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Sushi Counter

4.9
·1k reviews·New York, United States

Affordable Australian-style hand rolls in NYC, offering incredible value and a 100% gluten-free menu.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday lunch

Beat the weekend crowds

CrowdMedium
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Sushi Counter - Image 1

Sushi Counter

Best Time

Weekday lunch

Beat the weekend crowds

CrowdMedium

Highlights

Must-see attractions

Affordable Australian-style hand rolls in NYC, offering incredible value and a 100% gluten-free menu.

4.9
(1k reviews)

"This place combines such amazing flavor at a very reasonable cost and with friendly service."

Vertical photo
TIP

🎯 3 Rolls for $12 Deal

Don't miss the incredible value of 3 hand rolls for just $12! Perfect for a satisfying meal. :moneybag:

💯 100% Gluten-Free Menu

Enjoy peace of mind knowing the entire menu is gluten-free. Safe and delicious for everyone! :sparkles:

Third hero image

Highlights

Discover the most iconic attractions and experiences

3-Roll Hand Roll Deal

3-Roll Hand Roll Deal

All locations

Three generously sized, flavorful hand rolls for only $12. A true NYC bargain for quality sushi.

TikTok+1
Spicy Shrimp Hand Roll

Spicy Shrimp Hand Roll

All locations

A fan favorite, packed with flavor and a perfect kick. Often praised for being well-seasoned.

TikTokReddit
Sunshine Hand Roll

Sunshine Hand Roll

All locations

A unique and delicious option that stands out. A must-try for sushi adventurers.

Reddit
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Affordable Sushi Steal

Craving sushi in NYC without breaking the bank? Sushi Counter offers Australian-style hand rolls for an incredible price, with 3 rolls for just $12. It's a popular spot, so be prepared for a potential queue, especially during peak hours. TikTok+1

Gluten-Free Paradise

For those with gluten sensitivities, Sushi Counter is a dream come true! The entire menu is 100% gluten-free, allowing you to enjoy delicious sushi worry-free. TikTokReddit

Best Times

When
Weekday lunch
Why
Beat the weekend crowds
Crowd
Medium
When
Evenings
Why
Grab a quick, tasty dinner
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

one of my favorite spots to grab a cheap bite for lunch! $12 for 3 thiccc hand rolls in nyc is unheard of. my favorite options are the salmon avocado, shrimp tempura, and dynamite roll! don’t skip out on their spicy mayo or sweet and spicy mayo side sauces bc they’re a 10/10 @Sushi Counter #nycrestaurants #cheapeats #nyccheapeats #mealdeal
@nycfoodiegirll
96.8K likes • 939.1K views

🎯 3 Rolls for $12 Deal

Don't miss the incredible value of 3 hand rolls for just $12! Perfect for a satisfying meal. TikTokReddit+1 :moneybag:

💯 100% Gluten-Free Menu

Enjoy peace of mind knowing the entire menu is gluten-free. Safe and delicious for everyone! TikTokReddit :sparkles:

3 hand rolls for $12 in the west village ❗️~13 minute walk from campus but perf for a grab and go lunch. 📍 Sushi Counter #nyu #nyceats #college #handrolls #westvillageeats
@zoeapplee
17.8K likes • 126.7K views
trying the most affordable sushi in New York City 🍣 . Sushi Counter - West Village, NYC 📍
@mattjames9191
4.2K likes • 143.7K views

🌶️ Spicy Mayo is a Must

Their spicy mayo dip is a game-changer and elevates every roll. Don't skip it! TikTokReddit :chili_pepper:

🚶‍♀️ Grab & Go Friendly

Ideal for a quick bite while exploring the city. Perfect for takeout and enjoying on the go. TikTokReddit :running:

$12 for 3 handrolls is a steal ngl @Sushi Counter #nyc #nycfood #nycfoodie #nyceats #collegestudent #summerintern #summerinterninnyc #nycintern #sushicounter #nycsushi #handroll #nychandrolls
@zoeapplee
24.2K likes • 271.1K views

Tips

from all over the internet

🎯 3 Rolls for $12 Deal

Don't miss the incredible value of 3 hand rolls for just $12! Perfect for a satisfying meal. TikTokReddit+1 :moneybag:

💯 100% Gluten-Free Menu

Enjoy peace of mind knowing the entire menu is gluten-free. Safe and delicious for everyone! TikTokReddit :sparkles:

🌶️ Spicy Mayo is a Must

Their spicy mayo dip is a game-changer and elevates every roll. Don't skip it! TikTokReddit :chili_pepper:

🚶‍♀️ Grab & Go Friendly

Ideal for a quick bite while exploring the city. Perfect for takeout and enjoying on the go. TikTokReddit :running:

📍 Multiple Locations

With spots in West Village, East Village, and Williamsburg, find a Sushi Counter near you! TikTok+1 :round_pushpin:

What Travellers Say

4.9
(1k reviews)

Reviews Summary

Sushi Counter is a highly-rated spot praised for its incredibly affordable and delicious Australian-style hand rolls, with a standout 3-roll deal for $12. Visitors rave about the fresh ingredients, flavorful options like spicy shrimp and sunshine rolls, and the fact that the entire menu is 100% gluten-free. The friendly service and convenient locations also contribute to its popularity, making it a must-visit for budget-conscious foodies. Some minor drawbacks include potential queues during peak times and limited seating, as it's primarily a takeout-focused establishment.

"This was one of the highlights of our trip to NYC. This place combines such amazing flavor at a very reasonable cost and with friendly service. We got a wide variety of hand rolls including spicy tuna, spicy shrimp, and sunshine. All of them were standout and I don’t think you could make a bad selection here. Their spicy mayo dip was also excellent with each roll. I highly recommend trying this place out."

Alan Ritchie

"Came after reading good gluten free reviews. Sushi counter is 100% gluten free so can eat here feeling safe! Was surprised when I arrived that it was queuing down the street, sushi did not disappoint and was worth the queue. I had the spicy shrimp, spicy tuna and salmon on the 3 roll deal and they were incredible!"

Zara Wheatcroft

"stopped by take some quick lunch to eat while walking in west village. the sushi rolls were very nice and also gluten free, which was what we were looking for."

Simone Iaci

What People Like

Amazing value for money
Delicious and fresh sushi
100% gluten-free menu

What People Dislike

Potential queues
Limited seating

Frequently Asked Questions

🚇 🗺️ Getting There

Sushi Counter has multiple locations across NYC, including the West Village, East Village, and Williamsburg. The West Village location is about a 13-minute walk from NYU campus. TikTok+2 Public transportation is readily available to all locations, making it easily accessible.

Yes, the various locations are generally well-served by NYC subway lines. For example, the West Village location is accessible via multiple lines, and the Williamsburg location is near the Bedford Avenue L train stop. TikTok Check your preferred transit app for the closest station to your chosen Sushi Counter.

For a quick lunch, the subway is often the fastest option. Many TikTok creators highlight its convenience for grab-and-go meals. TikTok+1 Consider walking if you're in the immediate neighborhood to enjoy the city scenery.

Parking in NYC can be challenging and expensive. While some street parking might be available, it's not guaranteed. Using public transportation or ride-sharing services is generally recommended for a stress-free visit. TikTok

Absolutely! Sushi Counter has locations in both Manhattan (West Village, East Village) and Brooklyn (Williamsburg), making it easily reachable from anywhere in the city via subway or other public transport. TikTok+1

🎫 🎫 Tickets & Entry

No, Sushi Counter operates as a walk-in restaurant. You don't need to purchase tickets in advance. Simply arrive and place your order. TikTok+1

Opening hours can vary slightly by location and day. It's best to check their official website or social media for the most up-to-date information for the specific Sushi Counter you plan to visit. Many are open for lunch and dinner. TikTok

There is no admission fee to enter Sushi Counter. You only pay for the sushi you order. TikTok

Sushi Counter is primarily a walk-in establishment, especially for their hand roll deals. They are designed for quick service and takeout. TikTokReddit Reservations are generally not taken.

During peak hours, especially on weekends or evenings, you might encounter a queue. Some reviewers mention waiting in line, but often find it worth it for the quality and price. TikTokReddit Weekday lunches tend to be less crowded. TikTok

🍽️ 🍣 Sushi & Dining

The 3-roll hand roll deal for $12 is overwhelmingly popular and highly recommended by visitors. Specific rolls like the Spicy Shrimp, Spicy Tuna, and Sunshine are frequently mentioned as favorites. TikTokReddit+1

Yes! Sushi Counter is celebrated for being 100% gluten-free, making it a safe and delicious option for those with gluten sensitivities. TikTokReddit

Sushi Counter is known for its affordability. The signature deal is 3 hand rolls for $12, which is considered a steal in NYC. TikTokReddit+1

Sushi Counter focuses on Australian-style hand rolls and does not offer omakase experiences. The Reddit tip mentions omakase options in NYC, but Sushi Counter is a different concept. Reddit

They offer various dipping sauces, with their spicy mayo and sweet and spicy mayo being particularly praised. TikTokReddit Many reviewers note that the sushi is well-seasoned enough that soy sauce isn't always necessary. Reddit

📸 📸 Photography

Capture the vibrant colors and fresh presentation of the hand rolls. The unique Australian-style presentation makes for visually appealing shots. TikTok The colorful sauces and the rolls themselves are great subjects. TikTok

Yes, taking photos of your food is generally welcomed. Many TikTok and Instagram creators share their meals, so feel free to snap away! TikTok+1

Visiting during off-peak hours might offer a less crowded backdrop for your photos. However, the food is the star, so any time is good for capturing delicious shots. TikTok

The Spicy Shrimp, Dynamite Roll, and Sunshine Roll are often highlighted for their appealing colors and textures, making them excellent subjects for photos. TikTokReddit

The exteriors of Sushi Counter locations vary. The West Village spot has a distinct look, and the Williamsburg location on Bedford Avenue is also photogenic. TikTok+1 Focus on the food for the most iconic shots.

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Sushi Counter is a great option for families looking for a quick, affordable, and allergy-friendly meal. The 100% gluten-free menu is a huge plus for families with dietary restrictions. TikTokReddit The hand roll format is also fun and easy for kids to eat. TikTok

While there isn't extensive seating, it's perfect for grabbing takeout and enjoying a picnic in a nearby park or heading back to your accommodation. The variety of flavors means there's likely something to please every palate. Reddit

💰 Budget Travelers

For budget-conscious travelers in NYC, Sushi Counter is an absolute must-visit. The $12 for 3 hand rolls deal is incredibly rare and offers fantastic value for money. TikTokReddit+1 You can enjoy a filling and delicious sushi meal without spending a fortune. TikTok

This makes it an ideal spot for lunch or a casual dinner, allowing you to allocate more of your budget to other NYC experiences. The quality and taste are consistently praised, proving that affordable doesn't mean compromising on flavor. TikTokReddit

🚶‍♀️ Solo Travelers

Sushi Counter is perfect for solo diners looking for a quick, delicious, and no-fuss meal. The grab-and-go nature of the hand rolls makes it easy to enjoy your sushi while exploring the city or finding a quiet spot to relax. TikTok+1 The friendly atmosphere and the straightforward ordering process make it welcoming for anyone dining alone. Reddit

Deep Dives

In-depth insights and expert knowledge

The Australian Hand Roll Experience

Sushi Counter brings a taste of Australia to NYC with its unique take on hand rolls. Unlike traditional Japanese sushi, these are designed for a more casual, on-the-go experience, often enjoyed without chopsticks. The focus is on fresh ingredients and bold flavors, with a variety of creative fillings. TikTok+1

This Australian-inspired approach means you'll find rolls that might not be typical in Japanese sushi bars, but they are incredibly delicious and satisfying. The concept has resonated well with New Yorkers looking for affordable yet high-quality sushi options. TikTok+1

Many visitors are drawn to the concept, with some noting it's their first time trying 'Aussie style' hand rolls. The casual nature and the emphasis on flavor make it a refreshing addition to the NYC sushi scene. TikTok+1

Value and Quality: A Winning Combination

One of the most frequently praised aspects of Sushi Counter is its exceptional value. The $12 deal for three hand rolls is consistently highlighted as a major draw, especially in a city where sushi prices can be notoriously high. TikTokReddit+1

Reviewers emphasize that this affordability doesn't come at the expense of quality. The sushi is described as fresh, flavorful, and well-seasoned, with many noting that the rolls are substantial and satisfying. TikTokReddit The spicy mayo and other sauces are also frequently mentioned as standout accompaniments. Reddit

This combination of great taste and wallet-friendly prices makes Sushi Counter a go-to spot for students, interns, and anyone seeking a delicious and affordable meal in NYC. TikTokReddit+1

A Haven for Gluten-Free Diners

Sushi Counter stands out as a rare gem for those following a gluten-free diet. The entire menu is proudly 100% gluten-free, eliminating the worry and cross-contamination concerns often associated with sushi restaurants. TikTokReddit

This commitment to being entirely gluten-free is a significant draw for many customers, as evidenced by numerous reviews. It allows individuals with celiac disease or gluten sensitivities to enjoy a wide variety of sushi rolls without hesitation. Reddit

Beyond being gluten-free, the sushi itself is highly praised for its taste and quality, ensuring that dietary needs don't compromise the dining experience. TikTokReddit