Hitsville USA - 2007
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Motown Museum (Hitsville USA)

4.7
·6k reviews·Detroit, United States

Step into Hitsville USA, the legendary birthplace of the Motown Sound. Experience Studio A and see memorabilia from music icons.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more intimate feel

CrowdLow
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Hitsville USA - 2007

Motown Museum (Hitsville USA)

Best Time

Weekday mornings

Fewer crowds, more intimate feel

CrowdLow
Highlights

Highlights

Must-see attractions

Step into Hitsville USA, the legendary birthplace of the Motown Sound. Experience Studio A and see memorabilia from music icons.

4.7
(6k reviews)

"Standing in the walls and on the floors of such great legends is a priceless experience."

Vertical photo
TIP

🎯 Book Ahead Online

Tickets sell out fast! Book your Motown Museum tour online in advance to guarantee your spot. :ticket:

🎤 Be Ready to Sing!

The tours are lively and interactive. Don't be shy to sing along and feel the music! :musical_note:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Studio A

Studio A

Original recording studio

Step into the legendary Studio A, where iconic hits by Stevie Wonder, Marvin Gaye, and The Supremes were recorded. Feel the history!

Berry Gordy's Apartment

Berry Gordy's Apartment

Upstairs living quarters

Explore the intimate upstairs apartment where Berry Gordy lived and worked, offering a glimpse into the early days of Motown.

Iconic Memorabilia

Iconic Memorabilia

Throughout the museum

See dazzling costumes, handwritten lyrics, and personal artifacts from Motown's greatest artists. A true music lover's dream.

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Planning Your Visit

Book Tickets in Advance

Tickets for the Motown Museum (Hitsville USA) sell out quickly, especially for tours. It's highly recommended to book your tickets online well in advance of your visit to secure your spot and preferred time slot. Reddit

Embrace the Tour Experience

The Motown Museum experience is primarily guided. Tours are led by passionate guides who bring the history of Hitsville USA to life, making it an immersive and engaging visit. InstagramReddit

Best Times

When
Weekday mornings
Why
Fewer crowds, more intimate feel
Crowd
Low
When
Late afternoons
Why
Tour groups thin out
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Penei is 24 years old btw #lions #nfl #offseason #motown #detroitlions #detroit #oline #trenches #peneisewell #linemen #edit
@motown.football
233.6K likes • 1.3M views

🎯 Book Ahead Online

Tickets sell out fast! Book your Motown Museum tour online in advance to guarantee your spot. Reddit :ticket:

🎤 Be Ready to Sing!

The tours are lively and interactive. Don't be shy to sing along and feel the music! Instagram :musical_note:

#viral #fyp #motowntayy #detroit #funnytiktok
@humbletayshawn
116.4K likes • 484.5K views
Hitsville U.S.A. 🎶 The birthplace of the Motown Sound. In 1959, Berry Gordy borrowed $800 from his family, bought the house at 2648 West Grand Boulevard, and laid the foundation for what would become Motown. From Studio A to the upstairs apartment, every inch of the Motown Museum tells the story of legends like The Supremes, Stevie Wonder, Marvin Gaye, and many more. Now the @motownmuseum is gea...
rawdetroit
997 likes • 18.3K views

🚶‍♀️ Wear Comfy Shoes

You'll be on your feet for the guided tour, so comfortable footwear is a must. Reddit :athletic_shoe:

📸 Capture the Memories

While photos are allowed, be mindful of your guide and fellow visitors. Instagram :camerawithflash:

The cast of “The Wiz” is here in Detroit and stopped by Motown Museum for a special panel discussion with our Hitsville NEXT artists and camp students. This impromptu moment of the incredibly talented cast singing “Ease On Down The Road” was magical🪄 Thank you to the cast and @broadwayindetroit!
hitsvillenext
2.2K likes • 32.7K views

Tips

from all over the internet

🎯 Book Ahead Online

Tickets sell out fast! Book your Motown Museum tour online in advance to guarantee your spot. Reddit :ticket:

🎤 Be Ready to Sing!

The tours are lively and interactive. Don't be shy to sing along and feel the music! Instagram :musical_note:

🚶‍♀️ Wear Comfy Shoes

You'll be on your feet for the guided tour, so comfortable footwear is a must. Reddit :athletic_shoe:

📸 Capture the Memories

While photos are allowed, be mindful of your guide and fellow visitors. Instagram :camerawithflash:

What Travellers Say

4.7
(6k reviews)

Reviews Summary

Visitors consistently praise the Motown Museum for its immersive and inspiring experience, highlighting the passionate guides and the chance to stand in the legendary Studio A. Many describe it as a deeply meaningful visit, bringing back cherished memories and offering a profound connection to music history. While the tours are highly regarded, some note that tickets sell out quickly, emphasizing the need for advance booking.

"I literally couldn’t tell you the awe I was in finally going here. I absolutely love and adore soul and blues, and coming here myself (despite the location being local) was in the works for a long time. Firstly, phenomenal museum; I recommend getting your tickets in advance and then showing up for your tour. The tour is lead by one person usually, and you’re in a larger group. So there’s really no pressure to the visit. You’ll learn some neat little facts about Motown Records and see some of the coolest memorabilia ever. You walk in the studios, basically as they were during the peak of Motowns musical presence in Detroit. If you’re reluctant to go, don’t be! Genuinely one of the best hours spent."

Christian P

"This was a great experience and my first stop during my visit to Detroit from Atlanta, Ga. This is a bucket list item I have been able to check off my list and a so glad it was an amazing experience. To stand in the walls and on the floors of such great legends, is a priceless experience. Our tour guide Aaron was ABSOLUTELY AMAZING!!! He has a great voice on him as well. He is the best of the best for sure!"

Tiffany Hickman

"This is literally one of my top three favorite museums in the entire country. It was so meaningful, not only to trace the history of music in Detroit, but to see how the producers created such a culture of mentoring and guiding musicians through the entire process. It was inspiring on so many levels, and you will not go go home without singing your soul out. I’m thrilled that they will have a new and improved space to tell an amazing story."

Christine Ruth

What People Like

Passionate and knowledgeable guides
Historic Studio A experience
Inspiring music history

What People Dislike

Tickets sell out quickly

Frequently Asked Questions

🚇 🗺️ Getting There

The Motown Museum, also known as Hitsville USA, is located at 2648 West Grand Boulevard, Detroit, MI 48208. It's easily accessible by car, and ride-sharing services are a popular option for visitors. Public transportation is also available, though routes and schedules may vary. TikTokInstagram

Parking can be limited, especially during peak times. It's advisable to arrive a little early if you're driving or consider using ride-sharing services for convenience. Instagram

Yes, visitors from Canada can easily reach the Motown Museum. It's a short drive from Windsor, Ontario, across the border. Ensure you have the necessary travel documents. Instagram

Many visitors opt for ride-sharing services like Uber or Lyft for a direct and convenient trip to Hitsville USA. Driving yourself is also an option, but be prepared for potential parking challenges. Instagram

The museum is housed in historic buildings, which can present accessibility challenges. It's best to contact the museum directly to inquire about specific accessibility accommodations. Reddit

🎫 🎫 Tickets & Entry

Ticket prices can vary, but it's essential to check the official Motown Museum website for the most up-to-date pricing and to purchase tickets. Booking in advance is strongly recommended as tours often sell out. Reddit

Yes, it is highly recommended to buy tickets in advance. The Motown Museum is a popular attraction, and tours frequently sell out, especially on weekends and holidays. Reddit

Opening hours can vary seasonally and may be subject to change. Always check the official Motown Museum website for the most current operating hours before your visit. Reddit

While it's sometimes possible to get same-day tickets if available, it's not guaranteed. To avoid disappointment, booking your tickets online in advance is the safest bet. Reddit

Your ticket typically includes a guided tour of the historic Hitsville U.S.A. buildings, including Studio A and Berry Gordy's apartment, along with access to exhibits and memorabilia. InstagramReddit

🎫 🧭 Onsite Experience

The tour is led by a knowledgeable guide who shares stories and insights into the history of Motown. You'll walk through the original buildings, including Studio A, and see incredible memorabilia. Expect to sing along! InstagramReddit+1

A typical guided tour of the Motown Museum lasts approximately one hour. This allows ample time to see the key exhibits and hear the fascinating stories. Reddit

Photography is generally permitted inside the Motown Museum, but it's important to be respectful of the guides and other visitors. Some areas might have restrictions, so always follow the guide's instructions. Instagram

Yes, the Motown Museum can be a fun and educational experience for children, especially those interested in music history. The engaging tours and vibrant stories often captivate younger audiences. Instagram

You'll find a rich collection of memorabilia, including costumes worn by legendary artists, handwritten lyrics, gold records, and personal items. The museum also showcases the history of Motown's impact on music and culture. InstagramReddit

🍽️ 🍽️ Food & Dining

Yes, the area around the Motown Museum has various dining options, from casual eateries to more upscale restaurants. You can find diverse cuisines to suit your taste. TikTok

Generally, food and drinks are not permitted inside the historic buildings of the Motown Museum to preserve the exhibits. There may be designated areas for refreshments. TikTok

Detroit offers a unique culinary scene. You might find classic American diners, soul food, and even some innovative fusion restaurants. Ethiopian-Detroit pizza is a unique local blend. TikTok

Yes, you can find several cafes and coffee shops in the vicinity of Hitsville USA, perfect for a quick coffee or a light snack before or after your museum visit. TikTok

Many visitors enjoy exploring the diverse culinary landscape of Detroit. Consider trying local favorites for a true taste of the city after your museum experience. TikTok

📸 📸 Photography

Yes, photography is generally allowed inside the Motown Museum. However, always be respectful of the guides and other visitors, and follow any specific signage regarding photo restrictions in certain areas. Instagram

The exterior of the iconic Hitsville U.S.A. house is a must-have photo. Inside, Studio A and displays of artist memorabilia offer fantastic photo opportunities. Instagram+1

While generally permitted, avoid using flash photography in certain areas to protect delicate artifacts. Always listen to your tour guide for any specific instructions. Instagram

Video recording policies can vary. It's best to check with your tour guide or museum staff regarding video recording permissions to ensure you're following the rules. Instagram

Visitors often capture photos of the historic Hitsville USA house, the interior of Studio A, iconic costumes, and displays of legendary artists' personal items. Instagram+1

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Motown Museum offers an engaging experience for families. The guided tours are lively and interactive, often featuring sing-alongs that kids can enjoy. The stories of legendary artists and the vibrant atmosphere can capture the imagination of younger visitors. InstagramReddit

Consider booking tours during less crowded times, like weekday mornings, to ensure a more comfortable experience for children. The museum's focus on music history can be a fun and educational way to introduce kids to iconic artists and a significant part of American culture. Instagram

🎶 Music Enthusiasts & History Buffs

For true music lovers and history buffs, the Motown Museum is an absolute pilgrimage. Stepping into Studio A, where legends recorded, and seeing authentic memorabilia is an unparalleled experience. The guided tours provide deep insights into the creative process and the business acumen behind Motown's success. InstagramReddit+1

Prepare to be inspired by the stories of innovation, artistry, and cultural impact. The museum offers a tangible connection to a pivotal era in music history, making it a must-visit for anyone passionate about soul, R&B, and the evolution of popular music. Instagram+1

✈️ Day-Trippers from Nearby Cities

If you're visiting Detroit for a day trip from cities like Cleveland or Toronto, the Motown Museum is a highly recommended stop. It's conveniently located and offers a concentrated dose of music history and cultural significance. Instagram

Given its popularity, booking tickets in advance is crucial for day-trippers to ensure you can fit the tour into your schedule. The one-hour tour is perfect for a packed itinerary, allowing you to experience a significant piece of Detroit's heritage without taking up your entire day. Reddit

Deep Dives

In-depth insights and expert knowledge

The Birthplace of a Sound: Hitsville USA

The Motown Museum, famously known as Hitsville U.S.A., is more than just a museum; it's the actual birthplace of the Motown sound. Founded by Berry Gordy Jr. in 1959, this modest house at 2648 West Grand Boulevard in Detroit became the epicenter of a musical revolution. Gordy's vision was to create a record label that produced music with broad appeal, crossing racial barriers and influencing popular culture worldwide. Instagram

From this unassuming location, Gordy and his team cultivated a roster of legendary artists including Stevie Wonder, Marvin Gaye, Diana Ross & The Supremes, The Temptations, and Smokey Robinson & The Miracles. The museum preserves the original recording studios, offices, and living quarters, allowing visitors to step back in time and feel the creative energy that emanated from these walls. The intimate setting of Studio A, where countless hits were laid down, is a particularly powerful experience for music enthusiasts. InstagramReddit

The legacy of Hitsville U.S.A. extends beyond the music itself. It represents a significant chapter in American history, showcasing the power of entrepreneurship, artistic collaboration, and the profound impact of music on society. The museum's ongoing expansion aims to further preserve and share this incredible story for generations to come. Instagram+1

The Motown Tour Experience: More Than Just a Museum

Visiting the Motown Museum is an immersive journey, primarily experienced through guided tours. These tours are led by passionate and knowledgeable guides who bring the history of Motown to life with captivating stories and personal anecdotes. Unlike a typical self-guided museum visit, the tour format fosters a sense of community and shared discovery among visitors. InstagramReddit

During the tour, you'll walk through the very rooms where musical magic happened, including the iconic Studio A, Berry Gordy's apartment, and the administrative offices. The guides often encourage interaction, sharing fun facts and even leading sing-alongs, making the experience lively and memorable. Many visitors rave about the guides' enthusiasm and deep knowledge, highlighting them as a key part of the museum's appeal. InstagramReddit

The guided nature of the tour ensures that you get the most out of your visit, understanding the context and significance of the artifacts and spaces. It's a chance to not just see history, but to feel it, making it a truly unforgettable experience for music lovers and history buffs alike. InstagramReddit

Beyond the Music: Motown's Cultural Impact

The Motown Museum celebrates not only the incredible music that emerged from Hitsville U.S.A. but also its profound cultural impact. Motown Records was a pioneer in breaking down racial barriers in the music industry and beyond. The label's success demonstrated the power of Black artists and entrepreneurs on a global scale, influencing fashion, social attitudes, and the broader American landscape. Instagram+1

Berry Gordy's philosophy of creating 'The Sound of Young America' resonated with audiences of all backgrounds, proving that music could unite people. The museum highlights how Motown artists became cultural ambassadors, shaping perceptions and fostering a sense of pride and identity. The stories shared within the museum often touch upon themes of perseverance, talent, and the creation of a unique artistic community. Instagram+1

Today, the Motown Museum continues to inspire, serving as a testament to the enduring power of music and the significant contributions of Motown to American culture. It's a place where visitors can connect with a pivotal era in music history and understand its lasting influence. Instagram+1

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