Downtown Laurel Historic District
A charming historic district revitalized by HGTV's 'Home Town,' offering unique boutiques, local crafts, and Southern hospitality.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed shopping.
Downtown Laurel Historic District
Best Time
Fewer crowds, more relaxed shopping.
Highlights
Must-see attractions
A charming historic district revitalized by HGTV's 'Home Town,' offering unique boutiques, local crafts, and Southern hospitality.
"This charming little town is worth checking out, with all the cute boutiques and delicious food options. "
🚶♀️ Stroll the Streets
Wander beyond the main drag; the historic downtown is larger than it appears on TV!
🛍️ Shop Local Gems
Discover unique boutiques and antique stores with helpful shopkeepers.
Highlights
Discover the most iconic attractions and experiences
Laurel Mercantile Co.
Downtown Laurel
The heart of Ben and Erin Napier's vision, offering unique home goods and Southern charm.
Scotsman General Store
Downtown Laurel
A curated collection of goods, from artisanal foods to handcrafted items, embodying small-town spirit.
Historic Murals
Various locations, Downtown Laurel
Vibrant murals depicting Laurel's rich history and culture, perfect for photo opportunities.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the HGTV Charm
Beyond the Screen
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚶♀️ Stroll the Streets
Wander beyond the main drag; the historic downtown is larger than it appears on TV!
🛍️ Shop Local Gems
Discover unique boutiques and antique stores with helpful shopkeepers.
📸 Capture the Charm
Don't miss the colorful murals for great photo ops.
🍦 Sweet Treats
Enjoy a treat at the local ice cream shop with outdoor seating.
Visit to Laurel - it was super nice!
Tips
from all over the internet
🚶♀️ Stroll the Streets
Wander beyond the main drag; the historic downtown is larger than it appears on TV!
🛍️ Shop Local Gems
Discover unique boutiques and antique stores with helpful shopkeepers.
📸 Capture the Charm
Don't miss the colorful murals for great photo ops.
🍦 Sweet Treats
Enjoy a treat at the local ice cream shop with outdoor seating.
What Travellers Say
Reviews Summary
Visitors consistently praise Downtown Laurel's charm and the impact of HGTV's 'Home Town' renovations, highlighting the unique boutiques and friendly shopkeepers. While some note it's more geared towards adults, the historic atmosphere and visual appeal are widely appreciated.
"This is my hometown and it's nothing like it was when I was a teenager, so seeing it the way it is now vs. the way it was back in the 90's is mind blowing! Laurel is beautiful ✨️ enjoy some pictures I've taken the past few years 😊🥰💕"
Ivy Sanderson
"Absolutely LOVED it here!! The shops are so charming and the shopkeepers knowledgeable and helpful about getting you around to where you want to go! I wish we could've stayed longer, but will definitely come back!!"
Julie Kinnard
"Bigger area than you see on TV. lots for adults to do, not so much for kids. Really enjoyed Scottsmans Mercantile, though they just stopped filming as we arrived."
Mike Mckenzie
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Downtown Laurel is easily accessible by car. If driving from Tuscaloosa, it's about a two-hour trip. Parking is generally available on the streets and in nearby lots.
Absolutely! It's a perfect day trip, especially from cities like Tuscaloosa, offering charming boutiques and dining.
Walking is the best way to experience the charm of the historic district. Wear comfortable shoes to explore the shops and murals.
🎫 🎫 Tickets & Entry
No tickets are required to visit Downtown Laurel. It's a public historic district with shops and attractions you can explore freely.
Shop hours can vary, but most boutiques and stores are open from mid-morning to late afternoon, typically Tuesday through Saturday. It's best to check individual business hours.
There is no admission fee to enter or explore the Downtown Laurel Historic District.
🎫 🧭 Onsite Experience
Adults can enjoy browsing unique boutiques, antique stores, art galleries, and enjoying local eateries. The historic architecture and murals also offer visual appeal.
While the focus is on boutiques and adult-oriented shops, there are some family-friendly spots like ice cream shops. However, it's noted that there might not be extensive activities specifically for children.
Many of the renovated homes and businesses featured on HGTV's 'Home Town' are located within or near the historic district. Laurel Mercantile Co. and Scotsman General Store are key spots.
Yes, photography is encouraged, especially of the historic buildings and the vibrant murals scattered throughout the district.
🍽️ 🍽️ Food & Dining
Downtown Laurel offers a variety of dining options, from casual cafes and ice cream shops to restaurants serving Southern cuisine.
Yes, you can find charming spots for coffee and a popular ice cream shop with outdoor seating, perfect for a relaxing break.
📸 📸 Photography
The historic buildings, charming storefronts, and especially the colorful murals are prime photo opportunities.
While many murals add to the district's charm, keep an eye out for those that reflect Laurel's industrial past and community spirit.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
However, there are still ways to make it enjoyable. A visit to the local ice cream shop can be a definite hit, and the colorful murals offer a fun visual element for kids to spot and photograph. Consider it a pleasant outing with a focus on a relaxed pace and perhaps a treat, rather than an action-packed day for the kids.
🛍️ Shoppers & Boutique Lovers
Laurel Mercantile Co. and Scotsman General Store are must-visits, embodying the spirit of curated Southern goods. You'll find knowledgeable shopkeepers eager to share insights about their products and the town's history. Prepare to discover treasures you won't find anywhere else.
Deep Dives
In-depth insights and expert knowledge
The HGTV Effect on Laurel
Visitors often come to see the iconic renovated homes and businesses featured on the show, such as the Laurel Mercantile Co. and Scotsman General Store, which serve as hubs for local crafts and goods. The district's resurgence is a testament to community effort and creative vision, making it a unique blend of small-town appeal and modern revitalization.
While the show has brought significant attention, many visitors find the actual historic district to be larger and more diverse than what's depicted on screen. This offers a chance to discover hidden gems and support a wider range of local businesses beyond the most famous spots.
Exploring the Historic Architecture
Many of these historic buildings have been thoughtfully restored, preserving their original facades while housing modern businesses. This juxtaposition of old and new creates a visually appealing and engaging environment for visitors. Take time to admire the intricate details, the varied brickwork, and the unique window designs that contribute to the district's character.
Beyond the main commercial streets, exploring the side streets can reveal even more architectural gems and quieter corners of the historic district. This offers a more intimate glimpse into the town's heritage and provides excellent opportunities for photography enthusiasts looking to capture the essence of Southern history.
Social
from TikTok, Instagram & Reddit