforgettable memories. TikTokInstagram

For those who prefer to stay dry, the surrounding cliffs offer fantastic vantage points to watch the divers. The dramatic backdrop of the Caribbean Sea enhances the visual appeal of the jumps. It's a dynamic and exciting element that sets Rick's Cafe apart from other beach bars and restaurants. Instagram

Chasing the Negril Sunset

The sunsets at Rick's Cafe are legendary, drawing crowds nightly to witness the sky ablaze with color. Perched on the westernmost tip of Negril, the cafe offers unobstructed views of the sun dipping below the horizon, painting the sky in hues of orange, pink, and purple. TikTokInstagram+1 This daily spectacle is a significant part of the cafe's allure, providing a romantic and breathtaking backdrop for visitors. Many people gather on the cliffside seating or around the pool area specifically to experience this natural phenomenon. Reddit

To truly appreciate the sunset, it's recommended to arrive in the late afternoon. This allows ample time to find a good spot, perhaps enjoy a cocktail, and soak in the evolving colors of the sky. The transition from daylight to twilight is a gradual, mesmerizing process that many find incredibly peaceful and awe-inspiring. TikTokReddit The combination of the vibrant sky, the sound of the waves, and the lively ambiance creates a truly memorable experience. Reddit

While the sunset is a highlight, it also means this is a peak time for crowds. Visitors looking for a more serene experience might consider visiting on a weekday or arriving slightly earlier to enjoy the pre-sunset atmosphere. Regardless, the Negril sunset from Rick's Cafe is a quintessential Jamaican experience that lives up to its reputation. TikTokReddit

The Vibe and Atmosphere

Rick's Cafe is more than just a place to eat or drink; it's an experience characterized by its lively and energetic atmosphere. Music is a constant presence, often featuring reggae and dancehall, encouraging spontaneous dancing and a festive mood. TikTokInstagram+1 The crowd is a mix of locals and tourists, all coming together to enjoy the unique setting and the island spirit. Reddit

The cafe features a swimming pool overlooking the ocean, providing a refreshing escape and a great spot for photos. InstagramReddit The open-air bar and seating areas are designed to maximize the stunning ocean views, making it a perfect place to relax and socialize. Evenings often come alive with entertainment, adding to the vibrant, party-like ambiance that many visitors seek. TikTokReddit

While some reviews mention it can feel 'touristy' or 'commercial,' this is often part of the appeal for many travelers looking for an iconic Jamaican hotspot. Reddit The energy is infectious, and it's a place where people come to have fun, celebrate, and immerse themselves in the Jamaican culture. TikTokReddit

You may also like

1 of 2