Hillcrest
San Diego's vibrant LGBTQ+ hub, known for its colorful streets, inclusive spirit, unique shops, and lively atmosphere.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Farmers Market buzz
Hillcrest
Best Time
Farmers Market buzz

Highlights
Must-see attractions
San Diego's vibrant LGBTQ+ hub, known for its colorful streets, inclusive spirit, unique shops, and lively atmosphere.
"Hillcrest is the heart of San Diego's LGBTQ+ community, a colorful and welcoming neighborhood."
🎯 Explore University Ave
This is the heart of Hillcrest, lined with shops, restaurants, and the iconic pride flag.
☀️ Sunday Market Fun
Don't miss the vibrant farmers market for local goodies and crafts.
Highlights
Discover the most iconic attractions and experiences

The Iconic Hillcrest Sign
University Avenue
The vibrant gateway to San Diego's LGBTQ+ neighborhood, a symbol of pride and community.

Hillcrest Farmers Market
University Avenue (temporary location)
A bustling Sunday market with over 175 vendors offering fresh produce, crafts, and local treats.

InsideOUT
University Avenue
A visually stunning Mediterranean-inspired bar and restaurant with a unique, colorful ambiance and water features.

University Avenue Boutiques & Shops
University Avenue
Explore diverse shops, from vintage treasures to unique boutiques, reflecting Hillcrest's eclectic style.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Vibrant Spirit
Sunday Market & Weekend Vibes
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Explore University Ave
This is the heart of Hillcrest, lined with shops, restaurants, and the iconic pride flag.
☀️ Sunday Market Fun
Don't miss the vibrant farmers market for local goodies and crafts.
🍹 Unique Cocktail Spots
Check out places like InsideOUT for a visually stunning experience or Good News for non-alcoholic options.
🛍️ Thrifting Adventures
Discover hidden gems at local thrift stores like Moneypenny's.
Tips
from all over the internet
🎯 Explore University Ave
This is the heart of Hillcrest, lined with shops, restaurants, and the iconic pride flag.
☀️ Sunday Market Fun
Don't miss the vibrant farmers market for local goodies and crafts.
🍹 Unique Cocktail Spots
Check out places like InsideOUT for a visually stunning experience or Good News for non-alcoholic options.
🛍️ Thrifting Adventures
Discover hidden gems at local thrift stores like Moneypenny's.
🍜 Taste of Thai
Highly recommended for authentic Thai cuisine in the neighborhood.
🍻 Baja Betty's
Known for good food and generous, albeit slightly pricey, drinks.
What Travellers Say
Reviews Summary
Visitors rave about Hillcrest's vibrant, inclusive atmosphere and its status as San Diego's LGBTQ+ hub. The colorful streets, unique shops, and lively farmers market are major draws. Some find parking challenging and certain drink prices a bit high, but the overall experience is overwhelmingly positive and welcoming.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Hillcrest is located just a few miles north of downtown San Diego. You can easily reach it by car, rideshare services, or public transportation like buses. The drive is typically short, around 10-15 minutes depending on traffic.
Parking can be challenging, especially on weekends and during events. Street parking is available but often metered and can be competitive. Some businesses may offer limited parking. Consider rideshare or public transport if possible.
Hillcrest is a very walkable neighborhood, especially along University Avenue. For exploring further afield or if you have mobility issues, rideshare services are readily available.
🎫 🎫 Tickets & Entry
No, Hillcrest is a public neighborhood and does not require tickets for general entry. You can freely explore its streets, shops, and public spaces.
The Hillcrest Farmers Market is free to enter. You only pay for any produce, food, or goods you choose to purchase from the vendors.
Business hours vary widely. Most shops and restaurants along University Avenue are open daily, with extended hours on weekends. The Farmers Market is specifically on Sundays. It's best to check individual business hours online.
🎫 🧭 Onsite Experience
Hillcrest is renowned as San Diego's vibrant LGBTQ+ neighborhood, celebrated for its inclusive atmosphere, colorful street art, diverse businesses, and lively nightlife.
Don't miss the iconic Hillcrest Sign and the rainbow pride flag on University Avenue. The unique ambiance of places like InsideOUT is also a major draw.
Hillcrest is generally considered a safe and welcoming neighborhood. Like any urban area, it's always wise to be aware of your surroundings, especially at night.
You'll find a diverse range of shops, including boutiques, vintage stores, thrift shops like Moneypenny's, bookstores, and specialty shops catering to various interests.
Hillcrest frequently hosts events, including the popular Sunday Farmers Market and various community celebrations. Keep an eye on local event listings for specific dates.
🍽️ 🍽️ Food & Dining
Hillcrest offers a wide culinary scene. For Thai food, Taste of Thai is a local favorite.
Baja Betty's is recommended for food and drinks. InsideOUT offers a unique Mediterranean-inspired menu.Yes, Hillcrest has popular brunch spots. Urban MO's is known for its drag show brunches, offering a lively atmosphere.
Absolutely! Good News is San Diego's first non-alcoholic cocktail bar, offering a warm and inviting space to enjoy creative mocktails.
The market features a variety of food vendors offering everything from fresh produce and baked goods to prepared meals and snacks.
Hillcrest is the heart of San Diego's LGBTQ+ community, so virtually all dining establishments are welcoming and inclusive.
📸 📸 Photography
The iconic Hillcrest Sign and the vibrant rainbow pride flag on University Avenue are must-captures. The colorful and unique architecture of businesses like InsideOUT also make for great photos.
While Hillcrest is a public space, it's always respectful to ask for permission before taking close-up photos of individuals, especially if they are not part of a public event.
The golden hours around sunrise and sunset offer beautiful lighting for capturing the neighborhood's colors. Midday can be bright, but the vibrant murals and signs still pop.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
🏳️🌈 LGBTQ+ Visitors
🛍️ Budget-Conscious Shoppers
Deep Dives
In-depth insights and expert knowledge
The Heart of San Diego's LGBTQ+ Community
Beyond its status as an LGBTQ+ hub, Hillcrest is celebrated for its vibrant street art, diverse culinary scene, and thriving nightlife. The neighborhood's energy is palpable, especially during weekend events and evenings when its many establishments come alive. It's a place where individuality is celebrated, and everyone feels welcome to express themselves.
Shopping and Thrifting Delights
The Hillcrest Farmers Market on Sundays is another fantastic place to shop for more than just produce. It's a vibrant marketplace filled with local artisans selling handmade crafts, jewelry, art, and unique gifts. It's the perfect place to find a special souvenir or simply enjoy the lively atmosphere and sample local treats.
Culinary Adventures and Unique Sips
Hillcrest also caters to those seeking alternative social experiences. Good News is San Diego's first non-alcoholic cocktail bar, providing a welcoming space for the community to enjoy creative mocktails without the alcohol. And for a lively brunch, Urban MO's is famous for its drag show brunches, adding a dose of entertainment to your weekend meal.
Social
from TikTok, Instagram & Reddit