The Bear Grylls Adventure
Experience extreme adventures inspired by Bear Grylls, from shark diving and indoor skydiving to high ropes and axe throwing.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed
The Bear Grylls Adventure
Best Time
Fewer crowds, more relaxed

Highlights
Must-see attractions
Experience extreme adventures inspired by Bear Grylls, from shark diving and indoor skydiving to high ropes and axe throwing.
"An amazingly memorable day with experiences from start to finish that were simply amazing!"
Book in Advance Online
Secure your spot for popular activities like shark dives and iFly. Avoid disappointment! :ticket:
Wear Comfy Clothes
You'll be moving! Opt for comfortable, athletic wear for all activities. :athletic_shoe:
Highlights
Discover the most iconic attractions and experiences

Dive with Sharks
Shark Dive
Plunge into a tank with sharks and marine life for an unforgettable underwater encounter. Safety first!

Indoor Skydiving
iFly
Experience the thrill of freefall in a vertical wind tunnel. Feel like you're flying without jumping from a plane!

High Ropes Course
High Ropes
Navigate challenging aerial obstacles and test your agility high above the ground. Conquer your fears!

Axe Throwing
Axe Throwing
Unleash your inner lumberjack and aim for the bullseye with this popular and satisfying activity.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Ahead for Peak Thrills
Budgeting for Your Adventure
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Book in Advance Online
Secure your spot for popular activities like shark dives and iFly. Avoid disappointment! :ticket:
Wear Comfy Clothes
You'll be moving! Opt for comfortable, athletic wear for all activities. :athletic_shoe:
Check Activity Times
Some experiences have specific start times. Plan your day to fit everything in. :clock1:
Spectator Areas Available
Great spots to watch friends and family tackle the challenges. :camerawithflash:
Tips
from all over the internet
Book in Advance Online
Secure your spot for popular activities like shark dives and iFly. Avoid disappointment! :ticket:
Wear Comfy Clothes
You'll be moving! Opt for comfortable, athletic wear for all activities. :athletic_shoe:
Check Activity Times
Some experiences have specific start times. Plan your day to fit everything in. :clock1:
Spectator Areas Available
Great spots to watch friends and family tackle the challenges. :camerawithflash:
Cafe for Refreshments
Grab a coffee or a bite to eat. Food looked and smelled amazing! :coffee:
What Travellers Say
Reviews Summary
Visitors consistently praise The Bear Grylls Adventure for its thrilling and unique activities, with the Shark Dive and iFly being standout experiences. The staff are frequently commended for their professionalism, kindness, and focus on safety, especially with children. While some feel certain activities could be longer, the overall sentiment is overwhelmingly positive, with many recommending it for an unforgettable day out.
"We thoroughly enjoyed our experience here, Joe our guide is a credit to your company and safety is clearly a priority! I loved the fact we were in a tank surrounded by some sharks and we were actually also in the middle of Birmingham. The tank was warmer than we expected. The whole experience went very smoothly and I got some fab pictures too
The cafe was handy for a Costa Coffee after and the food looked and smelt amazing."
Sarah Stables
"We had a great day... we had everything booked in advance and in order. Our favourite was axe throwing. Staff were brilliant and really kind tk the children! Also, we went on the high ropes but one of the children hated it...everyone was so helpful and supportive getting us off quickly! Great experience!"
Karen Paterson
"What an amazingly memorable day we have had. The experience from start to finish was amazing.
Our behind the scenes tour was conducted by Alan, who was fantastic, really knowledgeable, answered all of our questions and more, was great to see behind the scenes, feed the fish and get a real feel for the species.
2nd adventure was snorkeling with the sharks, this was taken by our guide Sue, who was equally as fabulous, nothing was too much trouble, made the experience one to remember! The experience itself was well done, ample time in the tank, felt safe and well informed throughout.
Thank you for the best day! 🦈"
Di Smith
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Bear Grylls Adventure is located at the NEC, Birmingham. It's easily accessible by car, with ample parking available at the NEC. Public transport is also a great option, with Birmingham International train station located adjacent to the NEC, offering direct links to major cities. Many visitors find it convenient to travel to Birmingham and then use local transport or a short taxi ride to reach the venue.
Yes, there is extensive parking available at the NEC, where The Bear Grylls Adventure is situated. Follow the signs for NEC parking upon arrival. There may be a parking fee, so it's advisable to check the NEC's website for current charges.
Absolutely! Birmingham International train station is right next to the NEC, making it very convenient. Numerous bus routes also serve the NEC complex. Check National Rail Enquiries or your local bus operator for the best routes from your location.
The venue is well-signposted within the NEC complex. Look for signs directing you to The Bear Grylls Adventure. Many visitors report clear signage making it straightforward to locate.
Opening hours can vary depending on the day and season. It's best to check the official website for the most up-to-date opening times before your visit. Some activities may have different operating hours.
🎫 🎫 Tickets & Entry
Ticket prices vary depending on the activities you choose. Individual activities have set prices, and there are often package deals available if you book multiple experiences. It's recommended to book online in advance for the best rates and to guarantee your spot.
Yes, booking your tickets in advance online is highly recommended, especially for popular activities like the iFly and Shark Dive. This ensures you get your preferred time slot and avoids disappointment, as sessions can sell out.
Keep an eye on their website and social media for any special offers or promotions. Sometimes, booking in advance or during off-peak times can offer better value. Some visitors have mentioned the price being a consideration, so looking for deals is wise.
The Bear Grylls Adventure operates on an activity-by-activity booking system. General admission typically grants you access to the venue, but each specific experience (like iFly, Shark Dive, High Ropes) requires a separate booking and ticket.
While it might be possible to purchase tickets on the day for some activities, it's not guaranteed, and you risk missing out on your preferred time slots. Booking online in advance is the safest bet.
🎫 🧭 Onsite Experience
Visitors rave about the Shark Dive for a unique underwater thrill, the iFly for an exhilarating indoor skydiving experience, and the High Ropes course for a test of nerve and agility. Axe throwing is also a popular choice for its fun and competitive nature.
Yes, it's a fantastic destination for families! Many activities have age and height restrictions, but there are options for various ages. Staff are noted as being brilliant and kind to children, offering support when needed.
Comfortable, athletic clothing is essential for most activities. You'll be moving around a lot, so avoid restrictive clothing. Trainers or sturdy shoes are recommended. They will provide specific gear for certain activities like iFly and Shark Dive.
Yes, there's a cafe on-site where you can grab a Costa Coffee and other refreshments. The food is reported to look and smell amazing, making it a convenient spot for a break.
Spectator areas are available for friends and family to watch and take photos. For some activities, like the Shark Dive, professional photos are available for purchase. It's best to check the specific rules for each activity regarding personal photography.
📸 📸 Photography
The spectator areas offer great vantage points for capturing action shots of friends and family on the high ropes or during iFly. The area around the shark tank also provides unique photo opportunities, especially if you opt for the professional photo package.
Generally, personal cameras and phones are not permitted on the high-risk activities for safety reasons. However, spectator areas are ideal for photography. Professional photo packages are often available for purchase after certain experiences like the Shark Dive.
Yes, for certain activities like the Shark Dive and iFly, professional photographers are on hand to capture your experience. These photos are usually available for purchase afterwards, providing a great memento of your adventure.
You can expect photos of you inside the shark tank, interacting with the marine life. The professional package often includes a variety of shots showcasing your bravery and the underwater environment.
Many visitors find the photo packages to be a worthwhile purchase, especially for significant experiences like the Shark Dive or iFly. They provide high-quality memories that you might not be able to capture yourself.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Staff are consistently praised for being kind and supportive towards children, ensuring a safe and enjoyable experience for younger visitors. Even if a child finds an activity challenging, the team is there to help. The on-site cafe provides a convenient spot for snacks and drinks, making it easy to manage a full day of adventure.
💰 Budget Travelers
Prioritize which activities are most important to you and your group. If budget is a major concern, you might choose one or two key experiences rather than trying to do everything. Remember that spectator areas are free, so you can still enjoy the atmosphere and watch others take on the challenges.
❤️ Couples & Thrill-Seekers
Consider booking a package that includes a couple of your top-choice activities. The shared adrenaline and memorable moments will make for a fantastic day out. Afterwards, you can relax at the cafe and recount your daring feats.
Deep Dives
In-depth insights and expert knowledge
Conquer the Heights: High Ropes & Freefall
Safety is paramount, with harnesses and experienced instructors ensuring a secure experience. While most visitors find the high ropes exhilarating, some have mentioned that one child in their group found it challenging, and the staff were incredibly supportive in helping them off quickly. This highlights the venue's commitment to guest well-being, even for those who find the challenges too daunting.
When tackling the high ropes, wear comfortable clothing and sturdy footwear. Listen carefully to your instructor's briefing, as it will prepare you for the challenges ahead. Don't be afraid to ask for help or encouragement from the staff – they are there to support you every step of the way.
Underwater Adventures: Shark Dive & Snorkeling
For a slightly less intense, but equally engaging underwater experience, snorkeling is also available. This allows you to get a feel for the aquatic environment and observe the marine creatures from a different perspective. Visitors have highlighted the knowledgeable guides who provide insights into the species and the ecosystem, making it an educational as well as an exciting activity.
While the experience is highly recommended, some reviews mention that the duration of the Shark Dive might feel a bit rushed towards the end, with sessions sometimes concluding slightly before the advertised time. However, the overall consensus is that it's a fantastic and unique adventure worth doing again.
Mastering the Skies: iFly Indoor Skydiving
Instructors like Dylan are frequently commended for their expertise, making the experience enjoyable and ensuring participants feel confident and safe. Many visitors, even those with a fear of heights, find the iFly experience manageable and incredibly fun. Some even opt for the extended flight time for an even greater thrill.
While the experience is highly praised, a common sentiment is that participants wish the flights were longer. However, the venue itself is noted as being great for spectators, with comfortable areas to sit and enjoy the show, making it a good option even if you're not participating.
Social
from TikTok, Instagram & Reddit