Victoria Street, Edinburgh - building glass windows
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Victoria Street Edinburgh

4.6
·491k reviews·, United Kingdom

Edinburgh's most picturesque street, a vibrant, curved marvel famed for its colorful buildings and Diagon Alley inspiration.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday Mornings

Fewer crowds, better photos

CrowdLow
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Victoria Street, Edinburgh - building glass windows

Victoria Street Edinburgh

Best Time

Weekday Mornings

Fewer crowds, better photos

CrowdLow
Highlights

Highlights

Must-see attractions

Edinburgh's most picturesque street, a vibrant, curved marvel famed for its colorful buildings and Diagon Alley inspiration.

4.6
(491k reviews)

"A truly magical street that feels like stepping into a fairytale, especially for Harry Potter fans!"

Vertical photo
TIP

📸 Capture the Curve

Get your camera ready for the iconic winding street! Early mornings offer the best light and fewer people.

🧙‍♂️ Potterhead Paradise

Feel the magic! This street is a real-life Diagon Alley inspiration. Look for Harry Potter-themed shops.

Third hero image

Highlights

Discover the most iconic attractions and experiences

The Iconic Curve

The Iconic Curve

Victoria Street

A vibrant, winding street with colorful buildings, evoking a sense of enchantment and history.

Diagon Alley Inspiration

Diagon Alley Inspiration

Victoria Street

The magical atmosphere and unique shops are said to have inspired J.K. Rowling's Diagon Alley.

IJ Mellis Cheesemongers

IJ Mellis Cheesemongers

Victoria Street

A must-visit for cheese lovers, offering a fantastic selection of specialty Scottish cheeses.

Oink Hog Roast

Oink Hog Roast

Victoria Street

Savor a delicious and hearty hog roast roll, a local favorite for a quick and satisfying meal.

Planning Your Visit

Embrace the Curve: Timing is Key

Victoria Street's charm shines brightest when you time your visit right. Avoid peak hours to truly soak in the atmosphere and snag those perfect photos. Consider an early morning or late afternoon stroll to beat the crowds and experience its magic.

Harry Potter Magic & Local Flavors

Many visitors flock to Victoria Street for its rumored inspiration behind Diagon Alley. While the magic is undeniable, don't miss the chance to explore its unique local shops and eateries, especially the renowned cheese and hog roast spots.

Best Times

When
Weekday Mornings
Why
Fewer crowds, better photos
Crowd
Low
When
Late Afternoon
Why
Golden hour light
Crowd
Medium
When
Rainy Days
Why
Magical atmosphere
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

"Edinburgh Rain Walk 🌧️ | Cockburn Street’s Victorian Charm in Scotland”#EdinburghRainWalk #ScotlandTravel #HiddenEdinburgh #RainyDayVibes #VictorianCharm
@explorewithsidra
234K likes • 3.2M views

📸 Capture the Curve

Get your camera ready for the iconic winding street! Early mornings offer the best light and fewer people. TikTok

🧙‍♂️ Potterhead Paradise

Feel the magic! This street is a real-life Diagon Alley inspiration. Look for Harry Potter-themed shops. Instagram

Having a witchy day in Edinburgh! dress: @Son de Flor ✨ 📍Greyfriars Kirkyard 📍@blackmoonbotanica witchy shop 📍The Elephant House, Victoria Street 📍@The Witchery 📍Museum of Witchcraft 📍Museum Context, Harry Potter #witchy #witchyvibes #edinburgh #Scotland #scotlandtravel
@scotlandhiddenadventures
154.2K likes • 2M views
Share this with your fellow Potterheads!!🧙‍♀️🎓 🪄Victoria Street in Edinburgh holds a special place in the hearts of Harry Potter fans. 🪄This charming, curvy street with its vibrant buildings and unique shops inspired Diagon Alley, the magical shopping street in J.K. Rowling's Harry Potter series. 🪄J.K. Rowling, the author of the beloved series, lived in Edinburgh while she was writing the books. ...
littletraveltaless
0 likes • 19.5K views

🧀 Taste of Scotland

Don't miss IJ Mellis for incredible cheeses or Oink for a legendary hog roast roll. Reddit

🚶‍♀️ Explore Beyond the Curve

Wander into nearby streets like Cockburn Street for more charming discoveries. TikTok

Follow @jordanandemilytravel for more travel inspo! 😍 📍Edinburgh, Scotland Video and photo locations in Edinburgh: 📸 Vennel viewpoint 📸 Victoria street 📸 The Milkman 📸 Scotts monument 📸 Royal Mile 📸 New College Send this to someone you want to explore Edinburgh with! #edinburgh #edinburghtravel #edinburghlocations #travelcoupledestinations #europetravel #scotlandtravels #vacationdestinations
jordanandemilytravel
39.2K likes • 1.1M views

Tips

from all over the internet

📸 Capture the Curve

Get your camera ready for the iconic winding street! Early mornings offer the best light and fewer people. TikTok

🧙‍♂️ Potterhead Paradise

Feel the magic! This street is a real-life Diagon Alley inspiration. Look for Harry Potter-themed shops. Instagram

🧀 Taste of Scotland

Don't miss IJ Mellis for incredible cheeses or Oink for a legendary hog roast roll. Reddit

🚶‍♀️ Explore Beyond the Curve

Wander into nearby streets like Cockburn Street for more charming discoveries. TikTok

☔ Embrace the Weather

Edinburgh's charm is amplified by its weather. Rainy days add a unique, magical atmosphere. TikTok

🛍️ Unique Boutiques

Discover quirky shops selling books, gifts, and unique finds. Perfect for souvenirs! Instagram

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Visitors consistently praise Victoria Street for its stunning beauty, vibrant colors, and unique curved architecture, often drawing comparisons to Diagon Alley. The charming shops and delicious food options, particularly the hog roast and cheese, are frequently highlighted as major draws. Some visitors note that it can get very crowded, especially during peak times, which can detract from the experience.

What People Like

Beautiful curved architecture
Vibrant, colorful buildings
Magical Diagon Alley feel

What People Dislike

Can be very crowded

Frequently Asked Questions

🚇 🗺️ Getting There

Victoria Street is located in Edinburgh's Old Town, easily accessible on foot from the Royal Mile. Many buses stop nearby, and it's a pleasant walk from Waverley Train Station. TikTok

Absolutely! Victoria Street is a pedestrian-friendly street, perfect for a leisurely stroll to admire the architecture and browse the shops. TikTok

Parking in Edinburgh's Old Town can be challenging. The closest car parks are NCP Edinburgh Castle Terrace or Holyrood Road. Consider public transport or walking if possible. TikTok

Victoria Street has a distinct curve and can be steep in places. While accessible, it might be challenging for some wheelchair users. Nearby areas are generally more accessible. TikTok

The best way is to walk down it, taking your time to explore the shops and admire the colorful buildings. Consider visiting early or late to avoid crowds. TikTok

🎫 🎫 Tickets & Entry

No, Victoria Street is a public street and is free to visit. You only pay if you choose to purchase items from the shops or dine at the eateries. TikTok

Shop opening hours vary, but most are open from around 10 AM to 5 PM or 6 PM daily. Some may have extended hours on weekends. It's best to check individual shop websites if you have a specific place in mind. TikTok

There are no entrance fees to walk along Victoria Street. It's a public thoroughfare in the heart of Edinburgh's Old Town. TikTok

Yes, Victoria Street is accessible at night, and it offers a different, atmospheric charm when lit up. However, most shops will be closed. TikTok

To avoid the biggest crowds, aim for weekday mornings, especially outside of peak tourist season. Late afternoons can also be less busy than midday. TikTok

🍽️ 🛍️ Shopping & Dining

Victoria Street features a delightful mix of independent boutiques, gift shops, book stores, and specialty food stores, including the famous IJ Mellis Cheesemongers. Reddit

You can find great food options like Oink for hog roast rolls, and various cafes and restaurants offering diverse cuisines. TikTokReddit

While not official, many shops on Victoria Street have a magical feel and sell items that appeal to Harry Potter fans, contributing to its Diagon Alley association. Instagram

Oink is renowned for its delicious hog roast rolls, a popular and hearty Scottish street food option perfect for a quick bite. Reddit

IJ Mellis Cheesemongers is widely considered the best cheese shop on Victoria Street, offering a fantastic selection of artisanal cheeses. Reddit

📸 📸 Photography

Early morning or late afternoon offers the best light for photography. Weekdays are also less crowded, allowing for unobstructed shots of the street's unique architecture. TikTok

Its distinctive curved shape, vibrant multi-colored buildings, and charming shop fronts make it incredibly photogenic, often compared to a fairytale setting. TikTok

While the street itself is the main subject, you can get interesting perspectives from the top of the street looking down, or from the surrounding elevated areas of the Old Town. Instagram

Drone usage in Edinburgh's city center is restricted due to its proximity to residential areas and historical sites. Always check local regulations before flying a drone. TikTok

A wide-angle lens is great for capturing the curve. Consider shooting in aperture priority to control depth of field and ensure sharp details. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Victoria Street offers a whimsical experience for families, especially those with Harry Potter fans. The colorful, winding street and its unique shops can spark imagination. Look for shops selling fun souvenirs and consider a stop at Oink for a kid-friendly hog roast roll. InstagramReddit

While the street's curve can be a bit steep, it's generally manageable for strollers. The magical atmosphere makes it an engaging walk, and nearby attractions like Edinburgh Castle are easily accessible for a full day of family adventure. TikTok

💰 Budget Travelers

Victoria Street is a fantastic free attraction, perfect for budget travelers. Simply walking down the street and admiring the architecture is an experience in itself. TikTok For an affordable and delicious meal, grab a hog roast roll from Oink – it's filling and budget-friendly. Reddit

Many of the independent shops offer unique souvenirs at various price points, so you can find a memento without breaking the bank. Consider packing snacks and water to save on costs, and utilize Edinburgh's excellent public transport or your own two feet to reach the street. TikTok

📸 Photographers & Instagrammers

Victoria Street is a photographer's dream, renowned for its vibrant colors and unique curved layout. Aim for early morning or late afternoon for the best light and fewer crowds, allowing you to capture that perfect shot of the 'real-life Diagon Alley'. TikTokInstagram

Experiment with different angles to showcase the street's distinctive shape. The colorful facades and charming shopfronts provide endless opportunities for creative compositions. Don't forget to capture the details – the unique signage, the textures of the buildings, and the lively atmosphere. TikTok

Deep Dives

In-depth insights and expert knowledge

The History and Architecture of Victoria Street

Victoria Street, built between 1829 and 1834, is a remarkable example of Victorian engineering and urban planning. Designed by Thomas Hamilton, it was created to connect the Grassmarket area with the newly developed George IV Bridge, easing traffic flow and improving access. The street's distinctive curve and tiered construction are not just aesthetically pleasing but also a clever solution to the challenging topography of Edinburgh's Old Town. The colorful facades of the shops, originally designed to house a variety of businesses from butchers to bakers, add to its unique charm. TikTok+1

The architecture is a key draw, with each building boasting its own character and vibrant hues. This visual appeal has led to its frequent comparison with the magical Diagon Alley from the Harry Potter series, a connection that has further boosted its popularity. The street's design encourages exploration, with its winding path revealing new perspectives at every turn. It’s a place where history and vibrant street life converge, offering a glimpse into Edinburgh’s past while buzzing with contemporary energy. Instagram

Locals and visitors alike are drawn to its unique atmosphere. The blend of historical significance and its picturesque appearance makes Victoria Street a standout feature of Edinburgh. It’s more than just a street; it’s an experience that captures the imagination and offers a memorable part of any visit to the city. Reddit

Victoria Street: A Harry Potter Fan's Dream

For fans of the Harry Potter saga, Victoria Street holds a special allure. Many believe it served as a significant inspiration for J.K. Rowling's iconic Diagon Alley, the bustling magical shopping street. The street's winding path, colorful shopfronts, and the sense of hidden magic are all elements that resonate with the descriptions in the books. TikTokInstagram

J.K. Rowling herself lived in Edinburgh while writing the Harry Potter series, and it's widely reported that she frequented Victoria Street. The unique character of the street, with its independent shops and distinctive architecture, likely fueled her imagination. While not officially confirmed as the sole inspiration, the visual parallels are undeniable and have cemented Victoria Street's status as a pilgrimage site for Potterheads. Reddit

Visitors can explore shops that evoke a magical ambiance, selling everything from books and quirky gifts to items that might just feel at home in a wizard's collection. Even Google Maps has been known to playfully label it as 'Diagon Alley' at times, further fueling the connection. It’s a place where the lines between reality and fantasy blur, offering a truly enchanting experience for fans of all ages. TikTok

Culinary Delights on Victoria Street

Victoria Street isn't just a feast for the eyes; it's also a treat for the taste buds. Among its culinary highlights is Oink, a local favorite famous for its succulent hog roast rolls. These hearty sandwiches are a perfect, affordable way to fuel up while exploring the city, offering a true taste of Scotland. Reddit

For those with a penchant for finer flavors, IJ Mellis Cheesemongers is an absolute must-visit. This renowned shop offers an exceptional selection of artisanal cheeses, many sourced from Scotland and the surrounding islands. It’s the ideal spot to pick up some gourmet souvenirs or enjoy a tasting experience. Reddit

Beyond these well-known establishments, the street is dotted with charming cafes and eateries, providing a variety of options for a quick coffee, a light lunch, or a more substantial meal. Exploring these local spots adds another layer to the Victoria Street experience, blending its visual charm with delicious discoveries. TikTok

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