
Aritzia
Chic boutiques offering trendy women's fashion from distinct in-house brands like Wilfred, Babaton, and TNA.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, easier fitting rooms

Aritzia
Best Time
Fewer crowds, easier fitting rooms
Highlights
Must-see attractions
Chic boutiques offering trendy women's fashion from distinct in-house brands like Wilfred, Babaton, and TNA.
"Phenomenal customer service and stylish clothes make Aritzia a top shopping destination."
🎯 Try Before You Buy
Fitting rooms can get busy; consider visiting during off-peak hours for a smoother experience.
🧥 The Superpuff™ is a Must-Have
This iconic puffer is a winter staple for many, praised for warmth and style.
Highlights
Discover the most iconic attractions and experiences

The Superpuff™
Outerwear section
Iconic, ultra-warm puffer jackets and coats known for their style and functionality in cold weather.

Wilfred & Babaton Collections
Various sections
Discover chic dresses, sophisticated tops, and tailored pieces from Aritzia's signature feminine and modern brands.

TNA Athleisure
Casual wear section
Explore comfortable and stylish activewear, loungewear, and streetwear essentials from Aritzia's popular TNA line.

In-Store Photo Booths
Select locations (e.g., SoHo)
Capture fun memories with friends at complimentary photo booths, often found in larger Aritzia stores.
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds
Know Your Brands
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Try Before You Buy
Fitting rooms can get busy; consider visiting during off-peak hours for a smoother experience.
🧥 The Superpuff™ is a Must-Have
This iconic puffer is a winter staple for many, praised for warmth and style.
📸 Free Photo Ops!
Some Aritzia stores offer free photo booths – perfect for a fun, memorable souvenir.
💰 Look for Sales
Aritzia can be pricey, so keep an eye out for sales like Black Friday for better deals.
Tips
from all over the internet
🎯 Try Before You Buy
Fitting rooms can get busy; consider visiting during off-peak hours for a smoother experience.
🧥 The Superpuff™ is a Must-Have
This iconic puffer is a winter staple for many, praised for warmth and style.
📸 Free Photo Ops!
Some Aritzia stores offer free photo booths – perfect for a fun, memorable souvenir.
💰 Look for Sales
Aritzia can be pricey, so keep an eye out for sales like Black Friday for better deals.
🤝 Friendly Staff
Many reviewers praise the helpful and accommodating staff, especially for coat purchases.
☕ Token for Coffee?
In some locations, a purchase might get you a token for a complimentary coffee upstairs.
What Travellers Say
Reviews Summary
Aritzia is highly praised for its friendly and helpful staff, particularly when assisting with major purchases like coats. Customers love the stylish clothing, the vibrant store atmosphere, and iconic items like the Superpuff jacket. However, some find the clothing expensive and stores can get very crowded, leading to potential fitting room waits.
"This place is just the best. The staff are so friendly and helpful. I was here to make a major purchase -- a new wool coat for winter -- and they gave lots of advice about style and sizing. People at the registers were also super sweet. And they had a DJ! So fun! Aritzia isn't the cheapest place for sure but the clothes are great and the customer service is phenomenal. Love it here."
Jane
"The place is usually packed with teen girls. The clothing is very expensive. They have 3 floors and a variety of options. They were having a dj during the day and I thought it was kind of different. A clothing store and a dj and she was really good."
Fran Rezende
"Staff register is nice and friendly experience. I had no issue refund the money back short Jacket and repurchased a new kinda of long Jacket.
Kinda At Lost where did put??? the puff for Jacket. One of staff came ask if I was having trouble find a suitable. Which I am confused. Staff came ask if I need anything and ask to get a new one in back. Staff helpful and explain.
I have only find uncomfortable when Staff want to carry mine item to register and very happy to carry it; and literally just one item and I am very capable to carry myself.
Just let you know of many times will interact with Staff. Compare other clothes brand. Found helpful 10/10000. Could it be possible in every sale they earn commissions? Why every staff always said their name and the customer name is became a target? Staff Alway keep lookout on person who real purchases .
Important * Notice why doesn’t have mirror in the dressing room or like wall curtain hang on side is like Anyone can swipe open the dressing room without like. Wonder they added them in."
Hello kitty
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
NYC has several Aritzia locations, including popular ones in SoHo and Flatiron. The Flatiron store is located at 115 Fifth Ave. Both are accessible via subway lines like the N, Q, R, W, B, D, F, M, 4, 5, 6, or 1, 2, 3 depending on the specific store. Walking is also an option for the determined shopper, as one TikToker proved!
Aritzia stores are often standalone boutiques or anchor stores within larger malls. For example, Aritzia Hudson Yards is located within the popular shopping complex.
During major sales like Black Friday, expect crowds. Public transportation is highly recommended to avoid parking hassles. Consider arriving early or using ride-sharing services.
Yes, Aritzia has a presence in various locations across the US and Canada, including outlets and stores in malls like Roosevelt Field and American Dream. Check their website for a store locator.
Absolutely! Most Aritzia locations are well-served by public transportation. For instance, the SoHo store is easily reachable by subway.
🎫 🎫 Tickets & Entry
No, Aritzia stores are open to the public and do not require tickets for entry. However, during special events like grand openings, invitations might be required for certain guests.
Store hours can vary by location and day. Generally, Aritzia stores are open from late morning to early evening. It's always best to check the specific hours for your desired location on the Aritzia website or app.
To avoid the biggest crowds, aim for weekday mornings or early afternoons. Weekends and evenings, especially during sale periods, tend to be much busier.
Aritzia occasionally hosts special events, such as grand openings or seasonal celebrations, sometimes featuring DJs or other entertainment. Keep an eye on their social media and website for announcements.
Yes, Aritzia has a robust online store at aritzia.com, offering a wide selection of their clothing and accessories. This is a great option if you can't visit a physical store.
🎫 🛍️ Shopping Experience
Aritzia offers a wide range of women's clothing, including dresses, tops, outerwear, denim, and activewear, across several in-house brands like Wilfred, Babaton, and TNA.
Aritzia is generally considered a mid-to-high-end brand, with prices reflecting the quality and design of their clothing. However, many shoppers find the pieces to be durable and stylish investments.
Key Aritzia brands include Wilfred (feminine, classic styles), Babaton (modern, sophisticated pieces), and TNA (athleisure, streetwear). The Superpuff™ coat is a highly sought-after item across brands.
Yes, Aritzia stores have fitting rooms. However, they can get busy, especially during peak times. Some reviewers have noted issues with privacy or mirror placement in fitting rooms.
Aritzia has seasonal sales, with Black Friday being a major event for discounts. They also sometimes offer promotions on specific items or brands.
🎫 🧥 Outerwear Focus
The Superpuff™ is Aritzia's signature puffer jacket, known for its exceptional warmth, windproof, and waterproof features. It comes in various lengths and styles.
Some shoppers debate the value of the waterproof version, which is more expensive. It depends on your climate and how often you'll be in wet conditions.
Beyond the Superpuff, Aritzia offers other popular coats like the Wilfred Slouch Coat, Babaton Connor Coat, and various wool coats.
Yes, Aritzia winter jackets, including the Superpuff, are often included in major sales events like Black Friday.
Aritzia coats utilize a range of materials, including down fill for puffers, wool blends for tailored coats, and water-resistant fabrics for outerwear.
📸 📸 Photography & Fun
Yes! Many Aritzia stores, particularly larger ones like the SoHo location, feature complimentary photo booths where you can take fun pictures with friends.
Some Aritzia locations, especially during events or on busy days, may feature DJs playing music, adding to the store's vibrant atmosphere.
Showcase the stylish clothing, the store's aesthetic, and any unique features like photo booths or DJs. User-generated content on TikTok and Instagram often highlights these aspects.
Generally, personal photography is allowed in Aritzia stores, especially for capturing outfits or store ambiance. However, always be mindful of other shoppers and staff.
Beyond shopping, some stores offer unique experiences like photo booths or even complimentary coffee with a purchase token, enhancing the overall visit.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
💰 Budget-Conscious Shoppers
🛍️ Fashion Enthusiasts
✈️ Tourists & Day-Trippers
Deep Dives
In-depth insights and expert knowledge
The Aritzia Shopping Experience
Navigating the extensive offerings can be a highlight in itself. Aritzia curates several distinct in-house brands, each with its own aesthetic. Wilfred offers feminine and classic pieces, Babaton focuses on modern, sophisticated styles, and TNA provides comfortable athleisure and streetwear. Understanding these brand identities can help shoppers find exactly what they're looking for. For those seeking iconic outerwear, the Superpuff™ jacket is a must-see, renowned for its warmth and durability in cold climates.
Beyond the clothing, Aritzia often incorporates fun elements. Some locations feature complimentary photo booths, providing a playful way to capture memories during your visit. Occasionally, a purchase might even come with a token for a complimentary coffee, adding a small but appreciated perk. These elements contribute to Aritzia's reputation for providing a comprehensive and enjoyable shopping journey.
Mastering the Aritzia Coat Collection
Beyond the Superpuff, Aritzia offers a diverse range of other popular coats. The Wilfred Slouch Coat is a favorite for its relaxed yet chic silhouette, often made from premium wool blends. Similarly, the Babaton Connor Coat and other wool coats from Babaton provide sophisticated options for more formal or professional settings. When considering these wool options, shoppers might look for specific blends or features like a cocoon silhouette. The brand also offers lighter jackets, including denim and leather styles, suitable for transitional weather.
When investing in an Aritzia coat, consider your climate and personal style. While the Superpuff is a practical choice for extreme cold, a wool coat might be more appropriate for milder winters or dressier occasions. Many reviewers highlight the helpfulness of Aritzia staff in guiding customers to the right fit and style, especially for these significant purchases. Keep an eye on sales events, as these high-quality coats can be a considerable investment, and discounts can make them more accessible.
Navigating Aritzia's Brands
Babaton offers a more modern and minimalist aesthetic. This brand focuses on sharp tailoring, sleek silhouettes, and contemporary designs, making it ideal for professional wardrobes or chic everyday wear. Popular items include tailored blazers, sophisticated trousers, and elegant dresses. The Babaton Connor Coat is a notable outerwear piece from this line.
TNA (an acronym for 'The New Attitude') is Aritzia's athleisure and streetwear brand. It's the go-to for comfortable yet stylish essentials like hoodies, sweatpants, leggings, and casual jackets. TNA is perfect for loungewear, active pursuits, or creating laid-back, trendy outfits. The Superpuff™ jacket, while available across brands, is often associated with TNA's functional and warm outerwear offerings.
Understanding these brand distinctions can significantly enhance your shopping experience. Whether you're seeking a romantic dress from Wilfred, a sharp blazer from Babaton, or cozy sweats from TNA, Aritzia provides a cohesive yet diverse collection tailored to different tastes and needs.
Social
from TikTok, Instagram & Reddit