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Toy Tokyo

4.4
·2k reviews·New York, United States

A packed East Village emporium overflowing with Japanese anime figures, collectibles, art toys, and a vast array of blind boxes.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, relaxed browsing

CrowdLow
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Inside

Toy Tokyo

Best Time

Weekday mornings

Fewer crowds, relaxed browsing

CrowdLow
Highlights

Highlights

Must-see attractions

A packed East Village emporium overflowing with Japanese anime figures, collectibles, art toys, and a vast array of blind boxes.

4.4
(2k reviews)

"This store literally has everything, a hidden gem in the East Village!"

Vertical photo
TIP

🎯 Blind Box Strategy

Buy in bulk for better odds of a complete set! Some collectors aim for 4-6 boxes at once.

🔑 Ask for Locked Items

Many popular items are behind the counter. Just ask staff to retrieve them for you!

Third hero image

Highlights

Discover the most iconic attractions and experiences

Blind Box Wall

Blind Box Wall

Main floor

An extensive collection of blind boxes, from Sonny Angels to Labubu, offering endless unboxing surprises.

Gachapon Machines

Gachapon Machines

Underground level

Discover a variety of capsule toys, offering unique trinkets and collectibles in a fun, interactive experience.

Anime & Collectible Figures

Anime & Collectible Figures

Throughout the store

Explore a vast selection of Japanese anime figures, Marvel collectibles, and art toys, catering to diverse fandoms.

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Planning Your Visit

Navigate the Crowds for the Best Finds

Toy Tokyo is a popular spot, especially for blind box enthusiasts. To avoid crowds and have a more relaxed shopping experience, try visiting during off-peak hours. Some items, like certain Sonny Angels and Labubus, are kept behind the counter, so be prepared to ask staff for assistance.

Blind Box Bonanza & Beyond

This East Village gem is a haven for collectors, particularly those who love blind boxes. While they often carry Sonny Angels, stock can vary. Keep an eye out for a wide range of Japanese anime figures, collectibles, and art toys, including popular brands like Labubu and Smiski.

Best Times

When
Weekday mornings
Why
Fewer crowds, relaxed browsing
Crowd
Low
When
Weekday afternoons
Why
Mid-day lull
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

it has a gachapon underground too 𓂃۶ৎ #toytokyo #nyc #anime #marvel #trinkets
@zinumoo
6.4K likes • 37.9K views

🎯 Blind Box Strategy

Buy in bulk for better odds of a complete set! Some collectors aim for 4-6 boxes at once. TikTok

🔑 Ask for Locked Items

Many popular items are behind the counter. Just ask staff to retrieve them for you! Instagram

more east village adventures ^_^ now we’re at toy tokyo!! this is one of my og trinket stores hehe ive found so many good things here! #trinkets #nycfinds #eastvillage #tokidoki #sonnyangel #blindbox
@sugarjammm
19.3K likes • 104K views
Be sure to head to #toytokyo for some great Beyblade X Products #beyblade #beybladex #nyc #newyork #newyorkcity #beybladeplasticgen #beyblademetalfusion #beybladeburst #anime #animetok #animetiktok #beytok #beytoker #beybladetiktok #manga #mangatok #mangatiktok #otaku #weeb #viral #trending #trend #goshoot #letitrip #japan #japanese #like #comment #share #beybladebattle #hunt #beybladehaul #animeh...
@rockbladercesar5
263 likes • 8.6K views

💰 Price Comparison

Prices are competitive, often on par with other retailers like Miniso and Kinokuniya. TikTok

🚇 East Village Location

Easily accessible via subway, making it a convenient stop for NYC explorers. TikTok

Hunting Sonny Angels at Toy Tokyo 🪽✨ Animal ver. 1–3, Snack Series & Hippers all in one spot! Best prices in NYC & super close to retail 💖 #tiktokrealitycontest #sonnyangel #blindbox #sonnyangelhippers #fyp
@ensito20
908 likes • 10.2K views

Tips

from all over the internet

🎯 Blind Box Strategy

Buy in bulk for better odds of a complete set! Some collectors aim for 4-6 boxes at once. TikTok

🔑 Ask for Locked Items

Many popular items are behind the counter. Just ask staff to retrieve them for you! Instagram

💰 Price Comparison

Prices are competitive, often on par with other retailers like Miniso and Kinokuniya. TikTok

🚇 East Village Location

Easily accessible via subway, making it a convenient stop for NYC explorers. TikTok

🎁 Gift Stockpile

Perfect place to stock up on gifts for yourself or others, with a wide variety of options. Reddit

What Travellers Say

4.4
(2k reviews)

Reviews Summary

Visitors rave about Toy Tokyo's immense selection of blind boxes, anime figures, and collectibles, often finding competitive prices and friendly staff. While the store's compact size can lead to crowded conditions, the sheer variety of unique items makes it a must-visit destination for toy enthusiasts. Some shoppers have expressed disappointment with duplicate blind box pulls, but the overall experience is highly recommended for its exciting finds.

"If you love blind boxes, this is the place to go stock up for gifts for yourself and others. While I could not see the latest trends, I did see many of what I have been looking for from the last couple of years. The prices are very reasonable, staff is very friendly and so many things from the past. Store is small and tight so go during non peak times to shop at your leisure. Highly recommend. Will be visiting again to stock up on old favorites."

Dorris Ho-Slomiany

"This store was super neat and had a great selection of items! The keychains were especially adorable. Some products are locked up, so you’ll need to ask the cashier to open the case, but they’ll hold the items for you at the register. They had a nice variety of Smiskis, and while they usually carry Sonny Angels, they only had hippers during my visit, which were kept behind the register. You're almost guaranteed to leave with something cute!"

Jennifer

"The place might be small and compact, you might even bump into things when you turn around, but it’s a place to visit for all kinds of toys. I am much if an old school comic person. I found an awesome a cast version of the Ghost buster car.

Over all I was very happy in visiting the spot."

Pramod MalikArjuna

What People Like

Huge selection of toys
Great blind box variety
Competitive prices

What People Dislike

Can be crowded
Duplicate blind box pulls

Frequently Asked Questions

🚇 🗺️ Getting There

Toy Tokyo is located in the East Village at 91 2nd Ave, New York, NY 10003. It's easily accessible by subway. The closest stations are the Astor Place (6 train) and Bleecker Street (6, B, D, F, M trains) stations, both a short walk away. TikTok+1

Yes, Toy Tokyo is situated in the vibrant East Village, an area known for its eclectic shops, restaurants, and nightlife. It's a great addition to a day of exploring Manhattan. TikTok

The subway is generally the most efficient way to reach Toy Tokyo, especially during peak hours when traffic can be heavy. Consider using a ride-sharing app if you prefer door-to-door service, but be mindful of potential delays. TikTok

Street parking in the East Village can be challenging to find and is often metered. There are also several parking garages in the vicinity, but they can be expensive. Taking public transportation is highly recommended. TikTok

While possible, walking from Times Square to Toy Tokyo would be a significant trek (over 30 blocks). It's much more practical to take the subway or a short taxi/rideshare. TikTok

🎫 🎫 Tickets & Entry

No, there are no admission tickets required to enter Toy Tokyo. It's a retail store, so you can browse freely. TikTok

Toy Tokyo's hours can vary, but they are typically open daily. It's always a good idea to check their official website or social media for the most up-to-date hours before your visit. TikTok

Toy Tokyo sometimes participates in events like New York Comic Con (NYCC) with special booths. TikTok For in-store promotions or new releases, follow their social media channels. TikTok

Yes, if an item is locked up, staff can hold it for you at the register after you've selected it. Instagram

There are no age restrictions for entering Toy Tokyo. It's a family-friendly store, though some collectibles may be intended for older audiences. TikTok

🎫 🛍️ Shopping & Products

Toy Tokyo specializes in a wide array of domestic and Japanese anime figures, collectibles, art toys, blind boxes, and gachapon. You'll find everything from popular characters like Tokyo Ghoul and Sonny Angel to niche art pieces. TikTok+3

Yes, Toy Tokyo is known for carrying a variety of Tokyo Ghoul merchandise, including figures and Funko Pops. Keywords like 'Tokyo Ghoul figure,' 'Tokyo Ghoul Funko Pop,' and 'anime figures Tokyo Ghoul' are relevant here. TikTok

Sonny Angels are a popular item at Toy Tokyo. While they often have a wide selection, sometimes they are kept behind the register or only Hipper versions are available. TikTokInstagram

Many visitors find the prices at Toy Tokyo to be very reasonable and competitive, often on par with other retailers. TikTok+1 However, some specific items, like certain Labubu figures, have led to disappointment for some customers regarding value. Reddit

While primarily focused on current releases and popular collectibles, Toy Tokyo sometimes has vintage items or items from past years available. Reddit

📸 📸 Photography & Experience

Generally, taking photos inside Toy Tokyo is permitted, especially for personal use. However, always be mindful of other shoppers and avoid blocking aisles. TikTok

The store has a vibrant and exciting atmosphere, filled with colorful displays and a wide variety of pop culture items. It's a must-visit for toy enthusiasts and collectors. TikTok+1

Absolutely! Toy Tokyo is a prime destination for collectors, offering a vast selection of figures, blind boxes, and unique art toys. TikTok+1

The entire store is a visual treat! The 'Blind Box Wall' and the gachapon area are particularly popular for photos. TikTok+1

Many visitors consider Toy Tokyo a hidden gem, offering a unique shopping experience for fans of Japanese culture and collectibles. TikTok+1

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Toy Tokyo offers a visually stimulating experience for families. The colorful displays of toys and characters can captivate children's attention. The gachapon machines are a particular hit, providing an affordable and fun way for kids to get a small souvenir. TikTok While some collectibles might be geared towards older audiences, the general atmosphere is welcoming. Consider visiting during less crowded times to allow children to browse comfortably without feeling overwhelmed. TikTok

💸 Budget-Conscious Collectors

For those looking to get the most bang for their buck, Toy Tokyo offers competitive pricing on many items, often matching or beating other retailers. TikTok+1 The gachapon machines are an excellent option for budget-friendly finds, offering a variety of small trinkets for a few dollars each. TikTok Buying blind boxes in multiples can also be more cost-effective if you're aiming for a set. TikTok While some high-end collectibles can be pricey, there are plenty of affordable options to explore. Reddit

🎁 Gift Shoppers

Toy Tokyo is an ideal destination for finding unique gifts. The wide variety of blind boxes, keychains, and small figures makes it easy to pick out something special for friends or family, regardless of their specific interests. InstagramReddit The store's diverse selection means you can find gifts for fans of anime, Marvel, and various pop culture phenomena. Consider purchasing a few different blind boxes for a fun, surprise gift. TikTok

Deep Dives

In-depth insights and expert knowledge

The Allure of Blind Boxes

Toy Tokyo is a mecca for blind box enthusiasts. The store boasts an impressive array of these mystery collectibles, with Sonny Angels and Labubu being particularly sought after. Many visitors come specifically to hunt for rare finds or complete their collections. It's common for shoppers to buy multiple boxes at once, hoping for a complete set or a coveted chase figure. TikTok+2 The thrill of the unboxing experience is a major draw, making it a fun activity for solo shoppers and friends alike. TikTok

While the selection is vast, it's worth noting that stock can fluctuate. Sometimes, popular items like Sonny Angels might be limited to 'Hipper' versions or kept behind the counter. TikTokInstagram This adds an element of surprise and encourages interaction with the friendly staff. Despite the occasional disappointment with duplicate figures, the overall excitement of discovering what's inside makes the blind box experience at Toy Tokyo a memorable one. Reddit

A Collector's Paradise: Figures & Collectibles

Beyond blind boxes, Toy Tokyo is a treasure trove for collectors of figures and art toys. The store is packed with a diverse range of items, from Japanese anime figures like those from Tokyo Ghoul and Tokyo Mew Mew, to Marvel collectibles and art toys. TikTok+3 Whether you're a fan of Gundam statuettes, Pokemon, or classic characters, you're likely to find something that catches your eye. The sheer volume and variety of products make it a destination for both casual browsers and serious collectors. TikTok

For fans of specific franchises, Toy Tokyo often stocks sought-after items. Keywords like 'Tokyo Ghoul figure,' 'Tokyo Ghoul Funko Pop,' and 'anime figures Tokyo Ghoul' are highly relevant to the merchandise found here. TikTok The store also carries a range of other popular brands and characters, ensuring a broad appeal. The gachapon machines, located underground, offer another layer of collectible fun with smaller, unique trinkets. TikTok This extensive selection solidifies Toy Tokyo's reputation as a go-to spot for pop culture merchandise in New York City. TikTok

Navigating the East Village Gem

Toy Tokyo's charm lies in its compact yet densely packed layout. While the store might be small and you might occasionally bump into things, this coziness adds to its unique character. Reddit The friendly staff are a highlight, always ready to assist with retrieving items from behind the counter or answering questions. InstagramReddit

The East Village location itself is a significant part of the experience. It's nestled within a neighborhood known for its vibrant culture, making Toy Tokyo an excellent stop during a day of exploring Manhattan. TikTok+1 While street parking can be a challenge, the store is easily accessible via public transportation, making it a convenient destination for both locals and tourists. TikTok The overall atmosphere is one of excitement and discovery, making it a must-visit for any toy enthusiast. TikTok+1