The Ugly Duckling
A charming gastropub in Shropshire, offering a delightful bottomless brunch, cozy ambiance, and generous, delicious food.
Highlights
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The Ugly Duckling
Highlights
Must-see attractions
A charming gastropub in Shropshire, offering a delightful bottomless brunch, cozy ambiance, and generous, delicious food.
"Top-notch experience from start to finish with excellent food, superb service, and a fantastic atmosphere."
Book in Advance
Reservations are highly recommended, especially for bottomless brunch, as the venue gets busy.
Dietary Options Available
Inform staff about dietary restrictions like vegan or vegetarian needs when booking or ordering.
Quick Facts
Cuisine
Gastropub
Price
Mid-range
Phone
+44 1952 257979
Address
Long Lane, Telford, TF6 6HA, United Kingdom
Website
theugly-duckling.co.uk/Highlights
Discover the most iconic attractions and experiences
Bottomless Brunch Bonanza
Indulge in a 2-hour bottomless brunch with any dish and unlimited drinks for just £30!
Charming Gastropub Atmosphere
Housed in a former 19th-century coal-yard, this gastropub offers a stylish yet cozy ambiance.
Generous & Delicious Food
Experience well-prepared, flavorful dishes with generous portions, highly praised by diners.
Plans like a pro.
Thinks like you
Menu
Most Popular Items
Insider Tips
from TikTok, Instagram & Reddit
Book in Advance
Reservations are highly recommended, especially for bottomless brunch, as the venue gets busy.
Dietary Options Available
Inform staff about dietary restrictions like vegan or vegetarian needs when booking or ordering.
Weekday Specials
Consider visiting on weekdays for potentially less crowded visits and special brunch offers.
Attentive Service
Staff are praised for being friendly, attentive, and efficient, enhancing the dining experience.
Tips
from all over the internet
Book in Advance
Reservations are highly recommended, especially for bottomless brunch, as the venue gets busy.
Dietary Options Available
Inform staff about dietary restrictions like vegan or vegetarian needs when booking or ordering.
Weekday Specials
Consider visiting on weekdays for potentially less crowded visits and special brunch offers.
Attentive Service
Staff are praised for being friendly, attentive, and efficient, enhancing the dining experience.
What Travellers Say
Reviews Summary
The Ugly Duckling is celebrated for its excellent bottomless brunch, generous portions, and delicious food. Diners consistently praise the friendly and attentive service, as well as the charming and cozy atmosphere of the gastropub. While most experiences are overwhelmingly positive, some reviews mention slow drink service during busy periods and occasional issues with incorrect orders.
"Excellent bottomless brunch and amazing value for money. The breakfast was delicious and cocktails were flowing for the two hours. Highly recommended and would book again"
Ian McCutcheon
"The Ugly Duckling is a fantastic place to eat and drink, offering a top-tier experience from start to finish. From the moment you arrive, you'll find plenty of parking, making the visit stress-free.
Inside, the pub is beautifully laid out with stylish yet cozy décor, creating a warm and welcoming atmosphere. The attention to detail in both the design and ambiance makes it a perfect spot for any occasion, whether you're after a casual meal or a special night out.
Service here is exceptional, friendly, attentive, and efficient without being overbearing. The staff go out of their way to ensure you have a great experience.
As for the food, it’s simply outstanding. Every dish is well-prepared, full of flavor, and generously portioned. Whether you're there for a hearty pub classic or something a bit more refined, you won’t be disappointed. The drinks menu is also impressive, with a great selection of beers, wines, and spirits to suit all tastes.
Overall, The Ugly Duckling is a must-visit. With excellent food, superb service, a fantastic drink selection, and a welcoming atmosphere, it’s a place you’ll want to return to time and time again."
P J
"Beautiful hotel. The beds were too comfortable and the food, especially breakfast was exceptional. We had a wonderful stay. The staff are lovely. Check-in was swift. Would highly recommend."
Sharon Rintoul
What People Like
What People Dislike
Frequently Asked Questions
The Ugly Duckling is particularly famous for its popular bottomless brunch, offering two hours of unlimited drinks with any brunch dish for a set price.
Yes, booking in advance is highly recommended as the restaurant can get very busy, especially for brunch.
Yes, they do cater to dietary restrictions. It's advisable to check ahead or inform staff about vegan or vegetarian requirements.
The restaurant offers a charming and stylish gastropub atmosphere, described as both cozy and convivial, housed in a former 19th-century building.
They offer a popular bottomless brunch and may have weekday specials. There are also mentions of R&Brunch events.
Yes, the venue offers plenty of parking, making the visit stress-free for diners.
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View the Best Award Winning Restaurants in Shropshire and Staffordshire
Elegantly stitched into the very quilt of the United Kingdom, the idyllic counties of Shropshire and Staffordshire possess a rich fabric of culinary heritage that gently hums to the rhythm of their pastoral heartbeats. Here, in the charming bosom of the Midlands, one comes to appreciate the landscape's bountiful contributions to the British palate. Shropshire, artfully balancing on the English-Welsh border, has nurtured a tradition of hearty, rustic cuisine, nestled in a spectral aura of castles and medieval market towns.
From Fine Dining to Hidden Gems [2025] -
Location: ( Google Maps)Vibe: Gastropub excellence, convivial, quality-focused. Don’t let the self-deprecating name fool you – there’s nothing ugly about this gastropub in the heart of Telford. Taking over a formerly neglected pub, the new owners have transformed it into a convivial space where excellent food and drink take centre stage.
Bottomless Brunch Telford: 4 Best Brunches to Try [2024]
The Ugly Duckling is a gorgeous gastropub set in a former 19th-century coal-yard public house. Their bottomless brunch is served from 10 am to 3 pm Tuesday to Saturday, and it’s one of the best in the area!. It costs just £30 per person and for this, you get any brunch dish and a whopping two hours of bottomless booze.
Top 14 Best Cafes in Telford, United Kingdom (Contact Info)
The Ugly Duckling is a charming restaurant set in a 19th-century venue in Telford. Offering brunch, lunch, and dinner options with delightful drinks, it provides a warm atmosphere for dining or relaxing in its refurbished lounge. Enjoy our new outdoor dining space or join us for late-night music on the weekends.
Luxury hotels in Telford UK
Offering garden views, The Ugly Duckling in Telford offers accommodation, a restaurant, a bar and a garden. The bed and breakfast features both WiFi and private parking free of charge. The Ugly Duckling offers a flat-screen TV and a private bathroom with a hairdryer, free toiletries and shower.
Telford Bed and Breakfasts at the Best Price
The Ugly Duckling B&B is conveniently located in Telford, just a short drive from Telford International Centre and Ironbridge Gorge. The B&B has received excellent ratings for cleanliness and user experience, and a very good rating for its location.
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