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Mod Ref

4.3
·10 reviews·New York, United States

Discover chic, elevated basics and timeless fashion staples at Mod Ref, your go-to for affordable, high-quality clothing in Soho.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, relaxed browsing

CrowdLow
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Mod Ref - Image 1

Mod Ref

Best Time

Weekday mornings

Fewer crowds, relaxed browsing

CrowdLow

Highlights

Must-see attractions

Discover chic, elevated basics and timeless fashion staples at Mod Ref, your go-to for affordable, high-quality clothing in Soho.

4.3
(10 reviews)

"My favorite store!! The best basics, beautiful interior, and lovely staff!"

Vertical photo
TIP

🎯 Explore Elevated Basics

Discover staple clothing pieces with a chic, minimalist aesthetic that are perfect for any wardrobe.

💰 Great Value for Quality

Find high-quality, stylish items that feel luxurious but are surprisingly affordable.

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Highlights

Discover the most iconic attractions and experiences

Chic Elevated Basics

Chic Elevated Basics

Discover timeless, high-quality clothing staples with a modern, chic aesthetic. Perfect for building a versatile wardrobe.

Affordable Luxury Feel

Affordable Luxury Feel

Find stylish pieces that feel expensive but are surprisingly affordable, often under $100.

Beautiful Store Interior

Beautiful Store Interior

423 Broome St, Soho, NY

Experience a beautifully designed store that enhances the shopping experience with its clean and organized layout.

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Planning Your Visit

Discover Elevated Basics in Soho

Mod Ref is your go-to for chic, elevated basics that won't break the bank. Think timeless pieces with a modern twist, perfect for building a versatile wardrobe. Many shoppers rave about the quality and affordability, making it a must-visit for fashion-forward individuals exploring NYC shopping.

Soho Shopping Strategy

Plan your visit to Mod Ref during off-peak hours to enjoy a more relaxed shopping experience. While the store offers a curated selection, some visitors note sizing can be inconsistent. Arrive with an open mind and be prepared to explore the stylish offerings that make this brand a favorite for many.

Best Times

When
Weekday mornings
Why
Fewer crowds, relaxed browsing
Crowd
Low
When
Late weekday afternoons
Why
Staff more attentive
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

soo many of mine & Felix’s staple clothing pieces are from here #soho #nycshopping #thingstodoinnyc #modref #fashiontok
@brendaa.chan
3.7K likes • 38.4K views

🎯 Explore Elevated Basics

Discover staple clothing pieces with a chic, minimalist aesthetic that are perfect for any wardrobe. TikTok+1

💰 Great Value for Quality

Find high-quality, stylish items that feel luxurious but are surprisingly affordable. TikTok+1

I’ll take one of everything #nycshopping #modref #elevatedbasics #sohonyc
@kiana_ting
2.7K likes • 38.4K views
discovered @MOD REF and it became my new favorite store😭😭 - - - I loveee their chic elevated basics esp this cardigan I tried on :') everything is affordable but so high qualityyy TAKE MY MONEYYYY #modref #shopping #nyc #nycshopping
@chloepak17
516 likes • 9.3K views

✨ Beautifully Curated Space

Enjoy a pleasant shopping experience in a well-organized and aesthetically pleasing store. Reddit

📏 Sizing Can Vary

Be aware that sizing might run a bit large, so trying items on is recommended. Reddit

sorry if I sound robotic 🤣 but new fave brand #nycshopping #modref #nycvlog #shopwithme
@itsreireii
6.2K likes • 86K views

Tips

from all over the internet

🎯 Explore Elevated Basics

Discover staple clothing pieces with a chic, minimalist aesthetic that are perfect for any wardrobe. TikTok+1

💰 Great Value for Quality

Find high-quality, stylish items that feel luxurious but are surprisingly affordable. TikTok+1

✨ Beautifully Curated Space

Enjoy a pleasant shopping experience in a well-organized and aesthetically pleasing store. Reddit

📏 Sizing Can Vary

Be aware that sizing might run a bit large, so trying items on is recommended. Reddit

😊 Friendly & Knowledgeable Staff

Expect helpful and pleasant staff who can assist you with your selections. TikTokReddit

What Travellers Say

4.3
(10 reviews)

Reviews Summary

Mod Ref is widely praised for its chic, elevated basics and affordable prices, making it a favorite for stylish shoppers. The store's beautiful interior and generally friendly staff contribute to a positive experience. While most reviews are glowing, a few customers have noted inconsistent sizing and, in rare instances, less-than-ideal staff interactions.

"Mod Ref had many different curated goods and styles available for sale, all organized neatly and cleanly. My partner was looking for a dress and found one, though the sizing was a bit big on her even in the sizes she does wear. However, there was a wide range of options available and great to browse."

Nick S

"Lovely shopping experience. Everyone is very knowledgeable and helpful. Great styles"

Lois

"Rudest staff ever. I walked in and they go we have bigger sizes in the back. Disgusting people never will go back."

Scarlett Grace

What People Like

Chic elevated basics
Affordable prices
Beautiful store interior

What People Dislike

Inconsistent sizing
Occasional rude staff

Frequently Asked Questions

🚇 🗺️ Getting There

Mod Ref is conveniently located at 423 Broome St in the heart of Soho, New York City. You can easily reach it via subway lines N, Q, R, W to Prince Street, or the 6 train to Spring Street. Many visitors also find it a pleasant walk from other downtown neighborhoods. TikTok

Yes, Mod Ref is very accessible by public transport. The nearest subway stations are Prince Street (N, Q, R, W) and Spring Street (6 train), both within a short walking distance. TikTok

Parking in Soho can be challenging and expensive. While there are some parking garages in the vicinity, it's generally recommended to use public transportation or ride-sharing services for easier access. Reddit

Absolutely! Mod Ref is situated in Soho, a vibrant and highly walkable neighborhood known for its shopping, dining, and art galleries. You can easily combine your visit with exploring other nearby attractions. TikTok

The closest subway lines to Mod Ref are the N, Q, R, W at Prince Street station and the 6 train at Spring Street station. TikTok

🎫 🎫 Tickets & Entry

No, Mod Ref is a retail store and does not require tickets for entry. You can walk in and browse their collections freely during operating hours. TikTok

Mod Ref in Soho is open daily from 11 am to 7 pm. It's always a good idea to check their official social media or website for any last-minute changes. TikTok

There is no admission fee to enter Mod Ref. It's a free-to-browse retail environment where you can explore their curated selection of clothing. TikTok

Appointments are generally not required for regular shopping at Mod Ref. However, if you have specific inquiries or are interested in wholesale, it might be worth contacting them directly. TikTok

Mod Ref occasionally hosts events and promotions, especially around new openings or seasonal changes. Following their social media accounts is the best way to stay updated on any special happenings. TikTok

🎫 🛍️ Shopping Experience

Mod Ref specializes in chic, elevated basics with a focus on timeless designs and quality fabrics like linen and cotton. They offer a range of apparel suitable for everyday wear and special occasions. TikTok+1

Many shoppers describe Mod Ref as an affordable clothing store, with many items priced under $100. They are known for offering good value for the quality and style of their garments. TikTok+1

Customer feedback suggests that sizing at Mod Ref can sometimes run a bit large. It's advisable to try on items to ensure the best fit, as noted by some reviewers. Reddit

While specific return policy details aren't widely publicized in social media, it's standard practice for most clothing stores to offer returns or exchanges within a certain timeframe with a receipt. It's best to inquire in-store or check their website for the most accurate information. Reddit

Mod Ref stands out for its curated selection of elevated basics that blend minimalism with trend-aware styles. The store's beautiful interior and focus on quality at accessible price points also contribute to its unique appeal. TikTokReddit

📸 📸 Photography

Yes, taking photos inside Mod Ref is generally allowed and encouraged, especially for sharing your finds on social media. Many TikTok and Instagram creators feature the store's interior and clothing. TikTok+1

The beautifully designed store interior, with its clean lines and organized displays, makes for great photo opportunities. Capturing yourself in their stylish clothing is also a popular choice. TikTokReddit

While generally permitted, it's always polite to be mindful of other shoppers and staff. Avoid blocking aisles or disrupting the shopping experience for others when taking photos. TikTok

Popular hashtags include #modref, #nycshopping, #sohonyc, #elevatedbasics, and #fashiontok. Tagging @MOD REF in your posts is also recommended. TikTok+1

The store is designed with good lighting to showcase the clothing, making it suitable for photography. Natural light often filters in, creating a pleasant ambiance for pictures. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Mod Ref offers a pleasant shopping environment that can be manageable with children, especially during less crowded times like weekday mornings. The store's organized layout makes it easier to navigate with strollers, and the focus on classic styles means there are likely versatile pieces that can suit various tastes. While not a dedicated children's store, parents can find stylish adult pieces while keeping an eye on their kids. TikTokReddit

Consider making Mod Ref part of a broader Soho family outing. The neighborhood itself offers plenty to see and do, and Mod Ref can be a quick, stylish stop. If your children have an interest in fashion, they might enjoy browsing the racks alongside you. Just be mindful of the store's layout and other shoppers to ensure a smooth experience for everyone. TikTok

💸 Budget-Conscious Shoppers

Mod Ref is a fantastic destination for those seeking affordable fashion without compromising on style or quality. Many shoppers are delighted to find that most items are priced under $100, making it possible to curate a chic wardrobe without overspending. The emphasis on elevated basics means you're investing in versatile pieces that can be worn repeatedly, offering excellent value for money. TikTok+1

To maximize your budget, focus on the core offerings of timeless staples like well-fitting tees, classic sweaters, or versatile dresses. These pieces are less likely to go out of style and can be mixed and matched with other items in your closet. Keep an eye out for potential sales or promotions, though the regular pricing is already quite competitive. TikTok+1

🛍️ Fashion Enthusiasts & Trendsetters

For those who appreciate chic, elevated basics and a minimalist aesthetic, Mod Ref is a must-visit. The brand consistently delivers on its promise of stylish, high-quality clothing that feels both current and timeless. It's the perfect place to discover those foundational pieces that form the backbone of a sophisticated wardrobe, as highlighted by many fashion-focused TikTok creators. TikTok+1

Mod Ref's location in Soho further enhances its appeal, placing you in the heart of NYC's fashion scene. You can easily pair a visit here with exploring other trendsetting boutiques in the area. The brand's ability to offer such desirable styles at accessible price points makes it a smart choice for staying fashionable without breaking the bank. TikTok+1

Deep Dives

In-depth insights and expert knowledge

The Mod Ref Aesthetic: Elevated Basics

Mod Ref has carved out a niche by focusing on elevated basics – those essential wardrobe pieces that form the foundation of a stylish outfit. Unlike fast fashion, their aesthetic leans towards timeless designs with a modern sensibility. Think clean lines, comfortable yet chic silhouettes, and a palette that often features neutral tones, making their clothing versatile and easy to integrate into any existing wardrobe. Many TikTok creators highlight how these pieces feel both classic and current, perfect for those seeking a sophisticated yet effortless look. TikTok+1

The brand emphasizes quality fabrics such as linen and cotton, which are ideal for various seasons, particularly spring and summer. This focus on material contributes to the garments' comfortable feel and durability, aligning with a desire for more conscious consumption. The curated selection ensures that each item feels intentional, offering a sense of understated luxury without the high price tag. TikTok+1

Shoppers frequently praise Mod Ref for offering affordable fashion that doesn't compromise on style or quality. This combination makes it a popular destination for those looking to refresh their wardrobe with pieces that are both on-trend and long-lasting. The brand's commitment to providing accessible, high-quality basics has cemented its status as a favorite among fashion enthusiasts in NYC. TikTok+1

Navigating the Soho Shopping Scene

Mod Ref's location in Soho, New York City, places it at the epicenter of one of the world's most renowned shopping districts. Soho is celebrated for its cobblestone streets, cast-iron architecture, and a diverse mix of high-end boutiques, popular chain stores, and independent designers. This vibrant environment makes Mod Ref a natural fit, surrounded by other fashion-forward brands and drawing in a steady stream of shoppers eager to discover new styles. TikTok+1

When visiting Mod Ref, consider it part of a larger NYC shopping experience. Many visitors combine their trip to Mod Ref with stops at neighboring stores like Sézane, Princess Polly, or Guizio, as seen in various vlogs. This allows for a comprehensive exploration of Soho's retail offerings, from trendy streetwear to more classic pieces. The area is highly walkable, encouraging exploration and discovery. TikTok

To make the most of your Soho shopping spree, planning your route and timing is key. Weekdays, especially mornings, tend to be less crowded, allowing for a more relaxed browsing experience. However, the energy of Soho is undeniable, and even during busier times, the atmosphere is part of the allure. Remember to wear comfortable shoes, as you'll likely be doing a lot of walking and exploring the charming streets. TikTokReddit

Customer Experiences and Staff Interactions

Customer feedback for Mod Ref is largely positive, with many highlighting the lovely staff and knowledgeable team. Shoppers often describe their interactions as pleasant and helpful, contributing to a positive overall shopping experience. The staff's attentiveness and willingness to assist are frequently mentioned as a key reason for repeat visits. TikTokReddit

However, like many retail environments, there are occasional negative experiences reported. One reviewer mentioned encountering rude staff, which significantly impacted their perception of the store. While this seems to be an outlier, it's a reminder that customer service can vary. The majority of reviews, however, lean towards positive interactions, emphasizing the friendly and helpful nature of the Mod Ref team. Reddit

The beautiful interior of the store is another aspect that consistently receives praise. Reviewers often comment on the clean, organized, and aesthetically pleasing layout, which enhances the overall shopping atmosphere. This thoughtful presentation of merchandise, combined with positive staff interactions, creates a welcoming environment for customers looking for quality fashion. TikTokReddit