
Morihara Store
A charming, long-standing country store offering groceries, hot food, and a surprisingly diverse wine selection with a warm, local feel.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Blue hour photography, calmer galleries

Morihara Store
Best Time
Blue hour photography, calmer galleries

Highlights
Must-see attractions
A charming, long-standing country store offering groceries, hot food, and a surprisingly diverse wine selection with a warm, local feel.
Visit Early to Avoid Crowds
Beat the rush by visiting Morihara Store early in the day for a more relaxed and mellow atmosphere.
BYOB for Kula Bistro
Pick up your beer or wine here before heading to Kula Bistro; no corkage fee applies.
Quick Facts
Cuisine
Grocery Store / Deli
Price
Mid-range
Phone
(808) 878-2578
Address
4581 Lower Kula Rd, Kula, HI 96790, USA
Highlights
Discover the most iconic attractions and experiences

Classic Country Store Charm
Experience the nostalgic charm of a beloved local grocery, offering a curated selection of goods and friendly service.

Unexpected Wine Selection
Discover a surprisingly vast array of wines, perfect for pairing with meals from across the street.

Life-Saving Chili Rice Bowls
For those days when cooking isn't an option, their chili rice bowls are a simple, delicious, and convenient lifesaver.
Plans like a pro.
Thinks like you
Insider Tips
from TikTok, Instagram & Reddit
Visit Early to Avoid Crowds
Beat the rush by visiting Morihara Store early in the day for a more relaxed and mellow atmosphere.
BYOB for Kula Bistro
Pick up your beer or wine here before heading to Kula Bistro; no corkage fee applies.
Friendly "Aunties"
Expect warm welcomes and personalized service from the friendly cashiers, often referred to as "aunties."
Tips
from all over the internet
Visit Early to Avoid Crowds
Beat the rush by visiting Morihara Store early in the day for a more relaxed and mellow atmosphere.
BYOB for Kula Bistro
Pick up your beer or wine here before heading to Kula Bistro; no corkage fee applies.
Friendly "Aunties"
Expect warm welcomes and personalized service from the friendly cashiers, often referred to as "aunties."
What Travellers Say
Reviews Summary
Morihara Store is a beloved local gem, praised for its charming country store atmosphere and friendly staff. Diners appreciate the convenience of ready-to-eat meals like chili rice, as well as the surprisingly extensive wine selection. While generally well-stocked and reasonably priced for a small store, some visitors have noted that prices can be a bit on the higher side.
"Love this store, the people there are always super nice! Was even gifted a wine opener years ago when I was shopping for twist top only wines! 😂 Still have it, don’t own any others and I appreciate it and use it to this day haha. I don’t find myself there as much anymore since I moved to Makawao. If I’m in the area I like to drop in and get a chili rice bowl with cheese and onions. Simple and delicious 😋"
Maddy L Photo - Maui, HI
"When you live in Kihei it's beautiful to come up country and this is a wonderful story to grab some snacks"
Kawika Fonseca
"Nice little down home country market. Definitely not Walmart.
Great selection for a small store, a little bit of just about anything you might need with reasonable prices.
Clean, well stocked, organized and fun to go into!"
Susan Mattinson
What People Like
What People Dislike
Frequently Asked Questions
Morihara Store offers a variety of hot food options, including chili rice bowls, hot dogs, and other deli items, alongside a selection of pantry staples and fresh produce.
Yes, the store has a surprisingly expansive wine and liquor selection, making it a great spot to pick up drinks, especially for meals at Kula Bistro.
It's a classic, old-timey country store experience with friendly staff, a good selection of everyday essentials, and unexpected offerings like a wide wine range.
Absolutely! It's a charming local spot perfect for grabbing snacks, ready-to-eat meals, or drinks before exploring upcountry Maui.
Mentioned in
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Living in Kula, HI: Neighborhood Guide
Across from Kula Bistro, the historic Morihara Store is your go-to for groceries and everyday essentials. Morihara Store also carries an extensive wine selection which can be enjoyed alongside a meal at Kula Bistro with no corkage fee. Kula Lodge is a hotel and restaurant nestled in a gorgeous flower garden near the entrance to Haleakala National Park.
The Ultimate Neighborhood Guide to Kula, HI with Maps! [2022 Edition]
Morihara Store is a long-standing grocery that offers a variety of hot food, local fruits, produce, and meats, among other grocery items.
Social
from TikTok, Instagram & Reddit