East End Market
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East End Market

4.6
·491k reviews·,

A charming Provincetown market offering gourmet sandwiches, fresh groceries, local snacks, and an excellent wine selection.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
East End Market

East End Market

Highlights

Highlights

Must-see attractions

A charming Provincetown market offering gourmet sandwiches, fresh groceries, local snacks, and an excellent wine selection.

4.6
(491k reviews)

"The TLC sandwich is truly the best sandwich I’ve ever had; it’s so fresh, delicious, & flavorful!"

TIP

Weekday Visits Recommended

Avoid weekend crowds by planning your visit during weekdays for a more relaxed experience.

Explore the Wine Collection

Take advantage of the extensive wine selection, expertly curated by an in-house sommelier.

Third hero image

Quick Facts

Closed·Opens 8AM

Cuisine

Market / Deli

Price

Mid-range

Phone

(508) 487-2339

Address

212 Bradford St, Provincetown, MA 02657, USA

Insta-Factor

Medium

Highlights

Discover the most iconic attractions and experiences

The Legendary TLC Sandwich

The Legendary TLC Sandwich

A culinary masterpiece featuring fresh ingredients on artisanal bread. Indulge in a flavor explosion that has customers returning again and again.

Google Review
Charming Atmosphere & Friendly Staff

Charming Atmosphere & Friendly Staff

Experience a welcoming vibe with helpful staff, creating a delightful shopping and dining experience for all visitors.

Google Review+1
Exceptional Wine Selection

Exceptional Wine Selection

Discover a curated collection of wines, guided by an in-house sommelier, perfect for any occasion or palate.

Where Are The Provincetown Coffee and Tea Shops?
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Insider Tips

from TikTok, Instagram & Reddit

Basically drove 30 min to get coffee and look around 😂
@hidayahijazi
286 likes • 7K views

Weekday Visits Recommended

Avoid weekend crowds by planning your visit during weekdays for a more relaxed experience.

Explore the Wine Collection

Take advantage of the extensive wine selection, expertly curated by an in-house sommelier.

Exploring a small business that has the cutest hair clips #hairclips #hairstyleideas #hair #smallbusiness #eaatendmarket inside the East End Market
@denalynnwenrich
39 likes • 544 views
Come and visit me Tuesday, July 15 at East End Books signing, “Side Guys” 2pm eastern
@drjoekort
20 likes • 1.2K views

Don't Miss Bakery Delights

Indulge in highly praised bakery items, including delicious donuts, for a sweet treat.

I hadn’t been to East End Market in a few months & it felt like a whole new place!! I need to get back soon to try out the poke spot #orlando #orlandofoodie #shopping #foodhall #placestogo
@amanda_onthego
3.6K likes • 35.1K views

Tips

from all over the internet

Weekday Visits Recommended

Avoid weekend crowds by planning your visit during weekdays for a more relaxed experience.

Explore the Wine Collection

Take advantage of the extensive wine selection, expertly curated by an in-house sommelier.

Don't Miss Bakery Delights

Indulge in highly praised bakery items, including delicious donuts, for a sweet treat.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

East End Market is a beloved neighborhood staple praised for its exceptional sandwiches, particularly the TLC, and its charming atmosphere. While many rave about the fresh ingredients and friendly service, a few have noted less satisfying experiences with certain bakery items like bagels and cream cheese, finding them dry.

"Such a great find! Found this spot in May and have already come back three times ❤️ The TLC sandwich is truly the best sandwich I’ve ever had, it’s so fresh, delicious, & flavorful—from the bread to the cheese to the tempeh to the veggies oooooo YASSSS!! Literally went the past two days in a row with my sisters to get these and we will be coming back tomorrow :) The shop is also super cute (tons of vegan options too yasssss) and has a wonderful variety of different foods, drinks, snacks, & household products! Definitely go get a sandwich it’s worth it :)"

Sam Godding

"One of the best places in town. Amazing bakery. The donuts are to die for. The sandwiches are delicious. The prices are super reasonable. And the atmosphere is just perfection."

Dakota

"Great local selection of home stuff along with market essentials and killer sandwiches. Cool staff."

Daniel Altman

What People Like

Incredible sandwiches like the TLC
Fresh ingredients and flavorful options
Friendly and helpful staff

What People Dislike

Dry bagels and cream cheese

Frequently Asked Questions

The TLC sandwich is frequently cited as a must-try, along with their praised bakery items like donuts.

Google Review

Yes, the market offers a variety of vegan options, making it a great choice for those with dietary preferences.

Google Review

To avoid crowds, it's recommended to visit during weekdays. Weekends can get busy.

Yes, it features an excellent and extensive wine selection, with a sommelier on staff.

Where Are The Provincetown Coffee and Tea Shops?

Mentioned in

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The New York Times

Provincetown: Still the Place to Paint and to Party

On a walk through Provincetown’s East End one recent Friday evening, the brick sidewalks, unruly rosebushes, gray shingle-lined cottages, and streets barely big enough for a horse-driven carriage recalled an earlier era. Even more pleasantly jarring were the throngs of artgoers flowing in and out of dozens of galleries nestled along the water’s edge here at the tip of Cape Cod. The mood still evokes the setting of 100 years ago, when Provincetown established its reputation as the nation’s largest art colony.

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Best Brunch in Provincetown | Cape Cod Restaurants

Tucked away in Provincetown’s charming East End, East End Market is perfect for a quick brunch bite or takeaway picnic supplies. This gourmet market and deli serves up house-made breakfast sandwiches, hot daily specials, and fresh baked goods alongside a stellar coffee and espresso bar. Their sunny patio is great for a low-key morning meal, and the market shelves are stocked with everything from local Cape Cod snacks to fine wine and specialty groceries.

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Markets in Provincetown | HyperLocal Cape Cod

A local favorite, East End Market is known for its extensive selection of local and organic products, including fresh produce, baked goods, and imported cheeses. They offer a great selection of prepared foods, perfect for a quick meal or a beach picnic. The market is open year-round, providing both residents and visitors with essentials and specialty items alike.

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Trip101

Top 27 Things To Do In Provincetown, Massachusetts - Updated 2025

Editor's Note: Photo taken from the establishment's official social account. A post shared by East End Market (@eastendmkt). There’s something pretty cool about exploring local markets, from the fresh, delicious produce to the smells, and just getting to know locals.

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ptownie

Where Are The Provincetown Coffee and Tea Shops?

Under new ownership, the East End Marketplace is a neighborhood staple, serving quality food fast, organic produce. Health foods, and sundries; the wine selection is excellent (owner is a sommelier). There are outside benches and a very nice small-town vibe.

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ptownchamber.com

Provincetown Chamber of Commerce, Inc.

Posted Apr.08, 2022 under DINING, Restaurants, Catering, Clubs, Winter Dining. Neighborhood market offering sandwiches and prepared foods, groceries, organic produce, wine, beer, liquor and a little bit of everything. Open daily year-round from 8am.

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New York Magazine

Provincetown Summer Weeks Are a Dreamy Respite

Canteen is busy but efficient and offers impressive options like the cod bánh mì. The Nor’East Beergarden nearby has a relaxed, friendly staff and great food, and the Squealing Pig, a townie favorite, has incredible, no-fuss food and local oysters.

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MommyPoppins

23 Things To Do in Provincetown With Kids

Whether you’re looking for a tasty lunch or to pick up some groceries, East End Marketplace is the go-to spot in P-Town. It even gets daily bakery deliveries from the beloved PB Boulangerie in nearby Wellfleet.

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capecodmuseumtrail.com

Provincetown Art Association and Museum – A walk through time – Cape Cod Museum Trail

As you make your way down Commercial Street in Provincetown, past much of the crowds, you enter the East End with its many galleries and the strikingly designed Provincetown Art Association and Museum.

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Provincetown Restaurants | Coffee | Ice Cream

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leightonteam.com

Best Breakfast Sandwiches on Cape Cod

The East End Marketplace uses fresh eggs in their breakfast sandwiches and they are made to order until 11:30 am daily!

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frommers.com

Planning a Trip in Provincetown

If you need to get from a gallery opening in the East End to dinner in the West End, this is the best way to do it.

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