
The General Muir
A contemporary Jewish deli offering New York classics and house-cured pastrami, blending tradition with modern flair in a stylish setting.

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The General Muir

Highlights
Must-see attractions
A contemporary Jewish deli offering New York classics and house-cured pastrami, blending tradition with modern flair in a stylish setting.
"Experience the best of Jewish deli traditions with a modern twist, from perfectly cured pastrami to exceptional bagels."
Visit During Off-Peak Hours
To avoid crowds, especially during brunch, consider visiting outside of peak times.
Try Diverse Menu Options
Explore beyond the usual; the pastrami sandwich and poutine are highly recommended for authentic deli flavors.

Quick Facts
Cuisine
American (Jewish Deli)
Price
$$$
Highlights
Discover the most iconic attractions and experiences

Authentic Deli Traditions with a Modern Twist
Experience classic Jewish deli fare, with house-cured pastrami, kettle-boiled bagels, and fresh breads. A true taste of New York in the South.

Signature Bagel Creations
From the unique Avenue D with smoked salmon and grapefruit to classic lox and cream cheese, their bagels are a must-try.

Decadent Pastrami and Sandwiches
Savor their in-house cured pastrami, featured in hearty sandwiches like the Reuben or Pastrami & Egg.
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Insider Tips
from TikTok, Instagram & Reddit
Visit During Off-Peak Hours
To avoid crowds, especially during brunch, consider visiting outside of peak times.
Try Diverse Menu Options
Explore beyond the usual; the pastrami sandwich and poutine are highly recommended for authentic deli flavors.
Parking Strategy
Paid parking out front is the most convenient option, as street parking can be limited.
Don't Miss the Veggie Reuben
Vegetarians rave about the 'veggie reuben,' calling it an out-of-this-world dish.
Tips
from all over the internet
Visit During Off-Peak Hours
To avoid crowds, especially during brunch, consider visiting outside of peak times.
Try Diverse Menu Options
Explore beyond the usual; the pastrami sandwich and poutine are highly recommended for authentic deli flavors.
Parking Strategy
Paid parking out front is the most convenient option, as street parking can be limited.
Don't Miss the Veggie Reuben
Vegetarians rave about the 'veggie reuben,' calling it an out-of-this-world dish.
What Travellers Say
Reviews Summary
The General Muir is praised for its upscale take on Jewish deli classics, with particular acclaim for its pastrami, bagels, and vegetarian options. While many highlight the delicious food and appealing ambiance, some find the prices high for the type of cuisine, and a few reviewers have mentioned service inconsistencies and occasional food quality issues.
"The food was delicious, and the service was amazing--our server, Sosa, was an absolute sweetheart and took great care of us! We had the roast chicken, NY strip steak, and strawberry mascarpone cheese cake. All of it was great, and we also got some cookies and matzah ball soup to-go so we could try them later. By the end of the meal, we were already talking about coming back next week to try more things on the menu. Looking forward to it!"
Karissa Mehr
"Naya was our server and she was amazing! The food was very good, the pastrami is delicious. I only removed one star because… it is way too pricey for the type of food. The atmosphere is great, the place is beautiful and all but could definitely be a bit cheaper. Overall had a nice brunch tho"
Loren Rodrigues
"I've been wanting to try this restaurant forever because there is so much hype and they got Michelin recognition. My food was like a 3.5. The food came out quickly. I had the East Side Platter and the Nova and Gravalox were wonderfully not overly salted. I didn't really care for the Smoked Trout Spead and I've had several smoked fish spreads. The biggest issue was my bagels. They didn't taste fresh or amazing. I was expecting really great bagels from a Jewish Restaurant with a Michelin Recommendation.
My service was woefully lacking and staffing was not understaffed. My server basically went missing and I had to ask another server for bill.
Ambiance was top notch.
I might return and try the Rye Bread and Reuben."
Mia Caringal
What People Like
What People Dislike
Frequently Asked Questions
The General Muir is renowned for its contemporary take on Jewish deli classics, featuring house-cured pastrami, kettle-boiled bagels, and creative brunch dishes.
Yes, The General Muir offers highly-praised vegetarian options, including a standout veggie reuben.
Paid parking is available directly in front of the restaurant for convenience, as street parking can be limited.
The General Muir is a popular brunch spot, known for its lively atmosphere and extensive menu of classic and modern dishes.
Popular choices include the pastrami sandwich, Reuben, various bagel sandwiches like the Avenue A, and their French toast.
Yes, The General Muir features a covered patio area for outdoor dining.
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The Best Brunch in Atlanta
At the General Muir in Emory Point, the owners' original hope was to create a modern American restaurant anchored by delicatessen traditions—but also not limited by them. (The restaurant is named for the refugee transport ship that brought co-owner Jennifer Johnson's mother and grandparents to this country after WWII.) Under chef-partner Todd Ginsberg’s leadership, it would seem they’ve met that goal. The pastrami is cured and smoked in-house, bagels are kettle-boiled and hand-rolled, and all breads are house-made next door.
Best Brunch in Atlanta: Good Brunch Spots to Order in From Right Now
Few things are more satisfying than sinking your teeth into the Avenue A, which is a bagel topped with cream cheese, smoked salmon, grapefruit, red onion, and avocado. If that’s not your jam, then maybe a Pastrami Sandwich on house-baked rye bread or Matzoh Ball Soup is up your alley. Either way, there’s something for everyone at this Southern deli mainstay.
13 Spots For the Best Morning Meals
Emory Point’s deli with a Southern twist gets swamped on the weekend for brunch. The space fills with sunlight, and the menu is loaded with deli favorites. Take the edge off with a cup of coffee roasted by Batdorf & Bronson and chow down on one of the open-faced bagel sandwiches like the Avenue D with cream cheese, lox, and roe.
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From the subway tiles lining the walls to fresh-baked bagels made in-house by TGM Bread, it is the ultimate homage. The General Muir thrives during brunch with classics such as omelets and French toast. But they also offer well-known and loved Jewish cuisines—matzah ball soup, latkes, and lox, to name a few.
The 14 Best Fried Chicken Spots In Atlanta - Atlanta
General Muir’s Friday Fried Chicken is a solid spot to kickstart your weekend. It’s only available on Fridays, when you get a half bird with your order. The chicken is fried to crackly levels, with each bite almost loud enough to reverb at the table.
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From breakfast to dinner, Todd Ginsberg’s loving ode to the classic Jewish deli does many things—all of them well. Start with compact New York–style bagels that strike a balance between nostalgic and slightly dressed-up: On an open-faced sandwich called the Avenue A, for instance, chunks of grapefruit and avocado offer a fresh and very pretty addition to the tried-and-true combo of nova smoked salmon, red onion, and dill. Towering sandwiches make hearty lunches—whether you choose a corned-beef Reuben or a beguiling vegetarian version, made with thinly sliced smoked beets—and there’s something for the in-between times, too, in a bakery and coffee bar that features black-and-white cookies, rugelach, and much more.
A Modern Jewish Deli with Rich History
Nestled in the charming Druid Hills neighborhood of Atlanta, The General Muir stands out as an upscale Jewish deli that masterfully blends classic New York deli traditions with contemporary culinary flair. Located at 1540 Avenue Place B-230, this culinary hotspot invites food lovers to indulge in an authentic deli experience adorned with stylish subway tiles and a welcoming atmosphere. Whether you’re craving a hearty brunch, a savory lunch, or a delightful dinner, The General Muir offers a diverse menu featuring everything from rich matzoh ball soup and fresh bagels with creamy cream cheese to innovative dishes like latkes with applesauce and nova lox.
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The General Muir is about as close to a real New York deli as you’ll find in the South, and while it’s open all day, breakfast and brunch are where this place really shines. This casual spot in Toco Hills serves classics likes latkes, pastrami hash, and bagels and lox, along with plenty of other dishes that’ll make you wonder how anyone ever got anything done after breakfast in 1930s New York. Since it’s right next to Emory, The General Muir is always packed first thing in the morning, but this is one place that we actually think is worth the wait.
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A Jewish deli meets the South at Emory Point’s beautifully designed The General Muir. From the same team that brought us West Egg Cafe, TGM’s kitchen is helmed by Todd Ginsberg, master of housemade pastrami. There’s more than just pastrami at TGM though, and the brunch menu satisfies those Jewish deli cravings with their open faced bagels — the Avenue A with nova, cream cheese, and grapefruit is particularly delightful — and smoked salmon over potato pancakes.
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For breakfast, they specialize in different kinds of bagel platters that include handmade, baked-daily bagels, with different “schmears” and your choice of fish (lox, sable, baked salmon salad, or smoked trout salad). If you’re not that big on bagels, try their pecan-crusted French toast or poached eggs and grits. For lunch, choose from an array of sandwiches like a classic tuna melt or a roast beef sandwich (and you can still get bagel platters, too).
Best Weekend Brunch Spots in Atlanta
This modern American restaurant returns to it's handcrafted roots by taking inspiration from classic New York Jewish delis. Pastrami is cured and smoked in-house while open-faced bagels are rolled by hand and kettle boiled, then topped with your choice of ingredients like lox, nova and chives. Get your caffeine fix with the coffee of the month; April's is the Mint to be Iced with Batdorf & Bronson espresso, milk and housemade mint syrup over ice.
Where To Find The Best Jewish Food in Atlanta
Inspired by a classic New York Jewish deli, The General Muir has been garnering national accolades since it opened in 2013. The General Muir serves breakfast, lunch and weekend brunch as well as having a separate counter that serves bagels, sandwich and pastries. The restaurant stays true to its roots as the pastrami is cured and smoked in-house and bagels are hand rolled and kettle boiled.
Where to Go for the Best Brunch in Atlanta
The team behind West Egg has another winning brunch spot: The General Muir. Located at Emory Point in Druid Hills, this restaurant serves up bagels, sandwiches, and noshes that rival even the best New York City Jewish delis. Whether you order an open-faced bagel with the works or the smoked hash complete with house-cured crisped pastrami, potatoes, and sunny eggs, you can't go wrong here.
10 Best Lunch In Atlanta
If you’re hanging out around Emory or the CDC around lunchtime, The General Muir needs to be at the top of your list. Known for their New York-style bagels, make sure to try one of their platters, with your choice of bagel & schmear plus smoked and cured fishes. Their burger stack is also extremely popular, piled high with American cheese, shaved onion, and bread & butter pickles.
The Best Lunch in Atlanta: ATL's Top 10 Lunch Spots
There are many things that make The General Muir one of the top lunch spots in ATL. Their mouth-watering matzo ball soup and their Reuben stacked with corned beef and sauerkraut on rye are among the top of those reasons. The General Muir is known for having the best chocolate dessert in town and has become indispensable for its upscale New York-style Jewish-inspired menu.
The Absolute Best Soup in Atlanta [Updated 2025]
This cozy little café, known for its Jewish delicacies and mouthwatering sandwiches, also happens to serve up some of the best soup in Atlanta. From the moment I walked in, I was greeted by a cute and inviting atmosphere that made me feel right at home. Once seated, my server was attentive and knowledgeable about the menu, which only added to the overall experience.
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This NYC-style deli does bagels right (hand-rolled and boiled) with lox and a schmear of cream cheese, of course. And if you’re craving matzoh ball soup, this is the best bowl in Atlanta. Serving breakfast, lunch and dinner, the restaurant’s name comes from the ship that brought the owner’s mother and grandparents, Holocaust survivors, to New York in 1949.
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The General Muir took Atlanta by storm in 2013, serving up a wide array of deli staples. They sling plenty of the usual favorites, like pastrami on rye and matzo ball soup, as well as some wilder items, like the poutine, topped with cheese curds and gravy. It’s not something you’d find at many New York delis, but that doesn’t make it any less delicious.
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- Rating: 4.0 / 5 (455 reviews)- Detailed ratings: Food (4.0/5), Service (4.0/5), Value (3.5/5), Atmosphere (4.0/5)- Type of cuisine: American, Deli- Price: $$ - $$$- Address: 1540 Avenue Pl Ste B-230 Emory Point, Atlanta, GA 30329-4003- Read more on Tripadvisor. You may also like:Highest-rated ice cream shops in Atlanta by diners
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Nova lox and house-made bagels, matzo ball soup, pastrami poutine and chopped liver like Bubbie used to make but with just enough of a twist to keep things interesting. The best and possibly the only place for homesick New Yorkers and others to get their fix of deli-inspired favorites that taste just like home, only better.
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Boasting gleaming white environs with subway tiles and big windows, the light-filled space is a friendly one. It attracts a wide clientele with Emory and the Centers for Disease Control and Prevention within throwing distance of the restaurant. Though, it's popular with business lunchers, friends and family too.
The General Muir: A New Type Of Jewish Deli/Bagel Shop Flourishes In Atlanta
When married couple Jennifer and Ben Johnson and their partner, chef Todd Ginsberg opened The General Muir in Atlanta in 2013, they weren’t aiming to redefine the old-fashioned Jewish deli. As that N-Y Historical Society show “The Art of the Jewish Deli” demonstrated in December, the Jewish deli was fading.
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The General Muir is serving up all your favorite Jewish deli items, from mouthwatering Reubens to bagels with lox. Open since 2013, The General has become an area favorite, both for the food and the great prices. Start your day the right way and order a generous, yet pocket-friendly breakfast plate.
Is this Atlanta restaurant one of the best Jewish delis in the U.S.?
Chef Todd Ginsberg's spot has become a local favorite since opening in 2013 , offering thick-cut deli meats, some of the best burgers in the city and a brunch to be reckoned with. In fact, The General Muir makes an appearance in the AJC Spring Dining Guide: All Things Brunch, going live on April 14.
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The General Muir puts a modern spin on the classic New York deli, with great breakfast options and tiled interiors that are to die for!. I’m not out in Decatur very often, but when I am… this is always one of my favorite spots to pop in for breakfast, lunch…. or, ya know, brunch.
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An updated take on a Jewish deli, The General Muir shines brightest at breakfast and lunch. The towering pastrami sandwich, punchy with whole grain mustard, or the righteous double-patty burger with Russian dressing and American cheese will make your midday meal extra memorable.
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Located in Emory Point, this eatery inspired by Jewish delis bridges the old and new. While the dining room is familiar, with high ceilings, tiled walls, and checkerboard floors, we say belly up the bar for a more casual bite. Then order up a classic pastrami sandwich.
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The General Muir is an upscale New York-style deli that serves tasty sandwiches and open-faced bagels. Customers love the amazingly moist but crispy chicken, the deli's flavorful gravy and its crispy fries. For dinner, try the Braised Short Rib or the Roast Chicken.
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The General Muir (Emory) ~ Consider this the reward for reading everything I wrote. I go there all the damn time – it’s a Jewish delicatessen with a modern approach. It’s mentioned in the burger link, but I do love their chicken salad sandwich as well.
10 Atlanta Restaurants to Host Your Next Private Dinner
Yes, your favorite east coast deli can be the setting for a romantic dinner with friends. At The General Muir, quintessential delicatessen vibes are given a modern refresh, with space indoors and out to host up to 150 guests with a 3-5 course menu.
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1540 Avenue Pl B-230, Atlanta, GA 30329678-927-9131 Visit Website. If you’re looking for a more New York approach to brunch, General Muir is a great option. It’s a classic deli-style restaurant, complete with sandwiches, subs, and brunch food.
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#thegeneralmuir #shabbatshalom #challah #whenlifegivesyoulemons #makechallahfrenchtoast. Simple preparation methods, traditional cooking. The General Muir takes these principles seriously whenever it whips up a delicious meal for its guests.
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General Muir – Open for breakfast, brunch, lunch and dinner, General Muir has been widely popular ever since opening a handful of years ago. The Emory deli even makes its own bread. The Reuben features Gruyere cheese and Russian dressing.
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General Muir at Emory Point has been packing in the crowds for a while now, and no wonder. Brunch menu favorites include. Here’s what one reviewer says about General Muir: “My favourite brunch in the area.
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The General Muir has two locations -- Emory Point and Sandy Springs. It's inspired by a classic New York deli. Brunch is available 8 a.m.
Food Halls (Atlanta, Buford, Doraville: tenants, live, restaurant) - Georgia (GA) - Page 2
However, I'd say the pastrami is very, very good and very good quality, but of course it is the General Muir, so not shocking.
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