At the vanguard of the gourmet gelato trend, Grom was founded in 2003 by two Torinese friends who eschewed syrups and embraced sustainably sourced fresh…

100% natural this gelato chain uses no artificial flavourings. Founded in Turin in 2002 by Guido Martinetti and Federico Grom they now have locations in New York, Paris and Tokyo. Flavour of the month this January is Zabaione al Torrone (made with Marsala wine and crunchy hazelnut nougat) – a fresh, crispy twist on Piedmont’s traditional beverage/dessert of egg yolks, sugar and Sicilian Marsala wine.

I had to go to Grom this trip because Turin is where it began, and I sought out their very first shop in Piazza Paleocapa. Grom has been bought out by Unilever and is thus appearing everywhere and I can buy tubs in my local supermarket (Waitrose only as yet in UK), and their first shop in London opened last year, but it’s still wonderful. I can only hope its quality won’t suffer with the expansion.

Since opening its first shop in 2002, Grom has become a global sensation with outposts in Lisbon, London, Paris, Prague and Shanghai, as well as all across Italy. Don’t let that detract from its brilliance – it’s world-famous for a reason. Owner’s Guido Marinetti and Federico Grom describe themselves as “curious, details freaks, agricultural nerds and emotional” on the website.

L’attenzione all’ambiente è fondamentale, il progetto ecologico Grom loves World è una filosofia di vita: al posto della plastica il gelato è servito in coppette realizzate in mater-b, ovvero una plastica biodegradabile e all’interno del locale vi sono i contenitori per differenziare i rifiuti. Oggi Grom non è solo una buona gelateria ma una delle eccellenze italiane nel mondo.

Born in Turin in 2003, Grom is a 100% gluten free gelato shop where you can enjoy everything from gelato, to different types of cones, gluten free crêpes, hot chocolate, and beyond!. If you’re visiting Turin in the fall or winter time, you must try their Gianduja hot chocolate – which I strongly recommend ordering with whipped cream and hazelnuts on top.😍

There’s one only specific place I am naming in this post, an all-time favourite of mine called Grom. This chain of gelaterias can be found across Italy and they are now fully gluten-free. You can find some of the best ice-cream I have ever had (I recommend the fior di latte and pistachio flavours)!

One option is certainly Grom, an ice cream chain founded in Turin which has become famous both in Italy and abroad. Their flavors are wheat flour free and raw materials, recipes and production processes are approved by Aic (Italian Celiac Association).

Having kept it open even in the winter season and having included the cafeteria is an added value. But the things I like most are the professionalism, courtesy and friendliness of all the young people who work there.

Congratulations for the delicious ice cream and for the kindness of the staff, especially the boy with the glasses is always very kind and courteous Everything gluten-free then :)

Walking back into the city centre, down Via Garibaldi, stop for the best gelato at GROM. I’m in love with their delicious dairy-free cioccolato extranoir.