Moorcroft Heritage Visitor Centre
Discover the artistry of Moorcroft pottery with guided factory tours, live demonstrations, and a stunning collection of handcrafted ceramics.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, better tour experience
Moorcroft Heritage Visitor Centre
Best Time
Fewer crowds, better tour experience
Highlights
Must-see attractions
Discover the artistry of Moorcroft pottery with guided factory tours, live demonstrations, and a stunning collection of handcrafted ceramics.
"The Moorcroft factory tour was one of the best – brilliant, informative, and a must-do!"
🎯 Book Factory Tour Early
Highly recommended! Tours are informative & engaging. Book in advance to guarantee your spot.
🛍️ Explore the Shop
Stunning collection of unique & discontinued designs. You might find a special piece!
Highlights
Discover the most iconic attractions and experiences
The Moorcroft Factory Tour
Witness the intricate, multi-stage process of creating world-renowned art pottery firsthand. See skilled artisans at work and learn about their craft.
Moorcroft Heritage Visitor Centre Shop
Explore a treasure trove of stunning, handcrafted Moorcroft pottery, including unique designs and discontinued pieces. A must-see for art pottery enthusiasts.
Museum and Demonstrations
Discover the history of Moorcroft pottery and watch live demonstrations of painting and slipware techniques. Learn about the 'Astounding Inventions' of pottery making.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Your Factory Tour in Advance
Allow Ample Time for the Shop
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Book Factory Tour Early
Highly recommended! Tours are informative & engaging. Book in advance to guarantee your spot. +1
🛍️ Explore the Shop
Stunning collection of unique & discontinued designs. You might find a special piece! +1
🎨 Watch Live Demos
See skilled artists paint intricate designs. Learn about the craft firsthand. 
🚗 Easy Parking Available
Visitor centre has convenient parking for your visit.
Tips
from all over the internet
🎯 Book Factory Tour Early
Highly recommended! Tours are informative & engaging. Book in advance to guarantee your spot. +1
🛍️ Explore the Shop
Stunning collection of unique & discontinued designs. You might find a special piece! +1
🎨 Watch Live Demos
See skilled artists paint intricate designs. Learn about the craft firsthand.
🚗 Easy Parking Available
Visitor centre has convenient parking for your visit.
☕ Cafe On-site
Enjoy refreshments at the cafe after your tour or shopping.
What Travellers Say
Reviews Summary
Visitors consistently praise the Moorcroft Heritage Visitor Centre for its incredibly informative and engaging factory tours, highlighting the skill of the artisans and the detailed production process. The stunning shop, filled with beautiful and unique pottery, is another major draw, though it can be hard to resist the exquisite creations. While the experience is highly recommended, some may find the pottery's price point reflects its intricate craftsmanship.
"We took the Factory tour which was very informative and interesting. At each stage we met the people doing their part of the creating which was fascinating. Then we came back to the utterly stunning shop filled with very many beautiful pieces. Absolutely loved it."
Nicky Tyler
"If you can get on the tour of the factory- do it. It’s a brilliant tour, very informative and interesting, just when you think you know a fair deal about pottery- Moorcroft tell you of their ways! A lot of talent in this factory. The shop is beautiful, I could have spent a week just looking at the creations."
natalie Hancock
"Really interesting and informative visit, our guides took us through all the stages and processes involved with making this extraordinary pottery. Practical demonstrations were arranged at each important stage of the production. There is a museum and a well stocked shop. Great!
Advice for other local visits given. Thanks"
Dave Brookes
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Moorcroft Heritage Visitor Centre is located at Sandbach Road, Burslem, ST6 2DQ. It's accessible by car, with parking available on-site. Public transport options may also be available; consider checking local bus routes.
Yes, there is convenient parking available at the Moorcroft Heritage Visitor Centre for visitors.
While driving is convenient, you can explore public transport options. Local bus services may serve the Burslem area. It's advisable to check current timetables for the most up-to-date information.
Yes, the Moorcroft Heritage Visitor Centre is located in Burslem, which is part of Stoke-on-Trent, the renowned 'Potteries Capital of the World'.
The postcode for the Moorcroft Heritage Visitor Centre is ST6 2DQ.
🎫 🎫 Tickets & Entry
While general entry to the visitor centre and shop may not require pre-booking, the highly recommended factory tour often does. It's best to check their official website or contact them directly to confirm booking requirements for tours and any special events. +1
Pricing for the factory tour can vary. It's recommended to visit the official Moorcroft website or contact them directly for the most current ticket prices and any available discounts. +1
Opening hours can vary, especially for special events. It's advisable to check the official Moorcroft Heritage Visitor Centre website for the most up-to-date opening times before your visit.
Moorcroft occasionally offers discounts, particularly on discontinued designs and trials during special events. Keep an eye on their social media and website for announcements.
Yes, you can typically visit the Moorcroft Heritage Visitor Centre shop without taking the factory tour. However, the tour offers valuable insight into the creation of the pieces you'll see in the shop.
🎫 ✨ Onsite Experience
You can take an informative factory tour, explore a museum showcasing Moorcroft's history, watch live demonstrations by skilled artists, and browse a stunning shop filled with unique pottery. +3
Absolutely! Visitors consistently describe the factory tour as brilliant, very informative, and interesting, highlighting the talent of the artisans and the detailed process. +1
Moorcroft pottery is renowned for its unique, handcrafted designs, often featuring intricate floral and scenic motifs, created through a meticulous, multi-stage process that takes years to master.
Yes, expert guides lead the factory tours, providing detailed insights into the pottery-making process from mould making to kiln firing. +1
Yes, the factory tour allows you to see skilled artisans at work, witnessing the various stages of pottery creation, including painting and demonstrations. +2
🍽️ 🍽️ Food & Dining
Yes, there is a cafe on-site where you can enjoy refreshments. It's a great place to relax after your tour or shopping.
The cafe typically offers a selection of drinks and light refreshments. Specific menu details can be found by visiting the centre or checking their website.
📸 📸 Photography
Photography policies can vary. Generally, taking photos for personal use in the shop and museum areas is often permitted, but it's always best to check for any specific restrictions, especially during demonstrations or tours.
The stunning pottery pieces, the intricate designs, and the artisan demonstrations offer excellent photo opportunities for art and craft enthusiasts. The visitor centre itself can also be picturesque.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
+1 The factory tour, while detailed, might be best suited for older children who can appreciate the craftsmanship and history. Ensure little ones are supervised closely due to the nature of the products. Consider visiting during special events like the 'Festival of Trees' which might offer a more festive and engaging atmosphere for younger visitors.
The on-site cafe provides a convenient spot for a break, and the shop, while filled with valuable items, can be a place to point out beautiful designs and spark an interest in art. 🎨 Art & Pottery Enthusiasts
Prepare to be mesmerized by the shop, which is a treasure trove of exquisite designs, including rare and discontinued pieces. Many visitors find themselves spending hours admiring the collection.
+1🎁 Gift Shoppers
While Moorcroft pieces can be an investment, the visitor centre often has discontinued designs or trials available at a discount during special events, making them more accessible for gift-giving.
Even if a full piece is beyond budget, smaller decorative items or even a voucher could be a thoughtful present for someone who appreciates fine craftsmanship. Deep Dives
In-depth insights and expert knowledge
The Art of Moorcroft Pottery
+1Visitors often express awe at the sheer number of hours and the nine distinct stages involved in crafting a single piece of Moorcroft pottery. This deep dive into the production process, from mould making to kiln firing, provides a profound appreciation for the value and beauty of their creations. The factory tour is consistently highlighted as a must-do experience for understanding the brand's heritage and craftsmanship.
Beyond the factory floor, the Moorcroft Heritage Visitor Centre also houses a museum that delves into the history and evolution of the pottery. Coupled with live demonstrations, this provides a comprehensive immersion into the world of Moorcroft, making it a compelling destination for art lovers and collectors alike.
+1Navigating the Moorcroft Experience
Following the tour, the on-site shop presents a dazzling array of Moorcroft's finest creations. It's a place where visitors can find rare and unique designs not available elsewhere, often leading to extended browsing sessions. The sheer beauty of the collection is frequently mentioned as a highlight, with many finding it hard to resist the allure of these handcrafted artworks.
For those seeking a more casual visit, the centre also features a cafe for refreshments and often hosts special events, such as seasonal festivals or demonstrations. These events can offer unique opportunities, like discounts on discontinued items or chances to see specific craft skills in action.
+2
Social
from TikTok, Instagram & Reddit