Welcome to tm:rw  Across the three levels, visitors encounter the pinnacle of cutting-edge brands, experiences and rotating concept areas that span gaming, health and wellness, food, beauty, entertainment, and sport—each showcasing next-generation technology and unmatched storytelling.
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TM RW

4.2
·43 reviews·New York, United States

tm:rw is an innovative hub in Times Square showcasing futuristic tech, from simulators to AI, offering an interactive glimpse into tomorrow.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more interaction

CrowdLow
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Welcome to tm:rw  Across the three levels, visitors encounter the pinnacle of cutting-edge brands, experiences and rotating concept areas that span gaming, health and wellness, food, beauty, entertainment, and sport—each showcasing next-generation technology and unmatched storytelling.

TM RW

Best Time

Weekday mornings

Fewer crowds, more interaction

CrowdLow
Highlights

Highlights

Must-see attractions

tm:rw is an innovative hub in Times Square showcasing futuristic tech, from simulators to AI, offering an interactive glimpse into tomorrow.

4.2
(43 reviews)

"This is the best store I have ever been to! It has great service, cool tech, and amazing simulators!"

Vertical photo
TIP

🚀 Explore All Zones

Don't miss any section! From simulators to AI, each area offers unique tech experiences.

💰 Check Experience Fees

Many cool features like simulators have a charge. Budget accordingly for the best experience.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Interactive Simulators

Interactive Simulators

Various zones within tm:rw

Experience thrilling racing or flight simulations that immerse you in realistic virtual worlds. A must-try for thrill-seekers!

AI Hologram Encounters

AI Hologram Encounters

Designated AI zones

Chat with intelligent 3D holograms that can answer questions and provide information. A glimpse into the future of interaction.

Robotic Massage Table

Robotic Massage Table

Wellness section

Relax and rejuvenate with a high-tech robotic massage. Experience ultimate comfort and advanced wellness technology.

Drone Photography Experience

Drone Photography Experience

Dedicated drone area

Have a small drone capture a unique photo of you and follow you around. A fun and memorable interactive souvenir.

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Planning Your Visit

Location & Access

tm:rw is located at 220 W 42nd St in the heart of Times Square, making it easily accessible via multiple subway lines. Plan for crowds, especially during peak hours and weekends. Consider visiting during off-peak times for a more relaxed experience.

Experience & Cost

tm:rw is an innovation hub showcasing cutting-edge technology. While entry is free, many interactive experiences like simulators and AI holograms have associated charges. Check their website for current pricing and package deals.

Best Times

When
Weekday mornings
Why
Fewer crowds, more interaction
Crowd
Low
When
Late evenings
Why
Less busy, vibrant atmosphere
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

🌆 New York vibes ✨ The city that never sleeps 🗽❤️ #NewYork #InLoveWithNYC #TimesSquare #DreamBig #NYC
@nycvibes21
1.5M likes • 7.8M views

🚀 Explore All Zones

Don't miss any section! From simulators to AI, each area offers unique tech experiences. Reddit

💰 Check Experience Fees

Many cool features like simulators have a charge. Budget accordingly for the best experience. Reddit

🗽🌅Roosevelt Island Tramway In love with nyc #newyorkcity #pourtoii #fyp #sunsets #nyc
@naoolyaa
844.2K likes • 4.4M views
Something extraordinary is coming soon! See you, tm:rw #tmrw #seeyoutmrw #Discovertmrw #tmrwExperience
see.you.tmrw
120 likes • 8.3K views

🤝 Ask Staff for Help

The staff, like Bouba and Fred, are super knowledgeable and helpful. Reddit

📸 Drone Photo Fun

Try the drone experience for a fun, personalized photo souvenir. Reddit

Innovation moves at the speed of thought. tm:rw is coming to the city that never stops moving. #tmrw #seeyoutmrw #discovertmrw #tmrwexperience
smartechwrld
0 likes • 744 views

Tips

from all over the internet

🚀 Explore All Zones

Don't miss any section! From simulators to AI, each area offers unique tech experiences. Reddit

💰 Check Experience Fees

Many cool features like simulators have a charge. Budget accordingly for the best experience. Reddit

🤝 Ask Staff for Help

The staff, like Bouba and Fred, are super knowledgeable and helpful. Reddit

📸 Drone Photo Fun

Try the drone experience for a fun, personalized photo souvenir. Reddit

💡 Innovation Hub

It's more than a store; it's a destination for creativity and exploration. Instagram

What Travellers Say

4.2
(43 reviews)

Reviews Summary

Visitors rave about tm:rw as an innovative and exciting destination in Times Square, highlighting its cutting-edge technology and interactive experiences like simulators and AI holograms. While entry is free, some find the charges for individual attractions to be on the higher side, though many deem the experiences worth the cost for their uniqueness and quality.

"For anyone who's a fan of the latest and greatest tech, tm:rw in Times Square is a must-visit. It's packed with all kinds of gadgets and gizmos for you to try out.

A friend of mine tried the racing simulation, and it was an awesome experience. Definitely drop by when you get a chance!"

Enzo Tan

"This is the best store I have ever been to! It has great service, cool tech, and amazing simulators like the flying sim! There are also ai holograms! Highly recommend!!"

Francis Cianciola

"Really interesting store featuring high tech innovation such as flying and race car simulators, interactive holograms, a robotic massage table, hi tech ice cream and candy machines, designing your own shoes and much more. Experience the next generation of technology.

I had fun with a small drone that took an image of me and then followed me around the store. The drone was reasonably price but most of their products are quite expensive.

If you want to use the robotic massage table or any of the simulators there is a charge.

They also have a room with sports memorabilia that are for sale. There is an Indy race car as you walk into the store.

Definitely worth a visit. The staff is very knowledgeable."

Mike Zito

What People Like

Cutting-edge technology
Interactive simulators
AI holograms

What People Dislike

High cost for experiences
Can be crowded

Frequently Asked Questions

🚇 🗺️ Getting There

tm:rw is conveniently located at 220 W 42nd St, New York, NY 10036, right in the heart of Times Square. You can easily reach it via the NYC Subway system. Numerous lines stop nearby, including the 1, 2, 3, N, Q, R, W, and 7 trains at the Times Square-42nd Street station. TikTok+1

Yes, tm:rw is highly accessible by public transport. The Times Square-42nd Street subway station is a major hub, and several bus routes also serve the area. TikTok+1

The most direct subway lines to tm:rw are the 1, 2, 3, N, Q, R, W, and 7 trains, all stopping at the Times Square-42nd Street station, which is just a short walk away. TikTok+1

While parking is available in Times Square, it can be expensive and difficult to find. Public transportation is generally recommended for visiting tm:rw. TikTok

The Roosevelt Island Tramway offers scenic views of the city but does not directly lead to tm:rw. It's a separate attraction. You would need to take the tram and then transfer to a subway or walk to reach tm:rw. TikTok+4

🎫 🎫 Tickets & Entry

Entry to tm:rw itself is generally free. However, many of the interactive technology experiences, such as the simulators and AI holograms, require a separate fee to use. Reddit

The cost for individual experiences varies. Simulators and robotic massage tables typically have charges. It's best to check the pricing on-site or on their official website for the most up-to-date information. Reddit

tm:rw is typically open daily from 10 AM to 10 PM. It's always a good idea to verify the hours on their official website or social media before your visit, as they can sometimes change. Instagram

For general entry to tm:rw, advance booking is not usually required. However, if you plan to use specific high-demand simulators or experiences, it might be advisable to check if reservations are recommended or available. Instagram

tm:rw may offer various passes or bundles that allow access to multiple experiences at a discounted rate. Inquire at the information desk or check their website for current offerings. Instagram

🎫 💡 Onsite Experience

tm:rw showcases a wide range of cutting-edge technology, including racing and flight simulators, AI-powered holograms, robotic massage tables, advanced drone technology, and interactive displays. InstagramReddit

Many visitors find the simulators to be a highlight and worth the cost for the immersive experience. The racing simulator, in particular, has been praised for its realism and fun factor. Reddit

Absolutely! tm:rw is designed for interaction. You can try out simulators, chat with AI holograms, operate drones, and engage with many other innovative displays. InstagramReddit+1

Yes, tm:rw offers a fun and engaging experience for children, with interactive elements and futuristic displays that can spark their curiosity. However, some experiences may have age or height restrictions. Instagram

The tm:rw card is a way to personalize your experience and track your interactions or purchases within the store. It allows you to try different experiences and potentially gain access to exclusive features. Instagram

📸 📸 Photography

Yes, photography and videography are generally allowed inside tm:rw, especially for personal use. However, be mindful of other visitors and any specific signage regarding restricted areas or professional shoots. Instagram

tm:rw offers numerous visually striking photo opportunities, from the futuristic displays and interactive exhibits to the unique AI holograms and simulators. The overall modern and innovative aesthetic makes for great shots. Instagram

Your phone camera is perfect for capturing the innovative tech and unique atmosphere at tm:rw. Many visitors share their experiences on social media using their phones. Instagram

While the entire venue is visually stimulating, some areas might be more conducive to photography, such as near the AI holograms or the entrance with its unique displays. The drone experience also provides a fun photo opportunity. Reddit

For commercial photography or professional shoots, it's advisable to contact tm:rw management in advance to inquire about their policies and any necessary permissions or fees. Instagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

tm:rw offers a fantastic outing for families looking for something different in NYC. The interactive nature of the exhibits will keep children engaged and excited. While general entry is free, be prepared for potential costs for specific attractions like simulators or the drone photo op. InstagramReddit

Kids will likely be fascinated by the AI holograms and the drone experience. It's a great opportunity for them to see and interact with technology that might seem like science fiction. Ensure you check for any age or height restrictions on certain simulators before queuing up. InstagramReddit

🚀 Tech Enthusiasts & Innovators

For those passionate about the latest advancements, tm:rw is a must-visit. It's a curated space showcasing next-generation technology that pushes boundaries. You'll find everything from advanced simulators to interactive AI, offering a hands-on look at what's possible. Instagram+1

This venue is designed to inspire creators and inventors. Engage with the exhibits, chat with the knowledgeable staff, and perhaps even get ideas for your own projects. It's a place to explore the future of retail, interaction, and technology. Instagram+1

📸 Photography Buffs

tm:rw provides a visually stimulating environment perfect for photography. The futuristic design, vibrant displays, and unique tech installations offer countless creative opportunities. Capture the sleek lines of the simulators, the intriguing AI holograms, and the overall modern aesthetic. Instagram

Don't miss the chance to use the drone photography experience for a truly unique shot. The dynamic nature of the exhibits ensures that your photos will stand out, making tm:rw a great spot for urban and tech-themed photography. Reddit

Deep Dives

In-depth insights and expert knowledge

The tm:rw Experience: More Than Just a Store

tm:rw, located at 220 W 42nd St in the bustling heart of Times Square, is redefining the retail landscape. It's not just a place to buy products; it's an immersive destination designed for creators, innovators, and curious minds. Spanning three levels and 20,000 square feet, tm:rw blends design, technology, and well-being to offer a glimpse into the future. Instagram+2

The core concept behind tm:rw is to provide a platform where visitors can discover, experience, and redefine what's next. This is achieved through a variety of interactive exhibits and high-tech installations. From the moment you step inside, you're encouraged to engage with the technology, making it a truly hands-on experience. Instagram+1

Visitors can expect to find cutting-edge innovations across various fields. The space is designed to be a gateway to the extraordinary, fostering creativity and exploration. Whether you're a tech enthusiast, a dreamer, or simply looking for a unique New York City experience, tm:rw offers something novel and exciting. Instagram+1

Interactive Technologies at tm:rw

tm:rw is a playground for technological marvels, offering a diverse range of interactive experiences. Among the most popular are the high-fidelity simulators, which include realistic racing and flight simulations that transport you to virtual worlds. These are often cited as a major draw for visitors seeking an adrenaline rush. InstagramReddit

Another captivating feature is the AI-powered holograms. These intelligent 3D projections can engage in conversations, answer questions, and provide information, offering a futuristic interaction that feels both novel and engaging. For those seeking relaxation, the robotic massage table provides a high-tech wellness experience. InstagramReddit

Beyond these, tm:rw also features drone photography experiences, where a small drone can capture a personalized image of you and even follow you around the store. The venue also showcases advanced hi-tech ice cream and candy machines, and opportunities to design your own shoes, demonstrating the breadth of innovation available. InstagramReddit

Visiting tm:rw on a Budget

While tm:rw is packed with high-tech attractions, it's possible to enjoy the experience without breaking the bank. General admission to the venue is free, allowing you to explore the innovative displays and soak in the futuristic atmosphere. InstagramReddit

However, many of the most engaging experiences, such as the simulators and the robotic massage table, come with a fee. To manage costs, consider prioritizing one or two key experiences that appeal to you most, rather than trying to do everything. The drone photography, while having a charge, is often described as reasonably priced for a unique souvenir. Reddit

Look out for potential package deals or day passes that might offer better value if you plan to engage in multiple paid activities. The staff are generally knowledgeable and can advise on the best options for your interests and budget. Reddit