Hillcrest - walking the streets taking pictures of buildings with crisp leading lines
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Hillcrest

4.6
·491k reviews·San Diego, United States

San Diego's vibrant LGBTQ+ hub, known for its colorful streets, inclusive spirit, unique shops, and lively atmosphere.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Sunday mornings

Farmers Market buzz

CrowdHigh
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Hillcrest - walking the streets taking pictures of buildings with crisp leading lines

Hillcrest

Best Time

Sunday mornings

Farmers Market buzz

CrowdHigh
Highlights

Highlights

Must-see attractions

San Diego's vibrant LGBTQ+ hub, known for its colorful streets, inclusive spirit, unique shops, and lively atmosphere.

4.6
(491k reviews)

"Hillcrest is the heart of San Diego's LGBTQ+ community, a colorful and welcoming neighborhood."

Vertical photo
TIP

🎯 Explore University Ave

This is the heart of Hillcrest, lined with shops, restaurants, and the iconic pride flag.

☀️ Sunday Market Fun

Don't miss the vibrant farmers market for local goodies and crafts.

Third hero image

Highlights

Discover the most iconic attractions and experiences

The Iconic Hillcrest Sign

The Iconic Hillcrest Sign

University Avenue

The vibrant gateway to San Diego's LGBTQ+ neighborhood, a symbol of pride and community.

Hillcrest Farmers Market

Hillcrest Farmers Market

University Avenue (temporary location)

A bustling Sunday market with over 175 vendors offering fresh produce, crafts, and local treats.

InsideOUT

InsideOUT

University Avenue

A visually stunning Mediterranean-inspired bar and restaurant with a unique, colorful ambiance and water features.

University Avenue Boutiques & Shops

University Avenue Boutiques & Shops

University Avenue

Explore diverse shops, from vintage treasures to unique boutiques, reflecting Hillcrest's eclectic style.

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Planning Your Visit

Embrace the Vibrant Spirit

Hillcrest is San Diego's LGBTQ+ hub, known for its colorful streets and inclusive atmosphere. Expect lively energy, especially on University Avenue. Plan your visit around the iconic Hillcrest Sign and rainbow pride flag for the full experience. TikTok+1

Sunday Market & Weekend Vibes

The Hillcrest Farmers Market is a must-visit on Sundays, offering local produce, crafts, and food. TikTokInstagram While the Normal Street Promenade is under construction, the market is temporarily on University Ave. Estate sales are also a weekend draw for unique finds. TikTok

Best Times

When
Sunday mornings
Why
Farmers Market buzz
Crowd
High
When
Weekend evenings
Why
Lively bars & restaurants
Crowd
Medium
When
Weekday afternoons
Why
Relaxed shopping & coffee
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

Spend a day with us in Hillcrest! 🌈✨ . 1️⃣ Kick things off under the iconic Hillcrest Sign and stroll beneath the rainbow pride flag on University Ave. 2️⃣ On Sundays, don’t miss the The Hillcrest Farmers Market at its temporary location on University Ave. (while the Normal St. Promenade is under construction) for local vendors with produce, flowers, food and more. 3️⃣ Pop into Flashbacks, a funk...
@visitsandiego
730 likes • 23.4K views

🎯 Explore University Ave

This is the heart of Hillcrest, lined with shops, restaurants, and the iconic pride flag. TikTok+1

☀️ Sunday Market Fun

Don't miss the vibrant farmers market for local goodies and crafts. TikTokInstagram

San Diego’s First Non Alcoholic Cocktail Bar Opens in Hillcrest ✨🍸 📍 @Good News | 3821 Park Blvd The first non alcoholic cocktail bar in San Diego has officially opened its doors in the Hillcrest neighborhood. Started by two women in recovery, they are looking to create a warm and inviting area for the community to unwind with a clear mind.✨ The name “Good News” is inspired by Mac Miller’s song “G...
@chris.and.ashley
5.5K likes • 67.6K views
Spend a day with us in Hillcrest! 🌈✨ . 1️⃣ Kick things off under the iconic Hillcrest Sign and stroll beneath the rainbow pride flag on University Ave. 2️⃣ On Sundays, don’t miss the @hillcrestfarmersmkt at its temporary location on University Ave. (while the Normal St. Promenade is under construction) for local vendors with produce, flowers, food and more. 3️⃣ Pop into @flashbacks_sd, a funky res...
visitsandiego
5.2K likes • 179.9K views

🍹 Unique Cocktail Spots

Check out places like InsideOUT for a visually stunning experience or Good News for non-alcoholic options. TikTok+2

🛍️ Thrifting Adventures

Discover hidden gems at local thrift stores like Moneypenny's. TikTok

Eat a burrito while you watch it go down, 🌯 #hillcrest #sandiego #hillcrestsandiego
fuck_aroundand_findout_sd
3.7K likes • 648.4K views

Tips

from all over the internet

🎯 Explore University Ave

This is the heart of Hillcrest, lined with shops, restaurants, and the iconic pride flag. TikTok+1

☀️ Sunday Market Fun

Don't miss the vibrant farmers market for local goodies and crafts. TikTokInstagram

🍹 Unique Cocktail Spots

Check out places like InsideOUT for a visually stunning experience or Good News for non-alcoholic options. TikTok+2

🛍️ Thrifting Adventures

Discover hidden gems at local thrift stores like Moneypenny's. TikTok

🍜 Taste of Thai

Highly recommended for authentic Thai cuisine in the neighborhood. Reddit

🍻 Baja Betty's

Known for good food and generous, albeit slightly pricey, drinks. Reddit

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Visitors rave about Hillcrest's vibrant, inclusive atmosphere and its status as San Diego's LGBTQ+ hub. The colorful streets, unique shops, and lively farmers market are major draws. Some find parking challenging and certain drink prices a bit high, but the overall experience is overwhelmingly positive and welcoming.

What People Like

Vibrant and inclusive atmosphere
Iconic pride landmarks
Diverse shopping and dining

What People Dislike

Parking can be difficult
Some drink prices

Frequently Asked Questions

🚇 🗺️ Getting There

Hillcrest is located just a few miles north of downtown San Diego. You can easily reach it by car, rideshare services, or public transportation like buses. The drive is typically short, around 10-15 minutes depending on traffic. TikTok

Parking can be challenging, especially on weekends and during events. Street parking is available but often metered and can be competitive. Some businesses may offer limited parking. Consider rideshare or public transport if possible. Reddit

Hillcrest is a very walkable neighborhood, especially along University Avenue. For exploring further afield or if you have mobility issues, rideshare services are readily available. TikTok

🎫 🎫 Tickets & Entry

No, Hillcrest is a public neighborhood and does not require tickets for general entry. You can freely explore its streets, shops, and public spaces. TikTok

The Hillcrest Farmers Market is free to enter. You only pay for any produce, food, or goods you choose to purchase from the vendors. TikTokInstagram

Business hours vary widely. Most shops and restaurants along University Avenue are open daily, with extended hours on weekends. The Farmers Market is specifically on Sundays. It's best to check individual business hours online. TikTok

🎫 🧭 Onsite Experience

Hillcrest is renowned as San Diego's vibrant LGBTQ+ neighborhood, celebrated for its inclusive atmosphere, colorful street art, diverse businesses, and lively nightlife. TikTok+1

Don't miss the iconic Hillcrest Sign and the rainbow pride flag on University Avenue. The unique ambiance of places like InsideOUT is also a major draw. TikTok+1

Hillcrest is generally considered a safe and welcoming neighborhood. Like any urban area, it's always wise to be aware of your surroundings, especially at night. TikTok

You'll find a diverse range of shops, including boutiques, vintage stores, thrift shops like Moneypenny's, bookstores, and specialty shops catering to various interests. TikTok

Hillcrest frequently hosts events, including the popular Sunday Farmers Market and various community celebrations. Keep an eye on local event listings for specific dates. TikTok

🍽️ 🍽️ Food & Dining

Hillcrest offers a wide culinary scene. For Thai food, Taste of Thai is a local favorite. Reddit Baja Betty's is recommended for food and drinks. Reddit InsideOUT offers a unique Mediterranean-inspired menu. TikTok+1

Yes, Hillcrest has popular brunch spots. Urban MO's is known for its drag show brunches, offering a lively atmosphere. TikTok

Absolutely! Good News is San Diego's first non-alcoholic cocktail bar, offering a warm and inviting space to enjoy creative mocktails. TikTok

The market features a variety of food vendors offering everything from fresh produce and baked goods to prepared meals and snacks. TikTokInstagram

Hillcrest is the heart of San Diego's LGBTQ+ community, so virtually all dining establishments are welcoming and inclusive. TikTok+1

📸 📸 Photography

The iconic Hillcrest Sign and the vibrant rainbow pride flag on University Avenue are must-captures. The colorful and unique architecture of businesses like InsideOUT also make for great photos. TikTok+1

While Hillcrest is a public space, it's always respectful to ask for permission before taking close-up photos of individuals, especially if they are not part of a public event. TikTok

The golden hours around sunrise and sunset offer beautiful lighting for capturing the neighborhood's colors. Midday can be bright, but the vibrant murals and signs still pop. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Hillcrest can be a fun outing for families, especially on Sundays for the Hillcrest Farmers Market. It's a great place for kids to see a variety of produce, flowers, and unique crafts. TikTokInstagram While the neighborhood has a vibrant nightlife, daytime exploration offers plenty of family-friendly shops and eateries. Consider visiting during the day to enjoy the colorful streets and unique atmosphere without the late-night crowds. The InsideOUT restaurant, with its visually appealing decor, might also capture children's attention. TikTok

🏳️‍🌈 LGBTQ+ Visitors

As San Diego's premier LGBTQ+ neighborhood, Hillcrest is a destination where you can feel completely at home. The iconic Hillcrest Sign and rainbow pride flag on University Avenue are central landmarks. TikTok+1 You'll find a welcoming atmosphere in its numerous bars, restaurants, and shops, many of which are LGBTQ+-owned or strong allies. The Hillcrest Farmers Market is also a community gathering spot. TikTok

🛍️ Budget-Conscious Shoppers

Hillcrest is a fantastic spot for budget-friendly finds, particularly if you enjoy thrifting. Stores like Moneypenny's Thrift Store offer unique items at affordable prices. TikTok The Hillcrest Farmers Market is also a great place to find deals on fresh produce and artisanal goods, though prices can vary. TikTokInstagram Exploring the diverse range of independent boutiques can also lead to discovering unique items without breaking the bank, especially during sales.

Deep Dives

In-depth insights and expert knowledge

The Heart of San Diego's LGBTQ+ Community

Hillcrest stands as a beacon of diversity and inclusivity, proudly serving as San Diego's primary LGBTQ+ neighborhood. University Avenue, its main artery, is adorned with the iconic Hillcrest Sign and a vibrant rainbow pride flag, symbolizing its welcoming spirit. This area is a hub for unique boutiques, eclectic restaurants, lively bars, and community centers, fostering a strong sense of belonging for residents and visitors alike. TikTok+1

Beyond its status as an LGBTQ+ hub, Hillcrest is celebrated for its vibrant street art, diverse culinary scene, and thriving nightlife. The neighborhood's energy is palpable, especially during weekend events and evenings when its many establishments come alive. It's a place where individuality is celebrated, and everyone feels welcome to express themselves. TikTok

Shopping and Thrifting Delights

Hillcrest offers a unique shopping experience that goes beyond typical retail. You'll find a treasure trove of independent boutiques showcasing local designers and unique fashion finds. For those who love the thrill of the hunt, vintage stores and thrift shops are abundant. Moneypenny's Thrift Store is a notable spot for discovering pre-loved gems. TikTok

The Hillcrest Farmers Market on Sundays is another fantastic place to shop for more than just produce. It's a vibrant marketplace filled with local artisans selling handmade crafts, jewelry, art, and unique gifts. It's the perfect place to find a special souvenir or simply enjoy the lively atmosphere and sample local treats. TikTokInstagram

Culinary Adventures and Unique Sips

The dining scene in Hillcrest is as diverse as its community. From authentic Thai cuisine at Taste of Thai to the generous drinks at Baja Betty's, there's something to satisfy every palate. Reddit For a truly unique experience, InsideOUT offers a visually stunning Mediterranean-inspired menu in a garden-like setting with water features, making it a popular spot for both food and ambiance. TikTok+1

Hillcrest also caters to those seeking alternative social experiences. Good News is San Diego's first non-alcoholic cocktail bar, providing a welcoming space for the community to enjoy creative mocktails without the alcohol. TikTok And for a lively brunch, Urban MO's is famous for its drag show brunches, adding a dose of entertainment to your weekend meal. TikTok

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