
Matsumoto Shave Ice
A must-visit North Shore institution, serving legendary shave ice with endless flavor possibilities and a charming, family-owned vibe.

Highlights
Must-see attractions
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Matsumoto Shave Ice

Highlights
Must-see attractions
A must-visit North Shore institution, serving legendary shave ice with endless flavor possibilities and a charming, family-owned vibe.
"This iconic spot is famous for a reason, and my experience there was nothing short of fantastic!"
Beat the Crowds
Visit during off-peak hours to minimize wait times, but be prepared for lines even then.
Flavor Creativity
Experiment with up to three flavors or try recommended staff combinations for a unique treat.

Quick Facts
Cuisine
Ice Cream Shop
Price
$
Phone
(808) 637-4827
Address
66-111 Kamehameha Hwy #605, Haleiwa, HI 96712, USA
Website
matsumotoshaveice.com/Highlights
Discover the most iconic attractions and experiences

Iconic Shave Ice Creations
Indulge in refreshing shave ice with unique flavor combinations, customizable with toppings like mochi and ice cream.

Charming Family-Owned Ambiance
Experience the laid-back and welcoming atmosphere of this legendary family-owned business on Oahu's North Shore.

Creative Flavor Combinations
Choose from a vast array of flavors, including tropical fruits and sweet treats, to create your perfect shave ice.
Plans like a pro.
Thinks like you
Insider Tips
from TikTok, Instagram & Reddit
Beat the Crowds
Visit during off-peak hours to minimize wait times, but be prepared for lines even then.
Flavor Creativity
Experiment with up to three flavors or try recommended staff combinations for a unique treat.
Explore and Shop
Enjoy your shave ice and then browse the souvenir shop for local merchandise.
Order Ahead Strategy
Use the e-menu or QR codes to decide on your order before reaching the counter to speed up the process.
Tips
from all over the internet
Beat the Crowds
Visit during off-peak hours to minimize wait times, but be prepared for lines even then.
Flavor Creativity
Experiment with up to three flavors or try recommended staff combinations for a unique treat.
Explore and Shop
Enjoy your shave ice and then browse the souvenir shop for local merchandise.
Order Ahead Strategy
Use the e-menu or QR codes to decide on your order before reaching the counter to speed up the process.
What Travellers Say
Reviews Summary
Matsumoto Shave Ice is a legendary North Shore institution celebrated for its refreshing and customizable shave ice. While the flavors are highly praised, some reviews mention the texture could be finer and acknowledge the long lines. However, the overwhelming sentiment is that the experience, affordable prices, and friendly service make it well worth the wait.
"Matsumoto Shave Ice is a North Shore legend, and visiting their iconic Haleiwa location feels like stepping into a piece of Hawaiian history. The vibes are unbeatable—colorful, laid-back, and full of aloha spirit.
As for the shave ice itself: super refreshing, light, and fluffy with a great selection of tropical flavors. Add-ons like mochi, ice cream, and condensed milk take it up a notch. That said, we’re giving it 4.5 stars for the shave ice alone—while it’s really good, we’ve had slightly finer textures elsewhere.
Still, the experience, location, and friendly staff make the whole visit a 5-star moment overall. Definitely worth the drive and the hype!"
Sardor Azimovich
"As good as everyone tells you! This shave ice place on the north coast of Oahu is great. Amazingly reasonable prices, but expect a wait. The good thing is the line moves fast. The flavors taste real, not artificial. Well worth the stop if you’re going swimming on one of the north beaches"
Terry Leahy
"Title: A Must-Visit for the Ultimate Hawaiian Shaved Ice!
⭐⭐⭐⭐⭐
If you're looking for the true taste of Hawaii, Matsumoto Shaved Ice on the North Shore is an absolute must-visit! This iconic spot is famous for a reason, and my experience there was nothing short of fantastic.
The shaved ice was brilliantly fluffy and perfectly balanced, with a wide variety of flavors that made it impossible to choose just one! I opted for the rainbow combination, and it was a delightful explosion of sweetness that perfectly cooled me off. The quality of the syrup is outstanding, and the toppings take it to another level.
The atmosphere is charming and laid-back, encapsulating the spirit of the islands. There's nothing quite like enjoying a delicious treat while soaking in the North Shore vibe. Plus, the friendly staff added to the welcoming experience, making us feel like part of the Matsumoto family.
If you want to experience genuine Hawaiian shaved ice, make sure to stop by Matsumoto's. It’s a culinary highlight of my trip and I can’t wait to come back for more!"
David Johnson
What People Like
What People Dislike
Frequently Asked Questions
Popular flavor combinations include 'Rainbow' (Strawberry, Lemon, Blue Pineapple), 'Tropical' (Lilikoi, Guava, Mango), and 'Hawaiian' (Lemon, Blue Pineapple, Coconut, Banana).
Yes, you can add toppings such as vanilla ice cream, azuki beans, condensed milk, and mochi balls.
Parking can be challenging in Haleiwa. Look for the Haleiwa Town Center lot or street parking nearby.
The line can be long, especially during peak hours. However, many reviews mention the line moves relatively quickly.
While the shave ice itself is typically vegan-friendly, check with staff regarding specific syrup ingredients and toppings.
Yes, they have a souvenir store annex selling merchandise like t-shirts.
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Restaurants in Haleiwa
For a real slice of Haleiwa life, stop at this family-run spot for cool treats that are available in every flavor imaginable. For something different, order a shave ice with house-made adzuki beans—the red beans are boiled until soft, mixed with sugar, and then placed in the cone with the ice on top.
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Self-driving to North Shore, how can you not taste the legendary hash ice because of Obama? The car drove to Haleiwa and stopped by the roadside. After crossing a bridge, I looked all the way. I saw all kinds of small shops selling hash ice, but I still insisted on finding this store. There are also many great creative shops on the road, and it feels good to go shopping all the way to find food. You need to queue up to order. When it is your turn, you can choose flavor. I don't know how to choose. I just take the pictures ordered by others on the Internet to show the waiter. The price is very affordable. The production process can be viewed through the glass, in fact, it is the ice plus various pigments... Anyway, I admire the incompetence of the shave ice, full of pigments, but after eating the tongue, there is no color... Just quench your thirst... After eating, I also went around his surroundings and almost bought souvenirs...
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Hotel Location - I found the location to be an ideal location for us and our itinerary (Haleiwa town - Matsumoto Shave Ice, the food trucks - Fumi’s,Giovannies and Romy’s, Dole Plantation, Kualoa Ranch, Byodo Temple Inn, Hukilau Market and the Polynesian Cultural Centre) Right off the highway you find yourself located a short walking distance across the front parking lot to get some food at the Hukilau Market at the Polynesian Cultural Centre or McDonald’s), Foodland for groceries and food counter (2 min drive north), a short drive to the North Sore Taco, CVS to get other supplies including beer just a 3-5 min drive south The Bedroom - we stayed in one of the King Suites. This was a large room with lots of space. The main bedroom had plenty of space and storage for clothes and a very comfortable bed..
Top Things to Do in Haleʻiwa
Like Surf N Sea, Matsumoto Shave Ice (66-111 Kamehameha Hwy. #605) is a perennial favorite on Oʻahu’s North Shore and has been around for a long, long time. Slinging shave ice in a variety of flavors, from strawberry to vanilla and even li hing mui and lilikoʻi (passion fruit), getting shave ice from this fabled location is one of the best things to do in Haleʻiwa, especially on hot days or after a morning at the beach. Of course, there are other shave ice shops in Haleʻiwa if the line at Matsumoto Shave Ice scares you away, such as Aoki’s Shave Ice (66-082 Kamehameha Hwy.) and Kaimana’s Shave Ice (66519 Kamehameha Hwy.).
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An iconic stop in Haleiwa, Matsumoto’s Shave Ice is very well known and popular with locals and visitors to this town in the North Shore. Started in 1951 as a small mom and pop sundry shop and expanded to introducing local flavors on super fine shave ice, the place became a hit and changed entirely to making Shave Ice dishes for the masses to enjoy at their new location. Made with their own local syrup mixes, there’s plenty of combinations to try out but my favorite is called “The Hawaiian” with pineapple, coconut and banana and also add a scoop of ice cream that is your favorite flavor.
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We can’t talk about the best shave ice on Oahu without mentioning the most popular shave ice on Hawaii (not just Oahu!). Located in Haleiwa, on the scenic North Shore, Matsumoto Shave Ice opened in 1951 and is still considered one of the best spots for shave ice on Oahu. Offering more than 40 robust homemade flavors and a plethora of interesting toppings like condensed milk, mochi, homemade ice cream and red bean paste, you’re bound to find a combination to love.
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Shave ice is a must while visiting Hawaii, and my pick for this frozen treat is Matsumoto. This family-owned and operated business has been serving the North Shore from the historic town of Haleiwa since 1951 and cranks out more than 1,000 orders on a sunny day. All syrups from its extensive menu are made in-house with 100% cane sugar, and mochi and azuki beans are among the available toppings.
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Serving up Hawaii’s favorite treat for a hot day, Matsumoto Shave Ice has been a mainstay on Oahu’s North Shore for 70 years. Though there are benches that line the doorway, the line of customers waiting to indulge in this local favorite treat usually extends far beyond the seating area. Those with the willingness to wait are rewarded with what many claim is the best shave ice on Oahu.
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Matsumoto Shave Ice is a state in Haleiwa.Smalls are plenty and there are tons of different flavors.Matsumoto’s has evolved into a sundries type of store and they also sell souvenirs and tee shirts. The surrounding buildings are being renovated to create a courtyard atmosphere but right now there are a few ratty benches outside the store to sit and enjoy your shave ice.
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In addition to an active art community, Hale‘iwa also is known for its shark encounter tours, roadside shrimp plate vendors and the iconic M. MATSUMOTO SHAVE ICE STORE , which has been serving cool treats for more than 50 years. A local favorite, shave ice is finely shaved ice packed into a cone and mixed with flavored syrups, sweet azuki beans and ice cream.
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The one and only, legendary, and most iconic place to get shave ice on the island. Matsumoto’s Shave Ice on the North Shore put shave ice on the map for a global audience. Their beautifully curated grocery store and shave ice counter features exotic flavors and combos– my only advice is to get vanilla ice cream with whatever shave ice you order.
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When the Hawaiian-born Japanese owners of Matsumoto Shave Ice bought their first shave ice machine in 1956 they probably didn’t expect to become one of Oahu’s most iconic desert locations. Yet, well over half a century later, the family-run business often serves over a thousand bowls per day. Expect to stand a line, but it’s worth the wait.
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We gotta give it up for the longest running North Shore Hawaiian shave ice shop. Matsumoto’s Shave Ice has been in business since 1951, and for many good reasons still in business!. When you arrive in Oahu, it’s a ritual to head to the North Shore and specifically stop at Matsumoto’s in Haleiwa to get your hands on their famous shave ice!
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Best Shave Ice: Like surfing, shave ice is synonymous with Haleiwa, the North Shore Oahu town where Matsumoto Shave Ice (tel. 808/637-4827) -- and other neighboring establishments -- serve mounds of icy treats to long lines of thirsty takers. This tasty and refreshing cultural phenomenon is even better over ice cream and adzuki beans.
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Matsumoto's Shave Ice is the big daddy of shave ice that everyone knows and goes to when on the North Shore. There are always queues and there are always people sitting outside under the huge tree enjoying their ice confection. Part of the appeal is the price-while some shave ices are over $10USD you can get one here for $3.50USD.
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Shave ice is one of Oahu’s most iconic treats, and Matsumoto Shave Ice is one of the most iconic places to get it. Located in Waialua on the island’s north side, Matsumoto has been open since 1951. This little shop has regular flavors like watermelon, strawberry, and lemon, as well as unique flavors like guava, lychee, and ume.
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Matsumoto is another one of the first shave ice shops in Hawaii, and has been open since 1951. This is the best place to get shave ice on the north of the island!. Get a scoop of ice cream underneath your heaping pile of shave ice, pick your syrup flavors, and add toppings like mochi, azuki red beans, and condensed milk.
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For a delightful introduction to shave ice, Matsumoto Shave Ice in Haleiwa Town is a must-visit. Established in 1951, this family-owned shop has become a local institution on the North Shore. Be prepared for a wait in line; however, Matsumoto’s has shave ice-making down to a science, so the queue tends to move quickly!
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Shave ice in Hawaiʻi is nothing short of a staple in the islands, and few have been doing it as long on Oʻahu as Matsumoto’s in Haleʻiwa. Since the early 1950s, Helen and Mamoru Matsumoto have been a famed part of the North Shore community, serving up some of the best shave ice on the island!. Yelp: Matsumoto Shave Ice
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No trip to Oahu is complete without trying shaved ice, and Matsumoto Shave Ice in Haleiwa is the best spot. This iconic North Shore spot serves unique flavors like strawberry, pineapple, and lilikoi. You can also add toppings such as sweetened condensed milk, azuki beans, or a scoop of ice cream for an extra treat.
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Don’t forget dessert at one of Hawaii’s most famous shave ice shops!. What once began as a small grocery store has transformed into so much more — t-shirts, souvenirs, snacks and, of course, their famous shave ice. On a hot summer day, the store produces more than 1,000 shave ices.66-111 Kamehameha Highway #605
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Hawaii is well known for its famous frozen dessert called shave ice. And if you’re wondering where to eat in Oahu to sample this local delicacy, make sure you go to the original home of shave ice – Matsumoto in Haleiwa on Oahu’s North Shore. This family run establishment has been making shave ice since 1951.
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Matsumoto Shave Ice is an ionic shave ice shop serving the North Shore since 1951!. It’s not the best you’ll ever have, but to me (and many others, including celebrities!) it’s always been something you just do when you go to the North Shore. It’s the most popular and touristy Oahu places to eat shave ice.
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Masumoto’s Shave Ice is a family owned shop that was established in 1951. At the shop, you can order a lot of things that include but are not limited to shave ice, original t-shirts, and goods. To order a shave ice at Matsumoto’s Shave Ice, you must tell the cashier what size, extra and flavor you want.
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Grab an affordable bite at one of North Shore’s famous shrimp trucks (Jenny’s is my favorite) and finish it off with Matsumoto Shave Ice. Complete your tour by making your way back to Honolulu and enjoying the vast beauty, lush green forest reserves, and beaches of Oahu’s quieter leeward side.
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Matsumoto Shave Ice just may be the best shave ice on the North Shore of Oahu. Nestled in the town of Haleiwa, you’ll recognize it by the long line outside the door even before you see the sign. Some may argue the virtues of other shops over Matsumoto’s, but the line really speaks for itself.
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A visit to Matsumoto Shave Ice is not only about the delicious treat but also about experiencing a part of North Shore’s cultural heritage. It has been serving shave ice since 1951 and remains a beloved destination for locals and tourists seeking a refreshing and delightful taste of Hawaii.
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Matsumoto Shave Ice: Haleiwa’s Matumoto is one of the island’s most well-known shave ice shops. They have every flavor you could imagine (almost 40 of them!) with reasonable price tags to boot. The toppings include all of the classics, from azuki beans to condensed milk to ice cream.
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Another iconic spot in Haleiwa, Matsumoto Shave Ice, is the perfect place to enjoy a delicious sweet treat. This place has been very popular with locals and tourists alike since its opening in the 1950s. Expect to wait in a long line if you’re coming on the weekend or in the evening.
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Matsumoto’s is a longstanding local favorite and a popular stop for tourists when visiting the North Shore. Although the line may look long, it goes by fast!. They have combos that taste great together, as well as a good variety of toppings (rice balls, azuki beans, ice cream).
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Cool off and get yourself a sweet treat at the famous Matsumoto’s Shave Ice Stop. “Shave ice” is a popular Hawaiian treat that adds flavored syrup to a “snow cone” that resembles a packed snowball. This joint has been serving locals and visitors of the North Shore since 1951.
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Matsumoto Shave Ice: This place is kindaaa an institution around here (especially on the North Shore), and any visit to Oahu wouldn’t be complete without a visit to Matsumoto’s. Yes, it’s a very popular spot and may in fact be wildly crowded, but the shave ice is worth it.
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No list of Oahu’s best shave ice is complete without mentioning Matsumoto Shave Ice. Established in 1951, this legendary spot in Haleiwa on the North Shore is famous for its ultra-fine ice and wide range of flavors. You’ll often see a line out the door, but it moves fast!
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Matsumoto Shave Ice Matsumoto Shave Ice is a North Shore institution that offers a rainbow of flavors and refreshing combinations. This charming shave ice shop has been cooling down visitors for generations with its generous portions and delightful tropical syrups.
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Matsumoto’s Shave Ice first opened its doors in 1951 and since then has been serving exotically flavoured shave ice to people from all around the world. For something so simple, it tastes so delicious and highly refreshing. Frozen ice covered in sugary flavours.
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When you make your way to the North Shore, stop in Haleiwa Town. There will be a line for the sautéed shrimp at Giovanni’s — land lovers can opt for the jumbo garlic hot dog. Reward the kids (and yourself) for being patient with shave ice at Matsumoto’s.
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If you’re in need of a cold dessert to relieve yourself from the Hawaiian sun, look no further. This local spot serves the best shave ice in Oahu, and you’d be a fool not to try it. The flavors are amazing, with a wide range of syrups to choose from.
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And if you think you’ve had shave ice before — you really haven’t had it until you’ve had it in Hawaii. Hawaiian shave ice just hits different!. That said, Matsumoto Shave Ice is one of the most popular and well-known places to get shave ice in Oahu.
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Whether you’re trying tropical flavors or going for a classic with a macadamia nut snow cap, this is the perfect treat to wrap up your North Shore food tour. Matsumoto is a local favorite for a reason—you won’t want to miss this refreshing dessert!
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Matsumoto Shave Ice is located on the island of Oahu, in the North Shore town of Haleiwa. The shave ice shop is part of the Haleiwa Store Lots’, shopping/eating complex. There is a free parking lot, behind the complex, as well as public restrooms.
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M. Matsumoto has been serving shave ice on the North Shore since 1951 — this is the shave ice OG!. There could be a line but it moves quickly, and on a hot Hawaiian day this shave ice will cool you right off. Located in historic Haleiwa town, M.
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I have to include Matsumoto Shave Ice in this list, but it’s mostly for nostalgic reasons. It’s one of the most famous places to eat shave ice in North Shore Oahu. Matsumoto’s Shave Ice is probably the most famous shave ice spot in Hawaii.
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Finally, here’s an establishment that I don’t have much to say about. There’s way too much hype around a concoction of ice and flavoured syrup. They do have some interesting flavours to choose from, but it didn’t really excite me too much.
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In the small town of Haleiwa, on Oahu's north shore, Matsumoto Shave Ice sells old fashioned shave is in tons of different flavors. The shop has been open since 1951 and caters to both tourists and locals. It's definitely worth a stop.
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Matsumoto’s Shave Ice – The line for Matsumoto’s is always out the door, but it does move quickly. It’s iconic on Oahu, so I definitely recommend getting it to enjoy. Add vanilla ice cream to the center and get condensed milk on top!.
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Starting way back in 1951, Matsumoto’s is worst famous for having Hawaii’s best shave ice. Matsumoto’s is located near the North Shore Surfing Museum, so make sure to grab shave ice before or after checking out the museum.
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While Matsumoto Shave Ice deserves its own spotlight, it’s just the tip of the iceberg when it comes to cool treats in Haleiwa. Alongside the classic shave ice, you’ll find inventive twists on this Hawaiian favorite.
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Matsumoto Shave Ice (Hale’iwa): We didn’t eat here, but it’s known for having the best shave ice on Oahu, but the queues were huge so we didn’t bother. Ted’s Bakery (North Shore): Try the chocolate-haupia cream pie.
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One thing that Maui does 100x better compare to Oahu is shaved ice. I tried SO MANY locations in Oahu, but the only one I loved was Matsumoto Shaved Ice. Fluffy, creamy, and their mochi is super delicious!
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Matsumoto’s Shave Ice has been serving Haleiwa since 1951, and it has become a tourist’s rite-of-passage when visiting Haleiwa. Add condensed milk or adzuki beans as a sweet edition to your shave ice.
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No visit to O’ahu is complete without enjoying a refreshing shave ice in the golden sun!. An island mainstay since 1951, Matsumoto’s colorful varieties promise a cooling treat on a hot island day.
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Matsumoto’s Shave Ice – So, this is not an actual restaurant but when you want a sweet treat, this is a great stop to have on your list: 66-111 Kamehameha Hwy #605, Haleiwa, HI 96712, 808-637-4827
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Matsumoto Shave Ice | 66-087 Kamehameha Hwy, Haleiwa, HI 96712. If you’re craving shave ice, Matsumoto is one of the most famous spots on Oahu!. Do they have the very best shave ice I’ve ever had?
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I can't testify as to the deliciousness myself, because I was too busy eating the ice cream at Magnolia, but I bet the shaved ice is just as yummy and refreshing as everybody says it is!
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Matsumoto Shave Ice: This place is world-famous for its shave ice, so don’t be surprised if you find a long line. It’s totally worth the wait though – the flavors are unbeatable!
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Stroll through galleries like Matsumoto Shave Ice & Gallery, where you can not only indulge in a refreshing treat but also find unique artwork and locally crafted jewelry.
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Since 1953, Matsumoto’s has been making their famous shaved ice in a zillion different flavors. And honestly, no snow cone you’ve had on the U.S. mainland can compare.
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Grab a shave ice at Matsumoto Shave Ice, or check out some food trucks, like Giovanni’s Shrimp Truck for garlic shrimp and Aji Limo Truck for poke and fish tacos.
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While the North Shore is known for its high waves and surfing opportunities, people also come here to taste the world famous dessert at Matsumoto Shave Ice.
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Visit Haleiwa Town for surf shops, local art, and famous eats like Giovanni’s Shrimp Truck and Matsumoto’s Shave Ice. Savor smoothies at the Sunrise Shack.
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Fix up your sweet tooth at UBAE, Liliha Bakery, Banan, Scoop of Paradise, Waiola Shave Ice, Matsumoto Shave Ice, and Leonard’s Malasadas
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And don’t leave the North Shore without trying shave ice: Visitors line up for the famed Matsumoto Shave Ice, and it’s worth it!
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All other flavors can hit the road, if you ask me. Lilikoi with ice cream, and no condensed milk. Repeat, no condensed milk.
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What started in 1951 as a grocery store, has now changed into a souvenir and shave ice store and become a North Shore icon.
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Their popularity is well-earned, and one of their frozen treats is sure to be a great complement to a hot, sunny day.
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Locals call it "shave ice" or "shaved ice," if you say "snow cone," they know you're from out of town.

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