The Colour Flip Room, Twist Museum
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Twist Museum

4.6
·4k reviews·, United Kingdom

Experience a world of optical illusions and sensory wonders at the Twist Museum, where art and science collide to bend your perception.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more space to explore

CrowdLow
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The Colour Flip Room, Twist Museum

Twist Museum

Best Time

Weekday mornings

Fewer crowds, more space to explore

CrowdLow
Highlights

Highlights

Must-see attractions

Experience a world of optical illusions and sensory wonders at the Twist Museum, where art and science collide to bend your perception.

4.6
(4k reviews)

"Packed with creative, interactive illusions that completely bend your mind. Highly recommend!"

Vertical photo
TIP

🎯 Book Tickets Online

Secure your spot and avoid queues by booking tickets in advance, especially for busy periods. :ticket:

🎒 Free Lockers Available

Store your coats and bags for free in the provided lockers upon arrival. :handbag:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Interactive Illusion Rooms

Interactive Illusion Rooms

Throughout the museum

Step into mind-altering spaces and explore over 60 exhibits that play with your perception of reality.

TikTok
Holographic Photo Booths

Holographic Photo Booths

Various zones

Capture unique and mind-bending photos that will amaze your friends and family.

Reddit
Sensory Exploration

Sensory Exploration

Throughout the museum

Experience how your brain interprets sound, color, shapes, and angles in playful and engaging ways.

TikTok+1
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Planning Your Visit

Book Ahead for Peak Times

While some reviews suggest it's not too crowded, booking tickets online in advance is recommended, especially for weekend visits or during school holidays, to secure your preferred time slot and avoid disappointment. TikTokReddit

Mind-Bending Fun for All Ages

The Twist Museum is a hit with families and friends, offering interactive illusions and photo ops. Younger children might need help understanding exhibits, so consider their reading age. TikTokReddit+1

Best Times

When
Weekday mornings
Why
Fewer crowds, more space to explore
Crowd
Low
When
Opening time
Why
Beat the rush, no queues
Crowd
Low
When
Rainy days
Why
Perfect indoor escape
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Twist Museum - The home of illusions 🕴️ Must do activity, 2 mins from Oxford Circus Station @Twist Museum #londonexhibitions #londonimmersiveexperience #twistmuseum #londonactivities #thingstodoinlondon
@c.caastro
910 likes • 44.2K views

🎯 Book Tickets Online

Secure your spot and avoid queues by booking tickets in advance, especially for busy periods. TikTokReddit :ticket:

🎒 Free Lockers Available

Store your coats and bags for free in the provided lockers upon arrival. TikTokReddit :handbag:

📍 Twist Museum London, Oxford Street This mind altering space was developed in collaboration with artists, neuroscientists and philosophers. I genuinely had the best time exploring it! *They also have lockers at the entrance which I thought was a nice touch. London immersive experience. London immersive art. Optical illusions. #londonimmersiveexperience #londonexhibitions #thingstodoinlondon
@kybetravel
227.7K likes • 3M views
Unique things to do in London - Twist Museum 🌪️✨ [Save to add to your London Bucketlist 🇬🇧] 📍248 Oxford St, London W1C 1DH 🚇 Nearest station - Oxford Circus 🧠 Explore immersive rooms full of optical illusions 💷 Prices from £24.50 adults | £15 children 👩🏽‍🤝‍👩🏾Fun activity with friends or family ✨Follow for more fun things to do in London ✨ *ad #twistmuseum #museumlondon #opticalillusion #thingst...
@runawaywithrachel
717 likes • 27.1K views

⏱️ Allow 60-90 Minutes

Plan for about 1 to 1.5 hours to fully experience all the mind-bending exhibits. TikTokReddit

📸 Get Creative with Photos

The museum is designed for amazing photo opportunities, so bring your phone or camera! Reddit :camerawithflash:

Twist museum on Oxford Street, London 📍great spot for the family! #twistmuseum #london #oxfordstreet
@daniellestravelblog
50 likes • 2.6K views

Tips

from all over the internet

🎯 Book Tickets Online

Secure your spot and avoid queues by booking tickets in advance, especially for busy periods. TikTokReddit :ticket:

🎒 Free Lockers Available

Store your coats and bags for free in the provided lockers upon arrival. TikTokReddit :handbag:

⏱️ Allow 60-90 Minutes

Plan for about 1 to 1.5 hours to fully experience all the mind-bending exhibits. TikTokReddit

📸 Get Creative with Photos

The museum is designed for amazing photo opportunities, so bring your phone or camera! Reddit :camerawithflash:

👨‍👩‍👧‍👦 Consider Age Appropriateness

While fun for many, younger kids might not grasp all the concepts; consider their reading age. Reddit :child:

What Travellers Say

4.6
(4k reviews)

Reviews Summary

Visitors consistently praise the Twist Museum for its creative, interactive illusions and fantastic photo opportunities, making it a highly recommended attraction for all ages. While some note that very young children might not grasp all the concepts, the overall experience is described as mind-bending fun and a unique London highlight, especially on a rainy day. TikTokReddit

"I got twisted @ the twist museum!
I went with 2 teens 1 13 & the other 14. On entry to the museum my heart dropped because i saw a few buggys & lots of younger children... did i get the age wrong... but once we started the tour of the museum it was clear to see no no i didnot get the age wrong the people with the small kids did 😅😅😅
If your child isnt of 'independent reading' age yet... dont go, just wait as they wont understand or enjoy it & youll just be there to run around after them from room to room. Apart from that this space was set up nicely from interactive walls to holographic photo booths to illusion room we had a great time in there, tour recommended time 45mins/1hr. It also didnt feel to crowded considering we went in the hols in the middle of a rainy day! Location was very easy to find. I would definitely recommend a trip here if you have young curious minds. Science its AMAZING! Can never know too much."

Golden

"Mind-Bending Fun on Oxford Street! (5 Stars)
We had a brilliant time at the Twist Museum! It’s packed with creative, interactive illusions that completely bend your mind. It offers incredible photo opportunities and genuinely fun experiences for all ages. Highly recommend this playful and unique London attraction!"

Sunshine

"Went on a half term morning with my 9yo son and had a fantastic time, loved by both of us. Exhibits were all great, we went for opening time which meant we didn't have to queue to see or do anything once in there. Free lockers to store your coat/bags in was a nice touch as well."

Chris Rayner

What People Like

Mind-bending illusions
Great photo opportunities
Interactive exhibits

What People Dislike

Younger kids may not understand

Frequently Asked Questions

🚇 🗺️ Getting There

The Twist Museum is conveniently located at 248 Oxford Street, London W1C 1DH. The nearest tube station is Oxford Circus, which is just a 2-minute walk away. TikTok+1

Yes, it's very accessible via the London Underground. Oxford Circus station serves the Central, Victoria, and Bakerloo lines, making it easy to reach from across the city. TikTok+1

While there isn't dedicated parking at the museum, Oxford Street is a busy area with several car parks nearby. However, public transport is generally the most convenient option. TikTok

Oxford Circus station is the closest and most convenient tube station for the Twist Museum, located just a short walk away. TikTok+1

Yes, if you're exploring areas like Regent Street or Bond Street, the Twist Museum is within walking distance, making it a great addition to a day of sightseeing. TikTok

🎫 🎫 Tickets & Entry

Ticket prices typically start from £24.50 for adults and £15 for children, though prices can vary. Booking online in advance is recommended. TikTok

It's highly recommended to book your tickets online ahead of your visit, especially during peak times or holidays, to guarantee entry and your preferred time slot. TikTokReddit

Opening times can vary, so it's best to check the official Twist Museum website for the most up-to-date information on their operating hours before your visit. TikTok

While specific discounts aren't always advertised, keep an eye on their website or social media for potential offers. Family tickets or group rates might also be available. TikTok

It's possible to buy tickets at the door, but booking online is advised to avoid disappointment, as sessions can sell out, particularly during busy periods. TikTok

🎫 💡 Onsite Experience

Most visitors spend around 60 to 90 minutes exploring the museum's interactive exhibits and illusions. TikTokReddit

Yes, it's a great family-friendly activity! Kids love the interactive rooms and optical illusions, though younger ones might need help understanding some concepts. TikTokReddit+1

The museum features over 60 interactive exhibits, including optical illusions, mirror rooms, holographic photo booths, and sensory experiences that play with sound and color. TikTokReddit

Absolutely! The museum is designed with incredible photo opportunities in mind, with many exhibits creating unique and mind-bending visuals for your pictures. Reddit :camerawithflash:

Definitely! It's a fun and unique experience for a date, offering plenty of laughs, interactive moments, and memorable photo opportunities. TikTok

🍽️ 🍽️ Food & Dining

The Twist Museum primarily focuses on the exhibition experience and does not typically have an on-site cafe or restaurant. You'll find plenty of dining options on Oxford Street nearby. TikTok

It's generally not permitted to bring outside food and drinks into the exhibition areas to maintain the exhibits and ensure a pleasant experience for all visitors. TikTok

Oxford Street and its surrounding areas offer a vast array of dining choices, from quick bites and cafes to international cuisine and sit-down restaurants. TikTok

Yes, the Oxford Street area has numerous family-friendly restaurants catering to various tastes and budgets, perfect for a meal before or after your visit. TikTok

While the museum itself is a fantastic venue for a birthday celebration, they don't typically offer dedicated party packages with catering. You can book tickets for a group and celebrate afterwards at a nearby venue. TikTok

📸 📸 Photography

Yes, photography is generally allowed and encouraged inside the Twist Museum, as many exhibits are designed to create unique photo opportunities. Reddit :camerawithflash:

While personal photography is usually permitted, it's always best to check for any specific signage regarding flash photography, as it can sometimes interfere with certain exhibits or other visitors' experiences. Reddit

The museum is full of visually striking exhibits, including mirror rooms, holographic displays, and optical illusions that make for fantastic and shareable photos. TikTokReddit

For professional photoshoots, it's advisable to contact the Twist Museum directly to inquire about their policies and any potential booking requirements or fees. Reddit

Personal filming for social media is generally fine, but for commercial filming or extensive video production, you should contact the museum for their specific guidelines and permissions. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Twist Museum offers a highly engaging experience for families. TikTok+2 Kids will be mesmerized by the interactive illusions and sensory exhibits, making it a fun and educational outing. TikTokReddit The museum provides free lockers for convenience, and the central Oxford Street location is easily accessible. TikTokReddit While younger children might need a little guidance to understand the science behind the illusions, the sheer visual fun is captivating for all. Reddit

👫 Couples and Friends

Looking for a unique date idea or a fun group activity? The Twist Museum is a perfect choice! TikTok Its mind-bending exhibits and incredible photo opportunities create a playful and memorable experience. Reddit You'll have plenty of laughs and shared moments as you explore the illusions together. TikTok It's a great way to break the ice and create some truly unique memories. TikTok

🚶‍♀️ Solo Explorers

Even if you visit solo, the Twist Museum offers a fascinating personal journey into perception. TikTok You can take your time to fully immerse yourself in each exhibit and experiment with the illusions at your own pace. TikTok The interactive nature means you can still engage with the displays, and you'll find plenty of opportunities for striking solo photos. Reddit It's a chance to explore your own senses and marvel at the wonders of the human brain. TikTok

Deep Dives

In-depth insights and expert knowledge

The Science Behind the Illusions

The Twist Museum isn't just about visual tricks; it's a deep dive into the fascinating intersection of art, science, and philosophy. Developed in collaboration with artists, neuroscientists, and philosophers, the exhibits are designed to explore how our brains interpret reality. TikTok You'll encounter illusions that challenge your perception of color, sound, shapes, and angles, offering a playful yet educational experience. TikTok It’s a chance to understand the science behind why we see what we see, making it more than just a fun photo opportunity. Reddit

Many exhibits are interactive, encouraging visitors to engage directly with the phenomena. This hands-on approach makes the learning process enjoyable and memorable. TikTok Whether it's understanding how optical illusions work or experiencing sensory distortions, the museum provides a unique perspective on human perception. TikTok It’s a great way to spark curiosity and conversation about the complexities of our own minds. Reddit

Family Fun and Kid-Friendly Experiences

The Twist Museum is a fantastic destination for families looking for a unique and engaging outing. TikTok+2 The interactive nature of the exhibits means children can actively participate, leading to lots of laughter and gasps of wonder. TikTok While the museum is enjoyable for all ages, some reviewers suggest that younger children who haven't yet reached an 'independent reading' age might not fully grasp the concepts. Reddit However, the visual and sensory aspects are captivating for most kids, making it a memorable experience. TikTok

Parents often highlight the museum as a great spot for a birthday celebration or a fun family day out, especially on a rainy London day. TikTok+1 The free lockers are a practical bonus for families managing extra gear. TikTokReddit The museum's location on Oxford Street also makes it easy to combine with other family-friendly activities in the West End. TikTok

Capturing Unforgettable Moments

Prepare your cameras and phones, because the Twist Museum is a photographer's dream! Reddit The entire space is designed to create visually stunning and often surreal photo opportunities. Reddit From mind-bending optical illusions to immersive rooms and holographic displays, you'll find endless backdrops for unique and shareable pictures. TikTokReddit

Many visitors rave about the creative potential of the exhibits, noting that the photos taken here are unlike anything you'd capture elsewhere. Reddit Whether you're with friends, family, or on a date, these interactive elements provide a fun way to create lasting memories and impressive social media content. TikTok Don't be shy – experiment with poses and angles to truly capture the 'twisted' nature of the museum! Reddit