
Braselton Brothers Store Building The 1904
A beautifully restored historic building in downtown Braselton, housing unique shops, a beloved bakery, and a craft beer tap room.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Vibrant atmosphere, shops open

Braselton Brothers Store Building The 1904
Best Time
Vibrant atmosphere, shops open
Highlights
Must-see attractions
A beautifully restored historic building in downtown Braselton, housing unique shops, a beloved bakery, and a craft beer tap room.
"A well preserved and restored old building with lots of interesting history. Great bakery inside!"

Bring Your Own Bites! 🍔
Flourish Tap Room lets you bring food from anywhere to enjoy with your drinks. Perfect for a picnic vibe!
Explore All the Shops! 🛍️
Don't just peek in one place; wander through all the unique local businesses inside.

Highlights
Discover the most iconic attractions and experiences

Sugar n' Proof Bakery
Inside The 1904
Indulge in freshly baked pastries, cakes, cookies, and unique treats like Knafeh Chocolate Cheesecake. A sweet escape!

Flourish Tap Room
Inside The 1904
Enjoy a craft beer flight or your favorite brew. You can even bring your own food to enjoy with your drinks!

Historic Exhibits
Inside The 1904
Step back in time with fascinating historical displays showcasing the building's rich past as the Braselton Brothers Store.

Local Shops
Inside The 1904
Discover a curated collection of local shops offering unique finds, from comic books to artisanal goods.
Plans like a pro.
Thinks like you
Planning Your Visit
Discover Downtown Braselton's Charm
Uncover Hidden Treasures
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Bring Your Own Bites! 🍔
Flourish Tap Room lets you bring food from anywhere to enjoy with your drinks. Perfect for a picnic vibe!
Explore All the Shops! 🛍️
Don't just peek in one place; wander through all the unique local businesses inside.
Sweet Treats Galore! 🍰
Sugar n' Proof Bakery is a must-visit for delicious cakes, cookies, and unique creations.
Check for Events 🎉
The 1904 sometimes hosts events, adding to the lively atmosphere. Keep an eye out!
Tips
from all over the internet
Bring Your Own Bites! 🍔
Flourish Tap Room lets you bring food from anywhere to enjoy with your drinks. Perfect for a picnic vibe!
Explore All the Shops! 🛍️
Don't just peek in one place; wander through all the unique local businesses inside.
Sweet Treats Galore! 🍰
Sugar n' Proof Bakery is a must-visit for delicious cakes, cookies, and unique creations.
Check for Events 🎉
The 1904 sometimes hosts events, adding to the lively atmosphere. Keep an eye out!
Great for Beer Lovers 🍻
The Flourish Tap Room offers a great selection of craft beers and friendly service.
What Travellers Say
Reviews Summary
Visitors praise The 1904 for its beautifully preserved historic building, which now houses a vibrant collection of local shops and eateries. The Sugar n' Proof Bakery and Flourish Tap Room are frequently highlighted as standout attractions. Some guests feel the building's marketing could better showcase its offerings from the outside.
"The owners of the 1904 have done a great job at preserving and refurbishing the old Braselton store in Braselton, Georgia. I was in the store a number of times before it and the town were sold, and enjoy seeing the store preserved, with interesting historical exhibits, as a welcome center for the town, attached to shops, bakeries, places to eat.
A lot of small towns allow their history to be obliterated as big changes like the store anchoring a town are made. Braselton and its developers deserve commendation for preserving a big part of the town's history through the 1904."
William Lindsey
"The 1904 building is cool and a great place with a bunch of local shops. By far Rebar is the best place in the 1904 building! Grab you some Sammys and drink!!"
Jeffrey Stone
"My wife and I made our first visit to the "Flourish Tap Room" at 'The 1904'. The flight option for four beers was excellent. We were able to select our favorites. The prices were reasonable. The staff was VERY friendly and helpful. All of them, including the owner/manager, went "above and beyond" to ensure that we enjoyed their establishment.
Be aware that they DO NOT serve food but you can BRING YOUR OWN food (from any source) with you and can eat it there while enjoying their beverages. We will take advantage of that option for our future visits because we will DEFINITELY return!"
Steve Calloway
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The 1904 Braselton Brothers Store Building is located in downtown Braselton, Georgia. It's easily accessible by car, with parking available nearby. Many visitors find it a pleasant drive through the charming town.
Yes, there is typically parking available in the vicinity of downtown Braselton. Street parking and nearby lots are usually sufficient for visitors exploring the area.
If you are already in downtown Braselton, The 1904 is very walkable. It's centrally located and easy to reach on foot from other shops and restaurants in the immediate area.
Downtown Braselton is quite walkable, especially the area around The 1904. For exploring further afield, a car is recommended. Many visitors enjoy strolling between the shops and eateries.
Public transport options directly to Braselton can be limited. Most visitors arrive by car, as it offers the most flexibility for exploring the town and surrounding areas.
🎫 🎫 Tickets & Entry
No, there are no tickets required to enter The 1904 building. It's a public space housing various shops and establishments, so you can freely explore the common areas.
The opening hours can vary as The 1904 houses multiple businesses. Generally, shops are open during typical business hours, often from late morning to early evening, with some extending into the weekend. It's best to check the individual business hours if you have a specific shop in mind.
The historic exhibits within The 1904 are typically free to view as part of the building's preservation efforts. You can explore them as you wander through the common areas.
While Flourish Tap Room is a popular spot, reservations are not typically required. It operates on a first-come, first-served basis, though they can accommodate groups.
The 1904 building may host special events or have occasional historical talks. It's advisable to check local event listings or the town's community pages for any upcoming happenings.
🎫 🛍️ Onsite Experience
The 1904 houses a variety of unique local shops, including the popular Sugar n' Proof Bakery, Flourish Tap Room, a comic book store, and other artisanal boutiques.
You can explore the historic building, browse local shops, enjoy delicious treats from the bakery, and relax with a craft beer at the tap room. It's a great place to spend a few hours discovering local gems.
The main areas of The 1904 building are generally accessible. However, as it's a historic building, some older sections or specific shop layouts might have minor limitations. It's always a good idea to ask staff if you have specific accessibility concerns.
Yes, you are welcome to take photos inside The 1904 to capture the historic ambiance and your discoveries. However, always be mindful of other visitors and the businesses operating within the building.
The vibe is a blend of historic charm and modern local business. It's described as a unique place with interesting history and a relaxed atmosphere, perfect for a casual outing.
🍽️ 🍰 Food & Dining
The main food destination is Sugar n' Proof Bakery, offering a delightful array of cakes, cookies, pastries, and more. The Flourish Tap Room allows you to bring your own food from any source to enjoy with your beverages.
No, Flourish Tap Room does not serve food. However, they encourage patrons to bring their own food from outside to enjoy while sampling their craft beers.
Visitors rave about their cakes, cookies, and pastries. Unique items like Knafeh Chocolate Cheesecake have also been highlighted as delicious creations.
Yes, downtown Braselton has several other dining options within walking distance, offering a variety of cuisines to complement your visit to The 1904.
Prices at Sugar n' Proof Bakery are typical for a specialty bakery. The Flourish Tap Room is noted for having reasonable prices for its craft beer selection.
📸 📸 Photography
The exterior of the historic building offers a charming backdrop. Inside, the bakery displays and the tap room's ambiance provide great photo opportunities. Look for interesting architectural details and the vibrant displays of baked goods.
For casual personal photos, it's generally fine. However, for professional photoshoots, it's always best to contact the management of The 1904 or the individual businesses to inquire about their policies and any potential fees.
Food photography of the bakery's creations is very popular, as seen on TikTok. Architectural shots of the historic building and lifestyle photos enjoying the tap room are also common.
While general photography is allowed, be respectful of other patrons and the businesses. Avoid intrusive photography, especially in the shops, and always ask permission if you're unsure.
Late afternoon light can be beautiful on the exterior of the building. Inside, the lighting varies by shop, but the bakery often has good natural light during operating hours.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider making a stop at the Flourish Tap Room where kids can enjoy a soda or juice while parents sample a craft beer. Remember, you can bring your own food, making it easy to cater to picky eaters. The overall atmosphere is relaxed, making it a comfortable place for families to spend a few hours browsing and enjoying local offerings.
🍻 Craft Beer Enthusiasts
What sets Flourish apart is their unique policy of allowing patrons to bring their own food. This means you can pair your favorite brews with delicious bites from Sugar n' Proof Bakery or any other restaurant in town, creating a personalized tasting experience. The reasonable prices also make it an attractive spot for enjoying quality beverages.
🛍️ Shoppers & Explorers
Take your time to wander through each establishment. You might find anything from artisanal crafts to specialty baked goods. The building itself, with its preserved history, adds an extra layer of charm to the shopping experience, making it more than just a retail stop but a journey through Braselton's past and present.
Deep Dives
In-depth insights and expert knowledge
The History of The 1904 Braselton Brothers Store
Inside, you'll find not just shops and eateries, but also interesting historical exhibits that offer a glimpse into the store's past. These displays help visitors connect with the building's heritage, understanding its role in shaping Braselton. The careful restoration allows the building to serve a dual purpose: a vibrant hub for modern businesses and a living museum of local history.
This preservation effort is particularly noteworthy in small towns where historic buildings can sometimes be lost to development. The 1904 stands as a testament to thoughtful urban renewal, demonstrating how a historic structure can be revitalized to become a focal point for community engagement and tourism. It’s a place where the past and present coexist harmoniously.
A Culinary Journey Through The 1904
Complementing the sweet offerings is the Flourish Tap Room, a relaxed bar that has garnered praise for its friendly staff and reasonable prices. A unique aspect of Flourish is their policy allowing patrons to bring their own food from any source to enjoy with their beverages. This makes it an ideal spot to pair a craft beer with treats from the bakery or another local eatery.
While The 1904 doesn't have a traditional sit-down restaurant, the combination of Sugar n' Proof Bakery and Flourish Tap Room provides a satisfying culinary experience. Visitors can enjoy a sweet treat and a drink, or create their own personalized dining experience by bringing in their favorite takeout. It’s a flexible and enjoyable approach to dining within a historic setting.
Navigating The 1904: Shops and Experiences
Beyond shopping, the building offers distinct experiences. The Sugar n' Proof Bakery is a major draw, offering a tempting array of baked goods that are frequently featured on social media. For those looking to unwind, the Flourish Tap Room provides a chill atmosphere to enjoy craft beers, with the added bonus of being able to bring in your own food. This blend of retail therapy and leisure activities ensures there's something to engage every visitor.
Some visitors note that the marketing for The 1904 could be clearer, as the exterior might not fully convey the bustling activity within. However, once inside, the experience is consistently described as enjoyable and rewarding, with many recommending exploring all the different businesses to fully appreciate what the building has to offer.




Social
from TikTok, Instagram & Reddit