Two Rodeo Drive and Via Rodeo
A glamorous, pedestrian-only street in Beverly Hills, Via Rodeo offers European charm and luxury designer boutiques.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed vibe
Two Rodeo Drive and Via Rodeo
Best Time
Fewer crowds, more relaxed vibe
Highlights
Must-see attractions
A glamorous, pedestrian-only street in Beverly Hills, Via Rodeo offers European charm and luxury designer boutiques.
"It's really nice and a good place for pictures."
🚶♀️ Stroll and Snap Photos
The architecture is stunning! Take your time to admire the buildings and snap some great pics.
💰 Window Shopping is Free!
You don't need to buy to enjoy the luxury. Admire the window displays and soak in the atmosphere.
Highlights
Discover the most iconic attractions and experiences
Via Rodeo's European Charm
Pedestrian walkway between Rodeo Drive and Beverly Drive
A charming, cobblestone street with European-inspired architecture, perfect for photos and window shopping.
Luxury Brand Flagships
Along Rodeo Drive and Via Rodeo
Explore iconic designer boutiques like Chanel, Dior, and Versace, even if just for window shopping.
People-Watching Paradise
Outdoor seating areas and benches
Enjoy the spectacle of high fashion and affluent shoppers in this glamorous Beverly Hills setting.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Glamour (and the Crowds)
Beyond the Boutiques
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚶♀️ Stroll and Snap Photos
The architecture is stunning! Take your time to admire the buildings and snap some great pics.
💰 Window Shopping is Free!
You don't need to buy to enjoy the luxury. Admire the window displays and soak in the atmosphere.
☕ Grab a Coffee Nearby
There are cafes in the area to relax and people-watch.
🚗 Parking Tips
Valet parking is available, but can be pricey. Look for public garages nearby for potentially cheaper options.
Tips
from all over the internet
🚶♀️ Stroll and Snap Photos
The architecture is stunning! Take your time to admire the buildings and snap some great pics.
💰 Window Shopping is Free!
You don't need to buy to enjoy the luxury. Admire the window displays and soak in the atmosphere.
☕ Grab a Coffee Nearby
There are cafes in the area to relax and people-watch.
🚗 Parking Tips
Valet parking is available, but can be pricey. Look for public garages nearby for potentially cheaper options.
What Travellers Say
Reviews Summary
Visitors rave about the picturesque European charm of Via Rodeo and the sheer luxury of the designer boutiques on Rodeo Drive. It's considered a beautiful and comfortable street, perfect for appreciating store decorations and enjoying the glamorous atmosphere, though some note it's an extension of Rodeo Drive.
"It's just a continuation of Rodeo Dr., but it's pedestrian only, which makes it pretty cool. It's really nice and a good place for pictures."
Chaco Ruiz
"Unique experience while walking down the magnificent brand stores"
Soumitra Chakraborty
"It is a very beautiful and comfortable street. Although we didn't buy any one boutique, it is really pleasing to appreciate the decoration of the store. There is a Hilton Hotel at the bottom of the road. It is also very beautiful and has a European feel."
Jordan Costello
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Two Rodeo Drive and Via Rodeo are located in Beverly Hills, easily accessible by car or ride-sharing services. Public transportation options are limited, but buses do service the area. Parking is available in nearby garages and valet services.
Yes, Via Rodeo is a pedestrian-only street that connects to Rodeo Drive, and it's a short walk from many other shops and restaurants in Beverly Hills.
Walking is ideal for exploring Rodeo Drive and its surroundings. For longer distances, ride-sharing services like Uber and Lyft are readily available and convenient.
🎫 🎫 Tickets & Entry
No, Two Rodeo Drive and Via Rodeo are public streets and open to everyone. There are no admission fees to walk around and enjoy the atmosphere.
The streets are always accessible, but individual store hours vary. Most luxury boutiques typically open around 10 AM and close between 6 PM and 8 PM.
Via Rodeo is a pedestrian walkway and does not have any entrance fees. It's a public space designed for strolling and enjoying the ambiance.
🍽️ 🛍️ Shopping & Dining
You'll find a concentration of the world's most exclusive luxury designer brands, including fashion, jewelry, and accessories. Think Chanel, Dior, Versace, and more. +1
While the focus is on high-end retail, there are upscale eateries and cafes nearby that offer a luxurious dining experience.
Two Rodeo Drive is exclusively high-end. For more budget-friendly options, you'd need to explore other areas of Beverly Hills or Los Angeles. However, window shopping is always free!
Some of the most sought-after brands include Chanel, Gucci, Louis Vuitton, Prada, and Tiffany & Co., among many others. +1
📸 📸 Photography
Yes, taking photos of the architecture and streetscape is generally welcomed. However, be mindful of shoppers and avoid intrusive photography inside stores.
The entire Via Rodeo street offers picturesque European-inspired backdrops. The cobblestone paths and ornate building facades are particularly photogenic.
You can typically take photos of window displays from the street. Inside the stores, it's best to ask for permission before taking pictures.
For Different Travelers
Tailored advice for your travel style
📸 Photographers & Influencers
For influencers, the allure of Rodeo Drive is undeniable. While capturing content, focus on the aspirational lifestyle and the visual splendor of the area. Consider visiting during weekdays to avoid the busiest crowds and secure better shots.
🛍️ Shoppers Seeking High-End Brands
If you're looking for exclusive pieces or the latest collections, this is the place to be. Many stores offer personalized shopping experiences and expert advice.
Deep Dives
In-depth insights and expert knowledge
The Allure of Via Rodeo
This charming enclave is lined with some of the world's most exclusive designer boutiques, offering a curated selection of high-end fashion and accessories. While the brands are the same caliber as those on Rodeo Drive, the setting of Via Rodeo provides a more secluded and aesthetically pleasing backdrop for browsing and window shopping. It's a place where you can truly appreciate the craftsmanship and design of luxury goods in a beautiful setting.
Many visitors find Via Rodeo to be a highlight of their Beverly Hills visit, even if they don't make any purchases. The visual appeal and the sophisticated ambiance make it a memorable experience. It's a testament to how thoughtful design can elevate a shopping destination beyond just retail.
Experiencing Luxury on a Budget
Another tip for a budget-friendly visit is to focus on the people-watching. The area attracts a diverse crowd, from celebrities and fashion influencers to tourists from all over the world. Finding a bench or a nearby cafe with outdoor seating allows you to soak in the vibrant atmosphere and observe the unique styles and interactions.
Consider visiting during weekdays when crowds might be slightly thinner, allowing for a more relaxed exploration. While dining options on the drive itself are high-end, exploring nearby streets in Beverly Hills might reveal more moderately priced cafes or eateries. Ultimately, the experience of being in such an iconic, glamorous location is a form of entertainment in itself.
Social
from TikTok, Instagram & Reddit