The Rose Establishment
1 / 10

The Rose Establishment

4.6
·491k reviews·,

A hip, down-to-earth coffeehouse in Salt Lake City, offering artisan coffee, house-made pastries, and a seasonally driven menu in a beautifully restor...

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
The Rose Establishment

The Rose Establishment

Highlights

Highlights

Must-see attractions

A hip, down-to-earth coffeehouse in Salt Lake City, offering artisan coffee, house-made pastries, and a seasonally driven menu in a beautifully restored brick building.

4.6
(491k reviews)

"You Have To Go! The atmosphere is SO cute, and the food and coffee were even better."

TIP

Reserve for Brunch

Book weekend brunch reservations in advance to avoid long waits and secure your spot.

Mind the Auto Gratuity

An 18% gratuity is automatically added. Check your bill before adding additional tips.

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Quick Facts

Closed·Opens Sunday 8AM

Cuisine

Cafe

Price

Mid-range

Phone

(801) 208-5569

Address

235 400 W, Salt Lake City, UT 84101, USA

Insta-Factor

High

Highlights

Discover the most iconic attractions and experiences

Cozy Ambiance

Cozy Ambiance

Warm, inviting atmosphere with exposed brick, authentic wood, and lush greenery. Perfect for relaxing.

TikTokTop 15 Coffee Shops in Salt Lake City
Artisan Coffee & Pastries

Artisan Coffee & Pastries

Savor top-notch coffee from exotic beans and indulge in fresh, house-made pastries and baked goods.

5 Small-Batch Coffee Roasters in Salt Lake CityBest Brunch Spots in Salt Lake CityGoogle Review
Seasonally Driven Dishes

Seasonally Driven Dishes

Explore a creative menu featuring unique breakfast options and seasonal delights like chia pudding.

Google Review
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Insider Tips

from TikTok, Instagram & Reddit

The Rose Establishment, Salt Lake City, Utah #slcutah #hipster #travel #coffeeshop #brunch #utah #thingstodoinutah
@mandamariesilva
109 likes • 2.4K views

Reserve for Brunch

Book weekend brunch reservations in advance to avoid long waits and secure your spot.

Mind the Auto Gratuity

An 18% gratuity is automatically added. Check your bill before adding additional tips.

The Rose Establishment in downtown SLC is one of my favorite breakfast spots, a beautiful red brick building with the dreamiest patio, especially while the leaves are still turning. Their breakfast sandwiches are incredible and the coffee is top tier. The kind of place you just want to linger. ☕️🍂 #coffeeshop #utahfood #utahbrunch #downtownslc #utah
@katie.colette
14.1K likes • 108.5K views
The Rose Establishment (has such good food too!) #coffee #coffeetiktok #saltlakecity #saltlakeliving #utahliving #coffeesaltlakecity #slcutah
@haileyeccher
189 likes • 8.3K views

Weekday Visits

Consider visiting on weekdays for a potentially less crowded and more relaxed experience.

Coffee Variety

Don't hesitate to explore beyond drip coffee; Americano and French press are excellent choices.

📍The Rose Establishment 🌹 . . . #food #foodie #foodies #foodreview #brunch #brunchtok #breakfast #friends #saltlakecity #utah #travel #vacation #fyp #foryou #viral #trending #creatorsearchinsights #foodtiktok #foodtok #recipe #foodfestontiktok #foodasmr #foodchallenge #foodblogger
@foodiebrenna
39 likes • 713 views

Tips

from all over the internet

Reserve for Brunch

Book weekend brunch reservations in advance to avoid long waits and secure your spot.

Mind the Auto Gratuity

An 18% gratuity is automatically added. Check your bill before adding additional tips.

Weekday Visits

Consider visiting on weekdays for a potentially less crowded and more relaxed experience.

Coffee Variety

Don't hesitate to explore beyond drip coffee; Americano and French press are excellent choices.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

The Rose Establishment is celebrated for its cozy, hip atmosphere and delicious, seasonally driven food, particularly its breakfast and brunch options like avocado toast and frittatas. Patrons rave about the quality of the coffee and the inviting ambiance. However, some reviewers note that service can be slow, especially during peak hours, and occasionally mistakes are made with orders. The inclusion of an automatic gratuity has also been a point of contention for some diners.

"My wife and I came here for breakfast one time. I got the deluxe breakfast sandwich with meat. My wife got the Turkish eggs. We both really liked our meals. They were light but tasty. The biscuit for my breakfast sandwich was a little toasted more than what I would prefer. Overall, the nice place to have breakfast if you’re staying nearby."

Ben M

"This has to be the saddest brunch hamburger I’ve ever ordered, paper thin beef, overcooked, with a slice of tomato, a very lonely stale bun whispering tales of happier, fresher times and what looked like a very soggy overaged salad slumped in defeat.

My wife ordered the breakfast sandwich, she liked it but same story with the salad.

Coffee came after we were done eating, server explained they were extremely busy, understandable but, it seems that they get busy often so it shouldn’t be too much of a problem to adjust processes accordingly."

Dan Dapper

"I fell in love with this place. It's a shame I was in a hurry today because the warm welcoming atmosphere made me want to kick back and spend the rest of my afternoon here. The food was delicious and actually gluten free! The matcha and strawberry ice latte? Refreshing and well balanced. I can't wait to bring my favorite people here for some great food, drinks, and conversation."

Lindsey Ballard

What People Like

Cozy and hip ambiance
Delicious, fresh food
Excellent coffee and pastries

What People Dislike

Slow service during peak times
Automatic gratuity inclusion

Frequently Asked Questions

Signature dishes include Turkish Eggs, avocado toast with unique toppings, and various breakfast sandwiches. Their house-made pastries and scones are also highly recommended.

The 23 Best Restaurants In Salt Lake City - Salt Lake CityGoogle Review

Yes, The Rose Establishment is highly praised for its weekend brunch options, offering a full-service experience with creative dishes.

TikTokThe 23 Best Restaurants In Salt Lake City - Salt Lake City

They serve a variety of coffee options including drip, Americano, French press, espresso, cortado, cappuccino, and lattes, often featuring high-quality, exotic beans.

5 Small-Batch Coffee Roasters in Salt Lake CityGoogle Review

Yes, they offer delicious gluten-free options, with some reviewers specifically mentioning gluten-free cinnamon sandwich cookies and other items.

Google Review

The atmosphere is described as hip, cozy, warm, and welcoming, with exposed brick walls, authentic wood decor, and greenery, making it a great place to relax.

TikTokTop 15 Coffee Shops in Salt Lake City

Reservations are recommended for weekend brunch to ensure you can get a table, especially during peak times.

Wait times can be long, particularly on weekends for brunch. Visiting on weekdays may offer a less crowded experience.

Google Review

Yes, an automatic 18% gratuity is included for counter service. Be sure to check your bill before adding an additional tip.

Google Review

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The Rose Establishment has always been a small, casual breakfast joint where you would find skiers wearing beanies and people who stalk the farmers market for stew fixings. Then, in 2021, it expanded into its previous neighbor’s space, adding a full-service weekend brunch option that’s a total crowdpleaser. If you’re still riding the avocado toast train, you’ll find a new favorite in the cafe—it has roasted mushroom “cream cheese,” zaatar, and a smoked jalapeño vinaigrette.

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Hipsters and artists alike converge on the Rose Establishment, occupying a former lunchtime soup cafe. In the beginning, it only served made-to-order coffee and a few pastries but has grown to encompass a full breakfast and lunch menu, along with its craft coffee drinks. Pastries and baked goods are all made in-house, and the menu is seasonally driven.

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The Rose Establishment has always been a small, casual breakfast joint where you would find skiers wearing beanies and people who stalk the farmers market for stew fixings. Then in 2021, The Rose expanded into its previous neighbor’s space, adding a full-service brunch option that’s a total crowdpleaser. If you’re still riding the avocado toast train, you’ll find one of the city’s best here—it has roasted mushroom “cream cheese,” zaatar, and a smoked jalapeño vinaigrette.

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I recently had the pleasure of experiencing brunch at The Rose Establishment in Salt Lake City. My initial impression was positive, given the modern, open, and relaxed ambiance of the eatery, and the choice of both indoor and outdoor seating options was definitely a plus. The staff here truly shines, displaying both knowledge and a clear enjoyment for what they do which created an overall low-stress environment, something you don't typically find in the food industry.

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A soul-stirring fixture of the historic Pierpont warehouse district, The Rose Establishment resides within a restored and beautifully renovated brick structure originally built by the Cudahy Packing Company in 1918. Pull up an artisan chair and make yourself at home, the white tile walls highlight enchanting aesthetics like the wooden trim and floorboards, hints of greenery, and wonderfully presented seasonal brunch dishes, toasts, and pastries.

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There are warm smells of fresh baked goods, fresh coffee in French presses, coffee being ground for espresso, milk being steamed, a wall of quality teas, and people everywhere. I love The Rose Establishment not only for the coffee, but for the coffee shop atmosphere, an industrial-meets-classic diner feel. I asked the owner, Erica O’Brien, what the baristas recommend to drink or eat, basically what’s good there, and I loved her honest answer.

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The Rose Establishment serves some of the best brunch in downtown Salt Lake City, especially if you’re looking for something a bit on the lighter side. A hidden little eatery between the Gateway and Pioneer Park, this downtown restaurant is subtle yet memorable. Their avocado tartine, made with smashed avocado topped with candied lemon chips, olive oil drizzle, and fleur de sel served on Eva’s Bakery 5-seed bread, is something we dream of.

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The Rose Establishment – In a century-old former meatpacking plant close to Pioneer Park, The Rose Establishment exclusively serves Four Barrel Coffee from San Francisco. Those seeking nitro-poured cold-brewed coffee on tap have found nirvana. The buzzy Rose Establishment has a full breakfast and lunch menu, welcomes you with the aroma of house-made pastries and baked goods, and serves Four Barrel espresso as the perfect eye-opener.

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Situated in the south of the Gateway and north of Pioneer Park in Downtown Salt Lake, the Rose was founded by Erica O’Brien in 2010 in a brick-made building of the 20th century. Initially started as a tea shop, the Rose Establishment rose to prominence with its famous four-barrel coffee and has been included in the best coffee shops. The menu has multiple coffee drinks like delicious espresso and dripped coffee.

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The Rose Establishment is another modern-industrial chic location just outside the Gateway in downtown SLC. This shop has a small, yet inviting atmosphere, bringing modern touches to a building with a deep history. The space originated as a meat packing plant, and had a lot of lives since then, serving as a restaurant, plant shop, and even a personal residence before it’s current reincarnation.

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Ask any local, and The Rose Establishment might well be their favorite brunch in Salt Lake City.When we first saw dishes like the blackberry and ricotta stuffed sourdough french toast or the smash burger with rye whiskey aioli, we fell in love, too.Choose from bellinis and glasses of Moscato alongside turmeric lattes and single-origin coffees at this popular cafe and restaurant downtown.

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The Rose Establishment was an mandatory inclusion in the Best Local Coffee Shops in Salt Lake City. The Rose Establishment is located on 400 W, just south of The Gateway and north of Pioneer Park, the westernmost member of our 10 Best Local Coffee Shops in Salt Lake City list. You’ve probably driven by it countless times on the way to or from a Utah Jazz game at Vivint Smart Home Arena.

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The Rose has established itself in its prime location right off Pierpont Avenue downtown. The feel of the place is similar to a San Francisco or New York City eatery: flooded with sunlight, rustic wooden tables, and a healthier menu which is plated well with in-season ingredients. The salt-sprinkled avocado toast and bakery items are must-orders, as well as the light lunch menu.

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Over the last few years, the Rose Establishment has become the place to be for Salt Lake’s hipsters and twenty-somethings. Taking over the space of an old soup cafe, the Rose completely transformed the space. In the beginning, only a few types of coffee and pastries were served.

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The Rose Establishment serves San Francisco's Four Barrel coffee and they have very well-trained baristas and a knowledgable staff. There's another cool, tiny shop called Caffè D'Bolla. Their branding is out of line with what's hip, and that almost makes it cooler.

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I’ve had nothing but excellent experiences at The Rose Establishment. Their pastry and food selections are exciting and memorable as is their coffee. The attention to detail by their excellent baristas is always amazing and appreciated.

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The Rose Establishment : Looking for a more rustic coffee shop with a vegan-friendly brunch menu?. Choose from their exquisite food offerings and add on one of their signature drinks like the Pink Lady Latte or Black Rose.

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Full disclosure: I used to be a baker at The Rose Establishment, but I still always come back for the chocolate chip cookie. To me, it’s a classic and consistently solid. Never happier than when eating cookies.

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