Victoria Street Edinburgh
Edinburgh's most picturesque street, a vibrant, curved marvel famed for its colorful buildings and Diagon Alley inspiration.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, better photos
Victoria Street Edinburgh
Best Time
Fewer crowds, better photos

Highlights
Must-see attractions
Edinburgh's most picturesque street, a vibrant, curved marvel famed for its colorful buildings and Diagon Alley inspiration.
"A truly magical street that feels like stepping into a fairytale, especially for Harry Potter fans!"
📸 Capture the Curve
Get your camera ready for the iconic winding street! Early mornings offer the best light and fewer people.
🧙♂️ Potterhead Paradise
Feel the magic! This street is a real-life Diagon Alley inspiration. Look for Harry Potter-themed shops.
Highlights
Discover the most iconic attractions and experiences

The Iconic Curve
Victoria Street
A vibrant, winding street with colorful buildings, evoking a sense of enchantment and history.

Diagon Alley Inspiration
Victoria Street
The magical atmosphere and unique shops are said to have inspired J.K. Rowling's Diagon Alley.

IJ Mellis Cheesemongers
Victoria Street
A must-visit for cheese lovers, offering a fantastic selection of specialty Scottish cheeses.

Oink Hog Roast
Victoria Street
Savor a delicious and hearty hog roast roll, a local favorite for a quick and satisfying meal.
Planning Your Visit
Embrace the Curve: Timing is Key
Harry Potter Magic & Local Flavors
Best Times
Insider Tips
from TikTok, Instagram & Reddit
📸 Capture the Curve
Get your camera ready for the iconic winding street! Early mornings offer the best light and fewer people.
🧙♂️ Potterhead Paradise
Feel the magic! This street is a real-life Diagon Alley inspiration. Look for Harry Potter-themed shops.
🧀 Taste of Scotland
Don't miss IJ Mellis for incredible cheeses or Oink for a legendary hog roast roll.
🚶♀️ Explore Beyond the Curve
Wander into nearby streets like Cockburn Street for more charming discoveries.
Tips
from all over the internet
📸 Capture the Curve
Get your camera ready for the iconic winding street! Early mornings offer the best light and fewer people.
🧙♂️ Potterhead Paradise
Feel the magic! This street is a real-life Diagon Alley inspiration. Look for Harry Potter-themed shops.
🧀 Taste of Scotland
Don't miss IJ Mellis for incredible cheeses or Oink for a legendary hog roast roll.
🚶♀️ Explore Beyond the Curve
Wander into nearby streets like Cockburn Street for more charming discoveries.
☔ Embrace the Weather
Edinburgh's charm is amplified by its weather. Rainy days add a unique, magical atmosphere.
🛍️ Unique Boutiques
Discover quirky shops selling books, gifts, and unique finds. Perfect for souvenirs!
What Travellers Say
Reviews Summary
Visitors consistently praise Victoria Street for its stunning beauty, vibrant colors, and unique curved architecture, often drawing comparisons to Diagon Alley. The charming shops and delicious food options, particularly the hog roast and cheese, are frequently highlighted as major draws. Some visitors note that it can get very crowded, especially during peak times, which can detract from the experience.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Victoria Street is located in Edinburgh's Old Town, easily accessible on foot from the Royal Mile. Many buses stop nearby, and it's a pleasant walk from Waverley Train Station.
Absolutely! Victoria Street is a pedestrian-friendly street, perfect for a leisurely stroll to admire the architecture and browse the shops.
Parking in Edinburgh's Old Town can be challenging. The closest car parks are NCP Edinburgh Castle Terrace or Holyrood Road. Consider public transport or walking if possible.
Victoria Street has a distinct curve and can be steep in places. While accessible, it might be challenging for some wheelchair users. Nearby areas are generally more accessible.
The best way is to walk down it, taking your time to explore the shops and admire the colorful buildings. Consider visiting early or late to avoid crowds.
🎫 🎫 Tickets & Entry
No, Victoria Street is a public street and is free to visit. You only pay if you choose to purchase items from the shops or dine at the eateries.
Shop opening hours vary, but most are open from around 10 AM to 5 PM or 6 PM daily. Some may have extended hours on weekends. It's best to check individual shop websites if you have a specific place in mind.
There are no entrance fees to walk along Victoria Street. It's a public thoroughfare in the heart of Edinburgh's Old Town.
Yes, Victoria Street is accessible at night, and it offers a different, atmospheric charm when lit up. However, most shops will be closed.
To avoid the biggest crowds, aim for weekday mornings, especially outside of peak tourist season. Late afternoons can also be less busy than midday.
🍽️ 🛍️ Shopping & Dining
Victoria Street features a delightful mix of independent boutiques, gift shops, book stores, and specialty food stores, including the famous IJ Mellis Cheesemongers.
You can find great food options like Oink for hog roast rolls, and various cafes and restaurants offering diverse cuisines.
While not official, many shops on Victoria Street have a magical feel and sell items that appeal to Harry Potter fans, contributing to its Diagon Alley association.
Oink is renowned for its delicious hog roast rolls, a popular and hearty Scottish street food option perfect for a quick bite.
IJ Mellis Cheesemongers is widely considered the best cheese shop on Victoria Street, offering a fantastic selection of artisanal cheeses.
📸 📸 Photography
Early morning or late afternoon offers the best light for photography. Weekdays are also less crowded, allowing for unobstructed shots of the street's unique architecture.
Its distinctive curved shape, vibrant multi-colored buildings, and charming shop fronts make it incredibly photogenic, often compared to a fairytale setting.
While the street itself is the main subject, you can get interesting perspectives from the top of the street looking down, or from the surrounding elevated areas of the Old Town.
Drone usage in Edinburgh's city center is restricted due to its proximity to residential areas and historical sites. Always check local regulations before flying a drone.
A wide-angle lens is great for capturing the curve. Consider shooting in aperture priority to control depth of field and ensure sharp details.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While the street's curve can be a bit steep, it's generally manageable for strollers. The magical atmosphere makes it an engaging walk, and nearby attractions like Edinburgh Castle are easily accessible for a full day of family adventure.
💰 Budget Travelers
Many of the independent shops offer unique souvenirs at various price points, so you can find a memento without breaking the bank. Consider packing snacks and water to save on costs, and utilize Edinburgh's excellent public transport or your own two feet to reach the street.
📸 Photographers & Instagrammers
Experiment with different angles to showcase the street's distinctive shape. The colorful facades and charming shopfronts provide endless opportunities for creative compositions. Don't forget to capture the details – the unique signage, the textures of the buildings, and the lively atmosphere.
Deep Dives
In-depth insights and expert knowledge
The History and Architecture of Victoria Street
The architecture is a key draw, with each building boasting its own character and vibrant hues. This visual appeal has led to its frequent comparison with the magical Diagon Alley from the Harry Potter series, a connection that has further boosted its popularity. The street's design encourages exploration, with its winding path revealing new perspectives at every turn. It’s a place where history and vibrant street life converge, offering a glimpse into Edinburgh’s past while buzzing with contemporary energy.
Locals and visitors alike are drawn to its unique atmosphere. The blend of historical significance and its picturesque appearance makes Victoria Street a standout feature of Edinburgh. It’s more than just a street; it’s an experience that captures the imagination and offers a memorable part of any visit to the city.
Victoria Street: A Harry Potter Fan's Dream
J.K. Rowling herself lived in Edinburgh while writing the Harry Potter series, and it's widely reported that she frequented Victoria Street. The unique character of the street, with its independent shops and distinctive architecture, likely fueled her imagination. While not officially confirmed as the sole inspiration, the visual parallels are undeniable and have cemented Victoria Street's status as a pilgrimage site for Potterheads.
Visitors can explore shops that evoke a magical ambiance, selling everything from books and quirky gifts to items that might just feel at home in a wizard's collection. Even Google Maps has been known to playfully label it as 'Diagon Alley' at times, further fueling the connection. It’s a place where the lines between reality and fantasy blur, offering a truly enchanting experience for fans of all ages.
Culinary Delights on Victoria Street
For those with a penchant for finer flavors, IJ Mellis Cheesemongers is an absolute must-visit. This renowned shop offers an exceptional selection of artisanal cheeses, many sourced from Scotland and the surrounding islands. It’s the ideal spot to pick up some gourmet souvenirs or enjoy a tasting experience.
Beyond these well-known establishments, the street is dotted with charming cafes and eateries, providing a variety of options for a quick coffee, a light lunch, or a more substantial meal. Exploring these local spots adds another layer to the Victoria Street experience, blending its visual charm with delicious discoveries.
Social
from TikTok, Instagram & Reddit