
IT'SUGAR American Dream
A three-story candy wonderland at American Dream, featuring thousands of sweets, novelty gifts, and unique attractions like a Guinness World Record ne...
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed

IT'SUGAR American Dream
Best Time
Fewer crowds, more relaxed
Highlights
Must-see attractions
A three-story candy wonderland at American Dream, featuring thousands of sweets, novelty gifts, and unique attractions like a Guinness World Record necklace.
"This place has wide variety of all chocolate candies, and gummy’s .. kids really go crazy looking at different flavors."

👟 Wear Comfy Shoes!
With three levels of candy exploration, comfortable footwear is a must for navigating this sweet wonderland.
📸 Capture the Sweetness
Don't forget your phone or camera! The store's vibrant decor and unique displays are perfect for photos.

Highlights
Discover the most iconic attractions and experiences

Three-Story Candy Wonderland
Entire store
Immerse yourself in a colossal candy store with over 22,000 square feet of sugary delights across three levels.

Guinness World Record Candy Necklace
Display area
Marvel at the mile-long candy necklace, a certified Guinness World Record holder, for a truly unique photo opportunity.

Kosher Candy Section
Designated area
Discover a dedicated section featuring a wide variety of kosher candies and chocolates, catering to specific dietary needs.

Statue of Liberty Entrance
Store entrance
Snap a photo with the impressive Statue of Liberty replica at the entrance, a fun and iconic photo op.
Plans like a pro.
Thinks like you
Planning Your Visit
Prepare for Sweet Overload
Navigating the Candy Kingdom
Best Times
Insider Tips
from TikTok, Instagram & Reddit
👟 Wear Comfy Shoes!
With three levels of candy exploration, comfortable footwear is a must for navigating this sweet wonderland.
📸 Capture the Sweetness
Don't forget your phone or camera! The store's vibrant decor and unique displays are perfect for photos.
💰 Bag Fees Exist
Be aware that a small fee may be charged for bags. Ask before they assume you want one.
⚖️ Weigh Your Options
Candy is priced by weight, so keep an eye on how much you're filling your bag to manage costs.
Tips
from all over the internet
👟 Wear Comfy Shoes!
With three levels of candy exploration, comfortable footwear is a must for navigating this sweet wonderland.
📸 Capture the Sweetness
Don't forget your phone or camera! The store's vibrant decor and unique displays are perfect for photos.
💰 Bag Fees Exist
Be aware that a small fee may be charged for bags. Ask before they assume you want one.
⚖️ Weigh Your Options
Candy is priced by weight, so keep an eye on how much you're filling your bag to manage costs.
🧼 Hygiene Check
Some visitors note that candy jars aren't always supervised. Be mindful of hygiene when selecting treats.
What Travellers Say
Reviews Summary
IT'SUGAR at American Dream is a visually stunning, multi-level candy store offering an immense variety of sweets. Visitors love the sheer scale, unique items like the Guinness World Record necklace, and the fun atmosphere, especially for kids. However, some note concerns about cleanliness in candy bins and mixed customer service experiences, with prices also being on the higher side.
"Conveniently located inside American mall.. fantastic, decorations, and ambience.. just love their entrance, which Statue of Liberty and it’s surely a photo op place . Parking in the small is a big headache and also time-consuming, especially on weekends and peak hours… the mall is slightly away from South Jersey and Central Jersey within an hour drive.. It’s still worth a visit once in six months…
This place has wide variety of all chocolate candies, and gummy’s .. kids really go crazy looking at different flavors of chocolates which you generally don’t get outside.. there are some weird ones too like the urine chocolate.. a slightly pricey, but it’s OK once in a while… service could be better.. billing was quick.. really a nice place to visit if you go to the American dream mall.. good experience overall.. 4 stars . ⭐️⭐️⭐️⭐️"
Raj S
"Good variety of products!
Side note: They charged us for the bag to put our purchase. And I know, it’s probably just a few cents, but I think it’s more polite to ask if you agree with it rather than fin out that they just assumed you did when reviewing the ticket."
Diana Sánchez
"My Kids love love love this place! The bedt candy selection ever...lots of old skool candy - loved our visit today."
Noemi Crespo Rice
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
IT'SUGAR is located within the American Dream mall in East Rutherford, NJ. You can reach the mall via car, with ample parking available (though it can be a headache on weekends). Public transportation options include NJ Transit buses that stop at the mall.
Parking at American Dream can be challenging and time-consuming, especially during peak hours and on weekends. Arriving early or on a weekday is recommended.
Depending on the hotel's proximity, walking might be an option, but the American Dream mall is a large complex. It's best to check the specific location of your accommodation and consider ride-sharing services or public transport for convenience.
NJ Transit buses are a primary public transport option to American Dream. Check their schedules for routes serving the mall from various locations in New Jersey and New York.
As IT'SUGAR is located within the American Dream mall, which is generally accessible, the store itself should accommodate strollers and wheelchairs. However, navigating the three levels might involve elevators.
🎫 🎫 Tickets & Entry
No, IT'SUGAR is a retail store within the American Dream mall, and there is no admission fee to enter. You only pay for the candy and merchandise you purchase.
IT'SUGAR generally follows the operating hours of the American Dream mall. It's best to check the official American Dream website for the most up-to-date hours, as they can vary.
While specific events aren't widely advertised, IT'SUGAR often has seasonal displays and promotions. Following their social media or checking in-store signage is recommended.
Yes, IT'SUGAR typically offers gift cards, which make for a great present for any candy lover. You can usually purchase these in-store or on their website.
There is no entry fee to access the American Dream mall itself. You only pay for attractions, shops, and dining within the mall.
🎫 🍭 Onsite Experience
IT'SUGAR offers an immense variety, including classic candies, novelty sweets, oversized treats, chocolates, gummies, and even some unique flavors like 'urine chocolate.'
Absolutely! IT'SUGAR is a dream destination for kids, with its colorful displays, vast selection, and fun atmosphere. It's a major attraction for families visiting American Dream.
IT'SUGAR at American Dream features a mile-long candy necklace that holds a Guinness World Record.
Reviews on customer service are mixed. Some visitors report quick billing, while others mention rude employees or a lack of attention from staff.
Yes, the store is highly photogenic, from its Statue of Liberty entrance to its massive candy sculptures and displays.
🍽️ 🍽️ Food & Dining
Yes, IT'SUGAR at American Dream has an Oreo Cafe located on the top floor, offering a sweet treat experience centered around Oreo products.
The American Dream mall boasts a vast array of dining options, from fast food to sit-down restaurants, so you'll have plenty of choices before or after your candy shopping.
While it's a candy store, it's generally expected that you purchase candy before consuming it. Some visitors have observed people eating directly from the bins, which is not ideal.
IT'SUGAR can be a bit pricey, with candy often sold by weight. While it's a fun experience, be mindful of your spending.
While the focus is on sugary treats, IT'SUGAR may have a limited selection of sugar-free candies. It's best to check in-store for specific options.
📸 📸 Photography
Yes, photography is generally allowed inside IT'SUGAR. The store's vibrant and unique displays make it a popular spot for photos.
The Statue of Liberty entrance, the Guinness World Record candy necklace, and the colorful candy displays on each level are prime photo opportunities.
For professional photoshoots, it's advisable to contact IT'SUGAR or American Dream management beforehand to inquire about their policies and any potential fees.
While generally permitted, be mindful of other shoppers and avoid blocking aisles. Flash photography might be discouraged in certain areas.
Any device capable of capturing vibrant colors and good detail will work well. A smartphone with a good camera is usually sufficient for most visitors.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Pro-tip for families: Go on a weekday to avoid the biggest crowds and make navigating the store with little ones easier. Be prepared for the 'pick-your-own' candy sections, which can be a highlight but also require supervision to ensure hygiene. Consider setting a budget beforehand, as candy is sold by weight and costs can add up quickly. The Statue of Liberty entrance also provides a fun photo opportunity for the whole family!
🍬 Candy Enthusiasts & Collectors
Insider tip: Explore all three levels thoroughly, as different sections might house unique finds. If you're looking for specific or unusual flavors, this is the place to explore. Be prepared for the pricing, which can be on the higher side, but often justified by the novelty and selection.
📸 Instagrammers & Photo Lovers
Best photo spots: The entrance, the Guinness World Record display, and any of the large, creatively arranged candy displays. The three-story layout also provides different angles and perspectives. Consider visiting during off-peak hours for clearer shots without too many people in the background.
Deep Dives
In-depth insights and expert knowledge
Exploring the Three Levels of Sweetness
Navigating these levels is part of the adventure. You'll find everything from classic nostalgic candies to the latest novelty sweets. Keep an eye out for the impressive candy sculptures and themed sections that make each floor distinct. The Guinness World Record candy necklace is a must-see, often prominently displayed. Remember to wear comfortable shoes, as you'll likely be doing a lot of walking and exploring to take it all in.
Beyond the candy itself, IT'SUGAR also offers a range of apparel, accessories, and novelty gifts, often with a sweet or quirky theme. The Oreo Cafe on the top floor provides a perfect spot to refuel and enjoy some Oreo-themed treats after your candy exploration. This multi-faceted approach ensures there's something for everyone, making it a destination for both serious candy connoisseurs and families looking for a fun outing.
Navigating Crowds and Cleanliness
While the store's visual appeal is undeniable, some reviews point to areas where cleanliness could be improved. Specifically, concerns have been raised about the supervision of candy jars, with some visitors observing people directly handling the sweets. This is something to be aware of, especially if you have young children. Bringing your own hand sanitizer or being extra vigilant when selecting items can help mitigate these concerns.
Despite these potential drawbacks, the overall experience at IT'SUGAR is often described as fun and memorable. The sheer variety and unique offerings make it a worthwhile visit for candy lovers. By planning your visit strategically and being mindful of the store's conditions, you can maximize your enjoyment of this sweet destination.
The Unique Appeal of IT'SUGAR
The inclusion of unique attractions like the Guinness World Record mile-long candy necklace adds an element of novelty and wonder. Furthermore, the store caters to diverse needs with features like a dedicated kosher candy section, demonstrating an effort to be inclusive. The presence of an Oreo Cafe on the top floor further enhances the experience, offering a dedicated space for indulgence and relaxation within the candy wonderland.
This combination of scale, visual spectacle, unique record-holding items, and thoughtful inclusions like the kosher section and cafe, solidifies IT'SUGAR's reputation as more than just a place to buy sweets. It's a destination for entertainment and a celebration of all things sugary, making it a popular stop for visitors to the American Dream mall.






Social
from TikTok, Instagram & Reddit