Cascade Saloon Building - Facade, 317 Broadway, Manhattan. 1936
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Cascade Saloon Building

4.8
·21 reviews·Greensboro, United States

A stunning neo-Gothic skyscraper, once the tallest in the South, symbolizing Greensboro's early 20th-century ambition and architectural grandeur.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Daytime

Best light for exterior photos

CrowdMedium
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Cascade Saloon Building - Facade, 317 Broadway, Manhattan. 1936

Cascade Saloon Building

Best Time

Daytime

Best light for exterior photos

CrowdMedium
Highlights

Highlights

Must-see attractions

A stunning neo-Gothic skyscraper, once the tallest in the South, symbolizing Greensboro's early 20th-century ambition and architectural grandeur.

4.8
(21 reviews)

"This amazing skyscraper is very impressive! Easily one of my favourite buildings in Greensboro, North Carolina thanks to it's rich history."

Vertical photo
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Admire from Outside

Focus on the stunning exterior architecture; interior access may be limited. :camerawithflash:

Historic Significance

Learn about its past as the tallest building in the South and its role in Greensboro's development. :books:

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Highlights

Discover the most iconic attractions and experiences

Neo-Gothic Facade

Neo-Gothic Facade

Admire the intricate limestone details, soaring spires, and elegant arches of this early 20th-century masterpiece.

Historic Skyline Presence

Historic Skyline Presence

Once the tallest building in the South, it remains a proud symbol of Greensboro's growth and ambition.

Architectural Craftsmanship

Architectural Craftsmanship

Appreciate the detailed carvings and classic embellishments that showcase the artistry of its construction.

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Architectural Gem in Greensboro

The Jefferson Standard Building, also known as the Cascade Saloon Building, is a stunning neo-Gothic skyscraper completed in 1923. It was once the tallest building in the South, symbolizing Greensboro's early 20th-century ambition and economic growth. Its intricate limestone facade and elegant design make it a must-see for architecture enthusiasts.

A Glimpse into History

This iconic landmark, listed on the National Register of Historic Places, offers a tangible connection to Greensboro's past. Admire the craftsmanship of its soaring spires, pointed arches, and ornate cornices. While interior access might be limited, the exterior alone is a testament to a bygone era of grand architecture.

Best Times

When
Daytime
Why
Best light for exterior photos
Crowd
Medium
When
Evening
Why
Building lights up beautifully
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

enjoy the view at the Jefferson Standard 🏢🌇 #greensboro #northcarolina #rascacielos #usa🇺🇸 #goodvibes💕
@bairor3
13 likes • 404 views

Admire from Outside

Focus on the stunning exterior architecture; interior access may be limited. :camerawithflash:

Historic Significance

Learn about its past as the tallest building in the South and its role in Greensboro's development. :books:

The Cascade Building also known as the Bedell Building was built in 1925 and added to the National Register of Historic Places in 1989. When the Bedell's operated this building it was a high fashion women's department store. The lobby of the building is constructed with some Yule Marble which is only found in the Yule Creek Valley in Colorado. @nationalparkservice @nationalregisternps @visitport...
kcam094
6 likes • 0 views
Cool video in the Cascade Building. Check it out! I watched this video for awhile. #feltonproperties #portland #cascadebuilding #art #video
kcam094
5 likes • 0 views

Downtown Landmark

It's a key part of the downtown skyline, often visible from various points. :world_map:

reddit.com

Abandoned Jefferson Pilot Building - Greensboro, NC

Tips

from all over the internet

Admire from Outside

Focus on the stunning exterior architecture; interior access may be limited. :camerawithflash:

Historic Significance

Learn about its past as the tallest building in the South and its role in Greensboro's development. :books:

Downtown Landmark

It's a key part of the downtown skyline, often visible from various points. :world_map:

What Travellers Say

4.8
(21 reviews)

Reviews Summary

Visitors consistently praise the Jefferson Standard Building for its stunning neo-Gothic architecture and its status as a beloved Greensboro landmark. Many admire its intricate details and historical significance as a symbol of the city's past growth. While interior access is limited, the exterior alone is considered a masterpiece and a must-see for architecture enthusiasts.

"The Jefferson Standard Building in downtown Greensboro is an architectural masterpiece that stands as a symbol of the city’s rich history and growth. Completed in 1923, it was once the tallest building in the South, showcasing Greensboro's ambition and economic progress during that era. The building’s stunning neo-Gothic design, with intricate details and elegant proportions, makes it a captivating sight for both locals and visitors. Its limestone façade, adorned with decorative carvings and classic embellishments, reflects the grandeur of early 20th-century architecture.

One of the most striking features of the Jefferson Standard Building is its attention to detail. From the soaring spires and pointed arches to the ornate cornices, the building combines beauty with functionality in a way that few modern structures do. The large, arched windows not only provide natural light to the interiors but also add to the building’s stately appearance. The craftsmanship displayed in its construction has stood the test of time, making it one of Greensboro’s most beloved landmarks.

Today, the Jefferson Standard Building remains a key part of the downtown skyline and continues to inspire with its architectural beauty. Its towering presence and historic significance create a sense of pride in the community, as it represents a blend of Greensboro’s past and present. For architecture enthusiasts, it is a must-see destination, offering a glimpse into the artistry and vision that shaped the city’s early development."

Sahaj Parekh

"This amazing skyscraper is very impressive! Easily one of my favourite buildings in Greensboro, North Carolina thanks to it's rich history.
The Jefferson Standard Building is a 374 ft (114m) skyscraper in Greensboro, North Carolina. It was completed in 1923 as the headquarters for Jefferson Standard Life Insurance Co. (now known as Lincoln Financial Group) and has 18 floors. Until it was superseded by the Nissen Building in Winston-Salem in 1927, it was the tallest building in North Carolina (succeeding the Independence Building in Charlotte) and the tallest building between Washington, D.C. and Atlanta, Georgia. It was named to the National Register of Historic Places in 1976. (Source: Wikipedia)"

Harald Cools

"Looking forward to the new stadium access. They have been doing a lot of construction downtown. Was a bit confusing still is in some areas but I'm looking forward to Actually going inside I have no information there"

Jennifer Keating

What People Like

Stunning neo-Gothic architecture
Impressive historical landmark
Intricate facade details

What People Dislike

Limited interior access

Frequently Asked Questions

🚇 🗺️ Getting There

The Cascade Saloon Building, officially the Jefferson Standard Building, is located in downtown Greensboro, North Carolina. It's easily accessible by car, with several parking garages and street parking options nearby. Public transportation, including local bus routes, also serves the downtown area. :bus: :car:

Yes, there are multiple parking options in downtown Greensboro. The Elm Street Garage and the Church Street Garage are conveniently located within walking distance of the building. Street parking is also available, though it may be metered. :parking:

Absolutely! The Jefferson Standard Building is centrally located in downtown Greensboro, making it easy to walk to from many other attractions, shops, and restaurants. :walking:

🎫 🎫 Tickets & Entry

No, you do not need tickets to view the exterior of the Jefferson Standard Building. It is a prominent landmark in downtown Greensboro that can be admired from the street. :ticket:

As the building is primarily an office building, there are no set visiting hours for the public to enter. However, the exterior can be viewed at any time. :clock:

Public access inside the Jefferson Standard Building is generally limited as it houses offices. While some events might offer access, it's best to check with building management or local event listings for any opportunities. :door:

While there might not be a dedicated tour for just the Jefferson Standard Building, it is often included in broader historical or architectural walking tours of downtown Greensboro. Check with local tourism boards for available options. :tour_bus:

📸 📸 Photography

For the best exterior shots, stand across the street on Davie Street or Elm Street to capture the full facade and its height. The building is particularly striking during golden hour. :camerawithflash:

Photography inside the Jefferson Standard Building is typically restricted to authorized personnel or during specific events. It's always best to ask for permission before taking photos indoors. :iphone:

Generally, there are no restrictions on photographing the exterior of the Jefferson Standard Building from public spaces. Enjoy capturing its architectural beauty! :camera:

🎫 🏛️ History & Architecture

The building, known as the Jefferson Standard Building, was completed in 1923. :calendar:

It is a prime example of neo-Gothic architecture, characterized by its intricate details, soaring spires, and pointed arches. :building_construction:

It was a symbol of Greensboro's ambition and economic progress, holding the title of the tallest building in the South upon its completion. :chartwithupwards_trend:

Yes, the Jefferson Standard Building was added to the National Register of Historic Places in 1976, recognizing its historical and architectural importance. :star:

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

While the Jefferson Standard Building is primarily an office building with limited public interior access, families can still appreciate its impressive exterior. Point out the tall spires and detailed carvings to children, explaining how it was once the tallest building in the South! It's a great opportunity to discuss historical architecture and how cities grow. Pack some snacks and make it a quick stop during a downtown exploration. :ice_cream:

📸 Photography Enthusiasts

The Jefferson Standard Building is a dream for photographers. Focus on capturing its neo-Gothic details from street level, especially during the golden hours of sunrise and sunset for dramatic lighting. Experiment with different angles to showcase its height and intricate facade. Consider incorporating the surrounding downtown elements for a broader city perspective. :camerawithflash:

🏛️ History Buffs

For those fascinated by history, the Jefferson Standard Building is a must-see. Research its past as the tallest building in the South and its role as the headquarters for Jefferson Standard Life Insurance. Its inclusion on the National Register of Historic Places underscores its significance. Imagine the bustling city life it witnessed in the early 20th century. :scroll:

Deep Dives

In-depth insights and expert knowledge

Architectural Marvel: Neo-Gothic Grandeur

The Jefferson Standard Building, also referred to as the Cascade Saloon Building, is a magnificent example of neo-Gothic architecture. Completed in 1923, its design features a striking limestone facade adorned with intricate carvings, soaring spires, and elegant pointed arches. The building's grandeur is further emphasized by its large, arched windows, which not only illuminate the interiors but also contribute to its stately appearance. This architectural style was popular in the early 20th century, reflecting a desire for historical grandeur and craftsmanship.

The building's construction showcases exceptional craftsmanship that has stood the test of time. From the ornate cornices to the detailed embellishments, every element speaks to the artistry and vision of its creators. It was designed to be not just a functional office space but a landmark that would inspire awe and represent the city's prosperity. For architecture enthusiasts, the Jefferson Standard Building offers a captivating glimpse into the design principles and aesthetic sensibilities of its era.

While interior access might be limited, the exterior of the Jefferson Standard Building is a visual feast. It's a testament to the enduring beauty of well-preserved historical architecture and a significant part of Greensboro's urban landscape. Its presence continues to evoke a sense of pride and connection to the city's rich past. :classical_building:

A Symbol of Greensboro's Growth

The Jefferson Standard Building holds a significant place in Greensboro's history, symbolizing the city's economic progress and ambition during the early 20th century. Upon its completion in 1923, it proudly held the title of the tallest building in the South, a remarkable feat that placed Greensboro on the map as a burgeoning center of commerce and development. This towering structure served as the headquarters for the Jefferson Standard Life Insurance Co. (now Lincoln Financial Group), further cementing its importance in the region's business landscape.

Its impressive height and grand design were not just about scale; they represented a forward-looking vision for the city. The building's presence on the skyline was a visual declaration of Greensboro's growing influence and its aspirations to be a major player in the Southeast. It stood as a beacon of success and a source of civic pride for its residents, embodying the spirit of innovation and growth that characterized the era.

Today, the Jefferson Standard Building continues to be a cherished landmark, reminding the community of its historical roots and the foundations upon which its modern identity was built. It remains a key element of the downtown skyline, a constant reminder of Greensboro's journey and its enduring legacy. :cityscape:

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