Braselton Brothers Store Building (The 1904) - Image 1
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Braselton Brothers Store Building The 1904

4.4
·37 reviews·Braselton, United States

A beautifully restored historic building in downtown Braselton, housing unique shops, a beloved bakery, and a craft beer tap room.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekend Afternoons

Vibrant atmosphere, shops open

CrowdMedium
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Braselton Brothers Store Building (The 1904) - Image 1

Braselton Brothers Store Building The 1904

Best Time

Weekend Afternoons

Vibrant atmosphere, shops open

CrowdMedium

Highlights

Must-see attractions

A beautifully restored historic building in downtown Braselton, housing unique shops, a beloved bakery, and a craft beer tap room.

4.4
(37 reviews)

"A well preserved and restored old building with lots of interesting history. Great bakery inside!"

Vertical photo
TIP

Bring Your Own Bites! 🍔

Flourish Tap Room lets you bring food from anywhere to enjoy with your drinks. Perfect for a picnic vibe!

Explore All the Shops! 🛍️

Don't just peek in one place; wander through all the unique local businesses inside.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Sugar n' Proof Bakery

Sugar n' Proof Bakery

Inside The 1904

Indulge in freshly baked pastries, cakes, cookies, and unique treats like Knafeh Chocolate Cheesecake. A sweet escape!

Flourish Tap Room

Flourish Tap Room

Inside The 1904

Enjoy a craft beer flight or your favorite brew. You can even bring your own food to enjoy with your drinks!

Historic Exhibits

Historic Exhibits

Inside The 1904

Step back in time with fascinating historical displays showcasing the building's rich past as the Braselton Brothers Store.

Local Shops

Local Shops

Inside The 1904

Discover a curated collection of local shops offering unique finds, from comic books to artisanal goods.

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Planning Your Visit

Discover Downtown Braselton's Charm

The 1904 Braselton Brothers Store Building is a beautifully restored historic gem. Explore unique shops, a delightful bakery, and a chill bar. It's a perfect spot to soak in local history and enjoy a relaxed atmosphere.

Uncover Hidden Treasures

Don't let the exterior fool you; the 1904 building is packed with local businesses. From delicious baked goods to craft beers and comic books, there's something for everyone. Plan to spend a few hours exploring all the nooks and crannies.

Best Times

When
Weekend Afternoons
Why
Vibrant atmosphere, shops open
Crowd
Medium
When
Weekday Mornings
Why
Quieter exploration, fresh bakes
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

Come on in! Sugar n’ Proof Bakery #braseltonbakery #braseltonbaker #sugarnproof #sugarnproofgoodies #yummy #sugarnproofbakery #delicious #downtownbraselton #the1904braselton #danish #scones #cinnamoroll #cookies #cakelovers #happy #tart #pie #deliciousbakery #fyp #freshbaked
@sugarnproof
36 likes • 957 views

Bring Your Own Bites! 🍔

Flourish Tap Room lets you bring food from anywhere to enjoy with your drinks. Perfect for a picnic vibe! Reddit

Explore All the Shops! 🛍️

Don't just peek in one place; wander through all the unique local businesses inside. Reddit

Knafeh Chocolate Cheesecake. #knafeh #knafehchocolate #cheesecake #cheesecakelovers #braseltonbakery #braseltonbaker #sugarnproof #sugarnproofgoodies #sugarnproofbakery #yummy #delicious #the1904braselton #chocolate #chocolatebar #creamy #knafehchocolatebar
@sugarnproof
27 likes • 689 views
Wow! We ate some fun and delicious creations in 2024. Wonder 💭 what creations are to come in 2025. Here are a few of our favorite bites. #bye2024 #sugarnproof #sugarnproofbakery #braseltonbaker #yummy #delicious #braseltonbakery #the1904braselton #cakelover #cookielover #baker #lovetoeat #letseat
@sugarnproof
66 likes • 1.1K views

Sweet Treats Galore! 🍰

Sugar n' Proof Bakery is a must-visit for delicious cakes, cookies, and unique creations. TikTok+1

Check for Events 🎉

The 1904 sometimes hosts events, adding to the lively atmosphere. Keep an eye out!

Tips

from all over the internet

Bring Your Own Bites! 🍔

Flourish Tap Room lets you bring food from anywhere to enjoy with your drinks. Perfect for a picnic vibe! Reddit

Explore All the Shops! 🛍️

Don't just peek in one place; wander through all the unique local businesses inside. Reddit

Sweet Treats Galore! 🍰

Sugar n' Proof Bakery is a must-visit for delicious cakes, cookies, and unique creations. TikTok+1

Check for Events 🎉

The 1904 sometimes hosts events, adding to the lively atmosphere. Keep an eye out!

Great for Beer Lovers 🍻

The Flourish Tap Room offers a great selection of craft beers and friendly service. Reddit

What Travellers Say

4.4
(37 reviews)

Reviews Summary

Visitors praise The 1904 for its beautifully preserved historic building, which now houses a vibrant collection of local shops and eateries. The Sugar n' Proof Bakery and Flourish Tap Room are frequently highlighted as standout attractions. Some guests feel the building's marketing could better showcase its offerings from the outside.

"The owners of the 1904 have done a great job at preserving and refurbishing the old Braselton store in Braselton, Georgia. I was in the store a number of times before it and the town were sold, and enjoy seeing the store preserved, with interesting historical exhibits, as a welcome center for the town, attached to shops, bakeries, places to eat.

A lot of small towns allow their history to be obliterated as big changes like the store anchoring a town are made. Braselton and its developers deserve commendation for preserving a big part of the town's history through the 1904."

William Lindsey

"The 1904 building is cool and a great place with a bunch of local shops. By far Rebar is the best place in the 1904 building! Grab you some Sammys and drink!!"

Jeffrey Stone

"My wife and I made our first visit to the "Flourish Tap Room" at 'The 1904'. The flight option for four beers was excellent. We were able to select our favorites. The prices were reasonable. The staff was VERY friendly and helpful. All of them, including the owner/manager, went "above and beyond" to ensure that we enjoyed their establishment.

Be aware that they DO NOT serve food but you can BRING YOUR OWN food (from any source) with you and can eat it there while enjoying their beverages. We will take advantage of that option for our future visits because we will DEFINITELY return!"

Steve Calloway

What People Like

Beautifully restored historic building
Unique local shops
Delicious bakery treats

What People Dislike

Marketing could be clearer

Frequently Asked Questions

🚇 🗺️ Getting There

The 1904 Braselton Brothers Store Building is located in downtown Braselton, Georgia. It's easily accessible by car, with parking available nearby. Many visitors find it a pleasant drive through the charming town.

Yes, there is typically parking available in the vicinity of downtown Braselton. Street parking and nearby lots are usually sufficient for visitors exploring the area.

If you are already in downtown Braselton, The 1904 is very walkable. It's centrally located and easy to reach on foot from other shops and restaurants in the immediate area.

Downtown Braselton is quite walkable, especially the area around The 1904. For exploring further afield, a car is recommended. Many visitors enjoy strolling between the shops and eateries.

Public transport options directly to Braselton can be limited. Most visitors arrive by car, as it offers the most flexibility for exploring the town and surrounding areas.

🎫 🎫 Tickets & Entry

No, there are no tickets required to enter The 1904 building. It's a public space housing various shops and establishments, so you can freely explore the common areas.

The opening hours can vary as The 1904 houses multiple businesses. Generally, shops are open during typical business hours, often from late morning to early evening, with some extending into the weekend. It's best to check the individual business hours if you have a specific shop in mind.

The historic exhibits within The 1904 are typically free to view as part of the building's preservation efforts. You can explore them as you wander through the common areas.

While Flourish Tap Room is a popular spot, reservations are not typically required. It operates on a first-come, first-served basis, though they can accommodate groups. Reddit

The 1904 building may host special events or have occasional historical talks. It's advisable to check local event listings or the town's community pages for any upcoming happenings.

🎫 🛍️ Onsite Experience

The 1904 houses a variety of unique local shops, including the popular Sugar n' Proof Bakery, Flourish Tap Room, a comic book store, and other artisanal boutiques. TikTokReddit

You can explore the historic building, browse local shops, enjoy delicious treats from the bakery, and relax with a craft beer at the tap room. It's a great place to spend a few hours discovering local gems. Reddit

The main areas of The 1904 building are generally accessible. However, as it's a historic building, some older sections or specific shop layouts might have minor limitations. It's always a good idea to ask staff if you have specific accessibility concerns.

Yes, you are welcome to take photos inside The 1904 to capture the historic ambiance and your discoveries. However, always be mindful of other visitors and the businesses operating within the building.

The vibe is a blend of historic charm and modern local business. It's described as a unique place with interesting history and a relaxed atmosphere, perfect for a casual outing. Reddit

🍽️ 🍰 Food & Dining

The main food destination is Sugar n' Proof Bakery, offering a delightful array of cakes, cookies, pastries, and more. TikTok+1 The Flourish Tap Room allows you to bring your own food from any source to enjoy with your beverages. Reddit

No, Flourish Tap Room does not serve food. However, they encourage patrons to bring their own food from outside to enjoy while sampling their craft beers. Reddit

Visitors rave about their cakes, cookies, and pastries. Unique items like Knafeh Chocolate Cheesecake have also been highlighted as delicious creations. TikTok+2

Yes, downtown Braselton has several other dining options within walking distance, offering a variety of cuisines to complement your visit to The 1904.

Prices at Sugar n' Proof Bakery are typical for a specialty bakery. The Flourish Tap Room is noted for having reasonable prices for its craft beer selection. Reddit

📸 📸 Photography

The exterior of the historic building offers a charming backdrop. Inside, the bakery displays and the tap room's ambiance provide great photo opportunities. Look for interesting architectural details and the vibrant displays of baked goods. TikTok

For casual personal photos, it's generally fine. However, for professional photoshoots, it's always best to contact the management of The 1904 or the individual businesses to inquire about their policies and any potential fees.

Food photography of the bakery's creations is very popular, as seen on TikTok. TikTok+1 Architectural shots of the historic building and lifestyle photos enjoying the tap room are also common.

While general photography is allowed, be respectful of other patrons and the businesses. Avoid intrusive photography, especially in the shops, and always ask permission if you're unsure.

Late afternoon light can be beautiful on the exterior of the building. Inside, the lighting varies by shop, but the bakery often has good natural light during operating hours. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The 1904 Braselton Brothers Store Building offers a fun outing for families. Kids will likely enjoy the Sugar n' Proof Bakery for its colorful and delicious treats. TikTok+1 The presence of a comic book store can also be a big hit with younger visitors. While there aren't dedicated play areas, the exploration of different shops and the historic exhibits can keep children engaged.

Consider making a stop at the Flourish Tap Room where kids can enjoy a soda or juice while parents sample a craft beer. Remember, you can bring your own food, making it easy to cater to picky eaters. The overall atmosphere is relaxed, making it a comfortable place for families to spend a few hours browsing and enjoying local offerings.

🍻 Craft Beer Enthusiasts

For craft beer lovers, the Flourish Tap Room within The 1904 is a must-visit. They offer an excellent selection of craft beers, with a popular flight option that allows you to sample four different brews. Reddit The staff is consistently praised for being friendly and helpful, enhancing the overall experience. Reddit

What sets Flourish apart is their unique policy of allowing patrons to bring their own food. This means you can pair your favorite brews with delicious bites from Sugar n' Proof Bakery or any other restaurant in town, creating a personalized tasting experience. The reasonable prices also make it an attractive spot for enjoying quality beverages.

🛍️ Shoppers & Explorers

The 1904 building is a treasure trove for those who love to discover unique local shops. It houses a curated collection of boutiques, including a popular bakery and a comic book store, offering a diverse range of products. Reddit Visitors often highlight the joy of exploring all the different businesses within the historic structure, finding hidden gems and supporting local artisans. Reddit

Take your time to wander through each establishment. You might find anything from artisanal crafts to specialty baked goods. The building itself, with its preserved history, adds an extra layer of charm to the shopping experience, making it more than just a retail stop but a journey through Braselton's past and present.

Deep Dives

In-depth insights and expert knowledge

The History of The 1904 Braselton Brothers Store

The building known as 'The 1904' is a significant piece of Braselton's history, originally serving as the Braselton Brothers Store. This establishment was a cornerstone of the community, reflecting a bygone era of commerce and local enterprise. The owners have commendably focused on preserving and refurbishing this historic structure, ensuring its legacy continues to be appreciated by visitors and locals alike. Reddit

Inside, you'll find not just shops and eateries, but also interesting historical exhibits that offer a glimpse into the store's past. These displays help visitors connect with the building's heritage, understanding its role in shaping Braselton. The careful restoration allows the building to serve a dual purpose: a vibrant hub for modern businesses and a living museum of local history. Reddit

This preservation effort is particularly noteworthy in small towns where historic buildings can sometimes be lost to development. The 1904 stands as a testament to thoughtful urban renewal, demonstrating how a historic structure can be revitalized to become a focal point for community engagement and tourism. It’s a place where the past and present coexist harmoniously. Reddit

A Culinary Journey Through The 1904

The 1904 building is a delightful destination for food lovers, primarily thanks to the Sugar n' Proof Bakery. This popular spot is renowned for its deliciously crafted cakes, cookies, and pastries. TikTok videos frequently showcase their tempting creations, including unique items like Knafeh Chocolate Cheesecake, highlighting the bakery's commitment to both classic and innovative treats. TikTok+2

Complementing the sweet offerings is the Flourish Tap Room, a relaxed bar that has garnered praise for its friendly staff and reasonable prices. A unique aspect of Flourish is their policy allowing patrons to bring their own food from any source to enjoy with their beverages. This makes it an ideal spot to pair a craft beer with treats from the bakery or another local eatery. Reddit

While The 1904 doesn't have a traditional sit-down restaurant, the combination of Sugar n' Proof Bakery and Flourish Tap Room provides a satisfying culinary experience. Visitors can enjoy a sweet treat and a drink, or create their own personalized dining experience by bringing in their favorite takeout. It’s a flexible and enjoyable approach to dining within a historic setting. Reddit

Navigating The 1904: Shops and Experiences

The 1904 building is more than just a historic site; it's a vibrant marketplace featuring a collection of unique local shops. Visitors often express surprise at the variety of businesses housed within its walls, ranging from a popular bakery to a comic book store and other artisanal boutiques. Reddit This makes it a fantastic place to discover one-of-a-kind items and support local entrepreneurs. Reddit

Beyond shopping, the building offers distinct experiences. The Sugar n' Proof Bakery is a major draw, offering a tempting array of baked goods that are frequently featured on social media. TikTok+1 For those looking to unwind, the Flourish Tap Room provides a chill atmosphere to enjoy craft beers, with the added bonus of being able to bring in your own food. Reddit This blend of retail therapy and leisure activities ensures there's something to engage every visitor.

Some visitors note that the marketing for The 1904 could be clearer, as the exterior might not fully convey the bustling activity within. Reddit However, once inside, the experience is consistently described as enjoyable and rewarding, with many recommending exploring all the different businesses to fully appreciate what the building has to offer. Reddit

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