73 Things to Do in Soho

Wander through the charming cobblestone streets of SoHo, a haven for fashion lovers, and discover a treasure trove of designer boutiques, independent shops, and iconic flagship stores.

Tip: SoHo is best explored on foot, so wear comfortable shoes and be prepared to browse.

Hunt for pre-loved designer fashion and unique vintage pieces at The Real Real, a popular consignment store where you can find high-end items at a fraction of the original price.

Tip: Check their website for new arrivals before your visit to maximize your shopping time.

Experience the world-famous Cronut, a delightful hybrid of croissant and donut, at Dominique Ansel Bakery, a must-visit spot for pastry enthusiasts.

Tip: Arrive early or be prepared for a line, as the Cronut is a highly sought-after treat.

Step back in time and create instant keepsakes with a fun and nostalgic photobooth experience, perfect for capturing memories with friends or loved ones.

Tip: Bring some fun props to make your photobooth pictures even more memorable.

Step into a serene and unexpected art installation featuring 250 cubic feet of earth, a unique and contemplative experience tucked away in the heart of SoHo.

Tip: This is a quiet space, so be mindful of your volume and respect the artwork.

Discover a curated selection of new and used books in a charming setting, while supporting a great cause, as all proceeds benefit Housing Works' fight against AIDS and homelessness.

Tip: Check their event schedule for potential author readings or book signings.

Immerse yourself in the vibrant art scene of SoHo by exploring the numerous galleries lining West Broadway, showcasing a diverse range of contemporary and modern art.

Tip: Many galleries offer free admission, making it an accessible way to experience NYC's art.

Dive into a whimsical world of Japanese-inspired delights at TokioDelic, a visually stunning cafe known for its conveyor-belt drinks, pastel decor, and towering parfaits.

Tip: Be prepared for a sensory overload in the best way possible; it's a feast for the eyes and taste buds.

Support women-owned businesses and discover handcrafted goods, unique gifts, and artisanal products at this charming shop dedicated to local creators.

Tip: Perfect for finding one-of-a-kind souvenirs or gifts for loved ones.

Engage in a creative and memorable date night by designing your own custom pearl jewelry in a unique workshop setting.

Tip: Book your session in advance, especially for weekend appointments.

Explore cutting-edge and futuristic art installations at temporary pop-up exhibits that frequently appear in SoHo, offering a glimpse into the avant-garde.

Tip: Keep an eye on local art listings and social media for current pop-up events.

Visit the first US flagship of Fwee and partake in a unique beauty experience by getting your favorite shade of their viral pudding pots scooped into an adorable keychain.

Tip: This is the only location offering the keychain scoop experience, so don't miss out!

Join the queue for the highly sought-after hand-pulled noodles at The Noodle Inn, a popular spot known for its delicious and authentic noodle dishes.

Tip: Be prepared for a wait, as this spot is famous for its queues.

Try the viral and highly-rated Crunch sandwiches, a popular choice for those seeking delicious and satisfying handheld meals.

Tip: Check their menu for unique sandwich combinations that have gained a cult following.

Explore the curated collection of streetwear and contemporary fashion at Aimé Leon Dore, a brand known for its stylish aesthetic and quality pieces.

Tip: This store is a favorite for those seeking classic yet modern apparel.

Discover a unique selection of design-focused gifts, home goods, and art objects inspired by the Museum of Modern Art's collection.

Tip: Great for finding stylish and functional items that are conversation starters.

Immerse yourself in the energetic and lively atmosphere of Soho, London, a district renowned for its bustling streets, diverse culture, and entertainment options.

Tip: Soho truly comes alive at night, offering a dynamic experience.

Browse a diverse and eclectic mix of fashion, accessories, and lifestyle products from both established and emerging designers at this iconic concept store.

Tip: Known for its unique collaborations and avant-garde selections.

Indulge in the elegant ambiance and exquisite macarons at Ladurée Soho, a Parisian tearoom offering a taste of French luxury and sophistication.

Tip: Perfect for a sophisticated afternoon tea or a sweet treat.

Explore the eclectic and vibrant St. Mark's Place, a street brimming with unique shops, vintage stores, and quirky boutiques offering a one-of-a-kind shopping experience.

Tip: This area is known for its alternative culture and unique finds.

Participate in a creative workshop at Nike, where you can customize your own sneakers with unique embellishments and express your personal style.

Tip: Check Nike's event schedule for upcoming customization workshops.

Find fashionable and iconic New York souvenirs, including collaborations with sports teams, to commemorate your trip with unique and stylish mementos.

Tip: Look for limited edition collaborations for truly special keepsakes.

Discover staple clothing pieces with a minimalist and classic aesthetic at Mod Ref, a go-to store for timeless fashion that doesn't break the bank.

Tip: Ideal for building a versatile wardrobe with essential items.

Unwind in the cozy ambiance of Biblioteque, a charming cafe that doubles as a bookstore, offering a perfect retreat for reading, working, or enjoying delicious coffee.

Tip: The soft music and comfortable seating make it an ideal spot to escape the city bustle.

Savor delicious and satisfying plant-based burgers and fast food options at Neat Burger, a popular spot for vegan-friendly eats.

Tip: A great option for those looking for tasty vegan alternatives.

Explore a curated selection of unique clothing, accessories, and lifestyle items at Seven Wonders Collective, a boutique known for its distinctive finds.

Tip: Perfect for discovering items that stand out from the mainstream.

Browse a high-end selection of designer clothing, accessories, and footwear at Kirna Zabete, a luxury boutique offering the latest in fashion.

Tip: A destination for those seeking the newest trends from top designers.

Discover a unique blend of wellness products, apothecary items, and artisanal goods at The Alchemist's Kitchen, offering a holistic approach to self-care.

Tip: Known for its natural and thoughtfully curated selection.

Find a hidden oasis of greenery and art in the heart of the city at Elizabeth Street Garden, a community garden filled with sculptures and vibrant plant life.

Tip: A peaceful spot to relax and enjoy a moment of tranquility.

Discover whimsical and stylish home decor, furniture, and gifts with a signature mid-century modern flair at Jonathan Adler's boutique.

Tip: Perfect for adding a pop of personality and color to your living space.

Immerse yourself in the vibrant sights, sounds, and smells of Chinatown, a bustling district offering authentic Asian cuisine, unique shops, and lively street life.

Tip: Great for exploring diverse food options and experiencing a different cultural atmosphere.

Explore the whimsical and distinctive world of Mackenzie Childs, known for its colorful, patterned, and handcrafted home decor and tableware.

Tip: A destination for those who appreciate charming and artistic home goods.

Hunt for high-quality vintage clothing and unique fashion pieces at Superette, a store renowned for its curated selection of timeless styles.

Tip: A great spot for finding unique pieces that add character to your wardrobe.

Discover a curated collection of niche and artisanal fragrances, alongside unique design objects, in a sophisticated and artful setting.

Tip: An excellent place to explore unique and hard-to-find perfumes.

Find a dazzling array of vintage clothing, accessories, and quirky gifts with a playful and retro aesthetic at Spark Pretty.

Tip: Known for its vibrant and eye-catching collection.

Explore a curated selection of sustainable and ethically made clothing and accessories at AuH2O, a boutique focused on conscious fashion.

Tip: A great place to find unique pieces that align with eco-friendly values.

Discover a curated selection of vintage clothing, accessories, and unique fashion items with a Japanese-inspired aesthetic at Tokyo 7.

Tip: Known for its distinctive and stylish vintage finds.

Discover iconic American outerwear, particularly their renowned leather jackets, at Schott NYC, a brand with a rich heritage in durable and stylish apparel.

Tip: A must-visit for classic, high-quality jackets.

Dive into a treasure trove of vintage clothing, punk-inspired fashion, and unique alternative styles at Search and Destroy.

Tip: Known for its edgy and distinctive collection.

Explore a magical selection of herbs, crystals, candles, and other mystical items at Enchantments, a beloved shop for those interested in witchcraft and spirituality.

Tip: A unique spot for those seeking spiritual or magical items.

Explore a feminist bookstore offering a diverse range of books, zines, and community resources, with a focus on social justice and activism.

Tip: A great place to find thought-provoking literature and connect with like-minded individuals.

Discover a vast selection of coveted sneakers and streetwear at Flight Club, a premier destination for sneakerheads and collectors.

Tip: A must-visit for anyone passionate about rare and sought-after footwear.

Immerse yourself in the iconic punk and rock 'n' roll fashion scene at Trash and Vaudeville, a legendary store filled with vintage clothing and edgy styles.

Tip: A historic spot for authentic alternative fashion.

Explore a curated collection of unique art, collectibles, and quirky items at Casey Stamps, a shop known for its eclectic and intriguing finds.

Tip: A great place to discover unusual and conversation-starting pieces.

Discover a unique selection of vintage clothing, streetwear, and accessories with a distinct urban aesthetic at Aliens of Brooklyn.

Tip: Known for its curated collection of hard-to-find pieces.

Discover a curated selection of vintage clothing and unique fashion pieces at Enz's, a boutique known for its distinctive style.

Tip: A great spot for finding one-of-a-kind items.

Browse a curated selection of designer consignment and vintage clothing at INA, offering high-quality pieces from coveted brands.

Tip: A good place to find luxury items at more accessible prices.

Explore one of NYC's most iconic bookstores, offering a vast selection of new, used, and rare books across all genres.

Tip: Allow ample time to get lost among the shelves; it's a book lover's paradise.

Discover a treasure trove of collectible toys, designer vinyl figures, and unique pop culture merchandise at Toy Tokyo.

Tip: A must-visit for collectors and fans of urban art and toys.

Discover a nostalgic collection of retro video games, consoles, and memorabilia at 8 Bit and Up, a haven for gamers and collectors.

Tip: Relive your childhood or discover classic games from a bygone era.

Explore a unique selection of vintage clothing and accessories with a playful and quirky aesthetic at Kimomi Pet.

Tip: Known for its distinctive and fun finds.

Explore a curated collection of niche and artisanal fragrances from around the world, offering a unique olfactory experience.

Tip: A great place to discover distinctive and hard-to-find perfumes.

Discover a curated selection of contemporary and vintage-inspired fashion with a focus on elevated basics and chic silhouettes.

Tip: Known for its effortlessly cool and stylish pieces.

Discover a collection of relaxed, California-inspired clothing and lifestyle essentials known for their quality and comfort.

Tip: Ideal for casual yet stylish everyday wear.

Explore a highly curated collection of vintage designer fashion, rare collectibles, and luxury accessories.

Tip: A premier destination for authentic vintage luxury.

Shop for athleisure wear and lifestyle pieces inspired by vintage sportswear and a focus on wellness and aspiration.

Tip: Known for its retro-inspired designs and aspirational branding.

Discover classic American sportswear and timeless fashion pieces from the iconic Ralph Lauren brand.

Tip: A staple for preppy and enduring fashion.

Experience the avant-garde and chic designs of French fashion house Jacquemus, known for its distinctive silhouettes and artistic creations.

Tip: A destination for fashion-forward individuals seeking unique pieces.

Browse a curated selection of contemporary designer fashion, accessories, and footwear from established and emerging labels.

Tip: Known for its stylish and trend-setting collection.

Discover a vast online and in-store selection of luxury fashion from top international designers.

Tip: A go-to for high-end fashion from around the world.

Discover a blend of surf-inspired streetwear, quality basics, and lifestyle goods with a laid-back, urban aesthetic.

Tip: Known for its casual yet stylish apparel and accessories.

Experience the world of Chanel beauty, exploring their iconic fragrances, makeup, and skincare products in a luxurious setting.

Tip: A destination for those seeking timeless elegance in beauty products.

Shop for a wide range of contemporary women's fashion, from everyday essentials to trend-driven pieces, from various in-house brands.

Tip: Known for its diverse selection and stylish offerings.

Join the queue for the highly sought-after hand-pulled noodles at The Noodle Inn, a popular spot known for its delicious and authentic noodle dishes.

Tip: Be prepared for a wait, as this spot is famous for its queues.

Indulge in some of the best pancakes you'll ever taste at Bubby's, a beloved spot known for its delicious comfort food and breakfast classics.

Tip: Their chocolate chip pancakes are a highly recommended treat.

Discover a curated selection of fashion, accessories, and lifestyle items at ALTA London, a boutique known for its stylish and contemporary offerings.

Tip: A great place to find unique pieces that reflect current trends.

Savor exquisite and beautifully crafted donuts and pastries at Donutelier, a delightful spot for sweet treats.

Tip: Perfect for a decadent dessert or a special occasion.

Treat yourself to delicious and festive soft serve ice cream, a fun and delightful indulgence for all ages.

Tip: A perfect way to cool down and enjoy a sweet treat.

Discover a vibrant collection of shops and boutiques in the heart of Soho, offering a diverse range of fashion, gifts, and unique finds.

Tip: A great area to explore for a variety of shopping experiences.

Experience the charm of Kira Kira, a new cafe serving adorable Japanese-style crepes and sweet treats.

Tip: Don't miss out on their visually appealing and delicious crepes.

Enjoy the aesthetic charm of Maman, a bakery and cafe known for its beautiful garden-like setting and delicious pastries.

Tip: Arrive early or visit during off-peak hours to avoid long waits.

Discover classic American sportswear and timeless fashion pieces from the iconic Ralph Lauren brand.

Tip: A staple for preppy and enduring fashion.

Discover a unique blend of wellness products, apothecary items, and artisanal goods at The Alchemist's Kitchen, offering a holistic approach to self-care.

Tip: Known for its natural and thoughtfully curated selection.