Nintendo NY Rockefeller Center
A 10,000 sq ft paradise for Nintendo fans, featuring interactive game demos, exclusive merchandise, and a nostalgic journey through gaming history.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more demo time
Nintendo NY Rockefeller Center
Best Time
Fewer crowds, more demo time
Highlights
Must-see attractions
A 10,000 sq ft paradise for Nintendo fans, featuring interactive game demos, exclusive merchandise, and a nostalgic journey through gaming history.
"Stepping into the Nintendo Store in NYC is like mainlining pure joy directly into your eyeballs!"
🎯 Beat the Rush
Visit on weekdays to avoid long lines and enjoy interactive demos without the crowds.
💰 Exclusive Finds
Look for NYC-specific merchandise like the Pikachu Statue of Liberty Edition.
Highlights
Discover the most iconic attractions and experiences
Retro Console Display
Main floor
A nostalgic journey through Nintendo's history, showcasing iconic consoles from the past to the present.
Interactive Game Demos
Various stations
Get hands-on with the latest Nintendo Switch titles before they hit the shelves. A gamer's paradise!
Exclusive Merchandise
Throughout the store
Find unique apparel, plushies, and collectibles, including NYC-themed exclusives like the Pikachu Statue of Liberty Edition.
Plans like a pro.
Thinks like you
Planning Your Visit
Timing is Everything
Budget for Souvenirs
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Beat the Rush
Visit on weekdays to avoid long lines and enjoy interactive demos without the crowds.
💰 Exclusive Finds
Look for NYC-specific merchandise like the Pikachu Statue of Liberty Edition.
🎮 Try Before You Buy
Take advantage of game demo stations to test out new releases.
📸 Photo Ops Galore
Capture memories with themed backdrops and iconic Nintendo characters.
Tips
from all over the internet
🎯 Beat the Rush
Visit on weekdays to avoid long lines and enjoy interactive demos without the crowds.
💰 Exclusive Finds
Look for NYC-specific merchandise like the Pikachu Statue of Liberty Edition.
🎮 Try Before You Buy
Take advantage of game demo stations to test out new releases.
📸 Photo Ops Galore
Capture memories with themed backdrops and iconic Nintendo characters.
🛋️ Parent Comfort
Wish there were more seating for parents waiting for their companions.
What Travellers Say
Reviews Summary
Visitors overwhelmingly praise Nintendo NY for its immersive atmosphere, extensive merchandise, and nostalgic appeal. The interactive game demos and exclusive collectibles are major highlights, making it a must-visit for fans. Some wish for more seating, but the overall experience is described as pure joy and worth every penny.
"I visited on December 6th. The window display and interior were full filled with a festive Christmas atmosphere. There were lots of holiday related items featuring, and I especially loved the scarf😃It looks really nice!
The rest of the store was just as great as always!"
wai lun lui
"So much cool stuff! If you’re shopping at Rockefeller or 5th Ave you must must stop here, very small to no lines, great photo ops and all that sweet sweet video game merch you can’t find anywhere else. Was very satisfied with the quality of my items and the in store experience."
Timmy Lanning
"I have always wanted to come here and since we were driving through we decided to spend the day in NYC. This was the first store I went into and it was everything I thought it would be. I lived seeing all of the statues and merchandise. They also had a area up stairs where you could play some games. I ended up spending about $200 bucks here but I walked away with some pretty cool stuff for me and my family for Christmas. My favorite was Pikachu plush dressed as the statue of liberty. Can't wait to come back!"
Maria Yeahquo
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Nintendo NY is conveniently located at 10 Rockefeller Plaza, New York, NY 10020, right in the heart of Manhattan. You can easily reach it via the subway system. The closest stations are 47-50 Sts-Rockefeller Center (B, D, F, M lines) and 49 St (N, Q, R, W lines). It's also within walking distance of many Midtown attractions. 
Yes, Nintendo NY is very accessible by public transport. Multiple subway lines stop nearby, making it easy to get to from anywhere in the city.
While there isn't dedicated parking for Nintendo NY, several parking garages are available in the Rockefeller Center area. However, public transportation is generally recommended due to traffic and parking costs in Midtown Manhattan.
Absolutely! Nintendo NY is located within Rockefeller Center, making it easy to visit alongside attractions like the Top of the Rock Observation Deck, NBC Studios, the LEGO Store, and FAO Schwarz.
If you're coming from Times Square, it's a pleasant walk (about 10-15 minutes) south towards Rockefeller Center. You can also take a short subway ride on the N, Q, or R lines from Times Sq-42 St to 49 St.
🎫 🎫 Tickets & Entry
No, general admission to Nintendo NY is free. You do not need to purchase tickets to enter the store and browse.
Nintendo NY typically opens around 10 AM and closes around 8 PM, but hours can vary, especially on holidays. It's always a good idea to check their official website or social media for the most up-to-date hours before your visit.
There is no admission fee to enter Nintendo NY. It's a retail store, so entry is free for everyone.
Yes, Nintendo NY often allows pre-orders for upcoming games and consoles. It's best to inquire in-store or check their website for current pre-order availability and details.
Nintendo NY frequently hosts special events, including game launch parties and holiday celebrations. Keep an eye on their social media and website for announcements about upcoming events.
🎫 🎮 Onsite Experience
At Nintendo NY, you can explore a vast collection of Nintendo merchandise, play interactive game demos on the latest consoles, see historical Nintendo systems, and take photos with themed backdrops.
Yes, Nintendo NY features numerous stations where you can try out new and upcoming Nintendo Switch games. This is a great way to experience titles before purchasing.
The store offers a wide range of merchandise, including apparel (t-shirts, hoodies), plush toys, collectibles, accessories, games, and exclusive New York-themed items.
Nintendo NY is a fantastic destination for kids! They'll love the interactive game demos, the colorful displays, and the vast selection of toys and apparel featuring their favorite characters.
Yes, the store is designed with many photo opportunities, including themed backdrops and character displays, perfect for capturing your visit.
🎫 🛍️ Shopping & Pricing
Many visitors find that Nintendo NY's prices are competitive, and sometimes even better than other retailers in NYC for Nintendo items. They also offer exclusive merchandise not found elsewhere.
Yes, Nintendo NY is known for its exclusive merchandise, including New York-themed items like the Pikachu Statue of Liberty Edition and seasonal collections.
Nintendo NY accepts major credit cards (Visa, Mastercard, American Express, Discover) and likely cash. It's always good to have a backup payment method.
Yes, the store has an impressive selection of plush toys featuring a wide variety of Nintendo characters.
For the experience and unique, exclusive items, many visitors find it worth buying souvenirs here for the memories, even if some items might be slightly cheaper online.
ℹ️ 💡 General Tips
Visit on a weekday to avoid crowds, check for exclusive merchandise, and take advantage of the game demos. Be prepared for a fun, nostalgic experience!
Unfortunately, many visitors note a lack of seating. Parents or companions might find it difficult to rest while others are browsing or playing.
The store is described as a 'warp pipe to a dimension where everything is adorable, nostalgic, and makes you want to shout "It's-a me, Mario!"' It's a place of pure joy for fans.
Even if you're not a hardcore fan, the store's atmosphere, historical displays, and unique merchandise can still make for an enjoyable visit, especially if you have any nostalgic connection to Nintendo.
Besides Nintendo NY, the only other official Nintendo store in the US is Nintendo of America's headquarters in Redmond, Washington, which has a smaller store and museum.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
+1 The store is packed with colorful displays, plush toys of beloved characters like Mario and Pikachu, and apparel that will delight any young fan. It's a fantastic place to pick up souvenirs and create lasting memories. Just be prepared for the excitement and potential crowds, and perhaps bring a stroller or carrier if you have very young children, as seating is limited. Consider visiting on a weekday morning to avoid the busiest times, giving your kids more space to explore and play. The sheer variety of merchandise, from small trinkets to larger collectibles, means there's something for every budget. It's a place where both kids and adults can reconnect with their inner child and experience the magic of Nintendo together.
🎁 Collectors & Enthusiasts
The retro console display is a particular highlight, offering a deep dive into Nintendo's historical hardware. You'll also find a vast array of plush toys, apparel, and accessories catering to every franchise imaginable.While prices are generally competitive, the real draw is the unique and hard-to-find items. Be sure to check for seasonal releases and special event merchandise. The opportunity to demo unreleased games also appeals to enthusiasts eager to get a first look at upcoming titles.
Just be prepared for the possibility of crowds, as fellow collectors will likely have the same idea!📸 Photo Opportunities
+1 From posing with life-sized Mario cutouts to capturing the impressive retro console display, there are plenty of chances to document your visit. Don't miss the chance to snap a photo with any New York-themed exclusives you find, like the iconic Pikachu Statue of Liberty. For the best shots, try to visit during less crowded times, like weekday mornings, to avoid having other visitors in the background of your photos. The store's two floors offer diverse settings, so take your time exploring and finding your favorite spots to capture the magic of Nintendo in the heart of NYC.
Deep Dives
In-depth insights and expert knowledge
A Nostalgic Journey Through Nintendo History
Beyond the consoles, the store is a treasure trove of iconic Nintendo memorabilia. You'll find shelves lined with plush toys of beloved characters like Mario, Luigi, Pikachu, and Kirby, alongside apparel featuring vibrant game art. The exclusive New York-themed merchandise, such as the Pikachu Statue of Liberty Edition, adds a unique local flavor that can't be found anywhere else.
This focus on collectible items makes Nintendo NY a must-visit for dedicated fans looking to snag a piece of their favorite franchise.For many, the interactive game demo stations are a major draw. Here, you can get hands-on with the latest Nintendo Switch titles, experiencing gameplay firsthand before making a purchase.
Navigating the Nintendo NY Experience
The sheer volume of items and interactive elements can be overwhelming, but in a good way for fans.One common point of feedback from visitors, particularly parents, is the limited seating available. While the focus is on interactive gaming and browsing, the lack of comfortable resting spots can be a drawback for those accompanying shoppers or who need a break.
Despite the potential for crowds and limited seating, the overall atmosphere is overwhelmingly positive. Visitors consistently describe the store as a place of 'pure joy' and a 'warp pipe to a dimension where everything is adorable and nostalgic.'
Social
from TikTok, Instagram & Reddit