Front of the Jelly Belly Visitors Center
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Jelly Belly Factory Visitor Center

4.7
·3k reviews·Fairfield, United States

Explore the sweet world of Jelly Belly with tours, tastings, and a vast retail store featuring creative candy flavors.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekdays

See candy production live

CrowdMedium
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Front of the Jelly Belly Visitors Center

Jelly Belly Factory Visitor Center

Best Time

Weekdays

See candy production live

CrowdMedium
Highlights

Highlights

Must-see attractions

Explore the sweet world of Jelly Belly with tours, tastings, and a vast retail store featuring creative candy flavors.

4.7
(3k reviews)

"The Jelly Belly factory exceeded my expectations! The tour was amazing and I love how it was self paced."

Vertical photo
TIP

🎟️ Buy Tickets On-Site

Tickets for the self-guided tour are purchased inside the Visitor Center.

👟 Wear Comfortable Shoes

You'll be doing a fair amount of walking, including a train ride and museum visit.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Self-Guided Factory Tour

Self-Guided Factory Tour

Visitor Center

Explore the candy-making process through videos and interactive exhibits at your own pace.

Jelly Belly Museum

Jelly Belly Museum

Across the parking lot

Discover the history of Jelly Belly and see unique jelly bean art.

Chocolate & Wine Tasting

Chocolate & Wine Tasting

Visitor Center

Indulge in curated pairings of local wines and Jelly Belly confections.

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Planning Your Visit

Tour Tickets & Timing

The Jelly Belly Factory offers self-guided tours for a fee, with tickets purchased on-site. Production doesn't happen on weekends or holidays, so weekdays offer a better chance to see the candy-making process in action. Instagram

What to Expect on the Tour

While the factory tour is now self-guided with videos instead of live production, it's still informative and fun. The tour includes a train ride to the museum across the parking lot. Reddit

Best Times

When
Weekdays
Why
See candy production live
Crowd
Medium
When
Afternoons
Why
Less crowded after lunch
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

🍬The Jelly Belly Factory and Visitor Center are located in Fairfield. About an hour drive from the Sacramento/Bay Area, making it a perfect day-trip idea! 🍭Self-Guided Factory tours, Museum Experience, and Train Rides, are available from 9:15am to 4 pm daily. You can purchase tickets inside the Visitor Center. Adults $8, Children $4, 2 years and under are FREE. 🍔There is a food court on site, ...
sactownforkids
191 likes • 17.1K views

🎟️ Buy Tickets On-Site

Tickets for the self-guided tour are purchased inside the Visitor Center. Instagram

👟 Wear Comfortable Shoes

You'll be doing a fair amount of walking, including a train ride and museum visit. Reddit

Fun, interactive and educational tour at the Jelly Belly factory. Did you know it can take 2 weeks to make a jelly bean?!?. . . 📍 Jelly Belly Factory & Visitor Center, 1 Jelly Belly Lane, Fairfield, CA. 📆 Tours daily 9:15am - 4pm. But note there is no production on weekends and holidays. So it may be more interesting to go on a weekday if you can. 🎟️$7.00 for adults and $3.00 for children ages ...
sfandbeyondadventures
35 likes • 2.1K views
🍭 We sweetened up our weekend by going to the Candy Palooza at the @jellybellycandyco Factory and Visitor Center! There are lots of local vendors and fun activities for the whole family. The @oscarmayer Weiner Mobile brought back so much nostalgia. 🌭 Hot diggity dawg! #sfbayareamoms #sfbayarea #sfmoms #sanfranciscomoms #bayareamoms #sfbayareafamilies #sfbayareakids #candy #candypalooza #jellybel...
sfbayarea.moms
73 likes • 3.5K views

📅 Check Production Schedule

Production doesn't happen on weekends or holidays, so weekdays are best for seeing it live. Instagram

🍔 Cafe for Lunch

The on-site cafe offers cafeteria-style food with fun jelly bean-themed items. Reddit

Introducing the new 2025-2026 Visitor Guide! 📖We’re proud to showcase all aspects that make Fairfield special. 🍷🌮🍻🍇 📍Get the full guide at the California Welcome Center located inside the Jelly Belly Factory, or check out the digital copy via the link in our bio! A huge thank you to Caymus-Suisun for letting us capture the cover at their stunning tasting patio, and to Xochitl, Ayesha, and Markit...
visitfairfieldca
62 likes • 2.7K views

Tips

from all over the internet

🎟️ Buy Tickets On-Site

Tickets for the self-guided tour are purchased inside the Visitor Center. Instagram

👟 Wear Comfortable Shoes

You'll be doing a fair amount of walking, including a train ride and museum visit. Reddit

📅 Check Production Schedule

Production doesn't happen on weekends or holidays, so weekdays are best for seeing it live. Instagram

🍔 Cafe for Lunch

The on-site cafe offers cafeteria-style food with fun jelly bean-themed items. Reddit

🎁 Don't Forget Souvenirs

Grab a few bags of your favorite jelly bean flavors from the extensive retail store. Reddit

What Travellers Say

4.7
(3k reviews)

Reviews Summary

Visitors generally enjoy the Jelly Belly Factory Visitor Center, appreciating the self-guided tour, museum, and extensive candy selection. While some miss the live production and free samples, the cafe and tasting experiences add to the overall appeal. It remains a popular spot for families and candy lovers seeking a sweet and nostalgic outing.

"This place only gets 3 stars because not only do you have to pay for the tour now they don't even give you free samples during the tour plus they used to have lil stations where the tour guides would tell you the history of the place and now they only have videos playing, all because of COVID. But I'm not sure why even that is an excuse. Still love the place though first time going to the museum which was pretty cool. Got some jelly bellys and took pics"

Sara Cunningham

"The Jelly Belly factory exceeded my expectations! The tour was amazing and I love how it was self paced. The staff were so nice. I definitely recommend visiting!"

Brittany Lauro

"I took my kids back to the Jelly Belly Factory a few weeks ago, and we still had a great time. They’ve changed things a bit—there’s no longer live candy production to watch. Instead, the tour is now self-guided with videos showing how the jelly beans are made. It’s not quite as cool as seeing the process live, but still fun and informative. We stopped and had lunch st the Cafe. The food is pretty good and the staff were extremely helpful. We used to go here a lot when the kids were younger and we've always had a great time. Things did change a lot but of course, we still love the jelly beans—can’t leave without grabbing a few bags."

Thuy Anh M.

What People Like

Self-guided tour
Jelly bean art museum
Variety of flavors

What People Dislike

No live production
Fewer free samples

Frequently Asked Questions

🚇 🗺️ Getting There

The Jelly Belly Factory is located in Fairfield, California. It's about an hour's drive from Sacramento or the Bay Area, making it a popular day-trip destination. Instagram+1

Yes, there is a large parking lot available, making parking easy for visitors. Reddit

Information on public transportation options is limited, but driving is the most common and convenient way to reach the factory. Instagram+1

🎫 🎫 Tickets & Entry

Self-guided tours are priced at $8 for adults and $4 for children (ages 4-17). Children 3 and under are free. InstagramReddit+1

Tickets are purchased inside the Visitor Center. While advance booking isn't typically required for self-guided tours, it's always a good idea to check their official website for any updates or special event ticketing. Instagram

Historically, free samples were provided. However, recent reviews suggest that free samples may no longer be offered during the tour. Reddit

The Visitor Center and tours are generally available daily from 9:15 am to 4 pm. It's recommended to check their official website for the most current hours, especially around holidays. Instagram+2

The self-guided tour is generally accessible, and the train ride to the museum is also accommodating. Reddit

🎫 🧭 Onsite Experience

The tour is now self-guided, featuring videos that explain the jelly bean-making process, rather than live production. It includes a train ride to the museum. Reddit

The museum showcases the history of Jelly Belly and features impressive artwork made entirely from jelly beans. Reddit

Yes, they sometimes host special events like 'Candy Palooza' with local vendors and activities. They also have an event space for parties. InstagramReddit

Absolutely! The retail store offers a wide variety of Jelly Belly flavors, as well as other sweet treats, chocolate, and fudge. Reddit

The museum and the train ride are engaging for children. The cafe also offers kid-friendly options. Reddit

🍽️ 🍽️ Food & Dining

Yes, there's a cafe that serves cafeteria-style food, including kid-friendly options like chicken nuggets and pizza, as well as jelly bean-shaped burgers. Reddit

For adults, there's a wine and chocolate tasting experience featuring locally sourced wines and on-site made candies, with options to purchase your favorites afterward. Reddit

Yes, children can enjoy a sparkling cider tasting paired with chocolate. Reddit

📸 📸 Photography

Photos are generally allowed, especially in the museum and retail areas. However, there might be restrictions in certain production viewing areas. Reddit

The colorful displays in the retail store, the jelly bean art in the museum, and the exterior of the factory building offer great photo opportunities. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Jelly Belly Factory Visitor Center is a fantastic outing for families. The self-guided tour allows kids to explore at their own pace, and the videos explaining the candy-making process are engaging. The train ride to the museum is always a hit, and the museum itself, with its jelly bean art, provides visual fun. InstagramReddit

Don't miss the cafe for lunch, which offers kid-friendly options and fun jelly bean-shaped burgers. For a special treat, consider the sparkling cider tasting for the little ones. The extensive retail store is also a highlight, where kids can pick out their favorite flavors to take home. Reddit

💑 Couples & Adults

For a unique date or outing, the Jelly Belly Factory offers more than just candy. The Chocolate & Wine Tasting is a sophisticated experience, perfect for couples looking to enjoy local flavors and sweet pairings. It's a relaxed and enjoyable way to spend an afternoon. Reddit

Beyond the tasting, couples can enjoy the self-guided tour at their leisure, exploring the museum and browsing the vast selection of flavors in the retail store. It's a nostalgic and fun activity that appeals to a sense of childlike wonder. Reddit

🍬 Candy Enthusiasts

If you're passionate about candy, the Jelly Belly Factory is a must-visit. The extensive retail store boasts an incredible variety of flavors, allowing you to sample and purchase rare or seasonal options. It's a paradise for anyone who loves jelly beans. Reddit

While the live production isn't the focus anymore, the self-guided tour and museum still offer insights into the history and creation of these iconic candies. The wine and chocolate tasting also provides a gourmet angle to appreciating Jelly Belly's confections. Reddit

Deep Dives

In-depth insights and expert knowledge

The Jelly Belly Tour Experience: Then and Now

Many visitors recall the Jelly Belly Factory tours from their childhood, often remembering live candy production and interactive stations. However, the tour experience has evolved. Currently, the factory offers a self-guided tour that utilizes videos to explain the intricate process of creating jelly beans. While this shift means you won't witness the candy being made in real-time, it remains an informative and engaging way to learn about the brand's history and production methods. InstagramReddit

The tour typically includes a train ride that transports visitors to the Jelly Belly Museum located across the parking lot. This museum is a treasure trove of information, detailing the company's journey and showcasing unique art pieces crafted entirely from jelly beans. It's a fun and visually interesting part of the overall visit, offering a different perspective on the iconic candy. Reddit

Despite the changes, the core appeal of the Jelly Belly Factory Visitor Center remains strong. It's a place that evokes nostalgia for many and provides a sweet escape for families and candy enthusiasts alike. The opportunity to explore the brand's heritage and enjoy its products makes it a worthwhile destination. Reddit

Beyond the Tour: Tastings and Treats

The Jelly Belly Visitor Center isn't just about the factory tour; it's a destination for culinary exploration. For adults, the Chocolate & Wine Tasting experience is a highlight. This curated event pairs locally sourced wines with handcrafted Jelly Belly confections, offering a sophisticated way to enjoy the brand's flavors. Attendees can savor unique combinations and even purchase their favorite wines afterward. Reddit

Recognizing that not all visitors are of legal drinking age, Jelly Belly thoughtfully provides a Sparkling Cider Tasting for younger guests. This allows children to participate in a similar tasting experience, enjoying sweet pairings with chocolate. It's a great way to make the visit inclusive and enjoyable for the whole family. Reddit

Of course, no visit is complete without indulging in the vast selection at the Jelly Belly retail store. Here, you can find an unparalleled array of jelly bean flavors, from classic favorites to more adventurous options. Beyond beans, the store also stocks a variety of other sweet treats, chocolates, and fudge, making it the perfect place to stock up on goodies or find unique gifts. Reddit

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