FUJIFILM House of Photography
London's premier Fujifilm destination for hands-on camera exploration, printing services, and magical seasonal events.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed exploration.
FUJIFILM House of Photography
Best Time
Fewer crowds, more relaxed exploration.
Highlights
Must-see attractions
London's premier Fujifilm destination for hands-on camera exploration, printing services, and magical seasonal events.
"Phenomenal shop and I'll definitely come back in the future to purchase anything Fujifilm related."
📸 Test Before You Buy
Play around with different Fujifilm cameras to find the perfect fit for you.
✉️ Write to Santa Early
Send your letters to Santa at the enchanting post office within the grotto.
Highlights
Discover the most iconic attractions and experiences
Santa's Grotto
First Floor
An enchanting Christmas wonderland with Santa, craft workshops, and interactive photo moments.
Arctic Adventure
First Floor
An icy haven transformed into an immersive experience with photo opportunities.
Camera Testing & Displays
Ground Floor
Explore and test a wide range of Fujifilm cameras and accessories.
Instax Customization
Ground Floor
Personalize your Instax cameras with unique designs and artwork.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Santa's Grotto in Advance
Understand Grotto Pricing
Best Times
Insider Tips
from TikTok, Instagram & Reddit
📸 Test Before You Buy
Play around with different Fujifilm cameras to find the perfect fit for you. +1
✉️ Write to Santa Early
Send your letters to Santa at the enchanting post office within the grotto.
📱 Print Photos Instantly
Use Instax printers to get your phone photos printed right away.
🌟 Special Needs Accommodations
Staff are very accommodating for visitors with special needs.
Tips
from all over the internet
📸 Test Before You Buy
Play around with different Fujifilm cameras to find the perfect fit for you. +1
✉️ Write to Santa Early
Send your letters to Santa at the enchanting post office within the grotto.
📱 Print Photos Instantly
Use Instax printers to get your phone photos printed right away.
🌟 Special Needs Accommodations
Staff are very accommodating for visitors with special needs.
🎁 Grotto Gifts Vary
Gift quality in the grotto can differ year to year; manage expectations.
What Travellers Say
Reviews Summary
The FUJIFILM House of Photography is praised for its excellent selection of cameras to test and knowledgeable staff, making it a great spot for photography enthusiasts. However, the Santa's Grotto experience has received mixed reviews, with some visitors finding it smaller and less value for money than in previous years, despite positive comments on staff accommodation for special needs. +1
"From what I recall I don’t think I’ve ever been to a dedicated Fujifilm shop. Now this one is amazing for a flagship store.
It had lots of their insta print and digital cameras on display/testing. Being able to play around with the cameras and see the size differences is great. I was almost tempted to get the X-M5 or the Xhalf but I already got the X-E5 and unfortunately they didn’t have any accessories for it.
Phenomenal shop and I’ll definitely come back in the future to purchase anything Fujifilm related."
Rodrigo “funning”
"Very disappointed in this year's Santa's Grotto at Fujifilm Covent Garden. This year was at least a third (but more like a quarter) of the size of last year's footprint at the same location - a poor experience indeed. Last year's was fantastic, even magical, which is why we booked to go again this year.
Wish we hadn't. here's why:
- As mentioned, size of the experience was perhaps a quarter of what it was last year (at the same site), far less immersive, far fewer points of interest, and far fewer photo opportunities
- Last year my young son was given a large, gorgeous plush reindeer as a gift by Santa. This year, it was a tiny plush teddy bear with Fujifilm branding on it, the kind you'd win in a 20p machine.
- Last year, a free 4x6 print was included in your admission if you're the kind that doesn't want naff snow globes with your family photo in it (no thanks). This year, no complimentary photos - just £30 for a hurried usher into meet Santa, through a poor 'immersive' experience. Seriously a 4x6 is probably a 20p cost to them. To not offer this for the price of admission is properly Scrooge-y.
Thanks to James and Aman at the front desk though, for being so helpful otherwise, and accommodating us when we were running late for our slot.
We won't be returning next year."
Paul Cantlon
"The shop is nice but the “Santa experience” was a bit scammy. They talk about the wonderful experience and after the child is already excited then they tell you it’s £30. Then, in order to print a photo, you need to pay £15 extra for the digital and then pay again to print. From 0 to £45+ with two unexpected price bumps is definitely a disappointing experience for the parents."
Ale Gómez
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The FUJIFILM House of Photography is located in Covent Garden, London. It's easily accessible via public transport, with Covent Garden tube station being the closest. Many bus routes also serve the area.
While there isn't dedicated parking at the House of Photography, there are several public car parks in the Covent Garden area. However, public transport is generally recommended due to central London traffic and parking costs.
Opening hours can vary, especially during special events like Christmas. It's best to check their official website or social media for the most up-to-date information.
Absolutely! The FUJIFILM House of Photography is a great addition to a day trip in London, especially if you're exploring the Covent Garden area.
Yes, the venue is generally stroller-friendly, making it accessible for families.
🎫 🎫 Tickets & Entry
Entry to the main store and camera testing areas is free. However, special events like Santa's Grotto or the Arctic Adventure have separate ticket prices. +1
The cost for Santa's Grotto can be around £30 per child, with additional charges for photo prints. It's advisable to check the latest pricing directly with FUJIFILM. +1
Yes, booking tickets in advance is highly recommended, as slots can fill up quickly, especially on weekends and closer to Christmas. +1
The ticket typically includes an immersive experience, a visit with Santa, and sometimes craft activities. Complimentary photos were offered in previous years but may now incur an extra charge.
Refund policies can vary. It's best to review the terms and conditions at the time of booking or contact FUJIFILM directly for specific queries.
📸 📸 Photography & Exhibits
You can test a wide range of Fujifilm digital cameras, including their X-series and GFX mirrorless cameras, as well as Instax instant cameras. +1
The House of Photography often features displays and showcases of photography, sometimes related to specific camera models or themes.
Yes, they have Instax printers and kiosks where you can print photos directly from your smartphone.
Yes, they offer customization services for Instax cameras, allowing you to add unique designs.
It's known as a flagship store where you can experience Fujifilm's latest camera technology, print services, and seasonal immersive events. +1
🎫 👨👩👧👦 Family Fun
Yes, especially during their seasonal events like Santa's Grotto and the Arctic Adventure, which are designed to be fun for children. +2
Activities can include meeting Santa, DIY craft workshops, exploring festive scenes, and interactive photo moments. +1
While entry to the store is free, special events like the Arctic Adventure have been promoted as fun and free to explore, though specific activities might have costs.
The duration can vary, but it's generally a timed slot. Some reviews suggest it can feel rushed, especially given the price.
The staff are noted for being very accommodating and making the experience great for children with special needs.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While the main store offers a chance to explore cameras, the real draw for families is the dedicated festive experiences. Be sure to book Santa's Grotto tickets well in advance, as they are very popular. Keep in mind that while the experience is magical, some reviews suggest managing expectations regarding the cost versus the included gifts or photo packages.
📸 Photography Enthusiasts
The store also serves as a hub for the photography community, often hosting events and workshops. It's a great place to discover new accessories, learn about printing services, and even get your Instax cameras customized.
🎁 Budget-Conscious Visitors
For seasonal events like Santa's Grotto, be mindful of the pricing and what's included. While the experience can be magical, some reviews suggest that the cost might be high for what's offered, especially regarding photo packages.
Deep Dives
In-depth insights and expert knowledge
Exploring the FUJIFILM House of Photography Store
Beyond just sales, the store often hosts workshops, product launches, and photography-related events. It's a hub for the photography community, offering a chance to connect with fellow enthusiasts and learn from experts. The ability to print photos directly from your phone using Instax kiosks is a popular feature, making it easy to share memories instantly.
Key features include a wide selection of cameras and lenses for testing, accessories, and knowledgeable staff who can offer advice. It's a great place for anyone interested in photography, whether you're a seasoned professional or just starting out. The store's central London location makes it an accessible destination for a quick visit or a more in-depth exploration.
Seasonal Magic: Santa's Grotto & Arctic Adventure
Another popular seasonal event is the Arctic Adventure, which creates an icy, enchanting environment. This immersive experience is designed for exploration and photo opportunities, making it a hit with both children and adults.
It's important to note that while these events are visually stunning and fun, some visitors have noted that the size and value proposition of the grotto experience have changed over the years, with increased costs and potentially fewer included extras compared to previous iterations.
Social
from TikTok, Instagram & Reddit