
Hamleys & Liberty Regent Street London
London's iconic 6-floor toy store, offering a magical wonderland of toys, interactive demos, and unforgettable experiences for all ages.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more space to play

Hamleys & Liberty Regent Street London
Best Time
Fewer crowds, more space to play

Highlights
Must-see attractions
London's iconic 6-floor toy store, offering a magical wonderland of toys, interactive demos, and unforgettable experiences for all ages.
"A magical place! Hamleys is absolutely huge — 5 or 6 amazing floors full of toys, games, and fun for all ages. "

🎯 Set a Budget Beforehand
Prices can add up quickly! Decide on a spending limit for kids to keep the magic fun, not stressful. :moneybag:
🚶♂️ Explore All 5-6 Floors
Don't miss a single level! Each floor offers a unique toy experience, from LEGO to plushies. :world_map:

Highlights
Discover the most iconic attractions and experiences

The Legendary Toy Store
All floors
Explore 5-6 floors packed with every toy imaginable, from classic games to the latest trends.

Interactive Toy Demonstrations
Various floors
Staff bring toys to life with engaging demos, making the shopping experience magical.

Build-A-Bear Workshop
Specific section
Create your own cuddly companion, a popular activity for kids and adults alike.

Seasonal Events & Grottoes
Designated areas
Experience magical events like Santa's Grotto during holidays, creating lasting memories.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Magic (and the Crowds)
Budget Wisely for Fun
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Set a Budget Beforehand
Prices can add up quickly! Decide on a spending limit for kids to keep the magic fun, not stressful. :moneybag:
🚶♂️ Explore All 5-6 Floors
Don't miss a single level! Each floor offers a unique toy experience, from LEGO to plushies. :world_map:
✨ Enjoy the Demos
Staff actively demonstrate toys, making the visit interactive and exciting for all ages. :performing_arts:
🧸 Build-A-Bear Fun
A must-do for many! Create your own stuffed friend and personalize it. Book ahead if possible. :bear:
Tips
from all over the internet
🎯 Set a Budget Beforehand
Prices can add up quickly! Decide on a spending limit for kids to keep the magic fun, not stressful. :moneybag:
🚶♂️ Explore All 5-6 Floors
Don't miss a single level! Each floor offers a unique toy experience, from LEGO to plushies. :world_map:
✨ Enjoy the Demos
Staff actively demonstrate toys, making the visit interactive and exciting for all ages. :performing_arts:
🧸 Build-A-Bear Fun
A must-do for many! Create your own stuffed friend and personalize it. Book ahead if possible. :bear:
📸 Capture the Memories
Bring your camera! The vibrant displays and happy faces make for fantastic photo opportunities. :camerawithflash:
What Travellers Say
Reviews Summary
Hamleys is a legendary, multi-floor toy store offering an immersive and magical experience with engaging staff demonstrations. While some find it pricey, most agree it's a must-visit for families and anyone seeking a dose of childhood wonder, with plenty to entertain both kids and adults.
"Some staff danced in front of the shop, very eye catching. Large variety of toys and friendly staff who presented several amazing toys at each stand. Kids can try out before buying them. The queen and king of Lego are really impressive."
Ching-Yen CHENG
"Haven't been here for about 10 years and it still holds the same magic as always. Enjoyed going early on a school day so wasnt hectic and we got to see everything we wanted to and even had a little magic show which was great. Every child's dream shop and still the best 👌 🙏💖😊👌"
Sarah Morris
"Hamleys is a paradise for kids. The selection of toys is huge, and the energy in the store makes it feel like an attraction on its own. It’s easy to see why it’s such a famous stop in London.
Just be ready for the crowds. It gets extremely busy, and you’ll need some patience to navigate the different floors. If you can handle that, it’s a fun place to explore with kids and a guaranteed hit for anyone who loves toys."
Ariane Paré
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Hamleys is easily accessible via London Underground. The nearest stations are Oxford Circus (Central, Victoria, Bakerloo lines) and Piccadilly Circus (Piccadilly, Bakerloo lines). Numerous bus routes also stop nearby.
Yes, Hamleys is located on Regent Street, a prime shopping destination, and is within walking distance of Oxford Street, Piccadilly Circus, and many other central London sights.
Parking in central London can be challenging and expensive. It's generally recommended to use public transport. There are several car parks in the vicinity, but they are often costly.
Hamleys typically opens around 10 AM and closes around 8 PM on weekdays, with slightly shorter hours on Sundays. It's always best to check their official website for the most up-to-date hours, especially during holidays.
Hamleys is generally accessible, with elevators connecting the multiple floors. However, due to its historic nature and popularity, it can get very crowded, which might make navigation with strollers or wheelchairs challenging at peak times.
🎫 🎫 Tickets & Entry
No, general entry to Hamleys toy store is free. However, special events like Santa's Grotto or specific workshops may require pre-booked tickets.
The cost of building a bear at Hamleys varies depending on the size and type of bear and any outfits or accessories you choose. Prices typically start from around £25-£30.
Hamleys occasionally has special offers, particularly during events like their birthday celebrations. It's worth checking their website or asking staff about any current promotions.
Hamleys sometimes offers party packages or experiences. It's best to contact the store directly or check their website for current availability and booking information.
The 'passport to play' is an experience offered at some Hamleys locations, often including various activities and entertainment for a set price, allowing children to engage in multiple fun elements.
🎫 🧭 Onsite Experience
Hamleys boasts an incredible selection, including LEGO, action figures, dolls, board games, educational toys, arts and crafts, remote-control vehicles, and much more from brands worldwide.
Absolutely! Beyond browsing, Hamleys features live toy demonstrations, the Build-A-Bear workshop, and seasonal events like Santa's Grotto, ensuring continuous entertainment.
Yes! Many adults find Hamleys a nostalgic trip down memory lane, with sections dedicated to collectibles, LEGO, and sophisticated models that appeal to grown-ups too.
Most visitors spend at least 2-3 hours exploring the vast store, especially if children are involved. You could easily spend half a day or more if you plan to participate in activities.
Yes, Hamleys typically has restrooms available on multiple floors. There are also eateries or cafes within the store or on the ground and top floors for refreshments.
🍽️ 🍽️ Food & Dining
Hamleys usually has a cafe or eatery on one of its floors, offering snacks and light meals. For more extensive dining options, the surrounding Regent Street and Oxford Street areas have numerous restaurants and cafes.
While there isn't a strict policy against bringing small snacks, it's generally expected that you would consume your own food in designated cafe areas or outside the store to maintain the store's atmosphere.
The cafe typically offers a selection of sandwiches, pastries, cakes, hot and cold drinks, and sometimes kid-friendly meal options.
Yes, the Regent Street and Oxford Street areas are packed with family-friendly dining options, from casual chains to more unique eateries. You'll find everything from pizza to international cuisine.
Prices at the in-store cafe are generally in line with typical London cafe prices – not the cheapest, but convenient. Dining options in the surrounding area offer a wide range of price points.
📸 📸 Photography
Yes, personal photography is generally allowed inside Hamleys. It's a great place to capture memories, but be mindful of other shoppers and avoid obstructing staff demonstrations.
The grand entrance, the multi-story displays, the Build-A-Bear section, and any themed areas (like during Christmas) offer fantastic photo opportunities. The sheer scale of the toy displays is also impressive.
You can certainly take photos and videos of the toy demonstrations, but always be respectful of the staff and other visitors. Sometimes, the demonstrators might even encourage interaction.
While personal photos are fine, professional photography or filming for commercial purposes usually requires prior permission from Hamleys management.
People often share photos of their children's excited faces, the vast toy displays, the iconic Hamleys bear mascot, and the unique interactive elements of the store.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Don't forget to check for seasonal events like Santa's Grotto, which can be magical but require advance booking. While the store is exciting, it's wise to set a budget before you go, as the temptation to buy everything can be strong. There are restrooms and a cafe on-site for convenience.
🎁 Gift Shoppers
For a truly special gift, consider the Build-A-Bear Workshop for a personalized touch. If you're shopping for a birthday or special occasion, the staff can often offer recommendations. Remember that prices can be higher than average, so compare if you're on a strict budget, but the unique selection often justifies the cost for a memorable present.
✨ Nostalgia Seekers & Adults
Don't shy away from exploring all the floors; you might find yourself drawn to the LEGO section, intricate model kits, or retro games. It's a place where adults can rediscover their inner child and appreciate the artistry and innovation in toy design. The store's historic charm adds to the nostalgic appeal.
Deep Dives
In-depth insights and expert knowledge
The Hamleys Experience: More Than Just Toys
What truly sets Hamleys apart are the interactive demonstrations and in-store entertainment. Staff members are not just salespeople; they are performers who bring toys to life, engaging children (and adults!) with exciting displays and hands-on activities. You might see a remote-controlled car race, a science experiment in action, or a character come to life. These moments of engagement transform a shopping trip into an unforgettable experience, making it a highlight for many visitors.
Beyond the daily magic, Hamleys is renowned for its seasonal events, most notably the highly anticipated Santa's Grotto during the Christmas period. These events are often ticketed and sell out quickly, offering a truly magical experience for families. The store also hosts other special occasions and themed days, adding an extra layer of excitement to a visit.
Navigating Regent Street's Retail Gem
While the store is a magnet for families, it's important to be prepared for crowds, especially during weekends and school holidays. Weekdays and early mornings are generally the best times to visit if you prefer a more relaxed experience. If you're visiting with young children, setting clear expectations and a budget beforehand can help manage the excitement and prevent overspending.
For those looking for a more personalized experience, consider the Build-A-Bear Workshop within Hamleys. This popular attraction allows children to create their own unique stuffed animal, adding a special, hands-on element to their visit. Booking in advance for this and other special events is highly recommended to avoid disappointment.
Social
from TikTok, Instagram & Reddit