
Outernet London
Experience the future of digital art at Outernet London, a free, immersive wonderland of light, sound, and cutting-edge visuals.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed viewing

Outernet London
Best Time
Fewer crowds, more relaxed viewing

Highlights
Must-see attractions
Experience the future of digital art at Outernet London, a free, immersive wonderland of light, sound, and cutting-edge visuals.
"A free experience that looks straight out of the future!"

🎯 Check Showtimes First
Use the Outernet app or website to plan your visit around specific showtimes for the best experience.
👟 Wear Comfy Shoes
You might be standing or walking around to view the immersive displays, so comfortable footwear is key.

Highlights
Discover the most iconic attractions and experiences

The Butterfly Trail
The Now Building
Step into a magical world of digital butterflies. A truly enchanting and free immersive art installation.

Ice Palace (Seasonal)
The Now Building
Experience a dazzling winter wonderland with festive lights and immersive visuals during the holiday season.

The Now Building's Digital Canvas
The Now Building
Witness mind-blowing, ever-changing digital art and visuals on a massive scale. A futuristic spectacle.

The Lower Third
Subterranean venue
Catch live music and emerging talent in this state-of-the-art underground venue. A hub for new artists.
Plans like a pro.
Thinks like you
Planning Your Visit
Free Immersive Fun
Central Location & Access
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Check Showtimes First
Use the Outernet app or website to plan your visit around specific showtimes for the best experience.
👟 Wear Comfy Shoes
You might be standing or walking around to view the immersive displays, so comfortable footwear is key.
📱 Download the App
The Outernet app is useful for checking show schedules and navigating the venue.
📸 Capture the Moment
The visuals are stunning, so have your phone ready to snap photos and videos of the immersive art.
Tips
from all over the internet
🎯 Check Showtimes First
Use the Outernet app or website to plan your visit around specific showtimes for the best experience.
👟 Wear Comfy Shoes
You might be standing or walking around to view the immersive displays, so comfortable footwear is key.
📱 Download the App
The Outernet app is useful for checking show schedules and navigating the venue.
📸 Capture the Moment
The visuals are stunning, so have your phone ready to snap photos and videos of the immersive art.
🚶♀️ Explore Beyond The Now
Don't forget to check out The Lower Third for live music and other unique spaces within Outernet.
What Travellers Say
Reviews Summary
Outernet London is lauded for its stunning, free immersive digital art experiences and its cutting-edge technology. Visitors praise its central location and the captivating visuals, especially seasonal shows like the Butterfly Trail and Ice Palace. While some note the presence of ads between displays, the overall sentiment is overwhelmingly positive, highlighting it as a must-visit, futuristic attraction.
"What a beautiful event space! Everything from the sound experience, to the lights to even the smell of the place... Smooth, new, hi-tec. Really quite a lovely place to go. So new (3 years old) even the toilets (with touch free soap and water) and corridoors smell good. Topnotch AV. Definitely going to other (not too late night 😝) events there.
Didn't check out the mezzanine whilst we were there so no comments about that.
We really loved Vanessa the security guard who was one of a number lovely people we met that evening."
DeepDownDirty Record Label
"This was a location that I'd never been to before. It has an open space that hosts exhibitions. The "Christmas Emoji" exhibition I visited was free and truly immersive. There are first-come, first-served stone seats available to sit on. There are signs everywhere warning patrons to look down as not to trip on the seating."
Nick Graham
"First visit, outernet is very close to tottenham court road tube station and If in London a must go see place especially for kids. Free experience to see their immersive lighting displays, could sit there for hours, but things to do, so only captured just a few images"
Ian Sore
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Outernet London is incredibly easy to reach, situated directly next to Tottenham Court Road station. This central location means you can arrive via the Central, Northern, or Elizabeth lines. It's also easily accessible by bus and a short walk from Oxford Street.
Yes, Outernet London is designed to be accessible. The main exhibition spaces and venues are generally accessible for wheelchair users. It's always a good idea to check with specific venues within Outernet if you have particular access needs.
The closest tube station is Tottenham Court Road, which is just a 2-minute walk away.
While driving is possible, parking in central London can be challenging and expensive. Public transport is highly recommended due to its prime location and excellent connectivity.
Absolutely! Outernet is prominently located at the crossroads of Oxford Street, Charing Cross Road, and Tottenham Court Road, making it very visible and hard to miss.
🎫 🎫 Tickets & Entry
For most of the immersive digital art displays in The Now Building, entry is completely free and no booking is required. However, specific ticketed events or performances at venues like The Lower Third will require advance booking.
The Now Building, which houses the main digital displays, is generally open daily. Specific showtimes vary, so it's best to check the Outernet app or their official website for the most up-to-date schedule.
The main immersive displays are suitable for all ages. However, specific events or performances at venues like The Lower Third may have age restrictions, so check event details beforehand.
Yes, events at The Lower Third are ticketed. You can usually find tickets and event information on Outernet's website or through their ticketing partners.
The 'Christmas Emoji' exhibition, like many other displays in The Now Building, was a free, immersive experience.
🎫 ✨ Onsite Experience
Outernet London features stunning, large-scale digital art installations, often with themes like nature (e.g., the Butterfly Trail) or seasonal celebrations (e.g., Ice Palace). The visuals are cutting-edge and designed to be captivating.
Yes, Outernet is a fantastic free activity for kids! The immersive light shows and interactive displays, like the Butterfly Trail, are highly engaging for younger visitors.
You can spend anywhere from 30 minutes to a couple of hours, depending on your interest. Many visitors enjoy lingering to watch multiple shows or explore different displays.
Yes, there are seating areas, including stone seats, within The Now Building. Some are first-come, first-served, so keep an eye out.
The Now Building is Outernet's flagship space, featuring a massive, high-resolution LED screen that displays a variety of immersive digital art and content. It's the heart of the Outernet experience.
🍽️ 🍽️ Food & Dining
While Outernet itself is primarily an entertainment and exhibition space, there are bars within venues like The Lower Third for ticketed events. The surrounding area of Tottenham Court Road offers a vast array of dining options to suit all tastes and budgets.
Generally, outside food and drinks are not permitted inside the main exhibition spaces or ticketed venues. It's best to consume them before entering or purchase from onsite vendors if available.
The area around Tottenham Court Road and Soho is brimming with diverse culinary choices, from quick bites and cafes to international cuisine and fine dining. You'll find everything from pizza and burgers to Asian and Middle Eastern flavors.
📸 📸 Photography
Yes, photography and videography are generally allowed in The Now Building for personal use, allowing you to capture the stunning digital displays. However, flash photography might be discouraged during certain shows, and professional photography may require permission. Always check signage or ask staff if unsure.
The entire Now Building is a photo opportunity! The massive LED screens offer dynamic backdrops. The Butterfly Trail also provides beautiful, ethereal shots. Experiment with different angles to capture the scale and immersion.
Drones are strictly prohibited within Outernet London and its surrounding areas due to safety regulations and the sensitive nature of the digital infrastructure.
Yes, filming for personal social media is encouraged! Many visitors share their experiences online. Just be mindful of other visitors and avoid obstructing pathways.
Given the dynamic and often low-light conditions of the digital displays, a camera with good low-light performance is beneficial. Consider using a wider aperture and a slightly higher ISO. Experimenting with long exposures can also yield interesting results, but be mindful of movement.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Pro-tip for families: Download the Outernet app beforehand to check showtimes and plan your visit to coincide with displays that are particularly engaging for younger audiences. The central location near Tottenham Court Road station also makes it easy to incorporate into a day of sightseeing without adding travel stress.
💰 Budget Travelers
Combine your visit with exploring other free attractions in the West End, and you've got a day of London exploration that's easy on the wallet. Remember to utilize the excellent public transport links to get there, as this is often the most cost-effective way to travel in the city.
📸 Photography Enthusiasts
Tips for photographers: Visit during off-peak hours for fewer crowds and more freedom to find the best angles. While personal photography is encouraged, be mindful of others and avoid using flash during shows. Consider a camera with good low-light capabilities to capture the immersive atmosphere effectively.
Deep Dives
In-depth insights and expert knowledge
The Immersive Technology of The Now Building
The technology extends beyond just visuals. The venue is equipped with state-of-the-art audio systems, ensuring a powerful and enveloping sound experience that complements the visual spectacle. This combination of sight and sound is what makes the Outernet London immersive experience so compelling. It's a testament to how technology can be used to create engaging and memorable public art.
Visitors often remark on the futuristic feel of the space, noting its clean lines, advanced AV capabilities, and even the ambient scent, which contributes to the overall sensory engagement. It's a place that feels both cutting-edge and welcoming, offering a glimpse into the future of entertainment and public art.
Seasonal Spectacles and Special Events
Beyond the major seasonal events, Outernet also hosts other unique exhibitions. The Butterfly Trail, designed by Pixel Artworks, has been a recurring hit, immersing visitors in a digital garden filled with fluttering butterflies. These temporary installations are often highlighted on social media, encouraging spontaneous visits to catch them before they disappear. The limited-time nature of these displays adds an element of urgency and excitement for visitors.
For those interested in live performances, The Lower Third offers a more intimate venue for emerging artists and DJs. This subterranean space provides a different kind of experience, focusing on live music and a vibrant atmosphere. Checking the Outernet website or app is crucial for staying updated on these rotating exhibitions and events, ensuring you don't miss out on any of the latest attractions.
Community Buzz and Visitor Insights
Reddit discussions often provide practical tips, such as the importance of checking showtimes via the Outernet app and wearing comfortable shoes due to the standing and walking involved. While the venue is generally well-received for its technology and accessibility, some reviews mention a high volume of ads between shows, which can slightly disrupt the immersive flow.
Despite minor critiques, the overwhelming sentiment is positive. Visitors appreciate the central London location and the accessibility of such a high-tech, engaging experience without an entry fee. It's frequently recommended as a family-friendly activity and a great spot for photography, making it a well-rounded attraction for diverse audiences.
Social
from TikTok, Instagram & Reddit