The Federal Store
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The Federal Store

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A charming 50s-style cafe known for its made-to-order food, excellent coffee, and vibrant, friendly atmosphere.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
The Federal Store

The Federal Store

Highlights

Highlights

Must-see attractions

A charming 50s-style cafe known for its made-to-order food, excellent coffee, and vibrant, friendly atmosphere.

"Outstanding brunch and cabinet food with friendly service in a fun, quirky atmosphere!"

TIP

Arrive Early

Visit early to avoid long wait times, as this popular spot gets busy quickly.

Save Room for Dessert

Don't miss out on the tempting sweet treats available at the end of your meal.

Third hero image

Quick Facts

Closed·Opens Thursday 7AM

Cuisine

Cafe

Price

Mid-range

Phone

+64 6 757 8147

Address

440 Devon Street East, Strandon, New Plymouth 4312, New Zealand

Insta-Factor

High

Highlights

Discover the most iconic attractions and experiences

Eggs Benedict with Kumara Crisps

Eggs Benedict with Kumara Crisps

Indulge in the highly praised Eggs Benedict, served with crispy kumara crisps and a flavorful hollandaise.

Google Review
Retro Charm & Vibrant Atmosphere

Retro Charm & Vibrant Atmosphere

Experience a relaxed yet vibrant atmosphere with 50s-style decor, complete with floral umbrellas and retro furniture.

Best restaurants Taranaki & Whanganui, North Island
Decadent Sweet Treats

Decadent Sweet Treats

Save room for their tempting sweet treats, including cakes and slices, perfect for an afternoon indulgence.

Google Review
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Insider Tips

from TikTok, Instagram & Reddit

When I’m with the fam, I’ve got to make sure the food places we go to have simple but delicious foods, and not too fancy. 😅 The Federal Store in New Plymouth hit the spot. So many cabinet options and sweets and they do the OG milkshakes that you get at dairys. 🤤 #cafereview #taranaki #brunchspots #newplymouth #foodreview
@larissalockyer
14 likes • 511 views

Arrive Early

Visit early to avoid long wait times, as this popular spot gets busy quickly.

Save Room for Dessert

Don't miss out on the tempting sweet treats available at the end of your meal.

Sunday mornings @ the Federal Store ~
@debrionne.official
111 likes • 961 views
📍The Federal Store 7/10 #vancouverfoodie #hotchocolatefestivalvancouver #hotchocolate #eatwithme
@farishapatel
284 likes • 6K views

Try The Big Feed

Opt for 'The Big Feed' for a hearty breakfast experience, featuring chorizo, rosti, and more.

🥧 🇦🇺 🦘 AUSSIE PIE TASTE TEST! ✨ 📍 The Federal Store, Mount Pleasant YUM!! I didn’t really think Australia had its own “cuisine” but I guess these pies can fall under it (as well as New Zealand 😉) They’d sold out of most of the stuff by the time I got to the front of the line but luckily they were still in stock of the Beef&Mushroom pie I had my eyes on! It was soooo yummmmyyy. Follow Coyotes Ca...
@hollywondering
56 likes • 1.2K views

Tips

from all over the internet

Arrive Early

Visit early to avoid long wait times, as this popular spot gets busy quickly.

Save Room for Dessert

Don't miss out on the tempting sweet treats available at the end of your meal.

Try The Big Feed

Opt for 'The Big Feed' for a hearty breakfast experience, featuring chorizo, rosti, and more.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

The Federal Store is a beloved local institution praised for its exceptional service, vibrant retro atmosphere, and delicious brunch offerings. Diners rave about signature dishes like the Eggs Benedict with kumara crisps and the generous portions. While most reviews are overwhelmingly positive, some mention inconsistencies in food quality or coffee preparation.

"Wow! I was in a motel and searched up places to eat.
The Federal Store has extremely prompt and friendly service. Coffee is excellent (I like Americanos).

I ordered eggs benedict with bacon. Very tasty and hearty. Good thing I was starving.

I liked the vibe too - relaxed and well maintained. Strongly recommend this place."

Simon Laube

"If I could award more than 5 stars I would. Right from the moment you walk in everything works, friendly, smiling, and ready to help Team. The brunch was outstanding and the cabinet food looked amazing. Going back tomorrow for the cakes oh and brunch again. Even when leaving the Team were friendly, asked how everything was and said goodbye with a smile and have a great day attitude. The food, portion size, and price point were excellent. The atmosphere matches everything else about the place, fun, quirky and beach batch style. You guessed it, I can’t say enough good about Federal Store and the whole Team including the very hard working and visible Team in the kitchen. Thanks everyone and see you again tomorrow."

Dave H

"Rolled in there for the first time in a year, waited 45 minutes in a nearly empty restaurant to be served some stale non salted chips and a greasy halloumi burger with a mushroom sandwiched between two soggy yet charcolled brioche buns all for a sum total of $28. Usually pretty sweet but I’m guessing new owners. Service from waitress was good but all in all standards have dropped there and food was low tier compared to how it was a year ago."

Chas Parker

What People Like

Exceptional service
Delicious brunch dishes
Quirky 50s atmosphere

What People Dislike

Inconsistent coffee quality
Occasional food quality dips

Frequently Asked Questions

The Federal Store is open daily from 7 AM to 4 PM, with the kitchen closing at 3 PM.

Reservations are not typically taken. It's recommended to arrive early, especially on weekends, to avoid wait times.

The best cafés and restaurants in New Plymouth I Neat Places

Yes, The Federal Store offers gluten-free options, such as avocado on toast.

Eat gluten-free in New Plymouth

The Eggs Benedict with kumara crisps and 'The Big Feed' are highly recommended brunch options. Their sweet treats are also a popular indulgence.

Google Review+1

The coffee is generally considered excellent, with one reviewer noting it as their favorite. However, one review mentioned the foam being too thick.

Google Review+1

The atmosphere is described as relaxed, vibrant, fun, quirky, and charming, with a distinct 50s-style decor.

Best restaurants Taranaki & Whanganui, North IslandGoogle Review

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My first visit to The Federal Store was during the WOMAD Festival and it was packed to bursting. Returning to New Plymouth a few months later, we found the cafe just as popular on a sunny Sunday afternoon when we called in for coffee and cake. There are touches of the 50's throughout like the vintage style aprons and head scarves worn by some of the staff, a Tip Top mural, and paper bunting.

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At the Federal Store in Strandon, we enjoy a cozy and friendly spot for coffee, breakfast, or lunch. The indoor seating options offer a relaxed, friendly environment, although we often sit outdoors on lovely sunny days. We mostly come here for morning coffee, but recently, I tried the gluten-free avocado on toast, which was fabulous, topped with cherry tomatoes and a perfectly poached egg.

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About a five-minute drive from New Plymouth’s CBD, in the popular suburb of Strandon, is The Federal Store, affectionately known by locals as ‘The Fed’. Look for hearty breakfasts, a cabinet chock-full of delicious salads and generously portioned home baking, a steady stream of locals popping in for milkshakes after a surf at the nearby East End Beach and really good coffee.

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The Federal Store Located at 440 Devon Street East in Strandon is one of those places that’s always filled with locals. This retro-styled cafe with its funky decor has become a favourite spot for both you and your dog to enjoy a great breakfast or brunch.

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