Herald Square, Manhattan, New York City - Image 1
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Herald Square New York City

4.6
·491k reviews·New York, United States

Iconic NYC hub centered around Macy's, famous for holiday magic, historic charm, and bustling city life.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday Mornings

Fewer crowds, better shopping

CrowdLow
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Herald Square, Manhattan, New York City - Image 1

Herald Square New York City

Best Time

Weekday Mornings

Fewer crowds, better shopping

CrowdLow
Highlights

Highlights

Must-see attractions

Iconic NYC hub centered around Macy's, famous for holiday magic, historic charm, and bustling city life.

4.6
(491k reviews)

"Experience the magic of Macy's holiday windows and historic wooden escalators in this bustling NYC square."

Vertical photo
TIP

⏳ Beat the Holiday Rush

Visit Macy's holiday displays early in the season or on weekdays to avoid peak crowds.

🕰️ Ride a Piece of History

Don't miss the chance to ride the historic wooden escalators inside Macy's!

Third hero image

Highlights

Discover the most iconic attractions and experiences

Macy's Herald Square

Macy's Herald Square

151 W 34th St

Iconic flagship store, famous for its holiday windows and historic wooden escalators.

Wooden Escalators

Wooden Escalators

Macy's Herald Square

Ride one of the last operating wooden escalators in NYC for a unique historical experience.

Greeley Square Park

Greeley Square Park

Between 32nd and 33rd Streets on 6th Avenue

A charming urban oasis perfect for a quick break amidst the city bustle.

Herald Square Monument

Herald Square Monument

Herald Square

Admire the historic monument featuring owls with glowing green eyes, a nod to the old newspaper.

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Planning Your Visit

Navigating the Crowds

Herald Square is a major hub, especially around Macy's. Expect significant crowds, particularly during holiday seasons and sales events. Plan your visit during off-peak hours or weekdays to avoid the busiest times. Consider booking any specific Macy's experiences in advance.

Beyond the Department Store

While Macy's is a focal point, Herald Square offers more. Explore the historic monuments, enjoy street performers, and use it as a gateway to other Midtown attractions. Keep an eye out for unique architectural details and public art installations.

Best Times

When
Weekday Mornings
Why
Fewer crowds, better shopping
Crowd
Low
When
Holiday Season Evenings
Why
Magical decorations
Crowd
High
When
Late Spring/Early Fall
Why
Pleasant weather for exploring
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Six people, including a nine-year-old child, were struck by a taxi that plowed into pedestrians in New York's iconic Herald Square on Christmas Day. The square is home to Macy's flagship department store, where tourists flock over the Christmas period, especially December 25. The incident occurred when the 58-year-old driver reportedly suffered a medical episode and veered off onto the sidewalk ar...
@dailymail
118.7K likes • 4.4M views

⏳ Beat the Holiday Rush

Visit Macy's holiday displays early in the season or on weekdays to avoid peak crowds. TikTokInstagram

🕰️ Ride a Piece of History

Don't miss the chance to ride the historic wooden escalators inside Macy's! TikTokInstagram

#withinourlifetime EID Action RIGHT NOW at Herald Square, NYC 4/12/24 @Nerdeen K
@wolpalestine
99.9K likes • 1M views
With 1.25 million square feet of retail space, the Herald Square @macys is a sight to see. But a trip there is not just about shopping—it’s also about secrets. Next time you visit, see if you can find these rare wooden escalators. By the way, there’s another, more obscure Macy’s secret in my book, “Secret New York City: A Guide to the Weird, Wonderful, and Obscure,” but you’ll have to get a copy...
rossilynne
77 likes • 2.2K views

🌳 Relax in Greeley Square

Take a break in Greeley Square Park, a peaceful spot with seating and public art. Instagram

🦉 Discover the Owl Monument

Seek out the unique monument with green-eyed owls, a quirky piece of Herald Square history. TikTok

DECEMBER IN NYC 🗽🎄🎅🪅 If you’re visiting New York this holiday season, here are some places you can’t miss!! 🎄❄️⛸️ ⭐️ Macy’s Herald Square: All Dec ⭐️ Dyker Heights Christmas Lights: All Dec ⭐️ Rockefeller Center Tree Lighting: Dec 4 Until Jan 13 ⭐️ Lotte New York Palace Hotel, Christmas Tree ⭐️ Shine Bright At Hudson Yard: Nov 25 - Jan ⭐️ Bryant Park Winter Village: Oct 27 - Jan 2 ⭐️ Union S...
jalex_r
470.6K likes • 8.2M views

Tips

from all over the internet

⏳ Beat the Holiday Rush

Visit Macy's holiday displays early in the season or on weekdays to avoid peak crowds. TikTokInstagram

🕰️ Ride a Piece of History

Don't miss the chance to ride the historic wooden escalators inside Macy's! TikTokInstagram

🌳 Relax in Greeley Square

Take a break in Greeley Square Park, a peaceful spot with seating and public art. Instagram

🦉 Discover the Owl Monument

Seek out the unique monument with green-eyed owls, a quirky piece of Herald Square history. TikTok

🛍️ Explore Holiday Markets

Check out the festive holiday markets that pop up around Macy's during the season. TikTokInstagram

🚶‍♀️ Enjoy a City Stroll

Herald Square is a great starting point for exploring Midtown Manhattan on foot. Instagram

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Herald Square is a vibrant and iconic New York City hub, primarily known for the flagship Macy's store and its festive holiday displays. Visitors appreciate the historical elements like the wooden escalators and the lively atmosphere. However, the area can become extremely crowded, especially during peak shopping seasons and holidays, which can detract from the experience for some.

What People Like

Iconic Macy's store
Holiday decorations
Historic wooden escalators

What People Dislike

Extreme crowds
Busy environment

Frequently Asked Questions

🚇 🗺️ Getting There

Herald Square is easily accessible via the NYC Subway. The 34th Street–Herald Square station serves multiple lines, including the B, D, F, M, N, Q, R, and W trains. TikTok It's also a major bus hub, making it convenient to reach from various parts of the city.

Yes, Herald Square is a short walk or one subway stop away from Penn Station. You can easily reach it by walking west on 34th Street or taking a quick subway ride. Reddit

Walking is the best way to explore Herald Square and its immediate surroundings. For longer distances, the subway is efficient. Taxis and ride-sharing services are also available but can be subject to traffic delays.

Parking in this area of Manhattan is notoriously difficult and expensive. It's highly recommended to use public transportation rather than driving. If you must drive, look for parking garages, but expect high fees.

While there isn't a direct ferry stop at Herald Square, you can take a ferry to Midtown Manhattan and then transfer to the subway or walk. The closest ferry terminals are typically further downtown or in Brooklyn.

🎫 🎫 Tickets & Entry

Herald Square itself is a public space and does not require tickets for entry. However, attractions within the square, like Macy's, have their own entry policies. TikTok

Herald Square is always accessible as it's a public square. However, individual businesses and attractions within the square, such as Macy's, have their own operating hours, which vary.

There is no entrance fee to enter Macy's Herald Square. You can browse the store freely, though purchases will naturally incur costs. TikTok

Macy's typically unveils its famous holiday windows in mid-November and they remain on display through early January. TikTokInstagram

The holiday markets themselves are free to enter and browse. You only pay for any items you choose to purchase from the vendors. TikTok

🎫 🧭 Onsite Experience

Beyond Macy's, you can admire the historic monument with its owl statues,TikTok relax in Greeley Square Park,Instagram enjoy street performers, and experience the unique wooden escalators inside Macy's. TikTok

Yes, there are public restrooms located in Greeley Square Park, offering a clean and accessible option for visitors. TikTok

The green-eyed owls are part of a monument dedicated to the founder of the New York Herald newspaper, reflecting a historical connection to the area. TikTok

Yes, Herald Square and the adjacent Greeley Square Park feature various public art installations and monuments, adding to the area's character. Instagram

Absolutely! Herald Square is a bustling intersection of commerce and transit, making it a prime spot for observing the diverse flow of New Yorkers and tourists. Instagram

🍽️ 🍽️ Food & Dining

Herald Square offers a wide range of dining options, from quick bites within Macy's to numerous restaurants and cafes in the surrounding blocks. You can find various cuisines to suit your taste. TikTok

You'll find everything from fast food and casual eateries to more upscale dining. Many international options are available, reflecting the diverse culinary scene of NYC. TikTok+1

Yes, there are many affordable options, including delis, food carts, and fast-casual restaurants. Exploring the side streets can often lead to hidden gems with reasonable prices.

Absolutely. Numerous coffee shops, bakeries, and snack vendors are located throughout Herald Square and within Macy's, perfect for a quick pick-me-up. TikTok

While not a traditional large food court, Macy's itself has various dining options, and the surrounding blocks host numerous eateries that offer a similar variety of choices.

📸 📸 Photography

Capture the grandeur of Macy's facade, especially during the holidays,TikTokInstagram+1 the historic monument with its owls,TikTok and the lively street scenes. The wooden escalators inside Macy's also make for unique shots. TikTok

Yes, Herald Square is a vibrant area with plenty of photo opportunities. Be mindful of crowds, especially during peak times, and respect personal space when taking pictures. Instagram

Golden hour (shortly after sunrise and before sunset) offers beautiful lighting. However, the square is also very photogenic at night when illuminated by city lights and holiday decorations. Instagram

Generally, casual photography for personal use is permitted. However, professional photography or videography may require permits, especially within Macy's or for commercial purposes.

Macy's offers unique photo ops with its iconic holiday windows,TikTokInstagram the historic wooden escalators,TikTokInstagram and the sheer scale of its flagship store. The Thanksgiving Day Parade finale also provides a spectacular backdrop. Instagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Herald Square offers a mix of excitement and practicality for families. The holiday windows at Macy's are a huge draw, providing a magical visual experience for children. TikTokInstagram The holiday markets also offer fun browsing and potential treats. TikTok+1 Consider riding the historic wooden escalators inside Macy's for a unique and memorable experience. TikTokInstagram

For a break, Greeley Square Park provides a safe space for kids to stretch their legs. Instagram Public restrooms are available in the park, which is a convenient amenity for families. TikTok While the area can get crowded, especially during peak seasons, planning your visit during weekdays or off-hours can make it more manageable.

🛍️ Shoppers & Bargain Hunters

Herald Square is a shopper's paradise, anchored by the colossal Macy's flagship store. Beyond Macy's, the area is surrounded by numerous other retail outlets, making it a prime destination for those looking to shop till they drop. Keep an eye out for seasonal sales and promotions, especially around holidays like Black Friday and Christmas. TikTokInstagram

The holiday markets that pop up around Macy's offer a chance to find unique gifts and artisanal products. TikTokInstagram While Herald Square is known for its major retailers, exploring the side streets can sometimes reveal smaller boutiques or discount stores. Remember to wear comfortable shoes, as you'll likely be doing a lot of walking and standing.

📸 Photography Enthusiasts

Herald Square provides a dynamic backdrop for photographers. The iconic Macy's building, especially when adorned with holiday lights and decorations, is a must-capture subject. Instagram+1 Don't miss the chance to photograph the historic wooden escalators inside Macy's for a unique architectural shot. TikTokInstagram

The monument with the green-eyed owls offers a quirky and distinctive element for your photos. TikTok The lively street scenes and potential for street performers add to the photographic opportunities. Instagram For the best light, consider visiting during the golden hours or at night when the square is beautifully illuminated.

Deep Dives

In-depth insights and expert knowledge

The Magic of Macy's Herald Square

Macy's Herald Square is more than just a department store; it's a New York City institution. Its 1.25 million square feet of retail space house a vast array of goods, but its true allure lies in its history and seasonal spectacles. Visitors are particularly drawn to the historic wooden escalators, some of the last of their kind still in operation, offering a nostalgic journey back in time. TikTokInstagram

The store is world-renowned for its elaborate holiday displays, including the iconic Thanksgiving Day Parade finale and the breathtaking Christmas windows that draw crowds from around the globe. TikTokInstagram+2 During the holiday season, Macy's also hosts special holiday markets, transforming the area into a festive wonderland. TikTokInstagram+1

Exploring Macy's Herald Square is an experience in itself, offering a glimpse into the grandeur of retail history and the festive spirit of New York City. It's a must-visit for anyone looking to immerse themselves in the iconic shopping and holiday traditions of Manhattan.

Herald Square's Historical Roots

Herald Square, named after the former New York Herald newspaper, has a rich history dating back to the late 19th century. The area was once the bustling center of newspaper publishing in New York City. The monument featuring owls with glowing green eyes stands as a quirky testament to this past, inspired by the eccentric son of the newspaper's founder who had a fascination with owls. TikTok

Beyond its newspaper origins, Herald Square has evolved into a major commercial and transportation hub. The iconic Macy's department store, which opened its flagship location here in 1902, has been a cornerstone of the square's identity. The wooden escalators within Macy's are a tangible link to the early days of mechanized retail. TikTokInstagram

Today, Herald Square continues to be a vibrant public space, blending historical landmarks with modern urban life. It serves as a gateway to Midtown attractions and a testament to New York's enduring ability to preserve its past while embracing the future.

Seasonal Spectacles and Events

Herald Square truly comes alive during the holiday season, transforming into a winter wonderland. Macy's flagship store is the epicenter of this festive transformation, renowned for its spectacular holiday windows that tell enchanting stories each year. TikTokInstagram+1 These displays are a major draw for locals and tourists alike, offering a magical visual experience. TikTok

In addition to the window displays, Herald Square hosts vibrant holiday markets in partnership with Urban Space Markets, offering unique gifts and festive treats from a variety of vendors. TikTokInstagram+1 These markets, often set up just outside Macy's, create a lively atmosphere perfect for holiday shopping and soaking in the festive spirit. The area also plays a significant role in the Macy's Thanksgiving Day Parade, serving as the grand finale location where Santa Claus officially kicks off the holiday season. Instagram

Beyond the winter holidays, Herald Square is a dynamic public space that often sees street performers and community events, adding to its lively character throughout the year. Instagram