Dainobu
A vibrant Japanese deli & grocery in Midtown, offering fresh sushi, housemade fare, and a unique selection of imported snacks and goods.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Late night snack haul unlocked!
Dainobu
Best Time
Late night snack haul unlocked!
Highlights
Must-see attractions
A vibrant Japanese deli & grocery in Midtown, offering fresh sushi, housemade fare, and a unique selection of imported snacks and goods.
"It never ceases to amaze me how some businesses are able to do so much with such tiny spaces."
🎯 Try the Onigiri
These rice balls are a popular and tasty snack, perfect for a quick bite.
🍣 Sushi is a Must-Try
Freshly made sushi and sashimi are a highlight, offering authentic Japanese flavors.
Highlights
Discover the most iconic attractions and experiences
Freshly Prepared Delights
Deli Counter
Indulge in delicious sushi, flavorful hot dishes, and unique snacks, all made in-house. Perfect for a quick, authentic meal on the go.
Authentic Japanese Groceries
Grocery Aisles
Discover a curated selection of imported Japanese snacks, drinks, condiments, and household goods. A true taste of Japan in NYC.
The Famous Egg Sandwich
Deli Counter
Often hailed as the best sandwich ever, this simple yet delicious egg sandwich is a must-try for any visitor.
Plans like a pro.
Thinks like you
Planning Your Visit
Midtown's Japanese Gem
Navigating the Aisles
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Try the Onigiri
These rice balls are a popular and tasty snack, perfect for a quick bite. +2
🍣 Sushi is a Must-Try
Freshly made sushi and sashimi are a highlight, offering authentic Japanese flavors. +1
✨ Explore the Aisles
Don't just stick to the deli; the grocery section is packed with unique Japanese treats and essentials.
💰 Reasonable Prices
Despite being in Midtown, prices are surprisingly affordable for the quality and variety offered.
Tips
from all over the internet
🎯 Try the Onigiri
These rice balls are a popular and tasty snack, perfect for a quick bite. +2
🍣 Sushi is a Must-Try
Freshly made sushi and sashimi are a highlight, offering authentic Japanese flavors. +1
✨ Explore the Aisles
Don't just stick to the deli; the grocery section is packed with unique Japanese treats and essentials.
💰 Reasonable Prices
Despite being in Midtown, prices are surprisingly affordable for the quality and variety offered.
🚶♀️ Small Space, Big Charm
Embrace the cozy atmosphere; it's a small store but filled with personality and great finds.
What Travellers Say
Reviews Summary
Dainobu is a beloved Midtown gem, praised for its vibrant atmosphere, delicious and fresh prepared foods, and surprisingly affordable prices. While some find the compact space a bit overwhelming, most appreciate the unique blend of a Japanese deli and grocery store, packed with an eclectic mix of items. It's consistently described as a must-visit for its quality, variety, and charming personality. +2
"Now THIS is a grocery store/deli with personality. It never ceases to amaze me how some businesses are able to do so much with such tiny spaces. You have sushi, side dishes, fresh meat, fresh produce, Ichiran Ramen (kitchen was sadly closed when I went), hot bread, room temp bread, toys, anime fan art, leopard print wallpaper, dive bar decor, the works. Prices are also very reasonable. Would do all my grocery shopping here if I lived in the area."
Betty Lo
"I have been going to this store for the last couple of years while working heavy in Midtown. I just love the fun atmosphere and the kind workers! The prepared food is always fresh along with the produce, the store is clean and well stocked with many items. It’s quite the gem. 💎"
Pamela Lozano
"It is a good place everyone should visit. If you are snacks fun, you should go over there. There are lot of imported snanks, fresh fish, japanese drinks and grocery. Atmosphere is very clean and easy to find everything what you need because of good organization, helpful staff."
Nyein Yu
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Dainobu is conveniently located in Midtown Manhattan, easily accessible by subway. The closest stations are typically around 47th-50th Streets–Rockefeller Center (B, D, F, M) or 50th Street (1, 2, 3). Check your preferred transit app for the most direct route from your location. +1
Yes, Dainobu is situated in the heart of Midtown, making it a great stop if you're visiting nearby attractions like Rockefeller Center or Times Square.
If you're arriving by train, Grand Central Terminal is a reasonable distance away, and you can take a short subway ride or a brisk walk to reach Dainobu.
Parking in Midtown Manhattan can be challenging and expensive. It's highly recommended to use public transportation to reach Dainobu.
Depending on your starting point, walking to Dainobu is feasible, especially if you're in the surrounding Midtown area. Enjoy the city sights as you stroll!
🎫 🎫 Tickets & Entry
No, Dainobu is a retail establishment and does not require tickets for entry. You can walk in and browse freely.
Dainobu's hours can vary, but they are often open late, making them a great spot for a late-night snack. It's always a good idea to check their current hours online or via a quick search before your visit.
There is no admission fee to enter Dainobu. You pay for the items you purchase.
Dainobu is a deli and grocery store, not a sit-down restaurant, so reservations are not applicable. You can visit anytime during their operating hours.
While Dainobu is a regular grocery and deli, they occasionally have special promotions or new product arrivals. Keep an eye on their social media for updates.
🎫 🛍️ Shopping & Groceries
Dainobu offers a wide selection of Japanese groceries, including imported snacks, candies, drinks, ramen, condiments, and even some household items.
Yes, Dainobu typically stocks fresh produce, adding to their offerings of fresh and prepared foods.
Popular items include their freshly made sushi, onigiri (rice balls), and the highly-raved-about egg sandwich. They also have a great selection of unique Japanese snacks. +1
While some reviews mention Ichiran Ramen being available, it's best to check in-store as availability can vary.
Absolutely! Dainobu is known for its variety of Japanese snacks, candies, and sweets, making it a great place to satisfy your sweet tooth.
🍽️ 🍣 Food & Dining
Dainobu serves a variety of delicious prepared foods, including sushi, sashimi, bento boxes, hot dishes, and their famous egg sandwiches. +1
Yes, the sushi at Dainobu is consistently praised for its freshness and quality, making it a top choice for a quick and tasty meal.
The egg sandwich at Dainobu is a simple yet incredibly delicious creation that many customers rave about as one of the best they've ever had.
While many of their prepared foods contain fish or meat, their selection of snacks, drinks, and some rice-based items might offer vegetarian or vegan choices. It's best to inquire in-store.
Yes, Dainobu offers a selection of hot prepared foods in addition to their cold deli items.
📸 📸 Photography
Dainobu's unique decor, vibrant displays of food, and eclectic merchandise make it a visually interesting spot for photos. Capture the essence of this Japanese market.
Focus on the colorful displays of sushi and snacks, the unique interior design elements, and the wide variety of imported goods.
Generally, casual photography for personal use is allowed. However, it's always polite to be mindful of other shoppers and staff.
Absolutely! Many visitors love to share their delicious finds. Capture your haul before you dig in! +1
The lighting inside Dainobu is typical of a well-lit retail space. You might find it best to use natural light from the entrance or adjust your camera settings for indoor shots.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider picking up some unique Japanese snacks for the kids to try, or grab a freshly made onigiri for a portable and tasty treat. The store's compact size makes it manageable for families to explore without feeling overwhelmed.
💰 Budget Travelers
Stocking up on imported Japanese snacks and drinks from Dainobu can also be a cost-effective way to keep your energy up throughout the day, saving you money on expensive tourist trap snacks.
🍣 Foodies & Culinary Explorers
Beyond the prepared foods, explore the extensive selection of imported Japanese groceries, condiments, and unique snacks. It's the perfect place to discover new ingredients or find those hard-to-get items for your own culinary adventures.
Deep Dives
In-depth insights and expert knowledge
The Dainobu Experience: More Than Just a Store
From fresh sushi and hot prepared meals to imported snacks, skincare, and even toys, Dainobu packs an incredible variety into its compact space. The organization is praised for making it easy to find what you need, despite the sheer volume of products. This attention to detail, combined with friendly staff, makes for a delightful shopping adventure.
Many reviewers highlight the reasonable prices as a significant draw, especially considering its prime Midtown Manhattan location. It's a place where you can grab a delicious and affordable meal or stock up on unique Japanese ingredients without breaking the bank. The overall sentiment is that Dainobu is a true gem offering exceptional value and a one-of-a-kind shopping environment.
Culinary Delights at Dainobu
A standout item that frequently garners rave reviews is the egg sandwich. Described by some as the best sandwich they've ever had, its simple yet perfect execution has earned it a cult following. For those seeking portable and satisfying options, the onigiri (rice balls) are another popular choice, available in various fillings.
Beyond the prepared foods, Dainobu's grocery section is a treasure trove for anyone looking to explore Japanese cuisine at home. You'll find a wide selection of imported snacks, drinks, ramen kits, condiments, and cooking essentials. It’s a fantastic place to discover new flavors or stock up on your favorites.
Navigating Dainobu's Unique Inventory
You might find skincare items, razors, toys, and even anime fan art nestled among the food products. This eclectic selection contributes to the store's unique charm and makes every visit an opportunity for discovery. It’s this unexpected variety that often leaves shoppers delighted and eager to return.
The store's compact size means that every inch is utilized, creating a dense and engaging shopping environment. Despite the variety, the organization is generally well-regarded, allowing shoppers to navigate the aisles efficiently and find exactly what they're looking for, or stumble upon something delightfully unexpected.
Social
from TikTok, Instagram & Reddit