
Rainbow Rock Shop
A quirky Route 66 gem in Holbrook, AZ, featuring giant dinosaurs and mountains of petrified wood. A must-stop for unique souvenirs and photos!
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Shop often open, but exterior is always accessible.

Rainbow Rock Shop
Best Time
Shop often open, but exterior is always accessible.
Highlights
Must-see attractions
A quirky Route 66 gem in Holbrook, AZ, featuring giant dinosaurs and mountains of petrified wood. A must-stop for unique souvenirs and photos!
"This place is beyond amazing. The best selection of petrified wood and my kids loved picking out geodes."

📸 Dinosaur Photo Op
The exterior dinosaur statues are a must-see and perfect for quirky road trip photos!
💎 Treasure Hunt for Rocks
Wander through piles of petrified wood to find your perfect, unique souvenir.

Highlights
Discover the most iconic attractions and experiences

Giant Dinosaur Statues
Exterior of the shop
Life-sized dinosaur models create a fun, kitschy photo op and a memorable roadside attraction.

Piles of Petrified Wood
Shop exterior and interior
Explore vast collections of petrified wood in raw, uncut, and polished forms. A true geological treasure trove.

Unique Geodes and Crystals
Interior of the shop
Discover a variety of geodes and crystals, perfect for collectors or those seeking a special gift.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Quirky Roadside Charm
Unearth Your Own Treasure
Best Times
Insider Tips
from TikTok, Instagram & Reddit
📸 Dinosaur Photo Op
The exterior dinosaur statues are a must-see and perfect for quirky road trip photos!
💎 Treasure Hunt for Rocks
Wander through piles of petrified wood to find your perfect, unique souvenir.
💰 Budget-Friendly Finds
Tiny pieces of petrified wood are very affordable, great for kids or souvenirs.
🚗 Route 66 Essential Stop
A classic Route 66 attraction, offering a glimpse into the highway's quirky past.
Tips
from all over the internet
📸 Dinosaur Photo Op
The exterior dinosaur statues are a must-see and perfect for quirky road trip photos!
💎 Treasure Hunt for Rocks
Wander through piles of petrified wood to find your perfect, unique souvenir.
💰 Budget-Friendly Finds
Tiny pieces of petrified wood are very affordable, great for kids or souvenirs.
🚗 Route 66 Essential Stop
A classic Route 66 attraction, offering a glimpse into the highway's quirky past.
💡 Knowledgeable Owner
If open, chat with the owner for fascinating stories about stones and his work.
What Travellers Say
Reviews Summary
Visitors rave about the owner's kindness and knowledge, the impressive selection of petrified wood, and the fun, quirky dinosaur statues outside. While some note the shop can be closed unexpectedly, the exterior attractions are still considered a worthwhile stop for photos and a taste of Route 66 nostalgia.
"Adam the owner is WONDERFUL and this place is beyond amazing. The best selection of petrified wood and my kids loved picking out geodes. Adam is knowledgeable and kind, Thank you again!"
Elaine Iannaccone
"Not sure how some of these Route 66 places stay in business but I'm sure glad they do!! Rainbow Rock Shop is a relic, just like the dinosaurs all around the outside! The dinosaurs are huge but then so are the piles upon piles of petrified wood and other rocks surrounding the building. I believe my husband was grateful they were closed, he seemed to relax a bit more as we strolled around the perimeter!! I definitely would have loved to get my hands on some of the fine specimens they had just laying in the dirt!
Everywhere we looked it said they were open the afternoon we drove through town but unfortunately it was all locked up and no sign of anybody around. Since we found it on Roadside Attractions, we treated it as such and just enjoyed the unique dinosaurs and a chance to stretch our legs! Perhaps some day we'll return and one of the beautiful rocks will come home with me!"
Cindy Pealstrom
"I recently visited the Rainbow Rock Shop and, unfortunately, the shop was closed when I got there. Despite this, the visit was still worthwhile because of the fantastic dinosaur statues outside. These life-sized models are fun to see, making for a great roadside attraction.
Even though I couldn’t explore the shop itself, the dinosaur statues provided a unique and entertaining experience. If you’re passing through, it’s definitely worth stopping by to check out these impressive sculptures. Hopefully, next time I’ll get a chance to visit the shop as well!"
Michael Kan
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Rainbow Rock Shop is conveniently located in Holbrook, Arizona, right on Navajo Boulevard, near the intersection of old Route 66 and the entrance to Petrified Forest National Park. It's easily accessible by car.
Yes, Rainbow Rock Shop is a classic stop along the historic Route 66 in Holbrook, Arizona, offering that quintessential roadside attraction vibe.
There is typically ample parking available around the shop, especially on the exterior grounds where the dinosaur statues are located.
Absolutely! It's a perfect quick stop to break up a drive, especially if you're exploring Petrified Forest National Park or driving Route 66.
Yes, it's very close to the Petrified Forest National Park and the iconic Wigwam Motel, making it a great addition to a Route 66 itinerary.
🎫 🎫 Tickets & Entry
No, you do not need tickets to visit Rainbow Rock Shop. Entry to the grounds and to browse the exterior attractions is free.
Opening hours can vary, and the shop may sometimes be closed even when signs indicate otherwise. It's best to check locally or be prepared for the possibility of it being closed, but the exterior is always accessible.
The dinosaur statues are part of the exterior attraction and are free to view and photograph.
While the main selection is inside, sometimes beautiful specimens are available outside. However, for the full experience and best selection, entering the shop is recommended if it's open.
Yes, even if the shop is closed, the exterior with its impressive dinosaur statues and piles of petrified wood is still a worthwhile stop for photos and exploration.
🎫 💎 Rocks & Minerals
The shop specializes in petrified wood, offering a vast selection in various sizes and types. You can also find geodes, crystals, and other unique mineral specimens.
Yes, the petrified wood sold at Rainbow Rock Shop is authentic, with the owner being knowledgeable about its origins and authenticity.
Absolutely! Tiny pieces of petrified wood can be found for just pennies, making it a great place for budget-friendly souvenirs.
Yes, the shop offers a range of polished and cut pieces of petrified wood, alongside raw, unfinished specimens.
These terms likely refer to iridescent or opalescent effects found on certain types of petrified wood or mineral specimens, creating a rainbow-like sheen when light hits them.
📸 📸 Photography
Definitely! The giant dinosaur statues outside are incredibly photogenic and make for fun, quirky shots. The piles of petrified wood also offer unique textures and colors.
Generally, yes, you can take photos inside the shop, especially if you are a customer. Be respectful of other shoppers and the merchandise.
The exterior dinosaur statues look great in natural daylight. Early morning or late afternoon light can provide softer shadows for more dramatic shots.
Pose with the dinosaurs! They are the main visual draw for exterior photos. The sheer volume of petrified wood also creates interesting backdrops.
It's always a good idea to ask permission before using flash photography inside any shop, especially if it might disturb other customers or the merchandise.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Even if the shop is closed, the exterior is still a worthwhile visit for families. The sheer scale of the dinosaurs and the unique rock formations offer plenty to explore and discuss. It's a memorable and educational stop that adds a touch of whimsy to any family road trip along Route 66.
🚗 Road Trippers & Route 66 Enthusiasts
Even if you only have a few minutes, pulling over to admire the exterior and snap some photos is highly recommended. It’s a place that invites you to slow down, appreciate the kitsch, and connect with the history of this legendary highway. Don't miss the chance to find a piece of ancient history to take with you.
💎 Rock & Mineral Collectors
The shop is described as a 'treasure hunt,' where collectors can meticulously search through piles to discover unique and rare finds. The owner's expertise and passion for his collection add an extra layer of value to the experience, often leading to insightful conversations about the stones. Whether you're looking for a specific type of petrified wood or simply enjoy browsing exceptional geological specimens, this shop is a must-visit.
Deep Dives
In-depth insights and expert knowledge
The Allure of Petrified Wood
At Rainbow Rock Shop, you'll find petrified wood in all its forms: raw, uncut pieces that showcase the natural beauty of the fossilized wood, as well as polished and cut specimens that highlight the intricate patterns and colors. The shop's owner, Adam, is known for his deep knowledge and passion for these geological wonders, often sharing stories about their origins and energy. This makes the experience more than just a shopping trip; it's an educational journey into Earth's ancient past.
Whether you're a seasoned collector or a curious traveler, the sheer volume and variety of petrified wood available make Rainbow Rock Shop a fascinating destination. You can find small, affordable pieces perfect for a memento, or invest in larger, more significant specimens. The experience of sifting through the piles to find a piece that 'speaks' to you is part of the shop's unique charm.
A Route 66 Icon: Dinosaurs and Roadside Kitsch
These dinosaurs, along with the sprawling piles of petrified wood surrounding the shop, create a unique and visually striking landscape. Even if the shop itself is closed, the exterior attractions provide ample reason to stop, stretch your legs, and immerse yourself in the quirky Americana that Route 66 is celebrated for. It's a place where the past feels alive, inviting visitors to step back in time and appreciate the enduring appeal of these vintage roadside wonders.
The combination of geological treasures and whimsical roadside art makes Rainbow Rock Shop a must-visit for anyone traveling through Holbrook, Arizona. It offers a delightful contrast to the natural beauty of nearby attractions like Petrified Forest National Park, providing a dose of pure, unadulterated fun and a chance to create lasting memories.





Social
from TikTok, Instagram & Reddit