LEGO Store Leicester Square
The world's largest LEGO store, featuring two floors of incredible builds, exclusive sets, and interactive fun for all ages.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed
LEGO Store Leicester Square
Best Time
Fewer crowds, more relaxed
Highlights
Must-see attractions
The world's largest LEGO store, featuring two floors of incredible builds, exclusive sets, and interactive fun for all ages.
"It's a treasure vault that is so absolutely fun to explore, making everyone feel like a kid again!"
🎯 Beat the Queues
Visit mid-afternoon on a weekday, outside of school holidays, for a less crowded experience.
📸 Capture the Magic
Don't forget your camera! The store is filled with incredible LEGO models perfect for photos.
Highlights
Discover the most iconic attractions and experiences
Life-Size Aston Martin
Store Entrance
Sit in the iconic James Bond Aston Martin, complete with working headlights and changing license plates. A true showstopper!
Big Ben Model
Two-floor display
Marvel at the impressive two-story LEGO Big Ben model, a testament to the intricate possibilities of LEGO bricks.
Harry Potter Builds
Dedicated zones
Immerse yourself in the wizarding world with detailed LEGO recreations of Gringotts Bank, the magical bus, and more.
Custom Minifigure Station
Build-a-minifigure area
Design and create your very own unique LEGO minifigure to take home as a special souvenir.
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds
Plan Your Visit
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Beat the Queues
Visit mid-afternoon on a weekday, outside of school holidays, for a less crowded experience.
📸 Capture the Magic
Don't forget your camera! The store is filled with incredible LEGO models perfect for photos.
🎁 Souvenir Minifigure
Create a personalized minifigure to remember your visit – a unique keepsake!
✨ Festive Fun
During the holidays, the store transforms with festive decorations and special activities. +1
Tips
from all over the internet
🎯 Beat the Queues
Visit mid-afternoon on a weekday, outside of school holidays, for a less crowded experience.
📸 Capture the Magic
Don't forget your camera! The store is filled with incredible LEGO models perfect for photos.
🎁 Souvenir Minifigure
Create a personalized minifigure to remember your visit – a unique keepsake!
✨ Festive Fun
During the holidays, the store transforms with festive decorations and special activities. +1
🗺️ Collect Passport Stamps
Look out for special passport stamps to collect as part of your LEGO adventure. +1
What Travellers Say
Reviews Summary
Visitors consistently praise the LEGO Store Leicester Square as one of the best they've experienced, highlighting its impressive scale, incredible LEGO models like Big Ben and the Aston Martin, and the magical Harry Potter displays. The ability to create custom minifigures and the friendly staff add to the positive atmosphere, making it a joy for all ages. However, the store can get extremely busy, leading to long queues, which is a common drawback. +2
"One of the best Lego store I had been to so far!
I love to see what sort of the signature builds each place has and this place has Harry Potter so its very special! I love collecting a little keyring character and I bought the mushroom lady from this store! They also has other cool build of London like the Big Ben or 007! The whole place is like a treasure vault that is so absolutely fun to explore!"
Penny Gaffney
"Every kid (and adults) dream….
Who doesn’t want to go to the LEGO store.
From the greeting as you enter the store the staff were so welcoming and helpful, the choices of what to buy is unlimited…
And don’t forget to buy the kit personalise your own LEGO character to take home with you.
Full size or life size characters, including a double storey Big Ben, to Gringots bank…
Go be a big kid!"
Sian Borrett
"Everytime I'm in London, I love coming here! Great selection of toys, fun activities around the Lego passport. Last time they had a flower wall and this time it was a train station, so I love participating and leaving my footprint behind.
Great for kids, but also fun to shop for gifts for adults."
Laxitha Mundhra
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The LEGO Store Leicester Square is easily accessible via London Underground. The nearest stations are Leicester Square (Piccadilly and Northern lines) and Piccadilly Circus (Bakerloo and Piccadilly lines). Many bus routes also serve the area.
While there isn't dedicated parking for the LEGO Store, several public car parks are available in the Leicester Square area, such as the Q-Park Chinatown or the NCP car park at St Martin's Lane. However, public transport is generally recommended due to central London traffic.
Yes, the LEGO Store is centrally located. It's a short walk from Covent Garden, Trafalgar Square, and the National Gallery, making it easy to combine with other sightseeing.
The closest tube stations are Leicester Square and Piccadilly Circus. Both are just a few minutes' walk from the store.
Absolutely! It's very well-connected by London's extensive public transport network, including the Underground and numerous bus routes.
🎫 🎫 Tickets & Entry
No, entry to the LEGO Store Leicester Square is free. You can walk in and explore the store without purchasing a ticket.
Yes, the store has specific opening hours, which can vary. It's always best to check the official LEGO website or their social media for the most up-to-date information before your visit.
There is no admission fee to enter the LEGO Store. It's a retail environment, so you can browse freely.
Typically, time slots are not required for general entry. However, during exceptionally busy periods or for special events, this might change. It's advisable to check their official channels for any updates.
Crowd levels can be high, especially on weekends, holidays, and during peak hours. Weekday afternoons outside of school holidays tend to be quieter.
🎫 🛍️ Shopping & Products
You can find a vast selection of LEGO sets, including exclusive items, the latest releases, and London-themed collections like double-decker buses and Sherlock Holmes sets. They stock almost every model imaginable.
Yes, the store offers a 'Build a Minifigure' station where you can create a custom minifigure with unique heads, hair, torsos, and legs.
Yes, the store often features London-themed sets and merchandise, such as iconic landmarks and characters, making them great souvenirs.
The LEGO passport is a fun activity where visitors can collect stamps at different stations within the store, adding an interactive element to the shopping experience. +1
Yes, in addition to LEGO sets, the store also offers a range of LEGO-branded clothing, keychains, and other accessories.
📸 📸 Photography & Displays
Absolutely! The store is filled with impressive LEGO models, including a life-size Aston Martin, Big Ben, and Harry Potter scenes, perfect for photos. +1
The life-size Aston Martin at the entrance and the two-story Big Ben model are consistently popular photo spots. The detailed Harry Potter builds also draw a lot of attention.
Yes, visitors are encouraged to take photos of the amazing LEGO displays and models. It's part of the immersive experience.
The Aston Martin allows you to sit inside and honk the horn, making for a fun interactive photo opportunity.
Filming is generally permitted for personal use, and many visitors share their experiences on platforms like TikTok and Instagram. +1
🎫 👨👩👧👦 Family & Kids
It's a dream destination for kids! With interactive displays, build zones, and endless LEGO sets, it's designed to delight children of all ages.
Yes, there's a dedicated area for toddlers featuring Duplo blocks, ensuring even the youngest visitors have something to enjoy.
Absolutely! The store is a nostalgic trip for adults, with impressive builds and collectible sets appealing to all ages. Many adults visit to relive childhood memories.
Popular sets often include themes like Harry Potter, Star Wars, Friends, and City, but the store has a massive range to suit all interests.
While it can be busy, the store is well-organized with distinct zones. The sheer wonder of the displays often captivates children, making it an exciting rather than overwhelming experience.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Pro-tip: Visit on a weekday afternoon outside of school holidays to avoid the biggest crowds and ensure a more enjoyable experience for everyone. Allow plenty of time for exploration, as there's a lot to see and do across both floors.
🎁 Gift Shoppers
Even if you're not buying, the store itself is an experience worth visiting. The impressive displays and the sheer joy of the environment make it a memorable stop for gift inspiration.
📸 Photography Enthusiasts
Remember to visit during less crowded times for unobstructed shots. The store's design and the sheer scale of the LEGO creations provide a fantastic backdrop for memorable photos.
Deep Dives
In-depth insights and expert knowledge
The LEGO Store Experience
The store is thoughtfully zoned to cater to different interests and age groups. There's a dedicated area for toddlers with Duplo, vibrant sections for themes like Star Wars and Friends, and interactive zones where visitors can build their own creations. A highlight for many is the 'Build a Minifigure' station, allowing you to craft a personalized LEGO character to take home.
Beyond the products, the store offers engaging activities like collecting passport stamps, adding an element of adventure to the visit. The staff are consistently praised for being friendly and helpful, contributing to the overall positive and welcoming atmosphere. It's a place where both children and adults can feel like kids again, making it a must-visit for any LEGO enthusiast.
Harry Potter at the LEGO Store
These elaborate displays are not just for looking; they are integral to the store's immersive experience. They showcase the incredible detail and creativity possible with LEGO bricks, bringing the magic of Hogwarts and Diagon Alley to life. Many visitors specifically come to see these unique Harry Potter builds, making them a significant draw for the store.
Beyond the visual spectacle, the Harry Potter theme often extends to special activities or exclusive merchandise, further enhancing the appeal for fans. It's a testament to how LEGO can bring beloved franchises to life in tangible, playful ways.
London Landmarks in LEGO
In addition to Big Ben, you'll find other recognizable London symbols. These often include classic red double-decker buses and telephone boxes, as well as themed sets like a Sherlock Holmes collection. These local-inspired builds serve as both impressive displays and unique souvenir options for visitors.
These LEGO interpretations of London landmarks not only highlight the city's famous architecture but also demonstrate the versatility of LEGO as a medium for artistic expression and cultural representation. They add a distinct local flavor to the global LEGO brand experience.
Social
from TikTok, Instagram & Reddit