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Glorioso's Italian Market

4.6
·491k reviews·,

An iconic Milwaukee Italian market and deli since 1946, offering authentic groceries, delicious sandwiches, and delightful bakery treats.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
Store Interior

Glorioso's Italian Market

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
Highlights

Highlights

Must-see attractions

An iconic Milwaukee Italian market and deli since 1946, offering authentic groceries, delicious sandwiches, and delightful bakery treats.

4.6
(491k reviews)

"This is as authentic of an Italian market as it gets; a must-visit for any food lover!"

Vertical photo
TIP

Visit on Weekdays

Experience a less crowded atmosphere by visiting on weekdays instead of the bustling weekends.

Consider Regular Sandwich Size

Regular sandwich sizes are generously loaded, so consider opting for a regular over a large.

Third hero image

Quick Facts

Closed·Opens 9AM

Cuisine

Italian

Price

Mid-range

Phone

(414) 272-0540

Address

1011 E Brady St, Milwaukee, WI 53202, USA

Insta-Factor

Medium

Highlights

Discover the most iconic attractions and experiences

Authentic Italian Deli Sandwiches

Authentic Italian Deli Sandwiches

Indulge in generously loaded deli sandwiches made with the freshest ingredients and authentic Italian meats and cheeses.

Google Review+1
Vast Italian Grocery Selection

Vast Italian Grocery Selection

Explore a paradise for Italian cuisine lovers with a wide selection of local and international cheeses, wines, pastas, and more.

The Best Restaurants, Bars, Hotels and Things to Do in MilwaukeeGoogle Review
Delicious Italian Bakery Goods

Delicious Italian Bakery Goods

Savor authentic Italian bakery treats like Kolachy cookies, pastries, and cannoli, perfect with a fresh cappuccino.

Google Review+1
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Insider Tips

from TikTok, Instagram & Reddit

Visit on Weekdays

Experience a less crowded atmosphere by visiting on weekdays instead of the bustling weekends.

Consider Regular Sandwich Size

Regular sandwich sizes are generously loaded, so consider opting for a regular over a large.

Don't Miss Antipasto

Be sure to sample the delicious antipasto offered, especially if visiting as part of a food tour.

Browse the Market

Take time to explore the market's beautiful products; it's an enriching experience beyond just shopping.

Tips

from all over the internet

Visit on Weekdays

Experience a less crowded atmosphere by visiting on weekdays instead of the bustling weekends.

Consider Regular Sandwich Size

Regular sandwich sizes are generously loaded, so consider opting for a regular over a large.

Don't Miss Antipasto

Be sure to sample the delicious antipasto offered, especially if visiting as part of a food tour.

Browse the Market

Take time to explore the market's beautiful products; it's an enriching experience beyond just shopping.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Glorioso's Italian Market is highly praised for its authentic Italian offerings, particularly its delicious and generously portioned deli sandwiches made with fresh ingredients. Diners love the extensive selection of Italian groceries, cheeses, wines, and the delightful bakery treats. While some mention slow service at the deli counter, the overall consensus is that the quality and authenticity make it a must-visit spot.

"Loved this place. The prices were fair and I only regretted getting the large Italian beef because it was generously loaded. Great sandwich with the au juice and peppers, but I'd go with a regular. The store looks amazing and is a very iconic piece of history with a visit."

Verlyn Severson

"Outstanding local family owned Italian deli and grocery that’s been here for decades. Today we got a couple sandwiches and sat outside. Affordable, tasty and very fresh."

Mark Devino

"Date of visit: August 27, 2025
Easily visible on street corner. Street parking.
Fantastic Italian market, deli, meat counter and bakery with wide range of Italian offerings.
Grocery had pastas, sauces, herbs, spices, wines, olive oils, etc. Frozen department had packaged Italian sausages, prepared soups, lasagna, etc.
Liquor department had a nice choice of wines and more.
Fresh bakery provides you with a choices of pastries, macaroons, cookies, tiramisu, breads and the list goes on.
Fresh meat case had steaks, Italian sausage and sausages.
Fresh deli case offers fresh salads and ready to slice meats and you can order sandwiches to go.
In store deli case offers a large variety of cheeses and prepared meats.
There is a small produce section. Dairy case offers basic staples of milk, butter, eggs, etc.
Dining area inside with outdoor sidewalk tables also available.
ATM inside and ice for purchase as well.
Bathroom was clean.
To eat immediately, we ordered an Italian Beef and Felice sandwich. Pastries we sampled: Baklava, Cornetto, Calzone. All of it was delicious. To eat at a later date we did get 6 Hot Italian sausages.
Employees were pleasant; several greeted us throughout the store
Overall, very impressive place, and I would definitely return.
If you deem this review helpful, please give it a 👍."

Egg Queen Wanabee

What People Like

Authentic Italian sandwiches
Wide selection of specialty groceries
Fresh and delicious bakery items

What People Dislike

Occasional slow service at the deli counter

Frequently Asked Questions

Signature deli sandwiches, authentic Italian pastries like Kolachy cookies and cannoli, and their wide selection of cheeses and imported meats are highly recommended.

Google Review

Weekdays are recommended for a less crowded experience compared to the weekends.

While Glorioso's specializes in traditional Italian goods, specific dietary accommodations are not explicitly mentioned. It's best to inquire directly about options.

Yes, they offer a wide range of prepared foods, pizzas, pastas, and catering services, making it ideal for both dining in and taking home.

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The market has a vibrant, old-school Italian feel with friendly staff, reminiscent of a European vacation.

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Brady St. in Lower East Side, the grocery store and deli is the highest rated Italian restaurant in Milwaukee, boasting 4.5 stars out of 338 reviews on Yelp. The deli section offers a menu of signature sandwiches, pizzas, flatbreads, paninis, pastas, soups, salads and more. Look for options like the Milwaukee Muffalatta with genoa, mortadella, ham, provolone and mild or hot muffalatta; the Napoletana flatbread with mild sausage, artichokes, Moroccan oil-cured olives, fontinella cheese and arrabiatta sauce; and the Italian Classic calzone with mild sausage, bell peppers, onion, ricotta and mozzarella.

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The tour includes stops at Zaffiro’s on Farwell, for the thinnest pizza in the city, as well as two other iconic symbols of the Italian culture on Brady Street – Peter Sciortino’s Bakery and Glorioso’s Italian Market. Highlights include historical buildings, background on Polish and Italian immigrants settling here and the industrial developments that drew them to the Brady Street area. It reviews the significance of the Milwaukee River, Beerline Railroad, tanneries and meat packing industries that provided employment and opportunities for immigrants.

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