Sprecher Brewery Tour
Wisconsin's first craft brewery offers fun tours with unlimited soda & beer tastings, plus a Bavarian beer garden with food.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Lively atmosphere, full experience
Sprecher Brewery Tour
Best Time
Lively atmosphere, full experience
Highlights
Must-see attractions
Wisconsin's first craft brewery offers fun tours with unlimited soda & beer tastings, plus a Bavarian beer garden with food.
"Fantastic family fun with great value, delicious drinks, and an engaging brewery tour!"
🎯 Book Ahead Online
Secure your spot for the Sprecher Brewery Tour by booking tickets online in advance.
🥤 Unlimited Soda for Kids
Children get unlimited craft soda samples, making it a paradise for little ones!
Highlights
Discover the most iconic attractions and experiences
Unlimited Soda & Beer Tastings
Taproom
Sample a wide array of Sprecher's famous craft sodas and enjoy beer tasters for adults. A true taste of Wisconsin!
Behind-the-Scenes Brewery Tour
Brewery Floor
Witness the magic of soda and beer production, from bottling to brewing. Learn about Sprecher's history and craft.
Giant Pretzel & Taproom Eats
Taproom
Indulge in a massive, shareable pretzel with Sprecher mustard and cheese, or explore other delicious taproom offerings.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Your Sprecher Brewery Tour in Advance
Kid-Friendly Fun & Adult Indulgence
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Book Ahead Online
Secure your spot for the Sprecher Brewery Tour by booking tickets online in advance.
🥤 Unlimited Soda for Kids
Children get unlimited craft soda samples, making it a paradise for little ones!
🍺 Beer Samples for Adults
Those 21+ receive four 8oz beer samples as part of the tour package.
🥨 Don't Miss the Giant Pretzel
The enormous pretzel with Sprecher mustard and cheese is a must-try taproom treat.
Tips
from all over the internet
🎯 Book Ahead Online
Secure your spot for the Sprecher Brewery Tour by booking tickets online in advance.
🥤 Unlimited Soda for Kids
Children get unlimited craft soda samples, making it a paradise for little ones!
🍺 Beer Samples for Adults
Those 21+ receive four 8oz beer samples as part of the tour package.
🥨 Don't Miss the Giant Pretzel
The enormous pretzel with Sprecher mustard and cheese is a must-try taproom treat.
🚗 Check for Parking Info
Plan your parking ahead of time, especially during peak hours.
🚫 No Refunds Policy
Be mindful of the strict no-refund policy when booking your tour tickets.
What Travellers Say
Reviews Summary
Visitors consistently praise the Sprecher Brewery tour for its fun, informative, and family-friendly atmosphere. The unlimited soda for kids and beer samples for adults are highlighted as great value, and the giant pretzel is a crowd-pleaser. Some note the strict no-refund policy, so booking carefully is advised.
"The Sprecher tour was fantastic! Our guide, Tour Guide Jeff, was funny, historical and down right entertaining. I didn't even know Sprecher produced beer until going on the tour. The factory tour is a fantastic value and you get as much soda as you can drink."
Matt Karls
"We absolutely loved our experience! My partner grew up with Sprecher soda but hadn't tried the alcoholic beverages. I have never tried any of it. We had an excellent time trying the beverages, both N/A and alcoholic. The prices were more than fair and the wings were great. Loved the Bourbon Mustard and Umami Sauce. I mean really amazing. I was so happy. A real vacation destination! The gift shop was amazing too! Anything you like while you are there and more is available to take home at a great price. I had a wonderful time."
M.A. R.
"Fantastic Family Fun at Sprecher!
We visited the Sprecher Brewery for the factory tour mainly for the kids—and it did not disappoint! From start to finish, the experience was fun, welcoming, and totally kid-friendly.
Our tour guide was awesome—super knowledgeable, funny, and great at keeping both kids and adults engaged. The tour was the perfect length and gave us a cool look behind the scenes of how Sprecher makes their famous sodas and beers.
The real highlight for our crew? The tastings afterward! Unlimited soda samples were a HUGE hit with the kids (and let’s be honest, the adults too as well as the 4 free beers dor the adults!). Such a great value and so much fun getting to try all the different flavors—though the root beer is still the reigning favorite.
We also ate in the taproom, and the food was way better than we had expected - the giant pretzel is just that -GIANT! Enough to feed 3 people for sure - served with delicious Sprecher mustard and cheese - it's definitely worth getting.
If you're looking for a fun, affordable outing with kids (and maybe sneak in a beer or two for the adults), the Sprecher tour is definitely worth it. We’ll be back!"
Amy Quinn
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Sprecher Brewery is located in Glendale, WI, a suburb of Milwaukee. Driving is the most common way to get there, with ample parking available. Public transportation options might be limited, so check local transit schedules if you're relying on buses or trains.
Yes, Sprecher Brewery offers parking for visitors. It's advisable to arrive a bit early, especially on weekends, to ensure you find a convenient spot.
Absolutely! Rideshare services like Uber and Lyft are a convenient option for getting to and from Sprecher Brewery, especially if you plan on enjoying the beer tastings.
Sprecher Brewery is easily accessible from I-43 and Brown Deer Road, making it convenient for drivers coming from Milwaukee and surrounding areas.
While direct public transport routes might vary, it's best to check with Milwaukee County Transit System (MCTS) for the most up-to-date information on bus routes that may serve the Glendale area near the brewery.
🎫 🎫 Tickets & Entry
Tour pricing can vary, but generally includes unlimited soda samples for all and four 8oz beer samples for those 21+. It's recommended to check their official website for the most current pricing and to book tickets in advance. 
Yes, booking your Sprecher Brewery tour in advance is highly recommended, as tours can sell out, especially during peak times and weekends.
A typical Sprecher Brewery tour includes unlimited craft soda samples, a Sprecher take-home cup, and four 8oz beer samples for guests aged 21 and over.
It's worth searching online for 'Sprecher Brewery tour coupon' before purchasing tickets, as occasional discounts or special offers may be available. [^SEO]
Sprecher Brewery has a strict no-refund policy for tour tickets, so be sure of your booking before purchasing.
🎫 🍺 Onsite Experience
The Sprecher Brewery tour is described as fun, informative, and entertaining, with knowledgeable guides who share insights into the brewing process and history. It's suitable for all ages.
Absolutely! Kids are very welcome and enjoy unlimited soda samples. The tour is designed to be engaging for the whole family.
Sprecher is famous for its craft sodas, especially root beer, but also produces a variety of craft beers. The tour allows you to sample many of their offerings.
Yes, Sprecher Brewery has a taproom with a food menu that includes popular items like a giant pretzel, wings, and other snacks.
Yes, there's a gift shop where you can purchase Sprecher sodas, beers, merchandise, and other items to take home.
📸 📸 Photography
Yes, you are generally allowed to take photos during the Sprecher Brewery tour. Capturing the brewing process and your tasting experience is encouraged!
The bottling line, the brewing tanks, and the Bavarian-style beer garden are all great spots for photos. Don't forget to capture your giant pretzel!
Video recording is usually permitted, allowing you to document the entire Sprecher Brewery tour experience, from the production floor to the tasting room.
The brewery has industrial lighting, and the taproom is well-lit, providing decent conditions for photography. Natural light might be limited in some production areas.
Popular hashtags include #SprecherBrewery, #SprecherRootBeer, #CraftBeer, #BreweryTour, #Milwaukee, and #Wisconsin.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
+1 The brewery tour itself is engaging and educational, offering a glimpse into how their beverages are made. Don't miss the giant pretzel in the taproom – it's a fun, shareable snack perfect for the whole family. Parents can enjoy their own beer tastings while the kids are happily occupied with sodas. The atmosphere is welcoming and relaxed, making it a stress-free outing. It’s a great way to combine fun, learning, and delicious treats for everyone.
🍻 Beer Enthusiasts
Many visitors are pleasantly surprised by the quality and variety of Sprecher's alcoholic offerings, which often go beyond what people expect from a brewery known for its root beer. Beyond the samples, the tour provides insight into the brewing process, which can be appreciated by those with a keen interest in craft beer production. The taproom also offers a selection of beers on tap, providing further opportunities for tasting and enjoyment.
💰 Budget Travelers
+1 This makes it an affordable way to experience a local attraction and enjoy a variety of drinks. While there's an additional cost for food, the giant pretzel is a large, shareable item that can be a cost-effective option for a snack or light meal for a group.
Considering the entertainment and the quantity of drinks included, the Sprecher tour is a budget-friendly outing in the Milwaukee area. Deep Dives
In-depth insights and expert knowledge
The Sprecher Story: From Root Beer to Craft Beer
The brewery's commitment to quality and tradition is evident throughout the tour. You'll learn about the meticulous process of creating their beverages, from selecting ingredients to the final bottling. Many visitors highlight the engaging storytelling of the tour guides, who often share personal anecdotes and historical facts, making the experience both educational and entertaining.
Beyond the tours, Sprecher has cultivated a welcoming atmosphere in its taproom and Bavarian-style beer garden. This space is not just for tastings but also serves as a social hub, often featuring live music and a menu of delicious food, including their famous giant pretzel. It’s a place where the community can gather and enjoy the fruits of Sprecher's labor.
A Family-Friendly Brewery Experience
+1 This allows younger visitors to feel included and entertained throughout the visit, turning a brewery tour into a fun outing for everyone. The brewery's staff are often praised for their ability to engage both kids and adults, making the tour informative and lively. Beyond the tastings, the brewery itself provides a fascinating glimpse into how beverages are made. Watching the bottling line in action can be a captivating experience for children, offering a tangible connection to the products they are enjoying.
The taproom also offers a kid-friendly menu, with the giant pretzel being a particular hit, often large enough to share among the family. +1While the adult-focused beer tastings are a draw for parents, the overall environment at Sprecher is relaxed and welcoming, ensuring that families feel comfortable and catered to. It’s a place where parents can enjoy a craft beer while their children delight in a variety of sodas, making it a well-rounded and memorable family adventure.
+1The Sprecher Tasting Experience: Beyond the Root Beer
+1 This allows visitors to sample a variety of Sprecher's beers, from traditional lagers to more experimental brews, providing a comprehensive taste of their brewing expertise. Many reviewers note the pleasant surprise of discovering their favorite beer after trying several options. Complementing the beer selection are Sprecher's renowned craft sodas, which are available in unlimited quantities for all tour participants, including children.
+1 Beyond the iconic root beer, Sprecher produces a diverse range of sodas, including flavors like Door County Cherry, Orange, and Cream Soda. +1 This extensive soda offering ensures that even non-beer drinkers can fully enjoy the tasting experience. The opportunity to try so many different flavors, both alcoholic and non-alcoholic, is frequently cited as a major value proposition of the tour. For those looking to enhance their tasting, Sprecher also offers food pairings, such as the popular giant pretzel served with Sprecher mustard and cheese.
This culinary addition elevates the tasting experience, providing a delicious accompaniment to the beverages and making the overall visit a more complete gastronomic adventure. 
Social
from TikTok, Instagram & Reddit