
Mod Ref
Discover chic, elevated basics and timeless fashion staples at Mod Ref, your go-to for affordable, high-quality clothing in Soho.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed browsing

Mod Ref
Best Time
Fewer crowds, relaxed browsing
Highlights
Must-see attractions
Discover chic, elevated basics and timeless fashion staples at Mod Ref, your go-to for affordable, high-quality clothing in Soho.
"My favorite store!! The best basics, beautiful interior, and lovely staff!"

🎯 Explore Elevated Basics
Discover staple clothing pieces with a chic, minimalist aesthetic that are perfect for any wardrobe.
💰 Great Value for Quality
Find high-quality, stylish items that feel luxurious but are surprisingly affordable.

Highlights
Discover the most iconic attractions and experiences

Chic Elevated Basics
Discover timeless, high-quality clothing staples with a modern, chic aesthetic. Perfect for building a versatile wardrobe.

Affordable Luxury Feel
Find stylish pieces that feel expensive but are surprisingly affordable, often under $100.

Beautiful Store Interior
423 Broome St, Soho, NY
Experience a beautifully designed store that enhances the shopping experience with its clean and organized layout.
Plans like a pro.
Thinks like you
Planning Your Visit
Discover Elevated Basics in Soho
Soho Shopping Strategy
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Explore Elevated Basics
Discover staple clothing pieces with a chic, minimalist aesthetic that are perfect for any wardrobe.
💰 Great Value for Quality
Find high-quality, stylish items that feel luxurious but are surprisingly affordable.
✨ Beautifully Curated Space
Enjoy a pleasant shopping experience in a well-organized and aesthetically pleasing store.
📏 Sizing Can Vary
Be aware that sizing might run a bit large, so trying items on is recommended.
Tips
from all over the internet
🎯 Explore Elevated Basics
Discover staple clothing pieces with a chic, minimalist aesthetic that are perfect for any wardrobe.
💰 Great Value for Quality
Find high-quality, stylish items that feel luxurious but are surprisingly affordable.
✨ Beautifully Curated Space
Enjoy a pleasant shopping experience in a well-organized and aesthetically pleasing store.
📏 Sizing Can Vary
Be aware that sizing might run a bit large, so trying items on is recommended.
😊 Friendly & Knowledgeable Staff
Expect helpful and pleasant staff who can assist you with your selections.
What Travellers Say
Reviews Summary
Mod Ref is widely praised for its chic, elevated basics and affordable prices, making it a favorite for stylish shoppers. The store's beautiful interior and generally friendly staff contribute to a positive experience. While most reviews are glowing, a few customers have noted inconsistent sizing and, in rare instances, less-than-ideal staff interactions.
"Mod Ref had many different curated goods and styles available for sale, all organized neatly and cleanly. My partner was looking for a dress and found one, though the sizing was a bit big on her even in the sizes she does wear. However, there was a wide range of options available and great to browse."
Nick S
"Lovely shopping experience. Everyone is very knowledgeable and helpful. Great styles"
Lois
"Rudest staff ever. I walked in and they go we have bigger sizes in the back. Disgusting people never will go back."
Scarlett Grace
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Mod Ref is conveniently located at 423 Broome St in the heart of Soho, New York City. You can easily reach it via subway lines N, Q, R, W to Prince Street, or the 6 train to Spring Street. Many visitors also find it a pleasant walk from other downtown neighborhoods.
Yes, Mod Ref is very accessible by public transport. The nearest subway stations are Prince Street (N, Q, R, W) and Spring Street (6 train), both within a short walking distance.
Parking in Soho can be challenging and expensive. While there are some parking garages in the vicinity, it's generally recommended to use public transportation or ride-sharing services for easier access.
Absolutely! Mod Ref is situated in Soho, a vibrant and highly walkable neighborhood known for its shopping, dining, and art galleries. You can easily combine your visit with exploring other nearby attractions.
The closest subway lines to Mod Ref are the N, Q, R, W at Prince Street station and the 6 train at Spring Street station.
🎫 🎫 Tickets & Entry
No, Mod Ref is a retail store and does not require tickets for entry. You can walk in and browse their collections freely during operating hours.
Mod Ref in Soho is open daily from 11 am to 7 pm. It's always a good idea to check their official social media or website for any last-minute changes.
There is no admission fee to enter Mod Ref. It's a free-to-browse retail environment where you can explore their curated selection of clothing.
Appointments are generally not required for regular shopping at Mod Ref. However, if you have specific inquiries or are interested in wholesale, it might be worth contacting them directly.
Mod Ref occasionally hosts events and promotions, especially around new openings or seasonal changes. Following their social media accounts is the best way to stay updated on any special happenings.
🎫 🛍️ Shopping Experience
Mod Ref specializes in chic, elevated basics with a focus on timeless designs and quality fabrics like linen and cotton. They offer a range of apparel suitable for everyday wear and special occasions.
Many shoppers describe Mod Ref as an affordable clothing store, with many items priced under $100. They are known for offering good value for the quality and style of their garments.
Customer feedback suggests that sizing at Mod Ref can sometimes run a bit large. It's advisable to try on items to ensure the best fit, as noted by some reviewers.
While specific return policy details aren't widely publicized in social media, it's standard practice for most clothing stores to offer returns or exchanges within a certain timeframe with a receipt. It's best to inquire in-store or check their website for the most accurate information.
Mod Ref stands out for its curated selection of elevated basics that blend minimalism with trend-aware styles. The store's beautiful interior and focus on quality at accessible price points also contribute to its unique appeal.
📸 📸 Photography
Yes, taking photos inside Mod Ref is generally allowed and encouraged, especially for sharing your finds on social media. Many TikTok and Instagram creators feature the store's interior and clothing.
The beautifully designed store interior, with its clean lines and organized displays, makes for great photo opportunities. Capturing yourself in their stylish clothing is also a popular choice.
While generally permitted, it's always polite to be mindful of other shoppers and staff. Avoid blocking aisles or disrupting the shopping experience for others when taking photos.
Popular hashtags include #modref, #nycshopping, #sohonyc, #elevatedbasics, and #fashiontok. Tagging @MOD REF in your posts is also recommended.
The store is designed with good lighting to showcase the clothing, making it suitable for photography. Natural light often filters in, creating a pleasant ambiance for pictures.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider making Mod Ref part of a broader Soho family outing. The neighborhood itself offers plenty to see and do, and Mod Ref can be a quick, stylish stop. If your children have an interest in fashion, they might enjoy browsing the racks alongside you. Just be mindful of the store's layout and other shoppers to ensure a smooth experience for everyone.
💸 Budget-Conscious Shoppers
To maximize your budget, focus on the core offerings of timeless staples like well-fitting tees, classic sweaters, or versatile dresses. These pieces are less likely to go out of style and can be mixed and matched with other items in your closet. Keep an eye out for potential sales or promotions, though the regular pricing is already quite competitive.
🛍️ Fashion Enthusiasts & Trendsetters
Mod Ref's location in Soho further enhances its appeal, placing you in the heart of NYC's fashion scene. You can easily pair a visit here with exploring other trendsetting boutiques in the area. The brand's ability to offer such desirable styles at accessible price points makes it a smart choice for staying fashionable without breaking the bank.
Deep Dives
In-depth insights and expert knowledge
The Mod Ref Aesthetic: Elevated Basics
The brand emphasizes quality fabrics such as linen and cotton, which are ideal for various seasons, particularly spring and summer. This focus on material contributes to the garments' comfortable feel and durability, aligning with a desire for more conscious consumption. The curated selection ensures that each item feels intentional, offering a sense of understated luxury without the high price tag.
Shoppers frequently praise Mod Ref for offering affordable fashion that doesn't compromise on style or quality. This combination makes it a popular destination for those looking to refresh their wardrobe with pieces that are both on-trend and long-lasting. The brand's commitment to providing accessible, high-quality basics has cemented its status as a favorite among fashion enthusiasts in NYC.
Navigating the Soho Shopping Scene
When visiting Mod Ref, consider it part of a larger NYC shopping experience. Many visitors combine their trip to Mod Ref with stops at neighboring stores like Sézane, Princess Polly, or Guizio, as seen in various vlogs. This allows for a comprehensive exploration of Soho's retail offerings, from trendy streetwear to more classic pieces. The area is highly walkable, encouraging exploration and discovery.
To make the most of your Soho shopping spree, planning your route and timing is key. Weekdays, especially mornings, tend to be less crowded, allowing for a more relaxed browsing experience. However, the energy of Soho is undeniable, and even during busier times, the atmosphere is part of the allure. Remember to wear comfortable shoes, as you'll likely be doing a lot of walking and exploring the charming streets.
Customer Experiences and Staff Interactions
However, like many retail environments, there are occasional negative experiences reported. One reviewer mentioned encountering rude staff, which significantly impacted their perception of the store. While this seems to be an outlier, it's a reminder that customer service can vary. The majority of reviews, however, lean towards positive interactions, emphasizing the friendly and helpful nature of the Mod Ref team.
The beautiful interior of the store is another aspect that consistently receives praise. Reviewers often comment on the clean, organized, and aesthetically pleasing layout, which enhances the overall shopping atmosphere. This thoughtful presentation of merchandise, combined with positive staff interactions, creates a welcoming environment for customers looking for quality fashion.
Social
from TikTok, Instagram & Reddit