
The Rose Establishment
A hip, down-to-earth coffeehouse in Salt Lake City, offering artisan coffee, house-made pastries, and a seasonally driven menu in a beautifully restor...

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The Rose Establishment

Highlights
Must-see attractions
A hip, down-to-earth coffeehouse in Salt Lake City, offering artisan coffee, house-made pastries, and a seasonally driven menu in a beautifully restored brick building.
"You Have To Go! The atmosphere is SO cute, and the food and coffee were even better."
Reserve for Brunch
Book weekend brunch reservations in advance to avoid long waits and secure your spot.
Mind the Auto Gratuity
An 18% gratuity is automatically added. Check your bill before adding additional tips.

Quick Facts
Cuisine
Cafe
Price
Mid-range
Highlights
Discover the most iconic attractions and experiences

Cozy Ambiance
Warm, inviting atmosphere with exposed brick, authentic wood, and lush greenery. Perfect for relaxing.

Artisan Coffee & Pastries
Savor top-notch coffee from exotic beans and indulge in fresh, house-made pastries and baked goods.

Seasonally Driven Dishes
Explore a creative menu featuring unique breakfast options and seasonal delights like chia pudding.
Plans like a pro.
Thinks like you
Insider Tips
from TikTok, Instagram & Reddit
Reserve for Brunch
Book weekend brunch reservations in advance to avoid long waits and secure your spot.
Mind the Auto Gratuity
An 18% gratuity is automatically added. Check your bill before adding additional tips.
Weekday Visits
Consider visiting on weekdays for a potentially less crowded and more relaxed experience.
Coffee Variety
Don't hesitate to explore beyond drip coffee; Americano and French press are excellent choices.
Tips
from all over the internet
Reserve for Brunch
Book weekend brunch reservations in advance to avoid long waits and secure your spot.
Mind the Auto Gratuity
An 18% gratuity is automatically added. Check your bill before adding additional tips.
Weekday Visits
Consider visiting on weekdays for a potentially less crowded and more relaxed experience.
Coffee Variety
Don't hesitate to explore beyond drip coffee; Americano and French press are excellent choices.
What Travellers Say
Reviews Summary
The Rose Establishment is celebrated for its cozy, hip atmosphere and delicious, seasonally driven food, particularly its breakfast and brunch options like avocado toast and frittatas. Patrons rave about the quality of the coffee and the inviting ambiance. However, some reviewers note that service can be slow, especially during peak hours, and occasionally mistakes are made with orders. The inclusion of an automatic gratuity has also been a point of contention for some diners.
"My wife and I came here for breakfast one time. I got the deluxe breakfast sandwich with meat. My wife got the Turkish eggs. We both really liked our meals. They were light but tasty. The biscuit for my breakfast sandwich was a little toasted more than what I would prefer. Overall, the nice place to have breakfast if you’re staying nearby."
Ben M
"This has to be the saddest brunch hamburger I’ve ever ordered, paper thin beef, overcooked, with a slice of tomato, a very lonely stale bun whispering tales of happier, fresher times and what looked like a very soggy overaged salad slumped in defeat.
My wife ordered the breakfast sandwich, she liked it but same story with the salad.
Coffee came after we were done eating, server explained they were extremely busy, understandable but, it seems that they get busy often so it shouldn’t be too much of a problem to adjust processes accordingly."
Dan Dapper
"I fell in love with this place. It's a shame I was in a hurry today because the warm welcoming atmosphere made me want to kick back and spend the rest of my afternoon here. The food was delicious and actually gluten free! The matcha and strawberry ice latte? Refreshing and well balanced. I can't wait to bring my favorite people here for some great food, drinks, and conversation."
Lindsey Ballard
What People Like
What People Dislike
Frequently Asked Questions
Signature dishes include Turkish Eggs, avocado toast with unique toppings, and various breakfast sandwiches. Their house-made pastries and scones are also highly recommended.
Yes, The Rose Establishment is highly praised for its weekend brunch options, offering a full-service experience with creative dishes.
They serve a variety of coffee options including drip, Americano, French press, espresso, cortado, cappuccino, and lattes, often featuring high-quality, exotic beans.
Yes, they offer delicious gluten-free options, with some reviewers specifically mentioning gluten-free cinnamon sandwich cookies and other items.
The atmosphere is described as hip, cozy, warm, and welcoming, with exposed brick walls, authentic wood decor, and greenery, making it a great place to relax.
Reservations are recommended for weekend brunch to ensure you can get a table, especially during peak times.
Wait times can be long, particularly on weekends for brunch. Visiting on weekdays may offer a less crowded experience.
Yes, an automatic 18% gratuity is included for counter service. Be sure to check your bill before adding an additional tip.
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The Rose Establishment has always been a small, casual breakfast joint where you would find skiers wearing beanies and people who stalk the farmers market for stew fixings. Then, in 2021, it expanded into its previous neighbor’s space, adding a full-service weekend brunch option that’s a total crowdpleaser. If you’re still riding the avocado toast train, you’ll find a new favorite in the cafe—it has roasted mushroom “cream cheese,” zaatar, and a smoked jalapeño vinaigrette.
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Hipsters and artists alike converge on the Rose Establishment, occupying a former lunchtime soup cafe. In the beginning, it only served made-to-order coffee and a few pastries but has grown to encompass a full breakfast and lunch menu, along with its craft coffee drinks. Pastries and baked goods are all made in-house, and the menu is seasonally driven.
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The Rose Establishment has always been a small, casual breakfast joint where you would find skiers wearing beanies and people who stalk the farmers market for stew fixings. Then in 2021, The Rose expanded into its previous neighbor’s space, adding a full-service brunch option that’s a total crowdpleaser. If you’re still riding the avocado toast train, you’ll find one of the city’s best here—it has roasted mushroom “cream cheese,” zaatar, and a smoked jalapeño vinaigrette.
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I recently had the pleasure of experiencing brunch at The Rose Establishment in Salt Lake City. My initial impression was positive, given the modern, open, and relaxed ambiance of the eatery, and the choice of both indoor and outdoor seating options was definitely a plus. The staff here truly shines, displaying both knowledge and a clear enjoyment for what they do which created an overall low-stress environment, something you don't typically find in the food industry.
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A soul-stirring fixture of the historic Pierpont warehouse district, The Rose Establishment resides within a restored and beautifully renovated brick structure originally built by the Cudahy Packing Company in 1918. Pull up an artisan chair and make yourself at home, the white tile walls highlight enchanting aesthetics like the wooden trim and floorboards, hints of greenery, and wonderfully presented seasonal brunch dishes, toasts, and pastries.
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There are warm smells of fresh baked goods, fresh coffee in French presses, coffee being ground for espresso, milk being steamed, a wall of quality teas, and people everywhere. I love The Rose Establishment not only for the coffee, but for the coffee shop atmosphere, an industrial-meets-classic diner feel. I asked the owner, Erica O’Brien, what the baristas recommend to drink or eat, basically what’s good there, and I loved her honest answer.
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The Rose Establishment serves some of the best brunch in downtown Salt Lake City, especially if you’re looking for something a bit on the lighter side. A hidden little eatery between the Gateway and Pioneer Park, this downtown restaurant is subtle yet memorable. Their avocado tartine, made with smashed avocado topped with candied lemon chips, olive oil drizzle, and fleur de sel served on Eva’s Bakery 5-seed bread, is something we dream of.
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The Rose Establishment – In a century-old former meatpacking plant close to Pioneer Park, The Rose Establishment exclusively serves Four Barrel Coffee from San Francisco. Those seeking nitro-poured cold-brewed coffee on tap have found nirvana. The buzzy Rose Establishment has a full breakfast and lunch menu, welcomes you with the aroma of house-made pastries and baked goods, and serves Four Barrel espresso as the perfect eye-opener.
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Situated in the south of the Gateway and north of Pioneer Park in Downtown Salt Lake, the Rose was founded by Erica O’Brien in 2010 in a brick-made building of the 20th century. Initially started as a tea shop, the Rose Establishment rose to prominence with its famous four-barrel coffee and has been included in the best coffee shops. The menu has multiple coffee drinks like delicious espresso and dripped coffee.
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The Rose Establishment is another modern-industrial chic location just outside the Gateway in downtown SLC. This shop has a small, yet inviting atmosphere, bringing modern touches to a building with a deep history. The space originated as a meat packing plant, and had a lot of lives since then, serving as a restaurant, plant shop, and even a personal residence before it’s current reincarnation.
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Ask any local, and The Rose Establishment might well be their favorite brunch in Salt Lake City.When we first saw dishes like the blackberry and ricotta stuffed sourdough french toast or the smash burger with rye whiskey aioli, we fell in love, too.Choose from bellinis and glasses of Moscato alongside turmeric lattes and single-origin coffees at this popular cafe and restaurant downtown.
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The Rose Establishment was an mandatory inclusion in the Best Local Coffee Shops in Salt Lake City. The Rose Establishment is located on 400 W, just south of The Gateway and north of Pioneer Park, the westernmost member of our 10 Best Local Coffee Shops in Salt Lake City list. You’ve probably driven by it countless times on the way to or from a Utah Jazz game at Vivint Smart Home Arena.
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The Rose Establishment is a stylish café and bakery that has become a staple for locals. Housed in a beautifully restored building, it offers a charming and relaxed environment ideal for catching up with friends or getting some work done. Their coffee is sourced from top-tier roasters, and their food menu features delicious, made-from-scratch items perfect for any time of the day.
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The Rose has established itself in its prime location right off Pierpont Avenue downtown. The feel of the place is similar to a San Francisco or New York City eatery: flooded with sunlight, rustic wooden tables, and a healthier menu which is plated well with in-season ingredients. The salt-sprinkled avocado toast and bakery items are must-orders, as well as the light lunch menu.
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The Rose Establishment is located in a restored meat packing plant in the warehouse district. Along with the unique space, the Rose offers a fantastic food menu featuring locally sourced and homemade selections. Swing in for a quick cup on your way to the Farmer's Market in the summer, or stay awhile and enjoy a relaxing afternoon on their gorgeous patio.
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Rose Establishment & Pierpont Avenue: Take a walk to the nearby coffee shop and eatery Rose Establishment or stride down the newly developed Pierpont Avenue which keeps filling up with shops selling handcrafted objects. One of my favorite boutiques is Atelier, a storefront to over twenty independent artists who sell clothes, jewelry, pottery and salts.
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The Rose Establishment: It’s small and nondescript, and that’s precisely what we love about this out-of-the-way spot for sipping coffee. Great for summer mornings—it’s situated on the west side of the building, so it stays cool for some time. Plus, we’ve got a soft spot for establishments that take advantage of vintage tables and mismatched chairs.
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Coffee Garden, Campos Coffee Roasters & Kitchen, and The Rose Establishment are all places I’ve been to that have some gluten-free offerings. Tea Zaanti is an amazing tea shop downtown with a cozy atmosphere, along with outdoor seating. Sugar House Coffee provides brews and juice drinks, so you can get your healthy juicing on while visiting here.
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This beautiful coffee and beverages bar located on an island has one of the greatest coffee experts christened as the Rose establishment which is located at the Salt Lake City in US. The Rose establishment was launched on 2010, by Erica O’Brien. The coffee shop was before opened in a non-barrel area, and slowly established at many places in US.
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The Rose Establishment is a trendy and modern coffee shop located in the heart of downtown Salt Lake City. It prides itself on using high-quality, locally sourced ingredients to create delicious coffee and food offerings. The shop also features a rotating selection of local art, making it a unique and creative space to enjoy your coffee.
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Nestled in the heart of Salt Lake City, The Rose Establishment is the perfect brunch destination!. This cozy café delights with vegan-friendly dishes, specialty brews, and fresh, locally sourced ingredients. The vibrant atmosphere is ideal for great conversation, and the 18% service charge helps support their amazing team.
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The Rose Establishment: Nestled in a historic building on the west side, The Rose Establishment is a hip cafe known for its artisanal coffee and fresh, seasonal fare. Stop by for brunch and enjoy dishes like their smoked salmon toast, quiche of the day, or decadent pastries—all crafted with love and attention to detail.
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Coffee shops have taken on a very important social role in communities. They facilitate local art, local food and beverage vendors, and serve as warm and quiet places for people to work, collaborate, and gather. However, the social aspect has lessoned as coffee shops have more and more evolved into places of work.
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Sourcing local, eco-friendly ingredients and utilizing those that are in season, The Rose Establishment is a breakfast spot in Salt Lake City that's all about people and the planet. It even has its own herbs and edible flowers on the rooftop, right next to the beehive that provides the restaurant’s honey.
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I decided to try out a breakfast place called The Rose Establishment, when I got there it was about a 45 minute wait which worked out perfectly. I decided to see what was close by and found loads of cool street art at The Gateway mall. Breakfast was delicious, a sweet potato hash with eggs.
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The Rose Establishment offers more than just creative foodstuffs, coffee and alcoholic bevs. Depending on who's staffed up, the music is always in interesting rotation. Former manager Cody Kirkland recalls a range of Yo La Tengo to LCD Soundsystem to Carly Rae Jepson to Kendrick Lamar.
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Reader nominee: Rose Establishment The only crispy cookie we tasted—most bakers opted for a softer, chewier style. The judges agreed that these cookies were less uniform—they liked the more homemade look. And the obviously high quality dark chocolate layer that ran through the middle.
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Over the last few years, the Rose Establishment has become the place to be for Salt Lake’s hipsters and twenty-somethings. Taking over the space of an old soup cafe, the Rose completely transformed the space. In the beginning, only a few types of coffee and pastries were served.
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The Rose Establishment serves San Francisco's Four Barrel coffee and they have very well-trained baristas and a knowledgable staff. There's another cool, tiny shop called Caffè D'Bolla. Their branding is out of line with what's hip, and that almost makes it cooler.
Highest-rated Brunch Restaurants in Salt Lake City, According to Tripadvisor
- Rating: 4.5 / 5 (106 reviews)- Detailed ratings: Food (4.5/5), Service (4.0/5), Value (4.0/5), Atmosphere (4.0/5)- Type of cuisine: Coffee & Tea, American- Price: $$ - $$$- Address: 235 S 400 W, Salt Lake City, UT 84101-1126- Read more on Tripadvisor
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The Rose Establishment doesn’t feel like Utah’s typical brunch spot. However, that is exactly what makes it worth your while. This is a place where your coffee is brewed to order, and French-inspired breakfast dishes take on local, diverse flavors.
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The Rose Establishment is a Salt Lake City gem known for their hip vibes and homemade cashew milk. While their coffee is out of this world, so is their tea. Don’t leave without trying their London Fog made with cream earl grey, lavender and milk.
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The Rose has a coffee program that may be one of my favorites in Salt Lake. But they also boast a serious in-house pastry operation. For those of you like myself who can’t imagine your morning Joe without a treat, this needs to be your mainstay.
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I’ve had nothing but excellent experiences at The Rose Establishment. Their pastry and food selections are exciting and memorable as is their coffee. The attention to detail by their excellent baristas is always amazing and appreciated.
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The Rose Establishment : Looking for a more rustic coffee shop with a vegan-friendly brunch menu?. Choose from their exquisite food offerings and add on one of their signature drinks like the Pink Lady Latte or Black Rose.
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Full disclosure: I used to be a baker at The Rose Establishment, but I still always come back for the chocolate chip cookie. To me, it’s a classic and consistently solid. Never happier than when eating cookies.
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A post shared by Salt Plate City | Lala & Ryan (@saltplatecity) on Nov 15, 2018 at 12:42pm PST. Neighborhood: Downtown Salt Lake City. Address: 235 400 W, Salt Lake City, UT 84101
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The Rose (as it is most often referred) is the standard by which all other coffee shops in Salt Lake City are measured. Modern, inviting atmosphere?
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from TikTok, Instagram & Reddit