
Sephora
A premier beauty destination offering a vast array of makeup, skincare, and fragrances from top global brands.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, easier browsing

Sephora
Best Time
Fewer crowds, easier browsing

Highlights
Must-see attractions
A premier beauty destination offering a vast array of makeup, skincare, and fragrances from top global brands.
"It's truly always a pleasure shopping for makeup here."

🎯 Embrace the Beauty Wonderland
Feel like a kid in a candy shop with endless makeup and skincare options!
✨ Join the Beauty Insider Program
Unlock birthday gifts and exclusive rewards for your purchases. :gift:

Highlights
Discover the most iconic attractions and experiences

The Iconic Times Square Location
Times Square, New York City
Experience the largest Sephora in the US, a dazzling beauty wonderland in the heart of NYC.

Exclusive Brands & New Releases
All Sephora locations
Discover sought-after brands like Rare Beauty and Rhode, plus get early access to new makeup and skincare drops .

Sephora Collection
All Sephora locations
Explore Sephora's own line of makeup, skincare, and accessories, often at more accessible price points.

Fragrance Paradise
All Sephora locations
A vast selection of perfumes and colognes from designer brands to niche scents.
Plans like a pro.
Thinks like you
Planning Your Visit
Navigating the Times Square Spectacle
Rewards and Special Offers
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Embrace the Beauty Wonderland
Feel like a kid in a candy shop with endless makeup and skincare options!
✨ Join the Beauty Insider Program
Unlock birthday gifts and exclusive rewards for your purchases. :gift:
📱 Download the Sephora App
Shop exclusive early access and browse the latest arrivals. :iphone:
🚶♀️ Navigate the Crowds
Times Square location can be packed; visit during off-peak hours if possible.
Tips
from all over the internet
🎯 Embrace the Beauty Wonderland
Feel like a kid in a candy shop with endless makeup and skincare options!
✨ Join the Beauty Insider Program
Unlock birthday gifts and exclusive rewards for your purchases. :gift:
📱 Download the Sephora App
Shop exclusive early access and browse the latest arrivals. :iphone:
🚶♀️ Navigate the Crowds
Times Square location can be packed; visit during off-peak hours if possible.
🛍️ Plan Your Haul
Many visitors share their exciting Sephora hauls online!
💡 Ask for Staff Recommendations
Knowledgeable staff can help you find the perfect product.
💳 Check for Coupons & Promos
Look for discounts and special offers to save on your beauty buys. :moneybag:
What Travellers Say
Reviews Summary
Sephora is widely loved for its extensive selection of makeup, skincare, and fragrances, with many praising the variety of brands and the rewarding Beauty Insider program. Customers appreciate the clean and spacious store environments, especially at flagship locations like Times Square. However, some visitors report challenges in finding staff for assistance and occasional stock issues with highly sought-after products.
"I absolutely love the Sephora at Times Square! The store is so well organized and has everything you could possibly need. As part of the rewards program, I even received a birthday gift, which made my experience extra special. Always a pleasure to shop here!"
Ana Beatriz Costa
"Sephora is an absolute favorite! They offer an incredible variety of products and brands, making it easy to find exactly what you're looking for.
I was specifically searching for a tinted lipstick, and a staff member expertly recommended the Too Faced options—I ended up loving it! It's also great that I can always count on Huda Beauty products; they never disappoint.
It's truly always a pleasure shopping for makeup here."
Bushra Noorulain
"Lovely Store located in the heart of Times Square Broadway
Clean Spacious Store
Great shopping experience with my friends
Open 7 days a week Monday to Saturday
09:00-23:00
Sunday 10:00-22:00
Great selection of
Makeup
Skincare
Haircare
Perfumes
Great vaste collection of perfumes from YSL, DIOR, VALENTINO and more
Reasonable Prices
Staff were Welcoming but difficult at times to find help
Great if you are visiting you’ll find products not available in the Uk"
Steve Woodman
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Sephora in Times Square is easily accessible via the NYC subway system. Several lines stop nearby, including the 1, 2, 3, N, Q, R, W, and S trains at Times Square-42nd Street station. It's also a popular destination for tourists staying in the area.
Parking in Times Square is notoriously difficult and expensive. It's highly recommended to use public transportation or ride-sharing services to reach the Sephora location.
The Sephora at Times Square typically has extended hours, often opening around 9:00 AM and closing as late as 11:00 PM on weekdays and Saturdays, with slightly earlier closing on Sundays. It's always best to check the official Sephora website for the most up-to-date hours.
Yes, the Sephora in Times Square is known for being extremely busy due to its prime location and size. Visitors often describe it as a 'crowded mess'. Going during weekday mornings or late evenings can help mitigate the crowds.
Absolutely! New York City has numerous Sephora stores, including locations in SoHo, on Fifth Avenue, and at various malls like Roosevelt Field and Kings Plaza. You can find a Sephora near you using the store locator on Sephora.com.
🎫 🎫 Tickets & Entry
No, you do not need a ticket to enter any Sephora store. Entry is free, and you can browse at your leisure. Special events like SEPHORiA might require tickets, but general store visits do not.
There are no admission fees to shop at Sephora. You only pay for the products you choose to purchase.
Yes, Sephora offers various in-store beauty services, including makeup applications. You can book appointments through the Sephora website or app, though walk-ins are sometimes accommodated, as seen with Jennifer at the Times Square location.
Sephora's Beauty Insider is a free loyalty program that rewards customers with points for purchases, exclusive gifts (like a birthday gift), and early access to sales and new products.
Sephora holds major sales events throughout the year, including the highly anticipated Sephora Sale. You can stay informed by signing up for their email list, checking the Sephora app, and following their social media channels.
🎫 💄 Makeup & Skincare
Popular brands include Rare Beauty, Rhode, Fenty Beauty, Huda Beauty, and Patrick Ta. Sephora also carries its own extensive Sephora Collection line.
Yes, Sephora offers a wide range of skincare products from various brands, covering all skin types and concerns. You can find everything from cleansers and moisturizers to serums and masks.
The Wonder Skin Lip Stain is a popular product. Availability can vary by store, so it's best to check the Sephora website or app for stock information at your nearest location.
Yes, most Sephora stores have testers available for many makeup products, allowing you to swatch and try them on. Staff can also assist with product demonstrations.
The Sephora 20% off sale is a major event where Beauty Insider members can get a significant discount on their purchases. This often happens twice a year, with specific dates announced in advance.
🎫 👃 Fragrance & Colognes
Sephora carries a vast selection of perfumes and fragrances for women and men, including popular designer brands like YSL, Dior, and Valentino, as well as niche and indie scents.
Yes, Sephora has a dedicated section for men's colognes and fragrances, featuring a wide array of scents from well-known brands.
Sephora's fragrance experts can help you find a new scent based on your preferences. You can also explore popular fragrances and read reviews online.
Yes, Sephora offers a variety of perfume gift sets, which make excellent presents. These often include a full-size fragrance along with complementary body products.
You can use the search bar on Sephora.com or the Sephora app to find specific perfumes. If you're in-store, ask an associate for assistance.
🎫 💳 Payment & Gift Cards
Sephora accepts major credit cards (Visa, Mastercard, American Express, Discover), debit cards, and Sephora gift cards. They also accept Apple Pay and Google Pay in-store.
Sephora eGift cards can be redeemed online at Sephora.com or in-store. When shopping online, enter the eGift card number and PIN at checkout. In-store, present the eGift card to the cashier.
Sephora inside Kohl's locations accept Kohl's coupons and Kohl's Rewards. However, standard Sephora coupons and promotions are generally not valid at Kohl's Sephora locations [^Kohl's Sephora].
Sephora gift cards can be purchased online at Sephora.com, in any Sephora store, or at select retail partners. They are available in various denominations.
Comenity Sephora refers to the Sephora Credit Card program, managed by Comenity Bank. This card offers rewards and benefits for frequent Sephora shoppers.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
For a more relaxed experience, try visiting during off-peak hours to avoid overwhelming crowds. If you're looking for specific items, it might be helpful to have a list beforehand. The birthday gift program through the Beauty Insider program can also be a fun perk for younger members.
💸 Budget Travelers
🛍️ Avid Shoppers & Haul Enthusiasts
Deep Dives
In-depth insights and expert knowledge
The Sephora Experience: More Than Just Shopping
Community feedback highlights the importance of the Sephora Beauty Insider program. Signing up is free and unlocks perks like birthday gifts, early access to sales, and exclusive offers. This loyalty program encourages repeat visits and makes the shopping experience feel more rewarding. While the sheer abundance of products is a major draw, some visitors note that finding staff for assistance can sometimes be challenging, especially in busier locations like Times Square.
For those looking to discover new trends or specific products, social media platforms like TikTok and Instagram are goldmines. Users frequently share 'Sephora hauls,' showcasing their latest purchases and favorite finds, which can inspire your own shopping list. Brands like Rare Beauty and Rhode have gained significant traction through these platforms and are often highlighted as must-have items at Sephora.
Navigating Sephora's Vast Product Range
Skincare is another major category, with brands offering solutions for all skin types and concerns. Whether you're looking for hydrating serums, anti-aging creams, or acne treatments, Sephora has a comprehensive selection. Fragrance enthusiasts can explore a wide array of perfumes and colognes from luxury houses and niche perfumers, making it a destination for finding your signature scent. The availability of testers allows customers to experience products firsthand before making a purchase.
When it comes to finding specific items, especially popular or limited-edition products, it's wise to check the Sephora app or website. Some items, like Patrick Ta's products, can be difficult to keep in stock due to high demand. Utilizing the Sephora app not only helps with product availability but also provides access to exclusive content, reviews, and early access to sales, enhancing the overall shopping journey.
Social
from TikTok, Instagram & Reddit